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Nintendo Goes Green with Environmental Game and 500 Trees

Nintendo Goes Green with Environmental Game and 500 Trees
Chibi-Robo: Park Patrol for Nintendo DS Shows Kids How
to be Green

REDMOND, Wash., Oct. 2 /PRNewswire-FirstCall/ -- Nintendo is on a mission to
make some locations -- both virtual and real -- a little greener. In honor of
today's launch of Chibi-Robo(TM): Park Patrol for the portable Nintendo DS(TM),
Nintendo is offering 500 tree seedlings to kids who want to help keep their
environments clean and beautiful.
Chibi-Robo: Park Patrol is one of the first games based on the growing
environmental movement, and it's a great way to get kids and their parents on a
green path. In the game, players take on the persona of a cute little robot.
They clean up a park by planting flowers, building park equipment and defeating
toxic enemies called Smoglings.

Chibi-Robo: Park Patrol lets players use the Nintendo DS touch screen to
control actions like watering plants, squirting enemies or riding a bike.
Chibi's good deeds are converted into Happy Points that power him and the
friendly toys he meets along the way. He even uses environmentally friendly
modes of transportation to get around.

"From hybrid cars to energy-conserving light bulbs, everyone is going green,"
says George Harrison, Nintendo of America's senior vice president of marketing
and corporate communications. "Chibi-Robo: Park Patrol represents one of the
first environmentally themed video game adventures."

To get a tree seedling, register at http://www.Chibi-Robo.com between now and
Nov. 9. Before America Recycles Day on Nov. 15, Nintendo will choose 500 people
at random to receive a seedling that they can plant in their community.

But Nintendo's environmental efforts are not limited to video games. In the
real world, Nintendo has already undertaken multiple initiatives to help
preserve the environment. Nintendo:
-- recycles the paper it uses company-wide, limits the use of colored
paper (since it's not easily recycled) and purchases recycled paper
towels, report covers, message pads and writing pads.
-- recycles more than 70 percent of the waste generated at its
headquarters and promotes the recycling of aluminum cans and glass in
its corporate cafeterias. According to the U.S. Environmental Protection
Agency, the United States as a whole recycles about 32 percent of its
waste.
-- requires manufacturers not use any banned substances (such as lead,
mercury, etc.) in components, nor use them in the manufacturing process
for any components used in its products.

Chibi-Robo: Park Patrol Rated: E for Everyone Available: Oct. 2
exclusively at Wal-Mart stores

For more information: http://www.Chibi-Robo.com.


The worldwide innovator in the creation of interactive entertainment, Nintendo
Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for
its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM)
systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more
than 420 million hardware units globally, and has created industry icons like
Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned
subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo's operations in the Western Hemisphere. For more
information about Nintendo, visit the company's Web site at http://www.nintendo.com.

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