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SEGA GETS SHAKIN' WITH SAMBA DE AMIGO

*FOR IMMEDIATE RELEASE *


*SEGA GETS SHAKIN’ WITH /SAMBA DE AMIGO/*

/ /

*LONDON & SAN FRANCISCO* (October 25 2007) - SEGA® of America, Inc. and
SEGA® Europe Ltd. are excited to announce that they are bringing back
/Samba De Amigo™/, the Dreamcast classic that helped to create the
now-popular rhythm music genre. Created exclusively for the Wii home
video game system, this vibrant and addictive new game lets players
shake to the beats of a samba-infused soundtrack comprised of popular
new songs as well as fan-favorites from the original game.

Playing as the grinning, sombrero-topped monkey, Amigo, players shake
the Wii Remote and Nunchuk like maracas, in time with the visual beats
of the music on-screen. The perfect party game, /Samba De Amigo/ is
packed with lively stages and a host of colorful characters. More
details about this exciting new title including a full song listing as
well as new special features will be revealed over the next few months.

“The Wii’s controllers enable players to enjoy /Samba De Amigo/’s unique
gameplay without having to purchase an expensive peripheral,” said Rick
Naylor, Director of Marketing at SEGA. “Between the music, the quirky
art style, and the maraca-shaking players, /Samba De Amigo/ is as much
fun to watch as it is to play.”

Developed by acclaimed developer, Gearbox Software, /Samba De Amigo/
will be exclusively available for the Wii in spring 2008. For more
information, please visit www.sega.com .
For press assets use: http://segapr.segaamerica.com
.

_ _

/*/_About SEGA of America, Inc.:_/*/
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside
and outside the home. The company develops, publishes and distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA of
America Web Site is located at www.SEGA.com .

*_About SEGA Europe Limited:_*

SEGA® Europe Limited is the European Distribution arm of Tokyo,
Japan-based SEGA Corporation, and a worldwide leader in interactive
entertainment both inside and outside the home. The company distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA
Europe’s web site is located at www.sega-europe.com
.

/*/_About Gearbox Software_/*/
Gearbox Software, located in Dallas, TX, is respected industry-wide for
their ability to create award winning, bestselling interactive
entertainment. The company has established itself as a premier
developer, creating games for many of the industry's top franchises
including Halo: Combat Evolved, Half-Life: Opposing Force, Aliens and
Tony Hawk as well as developing their own blockbuster franchises in
Brothers in Arms and Borderlands. The company is currently developing
multiple original titles for next generation video game consoles and
Windows Vista. Additional information regarding Gearbox Software can be
found at www.gearboxsoftware.com
.

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