BET Networks Announces Partnership with Xbox LIVE Marketplace

*Shows Available for Download Include** *

*“College Hill,” “American Gangster,” “Comic View” and More*

*NEW YORK* —* April 15, 2008* — BET Networks today announced that it
will add a broad selection of full-length BET television shows for
download on Xbox LIVE, the online games and entertainment network on
Xbox 360. Effective immediately, a growing catalog of episodes from
BET’s top-rated programming will be available for download from Xbox
LIVE, including, but not limited to,* COLLEGE HILL 4*,* AMERICAN
GANGSTER* and* COMIC VIEW*, with* IRON RING* featuring a free download
of the premiere episode to consumers for one full week.

“This partnership is a natural fit for our audience. African Americans
and particularly BET viewers significantly over-index in console gaming
consumption,” said Denmark West, President of Digital Media. BET
Networks. “We are looking forward to providing on the Xbox 360 console
the BET programming our audience has grown to love.”

Establishing a partnership with Microsoft Xbox 360 provides a unique
opportunity for BET to expand its target demographic through Xbox 360
and its dynamic online entertainment platform, Xbox LIVE.

Currently offering more than 4,200 hours of premium entertainment
content from more than 40 studios and networks, Xbox LIVE Marketplace is
the only game console offering downloadable movies and TV shows in high

“By adding this popular programming from the BET library, our list of
consumer favorites on Xbox LIVE continues to thrive,” said Ross Honey,
Senior Director, Media and Entertainment Group at Microsoft. “Xbox LIVE
offers more than twice the on-demand high definition content than the
leading cable provider and the addition of BET helps us provide our
diverse community of users more of the premium entertainment content
they want.”

Every month, new episodes will be made available for download on Xbox
LIVE (U.S. only) from popular BET series, including:

· *_ IRON RING_** - IRON RING* introduces ‘new jack’ celebrities from
music, sports and Hollywood to the most dangerous fighters in the world.
An all-star line-up of celebrities will manage teams of fighters in the
best mixed martial arts match-ups on television. From a steel ring above
the arena, the celebrity ‘owners’ will interact with their gladiators
between rounds – and sometimes right in the middle of them. Only the
strong will survive! Headlining the show is boxing champ Floyd
Mayweather (with the assistance of hip hop star Rick Ross) managing the
Money Mayweather Boys, along with hip-hop heavyweights Ludacris and
Nelly representing Team Luda and Team Nelly (respectively); T.I. with
the help of Big Kuntry, Young Dro, DJ Drama and Alpha Omega leading Team
Grand Hustle; Juelz Santana and Jim Jones heading Dipset; and Lil Jon
with the Head Busters.

· *_ COMIC VIEW_* - BET’s hilarious original series* COMIC VIEW* is
known for its unparalleled reputation of breaking new talent and
providing rising stand-ups with invaluable national exposure season
after blockbuster season. See a spectacular line-up of comics with the
signature enthusiasm that has made the show a hit among audiences for
more than a decade.

· *_ HELL DATE_* - They say opposites attract. But when great dating
expectations are challenged, compromised, then thrown out the window, a
get together ripe with promise and fulfillment goes up in flames. You’re
on a* HELL DATE*. Watch as unwitting participants bare their all in the
hopes of connecting with Mr. or Ms. Right-- until reality sets in. This
is no ordinary dating show. Part reality, part romantic comedy, it’s
matchmaking with a devilish twist.* HELL DATE* is what happens when
dream dates go terribly, terribly wrong.

· *_ AMERICAN GANGSTER_* – Chronicled by actor Ving Rhames,* AMERICAN
GANGSTER* explores the life and times of some of Black America’s most
notorious crime figures. The show will explore without glorifying, and
investigate without celebrating, these criminal-minded men and women.
During each episode, the crimes of infamous Black figures such as Leroy
Nicky Barnes, Freeway Ricky Ross, The Chambers Brothers, Fat Cat
Nicholas and Stanley “Tookie” Williams will be put in the context of
Black history as we see how their actions both reflected and corrupted
the values of their community.

· *_ COLLEGE HILL_** -* BET’s hit reality series* COLLEGE HILL* is back
on a new college campus, complete with fresh look and more drama than
ever! While exploring the familiar themes of the black college
experience and boy/girl relationships, the new cast turns up the heat in
every imaginable way. Tempers fly, tears flow and secrets are revealed
as the students show us what it's like to live under one roof with
people of varying life experiences, sexual orientation and attitudes.
"Real" student woes, wonders and everything that happens in between in
the quest for higher education, it's all revealed on* COLLEGE HILL*.

More information about the great BET content being offered on the
service is available at

*_About BET Networks_*

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and
public affairs television programming for the African-American audience.
The primary BET channel reaches more than 87 million households
according to Nielsen Media Research, and can be seen in the U.S., Canada
and the Caribbean. BET is the dominant African-American consumer brand
with a diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET
Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive
alternatives for cutting-edge entertainment tastes; BET Event
Productions, a full-scale event management and production company; BET
Home Entertainment, a collection of BET-branded offerings for the home
environment including DVDs and video-on-demand; BET Mobile, a service
venture into the lucrative world of ringtones, games and video content
for wireless devices; and BET International, an extension of BET network
programming for global distribution.

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