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EA Mobile announces SCRABBLE for your cell phone

*TAKE F-U-N ANYWHERE WITH SCRABBLE/ /FROM EA MOBILE*

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/Classic Board Game Now Available on Mobile Phones with /

/Exciting New Features – Play Solo or Against a Friend/

**LOS ANGELES– Sept. 5, 2007** – Electronic Arts Inc. (NASDAQ: ERTS)
announced today that America’s favorite word game, SCRABBLE/®/, is now
available for download on mobile phones in North America and Europe. The
EA Mobile™ version of SCRABBLE, under license for the U.S. and Canada
from Hasbro, Inc. (NYSE: HAS), brings the classic board game to life by
allowing consumers to choose their level of play and includes a built-in
word list, dynamic animations, and scrolling and full-board views. With
three different game modes, gamers can play alone, test their word wits
against the game’s built-in computer, or enjoy pass-and-play with a friend.

With fun new features, SCRABBLE for mobile phones appeals to both
wordplay enthusiasts and casual gamers. Intuitive, simple controls make
it easy to choose tiles, form words and see the whole board. Flexible
game options allow for quick games and challenges suitable for all skill
levels. New users can have fun learning the game; while SCRABBLE
veterans can customize the rules to fit their style of play. Players can
track statistics like best game, best single word and best turn, and
then go online to see how they rank against other mobile/ /SCRABBLE
players. Additionally, when facing a word challenge, players can easily
consult the official, built-in SCRABBLE dictionary.

“"SCRABBLE is one of the world's most recognized board games and is a
great compliment to our top-selling casual games," said Travis Boatman,
VP Worldwide Studios at EA Mobile. "This new mobile version of SCRABBLE
lets players choose from three fun game modes - short quick-play for a
fast SCRABBLE fix, pass-and-play with a friend, or play against the
computer's dictionary for the ultimate vocabulary challenge."

“SCRABBLE/ /is an iconic game in American culture, with a long
successful history of devoted fans, and it continues to attract millions
of players,” said Jeff Burdeen, VP of Digital Media at Hasbro, Inc.
“With its new mobile version, EA Mobile has put a fresh spin on the game
that we’re confident will be a hit with both SCRABBLE enthusiasts and
casual gamers.”

To learn more about EA Mobile, please visit: www.eamobile.com
.

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*About Hasbro*
Hasbro (NYSE: HAS) is a worldwide leader in children's and family
leisure time entertainment products and services, including the design,
manufacture and marketing of games and toys ranging from traditional to
high tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA,
MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands
and products provide the highest quality and most recognizable play
experiences in the world.

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*About Electronic Arts*

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal
2007, EA posted revenue of $3.09 billion and had 24 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com.

Electronic Arts, EA, EA MOBILE are trademarks or registered trademarks
of Electronic Arts Inc. in the U.S. and/or other countries. All other
trademarks are the property of their respective owners.

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SCRABBLE, the associated logo, the design of the distinctive SCRABBLE
brand game board, and the distinctive letter tile designs are trademarks
of Hasbro in the United States and Canada.

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