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SEGA ANNOUNCES BLEACH: DARK SOULS FOR NINTENDO DS

/Critically Acclaimed DS Fighter Returns in Summer 2008 /

/with More Blade Wielding Action /

/ /

*SAN FRANCISCO** *(March 7, 2008) – SEGA^® of America, Inc. today
announced that /BLEACH//: Dark Souls™/ will be available on Nintendo
DS™. /BLEACH: Dark Souls /delivers an authentic anime experience with
non-stop action and swordplay. The game features an expanded cast of
characters voiced by the actors from VIZ Media’s award-winning /BLEACH
/animation, rated T for Teens. The second season of /BLEACH /the
television series began airing in the U.S. on Adult Swim on March 1.

Developed by famed Japanese developer Treasure and localized for North
America, /BLEACH: Dark Souls/ will feature a multitude of enhancements
to last year’s critically acclaimed /BLEACH: The Blade of Fate./ These
enhancements include multiplayer games with expanded personalization
features, brand new special Bankai moves, 30 new Spirit Cards,
power-enhancing crystals, as well as seven new gameplay modes. The
/BLEACH: Dark Souls/ storyline takes place in between seasons one and
two of the animated series and was created exclusively for the game.

The/ BLEACH: Dark Souls/ game for Nintendo DS will mark the expansion of
a dynamic cast of over 40 playable characters including Rukia, Kon and
hero Ichigo. Gamers can spend hours furiously fighting while unlocking
individual character stories, all based on an exclusive story arc
created for /BLEACH: Dark Souls/.

“With an exclusive storyline, an expanded playable character roster and
spectacular new Bankai moves, /BLEACH: Dark Souls/ is set to build upon
the critical success of /BLEACH: Blade of Fate/,” said Don Mesa,
Director of Marketing, SEGA of America, Inc. “The /BLEACH/ franchise
continues to gain momentum with anime fans and gamers alike in North
America and SEGA is there to create a robust and exciting gaming
experience that stays true to its anime roots.”

“We are thrilled to once again partner with SEGA for the development of
/BLEACH: Dark Souls/ on Nintendo DS,” states Linda Espinosa, Vice
President, Content Management, VIZ Media. “SEGA games have enjoyed
immense success in North America, /BLEACH/ is a top seller in both Japan
and the US, and we are expecting great fan response when /BLEACH: Dark
Souls/ releases with a multitude of new and exclusive features.”

/BLEACH: Dark Souls /offers enhancements to the impressive 2D action and
brilliant visuals that have become the hallmark of Treasure, the game’s
legendary development team. Players will face a variety of opponents as
one of 44 highly-stylized characters in intense action-packed battles
based on the animated series. For the first time ever, players will be
able to assume the role of Evil Hollows, adding a new twist for gamers
to explore. /BLEACH: Dark Souls/ utilizes a traditional 2D fighting game
format with enhanced visuals that push the graphical prowess of Nintendo
DS to new heights.

/BLEACH: Dark Souls/ continues to allow gamers to build customized
Spirit Card Decks, this time with the addition of power-enhancing Reiju
Crystals to boost their character’s heath, attack strength and defense
power cards. /BLEACH: Dark Souls/ features four player multiplayer
battles via Nintendo Wi-Fi Connection and DS Download Play. Players can
battle each other at the same time or form tag teams for team play.
Finally, /BLEACH/ fans will enjoy using the newly included encyclopedia
that offers detailed explanations of the /BLEACH/ world, character info,
descriptions of their attacks and a full glossary of /BLEACH/ terms.

/BLEACH: Dark Souls/ on Nintendo DS is slated for release in summer 2008.

*About SEGA of America, Inc.:
*SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside
and outside the home. The company develops, publishes and distributes
interactive entertainment software products for a variety of hardware
platforms including PC, wireless devices, and those manufactured by
Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of
America’s Web site is located at www.sega.com.

*About VIZ Media, LLC:*

Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one
of the most comprehensive and innovative companies in the field of manga
(graphic novel) publishing, animation and entertainment licensing of
Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and

Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in
the publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese manga and
animation. The company offers an integrated product line including,
magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos,

DVDs, audio soundtracks and develops and markets animated entertainment
from initial production, television placement and distribution, to
merchandise licensing and promotions for audiences and consumers of all
ages.


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