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Microsoft Launches New Xbox 360 Console for Families

> New console includes five games, wireless controller and storage to save
> games - all for the incredible value of $279.99
> REDMOND, Wash. - Oct. 22, 2007 - Just in time for holiday, Microsoft Corp.
> today released a new Xbox 360® console that delivers games and content to
> everyone in the family for an incredible value of $279.99 (U.S. estimated
> retail price)*. Available in stores beginning today, Xbox 360 Arcade console
> is the first Xbox 360 console to include five family-friendly games, a
> wireless controller, a high-definition multimedia interface (HDMI) connection
> to enable high-definition output if desired and 256 MB of memory useful for
> storing games and entertainment content. At $279.99, the Xbox 360 Arcade
> console will include five best-selling games: "PAC-MAN Championship Edition"
> (NAMCO BANDAI Games America Inc.), "Uno" (Carbonated Games), "Luxor 2"
> (MumboJumbo), "Boom Boom Rocket" (Electronic Arts Inc.) and "Feeding Frenzy"
> (Sprout Games).
> "As families gather together this holiday, it's the perfect time to launch a
> new low-priced, high-value Xbox 360 that plays games, TV shows and music for
> everyone to enjoy," said Jeff Bell, corporate vice president of global
> marketing, Interactive Entertainment Business at Microsoft. "In addition to
> offering an incredible all-in-one package for families to get right into the
> fun, the Xbox 360 Arcade system features the industry-leading Family
> Settings, which allow parents to control what their kids are watching and
> playing - and we know how important that control is to families around the
> world."
> Karen Dodge, senior vice president and chief merchandising officer at Toys
> "R" Us, added, "We are excited to offer this new gaming experience to our
> customers - children and families - who can now enjoy the fun of Xbox 360
> together. Many of this holiday season's hottest items provide Internet
> connectivity, and with the online entertainment options available through
> Xbox LIVE®, Xbox 360 Arcade offers families a great mix of online content and
> traditional gaming in one console."
> The news of Xbox 360 Arcade comes as part of a broader initiative by
> Microsoft to bring the Xbox 360 experience to families everywhere. Microsoft
> also announced today that it is significantly expanding its catalog of high-
> and standard-definition family fun content that is available on demand direct
> to the consumer's living room. This includes the addition of everyone's
> favorite characters such as "Bugs Bunny" and "Daffy Duck" from Warner Bros.,
> which will be delivering the first ever "Looney Tunes" cartoons for download
> on Xbox 360, starting today. In addition, Nickelodeon is adding three new
> shows to its already large library of more than 300 episodes of TV shows on
> Xbox LIVE, Microsoft's premier online gaming and entertainment service, with
> the inclusion of "Blue's Clues," "The Backyardigans" and "iCarly."
> "SpongeBob SquarePants Underpants Slam(tm)" (THQ Inc.) and "SHREK-N-ROLL(tm)"
> (Activision) games will also be available exclusively on Xbox LIVE Arcade,
> the place to download games for Xbox 360 over Xbox LIVE, adding more fun for
> everyone in the family.
> Microsoft's commitment to family entertainment is complemented by the largest
> next-generation library of "E"- and "T"-rated games, more than 200 in all,
> available at retailers nationwide this holiday, including "BEE MOVIE(tm)
> GAME" (Activision), "Guitar Hero III®: Legends of Rock" (Activision),
> "Naruto: Rise of a Ninja" (UbiSoft Entertainment), "Scene It? Lights, Camera,
> Action" and "Viva Piñata®: Party Animals."
> About Xbox 360
> Xbox 360 is a superior video game and entertainment system delivering the
> best games, unique entertainment features and a unified online gaming network
> that revolve around gamers. Xbox 360 will have a portfolio of more than 300
> games and will be available in nearly 40 countries by the end of 2007. More
> information can be found online at http://www.xbox.com/xbox360.
> About Microsoft
> Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
> software, services and solutions that help people and businesses realize
> their full potential.
> #########
> * Prices herein are estimated retail prices. Actual retail prices may vary.

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