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Grateful Dead Coming to Rock Band

Grateful Dead Join Super Group Line-up Coming to Rock Band™

Harmonix and MTV Games Partner with Rhino Entertainment
to bring 18 Classic Grateful Dead Master Recordings to the Rock Band
Videogame Platform

New York, NY – September 5, 2007– Harmonix, the leading developer of
music-based games, MTV Games, a division of MTV Networks within Viacom
(NYSE: VIA, VIA.B), and Rhino Entertainment, a division of Warner Music
Group (NYSE:WMG), announced a deal that will bring the legendary band
Grateful Dead to the highly anticipated music videogame Rock Band. The
iconic group is making 18 master recordings from its diverse catalog
available as digitally distributed game levels following Rock Band’s
release this holiday season. Among the songs available will be the
classic Dead tracks “Truckin’,” “Uncle John’s Band,” “Touch of Grey,”
“Sugar Magnolia,” and “Casey Jones.”

“Grateful Dead’s unique fusion of rock, folk, bluegrass, blues, and jazz
challenged traditional musical boundaries and pushed the limits of
creativity to produce a signature sound that is undeniably their own,”
stated Paul DeGooyer, MTV's Senior Vice President of Audio, Home Video
and Electronic Games. “With an enormous legion of fans all over the
world, Rock Band will give players a chance to interact with the music
of these beloved rock pioneers and experience what Grateful Dead did
best - jam from the depths of their souls.”

Distributed by Electronic Arts (NASDAQ: ERTS), Rock Band is an all-new
platform for music fans and gamers to interact with music like never
before. The game challenges players to put together a band and tour for
fame and fortune – all while learning to master lead/bass guitar, drums
and vocals. Built on an unprecedented partnership with artists, record
labels and music publishers, the music featured in Rock Band will span
the full range of rock music and include original master recordings from
the greatest songs and artists of all time.

“Grateful Dead, with their 30 year career and their timeless music, are
the perfect addition to Rock Band,” says Mark Pinkus, Rhino’s Senior
Vice President of Strategic Marketing, Custom Product & Sync Licensing.
“It’s going to be a blast playing along to songs ranging from the Dead’s
earliest hit ‘Truckin’’ to their final hit ‘Touch of Grey.’ I’m
confident that Rock Band will be instrumental in introducing kids to the
magical music of Grateful Dead.”

Grateful Dead’s journey ignited in San Francisco’s Haight and Ashbury
district during the psychedelic ‘60s. The band, well known for
constantly touring, continued to spread their message of peace and love
for another three decades with a devoted community of fans known as Dead
Heads, many of whom traveled the country with them. Earlier this year,
the Recording Academy awarded Grateful Dead a Grammy Lifetime
Achievement Award for its contribution to the evolution of rock music.

Grateful Dead is the latest artist to join the vast musical downloadable
multi-track master offerings of Rock Band, joining the list of epic
artists such as Metallica and The Who’s iconic Who’s Next album, the
first full album scheduled for downloadable content, in addition to the
dozens of on-disc tracks spanning every genre of rock from alternative
to classic to heavy metal.

Rock Band is slated for release on Xbox 360™ video game and
entertainment system from Microsoft® and PLAYSTATION®3 computer
entertainment system this Holiday 2007 in North America. For more
information on Rock Band and Harmonix Music Systems please visit
www.rockband.com and www.harmonixmusic.com.


About MTV Networks:
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 130 channels worldwide, owns and operates
the following television programming services - MTV: MUSIC TELEVISION,
THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and
its more than 200 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.

About MTV Games:
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented
videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who
formed the company to invent new ways for non-musicians to experience
the unique joy that comes from making music and have pioneered music and
rhythm gaming in the US. For more information please visit:

About RHINO:
Based in Burbank, California, Warner Music Group’s Rhino Entertainment
serves as the central catalog development, licensing, soundtrack, and
television marketing area for the corporation. Rhino develops, markets,
and promotes both audio and video products from the vast WMG catalog and
through new productions with established artists. The division is also
responsible for lice3nsing WMG’s music for film, television, and video
game uses, and for creating custom premium products.

About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal
2007, EA posted revenue of $3.09 billion and had 24 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.

© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock
Band and all related titles and logos are trademarks of Harmonix Music
Systems, Inc., a division of MTV Networks. Rock Band developed by
Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all
related titles and logos are trademarks of MTV Networks, a division of
Viacom International Inc. All other marks are the property of their
respective owners.

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