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6 MILLION SONGS IN ROCK BAND PURCHASED IN JUST OVER 3 MONTHS

BRAND NEW IN-GAME MUSIC STORE FEATURED IN ROCK BAND™
SOFTWARE UPDATE HITS THIS WEEK

Cambridge, MA - March 20, 2008 – Red hot music video game Rock Band
continues to fly off shelves and satisfy music fans and gamers voracious
appetite for rock as more than 6 million game levels based on songs have
been purchased since its launch on November 20, 2007. With an impressive
weekly stream of downloadable content since launch and an unmatched
offering of over 70 songs available for purchase to date, Rock Band has
gone six times platinum featuring a diverse selection of artists ranging
from classic rock to up and coming, emerging acts.

"Thank you to the music lovers who have helped Rock Band reach an
incredible milestone of over 6 million purchased downloads at such an
early stage,” stated by Paul DeGooyer, SVP DVD, Gaming and Audio, MTV.
“The success of Rock Band downloadable content to date firmly reinforces
our vision and its potential as a platform for music discovery. By
empowering players with the ability to customize their Rock Band library
with a rapidly growing selection of rock artists and songs on a weekly
basis and adding great new features such as the in-game music store, we
are thrilled to give fans more ways to enhance and enjoy their Rock Band
experience.”

As an ever evolving platform for players to experience music like never
before, Harmonix and MTV Games also announced the release of a software
update this week which features the new in-game Rock Band Music Store.
This innovative new feature allows Rock Band players to preview and
purchase downloadable individual music tracks and packs from the vast
selection of offerings available to date without ever leaving the game
as they build their own custom Rock Band library. The Rock Band Music
Store has a user-friendly interface to streamline and enhance the music
shopping experience and will be available via a free download through
the Xbox LIVE® and PLAYSTATION®Network this week. Accessible from the
main menu, the Music Store now lets you view, purchase, and sort all
downloadable songs tracks by Artist, Song Title, Genre, Albums, Pack,
and more! You can also view album art, listen to song previews, as well
as check out detailed information about a song, such as difficulty for
each instrument.

Also included in the Rock Band software update are additional game
features that address many of the popular requests by the gaming
community. Access to Xbox LIVE or the PLAYSTATION Network is required to
download the Rock Band feature update. Users will be prompted to accept
the Music Store software update automatically when starting Rock Band
while connected to Xbox LIVE or PLAYSTATION Network.

Rock Band™ allows online play and possesses features that expand the
boundaries of music gaming. Rock Band™ downloadable content is playable
and integrated into setlists in all game modes including: Solo Tour,
Band World Tour, head-to-head competition either locally or online, and
from any Quickplay mode. In order to play downloadable content for
head-to-head matches or multiplayer online, all players must own the
same downloadable track. Downloadable content for the Xbox 360® is
available for purchase via Xbox LIVE® Marketplace for the Xbox 360®
video game and entertainment system from Microsoft using Microsoft
Points and is downloaded directly to the Xbox 360 hard drive.
Downloadable content for the PLAYSTATION 3 system’s version of Rock Band
is available for purchase on the PLAYSTATION®Store through the free
PLAYSTATION®Network and is downloaded directly to PLAYSTATION 3 system's
built in hard drive.

On top of the over combined 125 Rock Band tracks available to date via
disc or download purchase, fans can continue to expect more music
available for download every week through 2008 through a variety of song
packs, albums and individual tracks with suggested retail pricing
varying from $.99 to $2.99 per track (The equivalent of 80 to 240
Microsoft Points for Xbox 360), with the vast majority selling for $1.99
(160 Microsoft Points for Xbox 360). For a complete list of Rock Band
songs available for purchase to date, please go to
http://www.rockband.com/dlc.

Rock Band was the number one selling game in the months of January and
February by revenue according to NPD.

Rock Band is rated “T” for Teen (lyrics, mild suggestive themes) by the
ESRB.

EA is the exclusive distribution and marketing partner for Rock Band,
managing distribution for the game.

For more information on Rock Band and Harmonix Music Systems please
visit www.rockband.com and
www.harmonixmusic.com .

# # # #
About MTV Networks:
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's
leading creators of programming and content across all media platforms.
MTV Networks, with more than 150 channels worldwide, owns and operates
the following television programming services - MTV: MUSIC TELEVISION,
MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND,
SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all
of these networks trademarks of MTV Networks. MTV Networks connects with
its audiences through its robust consumer products businesses and its
more than 300 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all
of its programming services can be seen worldwide.

About MTV Games:
MTV Games is dedicated to creating, marketing and publishing
high-quality, innovative interactive products that are relevant to the
MTV audience and complements the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc:
Harmonix Music Systems, Inc., based in Cambridge, MA, and established in
1995, is the leading developer of groundbreaking music-oriented
videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who
formed the company to invent new ways for non-musicians to experience
the unique joy that comes from making music and have pioneered music and
rhythm gaming in the US. For more information please visit:
http://www.harmonixmusic.com

About Electronic Arts:
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the company develops, publishes, and distributes interactive
software worldwide for videogame systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In
fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that
sold more than one million copies. EA's homepage and online game site is
www.ea.com . More information about EA's products and
full text of press releases can be found on the Internet at
http://info.ea.com.

© 2007 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock
Band and all related titles and logos are trademarks of Harmonix Music
Systems, Inc., an MTV Networks company. Rock Band developed by Harmonix
Music Systems, Inc. MTV: Music Television, MTV Games and all related
titles and logos are trademarks of MTV Networks, a division of Viacom
International Inc. EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks
or registered trademarks of Electronic Arts Inc. in the U.S. and/or
other countries. All other marks are the property of their respective
owners.

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