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Wii and Nintendo DS Sales Fuel Pokemon Momentum

Grown Men and Women Rediscover the Games of their Youth
REDMOND, Wash., Sept. 6 /PRNewswire/ -- Pokemon(R) games have always been
best-sellers. But the huge popularity of the portable Nintendo DS(TM) and the
Wii(TM) home video game system has put the Pokemon craze into a whole new
category. Just check out these statistics:
-- According to the independent NPD Group, through July Pokemon Diamond is
the best-selling video game of the year on any system, while Pokemon
Pearl ranks No. 3.
-- The newly released Pokemon Battle Revolution already ranks at No. 5 on
the list of best-selling Wii games for the year. -
- Pokemon Diamond and Pokemon Pearl for Nintendo DS have sold more than 3
million copies in the United States alone.
-- Pokemon games have helped boost sales of Nintendo hardware.
According to the NPD Group, Wii and Nintendo DS were again the two
best-selling video game systems in the United States in July. "These
hard numbers show that the Pokemon franchise and Nintendo's systems are
striking a chord with players of all ages and drawing in huge numbers of new
players year after year," says George Harrison, Nintendo of America's senior
vice president of marketing and corporate communications. "But anecdotally
we're also seeing that these new Pokemon games are appealing to older players,
the same ones who played the original Pokemon games when they debuted in the
United States almost 10 years ago."

Grown men and women with kids of their own proudly announce they are
training Pokemon and having a blast doing it. Gamer
sitehttp://www.Penny-Arcade.com ran a four-part comic about the artist's
Pokemania, while Kristin Brandt of ManicMommies.com posted: "I have become
obsessed. I have played for many, many hours (I can't even admit to how many --
it's embarrassing) ... And I can't seem to stop! There are more Pokemon to
capture, more levels to conquer and more badges to earn!"
The Pokemon franchise has sold more than 164 million games worldwide. For more
information about Pokemon Battle Revolution, Pokemon Diamond and Pokemon Pearl,
visit http://www.Pokemon-Games.com. Remember that Wii features parental
controls that let adults manage the content their children can access. For more
information about this and other Wii features, visit Wii.com. P
okemon USA, Inc., a subsidiary of The Pokemon Company in Japan, manages the
property outside of Asia which includes licensing, marketing, the Pokemon
Trading Card Game, an animated TV series, home entertainment, the official
Pokemon Web site and an online retail center http://www.pokemoncenter.com.
Pokemon was launched in Japan in 1996 for play on Nintendo's Game Boy(R) and
has since evolved into a global cultural phenomenon. Pokemon was introduced in
North America in September 1998 and today is one of the most popular toy and
entertainment properties in the world. For more information, visit
http://www.pokemon.com.
The worldwide innovator in the creation of interactive entertainment, Nintendo
Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for
its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM)
systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more
than 420 million hardware units globally, and has created industry icons like
Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned
subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo's operations in the Western Hemisphere. For more
information about Nintendo, visit the company's Web site at http://www.nintendo.com.

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