Game On!

Award-Winning Epic Will Be Published By EA
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> Redwood City, Calif. (February 12, 2008) - Leading video game developer,
> BioWare(tm), an Electronic Arts Inc. (NASDAQ: ERTS) company, has
> announced that the award-winning space epic Mass Effect(tm) will be
> released for the PC in May 2008. Published by EA and re-designed for
> the PC, Mass Effect invites players to take the role of Commander
> Shepard as they set out on an adventure to save the galaxy from imminent
> destruction. Wrought with treachery, heroism, difficult decisions and a
> universe filled with unique and colorful species, Mass Effect delivers a
> truly compelling storyline.
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> Optimized for the PC, Mass Effect for the PC incorporates the following
> features:
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> * Optimized controls designed specifically for the PC.
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> * High resolution visuals - Mass Effect for the PC features
> highly detailed textures, characters and environments.
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> * Fully customizable controls - PC gamers can re-map the
> control scheme any way they like.
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> * Run & Gun Control - Players can assign biotic powers or
> skills to 'hot keys' allowing them to play Mass Effect with a heavier
> focus on action.
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> * New decryption mini-game.
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> * New inventory screen GUI and functionality - The enhanced
> inventory system makes it easier for players to equip and modify their
> weapons and armor.
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> "Mass Effect serves as a powerful example of video games as an art form,
> delivering new levels of emotional intensity, realistic characters and a
> gripping storyline - all set in a compelling new universe," said Ray
> Muzyka, General Manager, BioWare and Vice President, Electronic Arts.
> Frank Gibeau, President of EA's Games Label added, "EA has struck an
> agreement with Microsoft to handle future publishing for Mass Effect.
> We are looking forward to releasing Mass Effect on the PC this Spring
> and brand new titles in the future."
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> Originally released for the Xbox 360(tm) videogame and entertainment
> system, Mass Effect has received critical acclaim throughout the world
> with more than 70 awards including Game of the Year, Console Game of the
> Year and Role-Playing Game of the Year. Mass Effect combines a deep
> story with intense combat and challenges the player to make difficult
> decisions that can significantly impact the course of events. An
> innovative conversation system allows for lifelike interaction with some
> of the most realistic digital actors, voiced by Hollywood actors such as
> Seth Green, Marina Sirtis, Lance Henriksen and Keith David. Mass Effect
> for the PC has not yet been rated by the Entertainment Software Rating
> Board.
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> About BioWare
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> BioWare is an electronic entertainment company which develops computer,
> console, handheld and online video games focused on rich stories and
> memorable characters. Since 1995, BioWare has created some of the
> world's best-selling titles including the award-winning Baldur's
> Gate(tm) and Neverwinter Nights(tm) series, and Star Wars(r): Knights of
> the Old Republic(tm). Original BioWare-created IPs include Jade
> Empire(tm) and the 2007 Game of the Year, Mass Effect(tm). With studios
> in Edmonton, Canada, and Austin, Texas, BioWare is hard at work on the
> epic fantasy RPG, Dragon Age, Sonic Chronicles: The Dark Brotherhood [is
> that all one title or multiple? Hard to tell.] for the Nintendo
> DS(tm),as well as several unannounced projects including a massively
> multiplayer online game. In 2008, BioWare was acquired by the world's
> leading electronic entertainment publisher, Electronic Arts. For more
> information on BioWare, visit www.bioware.com
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> About Electronic Arts
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> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com .
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> BioWare, Mass Effect, Dragon Age and Jade Empire are trademarks or
> registered trademarks owned by BioWare Corp. in the U.S. and other
> countries. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or
> registered trademarks of Electronic Arts Inc. in the U.S. and/or other
> countries. Xbox and Xbox 360 are trademarks of the Microsoft group of
> companies. Nintendo DS is a trademark of Nintendo. All other
> trademarks are the property of their respective owners.

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