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Nintendo's Flash Focus Offers a New Vision for Video Games

Fun Eye Exercises Challenge Hand-Eye Coordination, Peripheral Vision

REDMOND, Wash., Oct. 15 /PRNewswire/ -- The new Flash Focus(TM): Vision
Training in Minutes a Day is like nothing you've ever seen before. Just as
Nintendo's brain-training games gave your gray matter a workout, Flash Focus
aims to train users' eyes in areas like hand-eye coordination, peripheral
vision and visual acuity. It launches today, exclusively for Nintendo DS(TM).


It might sound like a strange concept, but top athletes have long
usedhigh-tech computerized visual training programs to give them an edge on the
baseball diamond, basketball court and football field. Now Nintendo makes this
remarkable technology available to anyone who wants to have fun while tracking
improvements in the various visual exercises. It's a great tool for moms who
like to keep a "peripheral vision" watch on their kids or for people who want
an edge spotting holiday sales.

"Flash Focus represents another one of our software titles that delivers fun
with a purpose," says George Harrison, Nintendo of America's senior vice
president of marketing and corporate communications. "Flash Focus should be in
the training arsenal of every coach in the country, but it's also ideal for
casual game players of any age who want to keep their vision sharp."

The first time users pop in Flash Focus: Vision Training in Minutes a Day, they
take a series of tests to determine their DS Eye Age. As users spend a few
minutes each day with the activities, they get better and better at the
exercises and their Eye Age lowers to demonstrate their improved focus
abilities. Some of the many fun activities in Flash Focus: Vision Training
in Minutes a Day include:

-- A variation of the hidden ball "hat dance" seen at baseball parks: A
circle is placed in one of three boxes, and the user must follow the
location of the circle as the boxes shuffle rapidly on the screen.
-- Watching two symbols flash on the screen, then tapping the touch screen
to indicate whether they matched.
-- Memorizing a target letter and counting how many times it appears in a
fast-moving stream of letters on the screen.

The worldwide innovator in the creation of interactive entertainment, Nintendo
Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for
its Wii(TM), Nintendo DS(TM), Game Boy(R) Advance and Nintendo GameCube(TM)
systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more
than 420 million hardware units globally, and has created industry icons like
Mario(TM), Donkey Kong(R), Metroid(R), Zelda(TM) and Pokemon(R). A wholly owned
subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as
headquarters for Nintendo's operations in the Western Hemisphere. For more
information about Nintendo, visit the company's Web site at http://www.nintendo.com.

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