> Lessons Learned From Video Gamers
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> Interactive Agency applies insight to market products, services. and itself
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> Video Gamers push the technological envelop and have high expectations when
> it comes to interactive experiences. As a response to these expectations,
> GMS (Game Marketing Solutions), a provider of online, interactive engagement
> solutions offers their clients strategies, tactics and technologies that
> deliver the interactive experience gamers are accustomed to and expect. The
> GMS style of engagement has empowered marketers, such as the US Navy and The
> Art Institutes, to captivate gamers through interactive entertainment,
> online contests, mini games, integrated sponsorships and marketer
> underwritten online community enhancements.
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> For most, the word "game" brings current "blockbuster" titles to mind.
> Contrary to this line of thought, GMS takes a more universal path and
> defines "game" as ANY interactive experience that entertains and informs a
> "gamer". GMS views the positive "interactive experience" at the heart of a
> blockbuster title or an online game of chess as the exact same thing.
> Perceiving the experiences as identical and extracting that essence is the
> critical first step in understanding GMS. More importantly, that perception
> allows one to grasp how GMS applies the lessons it's learned from "hardcore"
> game industry experience to an incredibly diverse client set that targets
> numerous consumer segments.
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> GMS believes that gaming (interactive entertainment) has dramatically
> impacted the way gamers' consume information. As a result of their continual
> exposure, GMS recognizes that gamers require entertaining, interactive
> experiences when approaching any subject matter. This insight serves as a
> core principle GMS applies to their client's marketing initiatives. And,
> given the consumer receptiveness evidenced in their campaign reports, it
> appears they are addressing a real consumer need.
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> Despite popular opinion, GMS also defines the gamer, primarily male 18-34,
> not as a definitive gaming demographic but as "early adopters" and
> influencers ushering in interactive platforms that are appropriate in
> engaging, informing and entertaining all demographics.
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> In an effort to encapsulate its marketing philosophy, the company's website
> was developed to reflect the strategy GMS employs for its clients. A visit
> to the GMS website, http://www.e-gms.com, will confirm that they have gotten
> it right.
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> GMS Founder and CEO, Kevin Carney, states, "Our website features the
> "Marketer's Challenge". a viral, data driven trivia application that tests
> our visitors' knowledge on the topic of marketing. Complete with commercial
> breaks, showcasing GMS facts and some of our clients, the game serves as a
> practical application of the GMS philosophy. We believe it reinforces our
> belief that interactive entertainment can enhance the delivery of any
> subject matter. Ultimately, we are certain that the experience we've created
> begs the question. 'I wonder what GMS can do for my brand?' "
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> ABOUT GMS
>
> Game Marketing Solutions (GMS) is a provider of online, interactive
> engagement solutions. Founded on 15 years of internet and game industry
> experience, GMS launched in 2002 and has since applied its marketing tactics
> and strategies to many of the world's most recognizable brands.

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