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CALL OF DUTY 4: MODERN WARFARE NOW AVAILABLE

Infinity Ward's Highly-Anticipated Thriller Deploys to Retail
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> Santa Monica, CA - November 6, 2007 - Starting today gamers can enlist
> in Activision, Inc .'s (Nasdaq: ATVI) Call
> of Duty(r) 4: Modern Warfare(tm), a gripping modern-day action-thriller
> that deploys them into heart-stopping battles across the world's most
> treacherous hotspots. Developed by Infinity Ward, the game is now
> available at retail outlets nationwide and delivers unprecedented
> high-definition graphics, piercing 5.1 surround sound and a dynamic
> community-oriented multiplayer experience.
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> "We've set out to create the most intense, visceral experience in Call
> of Duty 4," said Infinity Ward Studio Head Grant Collier. "From the
> beginning, our team has been focused on pulling players into an
> unfolding, well-paced and relentless action experience that includes:
> fast-roping from attack helicopters in the dead of night; utilizing a
> camouflage Ghillie suit as you inch behind enemy lines; or being
> immersed in fun, competitive action in multiplayer that enables gamers
> to create classes, unlock new abilities and taunt opponents as they
> level up."
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> Featuring a tense storyline, filled with plot twists, the title thrusts
> players into battle like never before. With amazing special effects,
> including rim-lighting, depth of field, texture streaming and character
> self-shadowing, players are enlisted into one of the most
> photo-realistic gaming experiences imaginable. Famed composer Harry
> Gregson-Williams, whose credits include Enemy of the State, Man on Fire
> and Spy Game, directed a soundtrack featuring an original score by
> Stephen Barton that draws gamers harder and deeper into the epic
> experience.
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> The community-oriented Call of Duty 4 multiplayer gameplay features a
> robust leveling system, variety of unlockable perks, hot-join and
> matchmaking, as well as create a class and party capabilities to ensure
> that players of all skill levels can join in the fun for up to
> 18-players on Xbox 360 or PLAYSTATION(r)3 computer entertainment system
> and 32-players on Windows PC. Additionally over 100 challenges and a
> host of new game environments and modes deliver unlimited possibilities.
> Infinity Ward has also included Kill-Cam, a fan favorite feature that
> they created in Call of Duty 2 which allows for spectator instant
> replays.
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> Call of Duty 4: Modern Warfare is rated "M" (Mature) by the ESRB for
> Intense Violence, Strong Language, Blood and Gore and is available now
> on Xbox 360(tm) and PLAYSTATION(r)3 computer entertainment system for a
> suggested retail price of $59.99; the Windows(r) PC version for $49.99.
> Also available for Nintendo DS(tm), developed by n-Space, the title is
> rated "T" (Teen) for Blood and Violence and carries a suggested retail
> price of $29.99.
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> Gamers have the option to enhance the experience with a Limited
> Collector's Edition for the Xbox 360 and Windows PC. Each Collector's
> Edition includes a special hardcover book featuring never-before-seen
> imagery and artwork. The Xbox 360 version carries a suggested retail
> price of $69.99 and also features a bonus DVD exploring the British
> S.A.S. behind-the-scenes footage from developer, Infinity Ward. The
> Windows PC edition has a suggested retail price of $59.99 and includes a
> digital copy of the BradyGAMES Official Strategy Guide.
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> BradyGAMES' Call of Duty 4: Modern Warfare Official Strategy Guide is
> available at electronics, book, and software retailers nationwide, and
> online at www.bradygames.com .
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> Call of Duty 4: Modern Warfare press kit assets are available for
> download at http://pressroom.activision.com
> . Players anxious to answer the call
> can visit www.charlieoscardelta.com
> for more information and updates.
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> About Activision, Inc.
>
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
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> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
> Australia, Japan and South Korea. More information about Activision and
> its products can be found on the company's World Wide Web site, which is
> located at www.activision.com
> > ary%20Internet%20Files\OLK35\www.activision.com> .
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> Cautionary Note Regarding Forward-looking Statements: Information in
> this press release that involves Activision's expectations, plans,
> intentions or strategies regarding the future are forward-looking
> statements that are not facts and involve a number of risks and
> uncertainties. In this release they are identified by references to
> dates after the date of this release and words such as "will," "will
> be," "remains," "to be," "plans," "believes", "may", "expects,"
> "intends," and similar expressions. These risks and uncertainties
> include, but are not limited to, sales of Activision's titles, shifts in
> consumer spending trends, the seasonal and cyclical nature of the
> interactive game market, Activision's ability to predict consumer
> preferences among competing hardware platforms (including
> next-generation hardware), declines in software pricing, product returns
> and price protection, product delays, retail acceptance of Activision's
> products, adoption rate and availability of new hardware and related
> software, industry competition, rapid changes in technology and industry
> standards, protection of proprietary rights, maintenance of
> relationships with key personnel, customers, vendors and third-party
> developers, international economic and political conditions, integration
> of recently acquired subsidiaries and identification of suitable future
> acquisition opportunities, limitations on our ability to issue stock and
> options and foreign exchange rate changes. Other factors that could
> cause Activision's actual future results to differ materially from those
> expressed in the forward-looking statements set forth in this release
> include, without limitation, the further implementation, acceptance and
> effectiveness of the remedial measures recommended or adopted by the
> special sub-committee of independent directors established in July 2006
> to review Activision's historical stock option granting practices, the
> board and Activision; the outcome of the SEC's formal investigation and
> the derivative litigation filed in July 2006 against certain current and
> former directors and officers of Activision relating to Activision's
> stock option granting practices, the possibility that additional claims
> and proceedings will be commenced, including additional stockholder
> litigation, employee litigation, and additional action by the SEC and/or
> other regulatory agencies, other litigation (unrelated to stock option
> granting practices), and the risks identified in Activision's most
> recent annual report on Form 10-K and recent reports on Form 8-K. The
> forward-looking statements in this release are based upon information
> available to Activision as of the date of this release, and Activision
> assumes no obligations to update any such forward-looking statement.
> Forward-looking statements believed to be true when made may ultimately
> prove to be incorrect. These statements are not guarantees of future
> performance and are subject to risks, uncertainties and other factors,
> some of which are beyond our control and may cause actual results to
> differ materially from our current expectations.

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