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EA'S POGO.COM PARTNERS WITH DR. KATHLEEN HALL TO RAISE AWARENESS ON HEALTH BENEFITS OF PLAY

Life-balance Expert Identifies Playing Casual Games as a Great Way to
> Reduce Stress
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> Redwood City, Calif. - September 6, 2007 - Electronic Arts Inc. (NASDAQ:
> ERTS) today announced that its casual gaming destination Pogo.com(tm)
> has teamed up with Dr. Kathleen Hall and The Stress Institute to help
> raise awareness about the positive impact that game-playing has on
> reducing stress and improving life balance. According to Dr. Hall,
> players that take a break from their hectic lives and let the stress of
> the day melt away by playing casual games lead healthier and more
> balanced lives. Playing games such as those found at Pogo.com provide
> needed mental breaks, reduce stress and restore the mind and body
> connection.
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> The Stress Institute notes that the health benefits of playing games on
> Pogo.com include:
>
> o Stress Reduction - Playing even five minutes of stress-busting
> games like Poppit!(tm) or Lottso! Deluxe, can lower blood pressure and
> stave off anxiety, depression and disease.
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> o Brain Health - Games like Word Whomp(tm), Tumble Bees or any
> one of the 40+ puzzle games found on Pogo.com stimulate the brain and
> help to keep it sharp and healthy.
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> o Social Community - By connecting with family, friends and new
> online buddies through unique chat features on Pogo.com, players can
> avoid feelings of isolation, loneliness and depression.
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> o Build self-esteem - Everyone enjoys winning and the games on
> Pogo.com allow even the most novice player an opportunity to be a
> winner. The vibrant and supportive Pogo community offers encouragement
> further building a strong sense of individual empowerment.
>
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> Through January 2008, Dr. Hall will interact with the Pogo community of
> over 13 million1 unique monthly players to offer advice and relaxation
> tips during the hectic holiday season and lend her expertise to a
> variety of issues that Pogo players face on a daily basis.
>
>
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> "Play time is not a luxury, it is an essential element for your mental
> and physical health and well being and is an excellent stress reliever,"
> stated Dr. Hall. "Stress is the driver for most diseases and the
> benefits of play and laughter in overcoming and preventing stress, aging
> and disease are too numerous to ignore."
>
>
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> Pogo Marketing Vice President, Beatrice Spaine commented, "Pogo players
> play online for many reasons - to take a break, collect badges, and
> re-connect with friends. However, according to a recent poll, 83% of
> players said that the #1 reason for playing on Pogo is to sit down, take
> a break and let the day's stress wash away. I'm so happy that we can
> partner with Dr. Kathleen to help spread the word about the connection
> between play and good mental health."
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> Founded by Dr. Hall, The Stress Institute serves as a center for the
> collection and dissemination of information on the impact of stress on
> our lives. Comprised of professionals and prominent physicians in a
> variety of disciplines, the organization is interested in exploring the
> various effects of stress on mental and physical well being. The Stress
> Institute suggests resources and tools that are helpful in the reduction
> of life stress and solutions for work-life balance.
>
>
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> For more information and to experience some of the best online games on
> the Internet, visit www.pogo.com . F
> 1 According to ComScore July 07
>
> About Dr. Kathleen Hall
>
> Dr. Kathleen Hall, internationally recognized stress and healthy
> lifestyle expert, founder and C.E.O. of The Stress Institute
> (www.thestressinstitute.com), has been featured on major media including
> The Today Show, Oprah & Friends, CNN, FOX, ABC News, CBS, Good Morning
> America Radio, Martha Stewart Radio, Fortune, Forbes, USA Today, Wall
> Street Journal, New York Times, Washington Post, Money, Business Week,
> Parents, Cosmopolitan, Real Simple, and Woman's Day. She is the author
> of A Life in Balance, 2007 Nautilus Book Award winner, and Alter Your
> Life; has a weekly radio show, Live with Dr. Kathleen Hall; and, is a
> contributing writer for PINK Magazine. In times of national crisis, the
> media looks to her for expert advice. In fact, Martha Stewart
> Publications coined her as "The Stress Queen".
>
>
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> Her diverse background of study with medical pioneers includes, Dr. Dean
> Ornish of the Preventive Medicine Research Institute and Dr. Herbert
> Benson at the Harvard Mind/Body Institute. Dr. Hall has also studied
> under illustrious Nobel Peace Prize recipients including, His Holiness
> the Dalai Lama, Bishop Desmond Tutu and President Jimmy Carter.
>
>
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> About Pogo.com
>
> Pogo.com is the #1 stickiest online casual game destination in the US1.
> The site is home to over 13 million unique visitors a month (worldwide)
> who play for more than 45 minutes a day1. Boasting a wide variety of
> more than 80 free online games including puzzle
> , word ,
> casino , classic card
> and board
> , Pogo.com features both single-player and multiplayer games. The site
> offers players an easy-to-use chat feature where millions of people talk
> about their favorite games, best scores, or simply share stories about
> their lives. Pogo.com is known for its thriving online community of
> players who forge life-long friendships through the site. Pogo has local
> sites and communities in UK (pogo.co.uk
> ),Germany (pogo.de ) and France (pogo.fr
> ).
>
>
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> Pogo.com's premium service, Club Pogo, offers players a variety of VIP
> features including exclusive games, no ad interruptions, private chat
> and avatars. Club Pogo has over 1.5 million paying subscribers.
>
>
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com . More information about EA's
> products and full text of press releases can be found on the Internet at
> http://info.ea.com .
>
>
>
> EA, EA SPORTS, EA SPORTS BIG, POGO, Club Pogo, Poppit! and Word Whomp
> are trademarks or registered trademarks of Electronic Arts Inc. in the
> U.S. and/or other countries. All other trademarks are properties of
> their respective owners.
>

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