Game On!

SANTA MONICA, CA - February 28, 2008 - Fans will now be able to shred to hits
> from No Doubt's renowned album Tragic Kingdom with the release of a new
> downloadable track pack for Activision, Inc.'s (Nasdaq: ATVI) Guitar Hero
> III: Legends of Rock.
>
> This epic set of master recordings is plucked straight from No Doubt's
> diamond selling album and includes such beloved chart toppers as "Don't
> Speak," "Excuse Me Mr.," and "Sunday Morning." The track pack is currently
> offered on Xbox LIVE� Marketplace for Xbox 360� video game and entertainment
> system from Microsoft and will be available later today on PLAYSTATION�Store
> for the PLAYSTATION�3 computer entertainment system.
>
> Guitar Hero III: Legends of Rock offers the ultimate rock experience with new
> wireless guitars, freshly added content and features including a multiplayer
> action-inspired battle mode, grueling boss battles, a host of exclusive
> unlockable content and visually stunning rock venues. Expanded online
> multiplayer modes allow axe-shredders worldwide to compete head-to-head for
> true rock status as they riff through a star-studded soundtrack including
> master tracks by legendary artists such as Aerosmith, Guns 'N' Roses, The
> Rolling Stones, Beastie Boys, Rage Against the Machine and Pearl Jam, as well
> as original songs by guitar icons Slash and Tom Morello. Guitar Hero III:
> Legends of Rock is now available and is rated "T" for Teen by the ESRB.
>
> About Activision, Inc.
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive entertainment
> and leisure products. Founded in 1979, Activision posted net revenues of
> $1.5 billion for the fiscal year ended March 31, 2007.
>
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia,
> Japan and South Korea. More information about Activision and its products
> can be found on the company's World Wide Web site, which is located at
> www.activision.com .
> Cautionary Note Regarding Forward-looking Statements: Information in this
> press release that involves Activision's expectations, plans, intentions or
> strategies regarding the future are forward-looking statements that are not
> facts and involve a number of risks and uncertainties. Activision generally
> uses words such as "outlook", "will," "could," "would," "might," "remains,"
> "to be," "plans," "believes", "may", "expects," "intends," "anticipates,"
> "estimate," future," "plan," "positioned," "potential," "project," "remain,"
> "scheduled," "set to," "subject to," "upcoming" and similar expressions to
> help identify forward-looking statements. Factors that could cause
> Activision's actual future results to differ materially from those expressed
> in the forward-looking statements set forth in this release include, but are
> not limited to, sales of Activision's titles, shifts in consumer spending
> trends, the seasonal and cyclical nature of the interactive game market,
> Activision's ability to predict consumer preferences among competing hardware
> platforms (including next-generation hardware), declines in software pricing,
> product returns and price protection, product delays, retail acceptance of
> Activision's products, adoption rate and availability of new hardware and
> related software, industry competition, rapid changes in technology and
> industry standards, protection of proprietary rights, maintenance of
> relationships with key personnel, customers, vendors and third-party
> developers, international economic and political conditions, integration of
> recent acquisitions and the identification of suitable future acquisition
> opportunities the timing and successful completion of the combination of
> Vivendi Games with Activision, the combined companies' success in executing
> planned strategies and achieving assumed synergies and cost savings, and
> foreign exchange rate changes. Other such factors include additional risk
> factors identified in Activision's most recent annual report on Form 10-K and
> subsequent quarterly reports on Form 10-Q. The forward-looking statements in
> this release are based upon information available to Activision as of the
> date of this release, and Activision assumes no obligation to update any such
> forward-looking statements. Forward-looking statements believed to be true
> when made may ultimately prove to be incorrect. These statements are not
> guarantees of future performance and are subject to risks, uncertainties and
> other factors, some of which are beyond our control and may cause actual
> results to differ materially from our current expectations.