ROCKBAND.com Taking Center Stage
HARMONIX, MTV GAMES AND ELECTRONIC ARTS BLEND ROCK FANTASY AND REALITY
Social Website Allows Rock Band Community to Create Custom Band
Homepages and Network via Musicians Meeting Musicians Classified Section
Cambridge, Massachusetts October 25, 2007 Harmonix, the leading
developer of music-based games, and MTV Games, a division of MTV
Networks which is a division of Viacom (NYSE: VIA, VIA.B), along with
distribution partner Electronic Arts (NASDAQ: ERTS), revealed today
details for the ROCKBAND.com social community website. The site will
launch on November 20, alongside the North American release of Rock Band
for the PLAYSTATION®3 computer entertainment system and Xbox 360 video
game entertainment system from Microsoft®. A PlayStation 2 version of
the game will also ship on December 18.
The ROCKBAND.com Web site will incllude in-depth Rock Band
leaderboards, personal and band home pages, and a Musicians Meeting
Musicians classified section to help form bands online. The site will
also give fans the opportunity to create their own Rocker Profile pages
and communicate with other Community members, blogging about their
musical tastes and meeting others with similar interests.
ROCKBAND.com blurs the lines between fantasy and reality, said
Melissa Macaulay, Producer of ROCKBAND.com, Harmonix. The site allows
you to hype your in-game bands accomplishments, while providing a forum
to meet other real-life people and potential band mates who share your
Personal & Band Pages: ROCKBAND.com will automatically load your in-game
characters and game stats from an online database so your personal
profile page will always be up to date. Choose from four genres in the
game to customize your profile pages with cool background skins that
reflect your rock tastes.
Band Classifieds: Find and create your own band through the ROCKBAND.com
Band Classifieds page. Here you can advertise your own rocker skills or
search through dozens of rocker profiles to choose band mates who share
similar music tastes.
Rock Band Leaderboards: Climb to the top of the charts as a solo artist
or band! From band rankings to solo scores, the ROCKBAND.com
leaderboards will earn you fame and fortune as you progress on your
journey to Rock Band stardom.
Rocker Blogs: Find out whats happening behind the scenes with your
favorite bands through their blogs. Use your blog to communicate with
band mates about practice times, meet others with similar musical
interests and keep your groupies in the loop with the websites unique
Rock Band Forums: Interact with other rockers and music lovers about
anything and everything rock!
Photo Creator: (Coming Soon!) Take the ultimate promo band or solo shot
with the websites Photo Creator. Pick a location, the right lighting,
and a coordinated (or not!) pose for your band. Take it over the top
cheesy or seriously intense. Its all about your bands total image.
We see ROCKBAND.com as a true extension of the Rock Band world. It will
be an awesome way to meet new people who have similar musical tastes,
said Josh Randall, Creative Director for Harmonix. With ROCKBAND.com
players will be able to come together and express themselves in a
collaborative manner, which is what playing music is all about.
Harmonix has partnered with the San Francisco creative powerhouse
Mekanism to build the social networking site.
We are designing ROCKBAND.com as an online home for your band, and as a
creative platform for living out your rock and roll fantasy, said Pete
Caban, partner at SF-based digital studio Mekanism. The bands and
rockers that you can create in Rock Band are insanely unique, and its
going to be fascinating to watch this community come to life.
Rock Band is slated is also slated for release in Europe in Q1 2008. The
game is rated T for Teen by the ESRB. For more information on Rock Band
and Harmonix Music Systems please visit www.ROCKBAND.com and
About MTV Networks:
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 130 channels worldwide, owns and operates
the following television programming services - MTV: MUSIC TELEVISION,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND,
SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and
THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and
its more than 200 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.
About MTV Games:
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complement the core values of the MTV Networks brands.
About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented
videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who
formed the company to invent new ways for non-musicians to experience
the unique joy that comes from making music and have pioneered music and
rhythm gaming in the US. For more information please visit:
About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal
2007, EA posted revenue of $3.09 billion and had 24 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.
© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock
Band and all related titles and logos are trademarks of Harmonix Music
Systems, Inc., a division of MTV Networks. Rock Band developed by
Harmonix Music Systems, Inc. MTV: Music Television, MTV Games and all
related titles and logos are trademarks of MTV Networks, a division of
Viacom International Inc. All other marks are the property of their
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