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Rock Band Goes Gold

Harmonix and MTV Games Award-Winning Rock Band
Goes Gold

Groundbreaking Music Video Game Has Gone Into Final Production and is
Set to Take Center Stage on Xbox 360™ and PLAYSTATION®3 system on
November 20th

Cambridge, Massachusetts- November 5, 2007 – Harmonix, the leading
developer of music-based games, and MTV Games, a division of Viacom’s
MTV Networks (NYSE: VIA, VIA.B) along with distribution partner
Electronic Arts (NASDAQ: ERTS), announced today that its highly
anticipated music videogame Rock Band™ has gone gold, is in final
production and manufacturing, and set for launch. The Rock Band Special
Edition Bundle will be available in North America on Xbox 360™ video
game and entertainment system from Microsoft® and PLAYSTATION®3 computer
entertainment system November 20th for the suggested retail price of
$169.99. In addition Rock Band for PLAYSTATION®2 computer entertainment
system will be in stores on December 18th for the suggested retail price
of $159.99.

“Rock Band is a true symbol of Harmonix’s vision, dedication and passion
for music and after two years of development, we are thrilled that Rock
Band is finally ready to get in the hands of rock fans everywhere,” said
Alex Rigopolous, CEO of Harmonix. “We have a small army filling our
warehouses with final product, ready for our November 20th ship date so
players can fulfill their rock and roll aspirations. Now, our focus is
putting together an amazing selection of downloadable music content for
players so players can continue to further customize their Rock Band
experience post launch.”

Details on the Rock Band Special Edition Bundle:
· The Xbox 360 version of the Rock Band Special Edition Bundle will
feature a wired drum kit, microphone and Fender Stratocaster guitar
controller as well as a USB hub for easy plug-in access for all
instruments.
· The PLAYSTATION 3 system version of the Rock Band Special Edition
Bundle will feature a wired drum kit and microphone, as well as a
wireless Fender Stratocaster guitar controller, which will be
interoperable between the PlayStation 2 system and PLAYSTATION 3 system.
· The Rock Band Special Edition Bundle for the PlayStation 2 system will
feature a wired drum kit, wired microphone, wireless Fender Stratocaster
guitar controller and a USB hub.
· Suggested retail pricing for standalone Rock Band software for Xbox
360 and PLAYSTATION 3 system versions will be $59.99.
· Standalone instrument peripherals for Rock Band, including a wireless
guitar option for the Xbox 360, will be available at a later date to be
announced.
· The standalone Rock Band software will support a variety of 3rd-party
instrument peripherals as well as enable owners to share peripherals
with those who own the Special Edition bundle.

Partnerships with instrument giants including Fender® Musical
Instruments Corporation, Roland Corpation, BOSS, Ludwig, Line 6, Ernie
Ball, Electro-Harmonix, Vic Firth, and Zildjian ensure authenticity of
the look and feel of in-game play, while the Rock Band instruments,
including the Fender Stratocaster® guitar controller, are designed by
real world musicians.

Rock Band will ship in Europe in the first quarter of 2008 for the Xbox
360 video game and entertainment system from Microsoft and PLAYSTATION 3
system and PLAYSTATION 2 system.

Rock Band is rated “T” for Teen (lyrics, mild suggestive themes) by the
ESRB.

EA will serve as the exclusive distribution and marketing partner for
Rock Band, managing distribution for the game in US, Europe and Australia.

Rock Band is an all-new platform for music fans and gamers to interact
with music like never before. The game challenges players to put
together a band and tour for fame and fortune – all while learning to
master lead/bass guitar, drums and vocals. Built on unprecedented
partnerships with artists, record labels and music publishers, the 58
tracks in Rock Band will span the full range of rock music and include
original master recordings from the greatest songs and artists of all
time. For more information on Rock Band and Harmonix Music Systems
please visit www.rockband.com and www.harmonixmusic.com.

#####

About MTV Networks:
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with 130 channels worldwide, owns and operates
the following television programming services - MTV: MUSIC TELEVISION,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND,
SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and
THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and
its more than 200 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.

About MTV Games:
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented
videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who
formed the company to invent new ways for non-musicians to experience
the unique joy that comes from making music and have pioneered music and
rhythm gaming in the US. For more information please visit:
http://www.harmonixmusic.com

About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal
2007, EA posted revenue of $3.09 billion and had 24 titles that sold
more than one million copies. EA's homepage and online game site is
www.ea.com. More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.

© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock
Band and all related titles and logos are trademarks of Harmonix Music
Systems, Inc., an MTV Networks company. Rock Band developed by Harmonix
Music Systems, Inc. MTV: Music Television, MTV Games and all related
titles and logos are trademarks of MTV Networks, a division of Viacom
International Inc. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks
or registered trademarks of Electronic Arts Inc. in the U.S. and/or
other countries. All other marks are the property of their respective
owners.

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