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Cast Your Rods in Cabela's Monster Bass at Retailers Nationwide

Minneapolis, MN - November 21, 2007 - Heart-pumping angling action
> awaits in Cabela's(r) Monster Bass from Activision, Inc
> . (Nasdaq: ATVI), now available at major
> retailers across the country. In the first ever Cabela's fishing game,
> players take an exciting journey through six of the hottest bass spots
> and compete in 14 tournament events in pursuit of the biggest, most
> coveted species of trophy bass.
> "Cabela's is one of the most recognized names in the fishing world, and
> we are excited to deliver the first Cabela's fishing game to the
> masses," said David Oxford, Activision, Inc. "Bass fishing continues to
> grow in popularity, and we're confident players will get a huge
> adrenaline rush as they travel to the top fishing spots in North America
> to put their angling skills to the test by hooking into a prized monster
> bass."
> Cabela's Monster Bass will put players' angling skills to the test as it
> focuses on the most exciting part of fishing - adrenaline pumping, fish
> fighting action! Utilizing authentic Cabela's fishing gear with
> hundreds of tackle and lure combinations, players will set their sights
> on nine species of bass, including largemouth, smallmouth, spotted, and
> striped, as well as 14 other trophy fish such as trout, salmon, catfish,
> and walleye. Cabela's Monster Bass combines the use of real world
> strategies with actual fishing lake environments to allow fans of all
> types to land that prize and become the ultimate bass fisherman.
> Cabela's Monster Bass, which is published by Activision Minneapolis, is
> available now on the PlayStation(r)2 computer entertainment system for
> $29.99. The game is rated "E" (Everyone) by the ESRB.
> About Cabela's Incorporated
> Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's
> largest direct marketer, and a leading specialty retailer, of hunting,
> fishing, camping and related outdoor merchandise. Since the company's
> founding in 1961, Cabela's has grown to become one of the most
> well-known outdoor recreation brands in the world, and has long been
> recognized as the World's Foremost Outfitter(r). Through Cabela's
> well-established direct business and its growing number of destination
> retail stores, it offers a wide and distinctive selection of
> high-quality outdoor products at competitive prices while providing
> superior customer service. Cabela's also issues the Cabela's CLUB(r)
> VISA credit card, which serves as its primary customer loyalty rewards
> program.
> About Activision, Inc.
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
> Australia, Japan and South Korea. More information about Activision and
> its products can be found on the company's World Wide Web site, which is
> located at www.activision.com.

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