Game On!

Edmonton, Alberta, Canada (April 18, 2008) - Leading video game
> developer BioWare(tm), a division of Electronic Arts Inc. (NASDAQ:
> ERTS), has announced that "Bring Down the Sky," the first piece of
> downloadable content for the award-winning space epic Mass Effect(tm),
> will be available for PC gamers to download free* of charge when Mass
> Effect for the PC releases on May 28, 2008 in North America and June 6,
> 2008 in Europe.
>
> Fully optimized for the PC, "Bring Down the Sky" is the first in a
> series of planned downloadable content that will further expand the Mass
> Effect story and universe. It includes a new uncharted world that
> introduces the deadly Batarian alien race, approximately 90 minutes of
> new gameplay and an original soundtrack.
>
> Batarian extremists have hijacked a mobile asteroid station in the
> Asgard system, setting it on a collision course with the nearby colony
> world of Terra Nova. Only Commander Shepard can save the millions of
> innocent civilians before the asteroid completes its deadly descent.
>
> Originally released for the Xbox 360(tm) videogame and entertainment
> system, "Bring Down the Sky" has received critical acclaim as one of the
> "must have" downloadable expansion packs. Mass Effect has also received
> critical acclaim throughout the world with more than 80 awards including
> Console Game of the Year and Role-Playing Game of the Year.
>
> The "Bring Down the Sky" downloadable content for PC will be available
> at the launch of Mass Effect for the PC, and will be free of charge to
> registered BioWare community members.
>
> Screenshots for "Bring Down the Sky" can be found at press.bioware.com
>
> *Requires Mass Effect for the PC
>
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> About BioWare
>
> BioWare develops computer, console, handheld and online video games
> focused on rich stories and memorable characters. Since 1995, BioWare
> has created some of the world's best-selling titles including the
> award-winning Baldur's Gate(tm) and Neverwinter Nights(tm) series, and
> Star Wars(r): Knights of the Old Republic(tm). Original BioWare-created
> IPs include Jade Empire(tm) and the 2007 Game of the Year, Mass Effect.
> With studios in Edmonton, Canada, and Austin, Texas, BioWare is hard at
> work on the epic fantasy RPG, Dragon Age and Sonic Chronicles: The Dark
> Brotherhood for the Nintendo DS(tm), as well as several unannounced
> projects including a massively multiplayer online game. In 2008,
> BioWare was acquired by the world's leading electronic entertainment
> publisher, Electronic Arts. For more information on BioWare, visit
> www.bioware.com
>
>
>
> About Electronic Arts
>
> Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
> the world's leading interactive entertainment software company. Founded
> in 1982, the company develops, publishes, and distributes interactive
> software worldwide for video game systems, personal computers, cellular
> handsets and the Internet. Electronic Arts markets its products under
> four brand names: EA SPORTS(tm), EA(tm), EA SPORTS BIG(tm) and POGO(tm).
> In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles
> that sold more than one million copies. EA's homepage and online game
> site is www.ea.com . M

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