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MARIO & SONIC AT THE OLYMPIC GAMEST TAKES ON THE DS ON JANUARY

*SAN FRANCISCO & LONDON *(November 15, 2007) –SEGA® of America, Inc. and
SEGA Europe Ltd. today announced that /Mario/ /& Sonic at the Olympic
Games™/ for the Nintendo DS™ will be shipped to stores on January 22,
2008. This exciting game is part of an exclusive partnership between
SEGA and Nintendo and brings one of the most legendary competitions – an
epic face-off between Team Mario and Team Sonic – to Nintendo’s
immensely successful handheld system. Coming out for the Nintendo DS™
with exclusive new content, /Mario & Sonic at the Olympic Games/ was
also released on the Wii™ home system on November 6.

/Mario & Sonic at the Olympic Games, /created specifically to take
advantage of all the features the DS has to offer/, /boasts 16 official
Olympic challenges including two new events that are exclusive to the
handheld game - 10m Platform Diving and Cycling. Using the unique Touch
Screen and stylus, players can interact with the game as they jump,
swim, run, shoot, pedal and flip their way through authentic
competitions to win Gold medals. The Nintendo DS edition also features
eight Dream events – five of which can only be found on the handheld
game. Each Dream event takes an Olympic sport and brings it into a video
game-inspired world filled with obstacles, power-ups and familiar
opponents from the worlds of Mario & Sonic to challenge even the best
players. These exclusive DS Dream events are: Dream Canoe, Dream Boxing,
Dream Basketball, Dream Long Jump and Dream Shooting(Skeet).

/Mario & Sonic at the Olympic Games/ presents DS players the chance to
play as any one of 16 video game characters – eight from the world of
Mario™ and eight from the world of Sonic - each bringing their own
talents and athletic capabilities to the competitions. The game/ /is
filled with challenges for all kinds of gamers thanks to the three
gameplay modes - the Single Event Mode where players can choose one
specific event to play, the Circuit Mode where players can choose a
series of events to compete in, and the Mission Mode where players have
the opportunity to fulfill a series of solo challenges that test their
athletic capabilities, timing and reflexes. /Mario & Sonic at the
Olympic Games/ finishes up with the Gallery, where mini-games and
Olympic trivia come together to bring more addictive DS fun.

/Mario & Sonic at the Olympic Games/ for the Nintendo DS also offers
irresistible multiplayer opportunities by taking full advantage of the
DS wireless capabilities that offers both Single-Card and Multi-Card
gameplay options. The multiplayer gameplay can be enjoyed in Single
Event Mode - including the Dream events - as well as in Circuit Mode for
up to four players. For gamers looking to see how they do on an
international level, DS players can use the Nintendo® Wi-Fi Connection
system to upload their scores to the worldwide rankings and check how
they rate against players around the world.

/Mario & Sonic at the Olympic Games /for the Nintendo DS will be shipped
to stores across North America on January 22, 2008. The game is also
currently in stores for the Wii home system. For more information about
the game, please visit the website at www.sega.com/mariosonic
. For screenshots, videos and art, check
out the SEGA/ /FTP site at _http://segapr.segaamerica.com
_.

*_ _*

/*/_About SEGA of America, Inc.:_/*/
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside
and outside the home. The company develops, publishes and distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA of
America Web Site is located at www.SEGA.com .

*_About SEGA Europe Ltd.:_*

SEGA® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based
SEGA Corporation, and a worldwide leader in interactive entertainment
both inside and outside the home. The company develops, publishes and
distributes interactive entertainment software products for a variety of
hardware platforms including PC, wireless devices, and those
manufactured by Nintendo, Microsoft and Sony Computer Entertainment
Europe. The SEGA Europe Web Site is located at www.sega-europe.com
.

TM IOC / 36USC220506

Copyright © 2008 International Olympic Committee (“IOC”). All rights
reserved.

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