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EA SPORTS EXPANDS ITS PORTFOLIO WITH EA SPORTS GAMESHOW

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Massively Multiplayer Sports Trivia Game to Feature Live Hosts and
> Prizes
>
> REDWOOD CITY, Calif. - September 5, 2007 - Are you a sports trivia nut?
> Think you know more sports facts than anyone else? Get ready to prove
> it! Electronic Arts (NASDAQ: ERTS) today announced EA SPORTS(tm)
> GameShow, a new online sports trivia game. Developed at EA Tiburon,
> best known for the Madden NFL franchise, EA SPORTS GameShow will give
> players the opportunity to compete against sports fans from around the
> nation with a live game show host. EA SPORTS GameShow is a free
> downloadable PC game, with new programming updated on the daily basis,
> broadcasting will begin this fall.
>
>
>
> Peter Moore, president of the EA SPORTS Label commented, "EA SPORTS
> GameShow is an exciting addition to the EA SPORTS portfolio and the
> perfect complement to our core simulation sports product lineup. As we
> create new experiences on new platforms that target larger and more
> diverse audiences, EA SPORTS GameShow is a massively multiplayer game
> with broad appeal and high accessibility. It's the perfect test for
> sports fans of all ages."
>
>
>
> EA SPORTS GameShow allows participants from around the country to
> compete head to head, answering a series of multiple choice questions
> related to the world of sports. The live game show host will facilitate
> each session, streamed over the Internet in real-time. Questions will
> be presented through a variety of media, including text, audio and
> video. Players will also be able to track their performance instantly,
> with prize incentives. The online sports trivia game will also feature
> customizable avatars and leader boards, with call outs to regional and
> national winners.
>
>
>
> EA SPORTS is the leading interactive sports software brand in the world,
> with top-selling titles and franchises including Madden NFL Football,
> FIFA Soccer, NHL(r) hockey, NBA LIVE basketball, NCAA(r) Football, Tiger
> Woods PGA TOUR(r) and NASCAR(r) racing.
>
>
>
> ###
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com .
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