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EA DEALS PRIME REAL ESTATE IN MONOPOLY VIDEO GAME

/Most Played Board Game in the World Reinvented /

/With a Party Twist For Next-Gen Video Game Platforms /

* *

*REDWOOD CITY**, Calif.** – April 23, 2008 – *The Casual Entertainment
Label of Electronic Arts Inc. (NASDAQ: ERTS) today released additional
details on /MONOPOLY (working title), /the first Hasbro-branded video
game set to launch on next-generation consoles including Wii™ and the
Xbox 360™ video game and entertainment system. /MONOPOLY/ will also be
appearing on the PLAYSTATION®2 computer entertainment system as well as
mobile phones and Pogo.com ™. The multiplatform
video game is inspired by Hasbro’s highly anticipated MONOPOLY /HERE &
NOW: /The World Edition board game. Currently, the /MONOPOLY/ video
games are set to release this fall simultaneously with the global launch
of the new board game.

The /MONOPOLY/ video games promise a fresh take on the timeless classic
with accessible gameplay for players of all ages and skill levels. The
all-new digital gaming edition brings a party twist and features
4-player simultaneous play, ensuring that everyone is engaged and
allowing the whole family to get involved in the fun and play together.
Faster gameplay eliminates downtime freeing up players to wheel and deal
their way through some of the most recognizable cities and landmarks
from around the world. Families can fill up their passports as they try
to unlock new and never-before-seen game boards or challenge each other
to fun interactive mini-games like breaking out of the jail cell and
running away with all the loot. Play in offline single or multi-player
mode and compete to own it all and win!

“EA is taking MONOPOLY’S core gameplay and bringing it to life in a way
never before imagined,” said Chip Lange, Vice President and General
Manager of EA’s Casual Label. “With this dynamic take on Hasbro’s
classic board game, we’ve accelerated the pace of play, added new
interactive mini-game sequences and integrated multi-player moments
designed to make /MONOPOLY/ a non-stop party for the whole family.”

“It promises to be a very exciting fall for MONOPOLY fans worldwide,”
said Mark Blecher, General Manager of Digital Media and Gaming at
Hasbro. “EA has done a tremendous job of re-imagining the world’s most
popular board game by remaining true to the traditional gameplay that
millions of consumers have come to love while also creating new digital
twists that can only be achieved in an interactive world. Rolling the
dice and passing go will never be the same.”


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