///Founding Fathers of Video Games, SEGA and Nintendo, Find Winning
Formula with First-Ever Pairing of Famous Mascots/

/ /

*TOKYO** *(MARCH 5, 2008) – SEGA® Corporation today announced that its
history-making video game title, /Mario & Sonic at the Olympic Games™,
/has sold five million copies worldwide in just over three months.
Developed by SEGA for the Wii™ video game system and the Nintendo DS™
system, with creative input and executive milestone approvals by
Nintendo’s developers, the title brought together for the first time the
two most beloved icons in the entertainment industry. In the spirit of
the Olympic Games, the legendary mascots also brought friends from their
storied franchises along, including Luigi™, Knuckles™, Yoshi® and
Tails™, to compete in a variety of Olympic events.

“With adored icons and fun game play, /Mario & Sonic at the Olympic
Games/ has shot to the top of the sales charts and is clearly resonating
with the growing audience of casual gamers that want an engaging and
accessible gaming experience,” said Simon Jeffery, President and COO,
SEGA of America.

Published by SEGA across Europe and North America, and by Nintendo in
Japan, /Mario & Sonic at the Olympic Games /made its worldwide debut on
November 6, 2007, when the Wii version hit store shelves in the United
States. According to the NPD Group, which tracks sales data in the
United States, the game was one of the top-ten best-sellers in the
United States – across all platforms – in the critical holiday sales
month of December.

When /Mario & Sonic at the Olympic Games /launched in Europe just days
later, it was an immediate hit, rising rapidly to the top of sales
charts. /Mario & Sonic/ became the best-ever performing Wii game over
the seven-day period that ended on December 11, 2007. In January, /Mario
& Sonic/ was the best-selling video game in England across all formats.

“The market for entertaining games that everyone can enjoy is growing
faster than any other segment in the industry, thanks in part to the
explosive popularity of Wii and Nintendo DS,” continued Jeffery. “A key
element of our growth strategy at SEGA is to develop and publish games
that appeal to this expanding market.”

/Mario & Sonic at the Olympic Games/ is licensed through a worldwide
partnership with International Sports Multimedia (ISM), the exclusive
Interactive Entertainment Software licensee of the International Olympic
Committee (IOC).

*_ _*

*_About SEGA Corporation:_*

*_ _*

SEGA® Corporation is a worldwide leader in interactive entertainment
both inside and outside the home, encompassing consumer business,
amusement machine sales and amusement center operations. The company
develops, publishes and distributes interactive entertainment software
products for a variety of hardware platforms including PC, wireless
devices, and those manufactured by Nintendo, Microsoft and Sony Computer
Entertainment Inc. SEGA® Corporation's Web site is located at
http://sega.jp .

/*/_About ISM:_/*/

ISM is active in managing and developing entertainment software
applications. In addition to the exclusive rights ownership of the
Olympic Games, ISM is one of the world's leading providers of sports
fantasy games, particularly specializing in the football/soccer sector.
Visit the company's website at www.ismltd.com

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