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And the Beat Goes On... ROCK =?windows-1252?Q?BAND=99_D?=

CAMBRIDGE, MA – February 20, 2008 - Harmonix, one of the world’s leading
developers of music-based games, and MTV Games, part of Viacom’s MTV
Networks (NYSE: VIA, VIA.B), along with distribution partner Electronic
Arts Inc. (NASDAQ: ERTS), announced today that individual drum
peripherals for Rock Band™ have now started shipping to U.S. and
Canadian* store shelves. The Rock Band Drum Kit (Xbox 360® video game
and entertainment system from Microsoft, PLAYSTATION®3 computer
entertainment system, PlayStation®2 computer entertainment system) has a
suggested retail price of $79.99.
With standalone drum peripherals being made available, drummers have the
opportunity to enjoy the full Rock Band experience by competing in the
challenging “versus” modes, “Score Duel” and “Tug-O-War.” These exciting
modes can be played locally or online and work with all Rock Band
downloaded song tracks. In order to play downloadable content for online
head-to-head matches, all players must own the same downloadable track.

Standalone Rock Band game software is currently available, as well as
the Rock Band Special Edition Bundle featuring a Fender Stratocaster
guitar controller, an electronic drum kit, real drum sticks, a
microphone and software. The Xbox 360 and PlayStation 2 system bundles
also come with a USB hub for easy plug-in access for all instruments.

Rock Band is rated “T” for Teen (lyrics, mild suggestive themes) by the
ESRB.

Note: The Rock Band PlayStation drums work for both PlayStation 2 and
PLAYSTATION 3 systems.
* Rock Band will be shipped to Canada over the next 2-8 weeks.

For more information on Rock Band and Harmonix Music Systems, please
visit www.rockband.com and www.harmonixmusic.com


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