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ATARI'S 'MY HORSE AND ME' TROTS TO STORE SHELVES!

Definitive FEI Licensed Equestrian Sports and Lifestyle Game
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> Rides to Retailers Across North America -
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> NEW YORK, February 5, 2008 - Atari, Inc. (Nasdaq: ATAR), one of the world's
> most recognized brands and a third-party video game publisher and
> distributor, today announced that My Horse and Me(tm), the ultimate
> equestrian sports and lifestyle video game experience for Wii(tm) and
> Nintendo DS(tm) has shipped to stores nationwide in North America with the PC
> version following shortly. Boasting the first and only exclusive worldwide
> license from one of the world's foremost horse sports organization, the
> Fédération Equestre Internationale FEI (International Equestrian Federation),
> My Horse and Me features a realistic and immersive video game representation
> of equestrian sports. My Horse and Me is rated "E" for Everyone, and is now
> available for Wii(tm) at the suggested retail price of $29.99 and Nintendo
> DS(tm) for $29.99. The PC version will also available at the suggested
> retail price of $19.99.
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> Delivering all the excitement and fun of equestrian life, from sports and
> leisure riding to horse care, My Horse and Me is a unique gaming experience
> for anyone with an interest or passion for horses. The game features the
> most accurate horse models and animations yet realized in a video game,
> alongside a richly rewarding game play experience, all set against a
> beautiful backdrop of charming indoor and outdoor environments.
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> "The rich and authentic gameplay of My Horse and Me offers the
> horse-enthusiast community a truly engaging family-fun ride," said Dane
> Cypel, Producer, Atari Inc. "The game's charming depiction of these noble
> animals is sure to win the hearts and saddles of horse devotees everywhere."
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> My Horse and Me has a rich variety of game play modes and options to give
> players a deep and rewarding experience. The Championship mode lets the
> player take part in competitions at indoor and outdoor locations around the
> globe ranging from rustic stables and classical riding schools to world-class
> tournament locations. A series of fun mini-games offer a variety of game
> play experiences alongside rewarding horse care game play and extensive
> customization.
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> For more information on Atari and its entire product line-up please visit
> www.atari.com .
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> For more information about the FEI please visit www.fei.org
> .
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> About Atari, Inc.
>
> New York-based Atari, Inc. (Nasdaq: ATAR) is a third-party publisher and
> distributor of interactive entertainment software in the U.S. The Company's
> 1,000+ titles include hard-core, genre-defining franchises such as Test
> Drive® and mass-market and children's franchises such as Dragon Ball Z®.
> Atari, Inc. is a majority-owned subsidiary of France-based Infogrames
> Entertainment SA (Euronext - ISIN: FR-0000052573), the largest interactive
> games publisher in Europe. For more information, visit www.atari.com
> .
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> About W!Games
>
> W!Games (www.wgames.biz ) is a developer of games
> for console and PC. The studio is based in Amsterdam, the Netherlands and was
> founded in 2005. The studio is working on multiple projects of which the
> first is being published by Atari.

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