Game On!

LINKIN PARK, MASTADON AND THE USED HIGHLIGHT DOWNLOADABLE CONTENT ARRIVING IN
> TIME FOR THE HOLIDAYS
>
>
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> Guitar Hero® III: Legends of Rock Set List Expansion Also to Include Hit
> European Singles,
>
> Free Rock Rendition of Christmas Classic
>
>
>
> SUNNYVALE, CA - December 14, 2007 - Master recordings from Warner/Reprise
> artists Linkin Park, Mastadon and The Used will be available as a
> downloadable track pack for Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero
> III: Legends of Rock, during the month of December. Additionally, Activision
> will offer single song downloads from such popular European bands as
> Extremoduro, Trust and Die Fantastischen Vier, as well as a free, exclusive
> rock rendition of the holiday classic "We Three Kings," recorded by Steve
> Ouimette. The Warner/Reprise Track Pack, single song downloads, and free
> holiday classic will be available for the Xbox 360® video game and
> entertainment system from Microsoft and PLAYSTATION®3 computer entertainment
> system.
>
>
>
> The Warner/Reprise Track Pack includes master recordings of "No More Sorrow,"
> by Linkin Park, "Sleeping Giant," by Mastadon and "Pretty Handsome Awkward,"
> by The Used. The single song downloads offer such popular singles as "So
> Payaso," from Extremoduro, "Antisocial" from Trust, and "Ernten Was Wir Säen"
> from Die Fantastischen Vier.
>
>
>
> After downloading the new tracks, Guitar Hero® fans are encouraged to visit
> www.guitarhero.com to enter fret-bending
> competitions with the opportunity to win various prizes.
>
>
>
> Guitar Hero III: Legends of Rock contains explosive new content and features
> including a multiplayer action-inspired battle mode, grueling boss battles, a
> host of exclusive unlockable content and visually stunning rock venues.
> Expanded online multiplayer game modes allow axe-shredders worldwide to
> compete head-to-head for true rock status. The game features a star-studded
> soundtrack including master tracks by legendary artists such as Aerosmith,
> Guns 'N' Roses, The Rolling Stones, Beastie Boys, Rage Against the Machine
> and Pearl Jam, as well as original songs by guitar icons Slash and Tom
> Morello. While continuing to retain all the key features from their prior
> legendary performances, fresh downloadable content will be available on
> multiple platforms, and players can now shred to a killer set list from many
> of the most popular rock songs ever recorded.
>
>
>
> For the first time ever, Guitar Hero fans are able to thrash and burn with
> new wireless guitar controllers available for each platform, including
> exclusive Gibson Guitar's Les Paul model for the Xbox 360® video game and
> entertainment system from Microsoft, Wii(tm) home video game system from
> Nintendo, and PLAYSTATION®3 computer entertainment system. PlayStation®2
> computer entertainment system gamers also get to shred on a new exclusive
> shape, Gibson's Kramer guitar, popularized by hard rockers and known for its
> body design, pickups, electronics and construction for furious finger
> fretting.
>
>
>
> Guitar Hero III: Legends of Rock, developed by Neversoft, is rated "T" for
> Teen by the ESRB, and is currently available at North American retailers.
> For more information about the Guitar Hero franchise, please visit the
> dedicated community site: www.guitarhero.com
> .
>
>
>
> About Gibson Guitar:
>
> Gibson is known worldwide for producing classic models in every major style
> of fretted instrument, including acoustic and electric guitars, mandolins,
> and banjos. Gibson's HD.6X-PRO Digital Guitar represents the biggest advance
> in electric guitar design in over 70 years.
>
> Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since
> 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro,
> Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson
> Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim,
> Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering,
> Hamilton, and Wurlitzer. Visit Gibson's website at www.gibson.com

> About Activision:
>
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive entertainment
> and leisure products. Founded in 1979, Activision posted net revenues of
> $1.5 billion for the fiscal year ended March 31, 2007.
>
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia,
> Japan and South Korea. More information about Activision and its products
> can be found on the company's World Wide Web site, which is located at
> www.activision.com .
>
> Cautionary Note Regarding Forward-looking Statements: Information in this
> press release that involves Activision's expectations, plans, intentions or
> strategies regarding the future are forward-looking statements that are not
> facts and involve a number of risks and uncertainties. Activision generally
> uses words such as "outlook", "will," "could," "would," "might," "remains,"
> "to be," "plans," "believes", "may", "expects," "intends," "anticipates,"
> "estimate," future," "plan," "positioned," "potential," "project," "remain,"
> "scheduled," "set to," "subject to," "upcoming" and similar expressions to
> help identify forward-looking statements. Factors that could cause
> Activision's actual future results to differ materially from those expressed
> in the forward-looking statements set forth in this release include, but are
> not limited to, sales of Activision's titles, shifts in consumer spending
> trends, the seasonal and cyclical nature of the interactive game market,
> Activision's ability to predict consumer preferences among competing hardware
> platforms (including next-generation hardware), declines in software pricing,
> product returns and price protection, product delays, retail acceptance of
> Activision's products, adoption rate and availability of new hardware and
> related software, industry competition, rapid changes in technology and
> industry standards, protection of proprietary rights, maintenance of
> relationships with key personnel, customers, vendors and third-party
> developers, international economic and political conditions, integration of
> recent acquisitions and the identification of suitable future acquisition
> opportunities and foreign exchange rate changes. Other such factors include
> additional risk factors identified in Activision's most recent annual report
> on Form 10-K and subsequent quarterly reports on Form 10-Q. The
> forward-looking statements in this release are based upon information
> available to Activision as of the date of this release, and Activision
> assumes no obligation to update any such forward-looking statements.
> Forward-looking statements believed to be true when made may ultimately prove
> to be incorrect. These statements are not guarantees of future performance
> and are subject to risks, uncertainties and other factors, some of which are
> beyond our control and may cause actual results to differ materially from our
> current expectations.

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