Game On!

Quintessential Def Leppard Track Pack Releases on April 24, 2008
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> SANTA MONICA, CA - April 17, 2008 - Rock heavyweights Def Leppard have
> partnered with Activision Inc.'s (Nasdaq:
> ATVI) Guitar Hero(r) III: Legends of Rock on an epic three-song track
> pack that will give fans an exclusive opportunity to sample the band's
> #1 new radio single, "Nine Lives," five days before their upcoming
> studio album Songs from the Sparkle Lounge releases on April, 29, 2008.
> The single is the result of Def Leppard's groundbreaking collaboration
> with country music legend Tim McGraw, and will be featured on their
> highly anticipated upcoming record Songs from the Sparkle Lounge, the
> band's first new studio release since 2006's YEAH , which begins yet
> another remarkable new chapter in the band's 30-year recording career.
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> The track pack also features live versions of "Photograph" and "Rock of
> Ages," two of Def Leppard's most beloved chart-toppers from their
> multi-platinum Pyromania album.
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> "Being involved with Guitar Hero is very exciting for us and adds a
> whole new layer of appreciation," says Joe Elliott, lead singer, Def
> Leppard. "I know from personal experience how much more you get into the
> music by playing the game - which is why we were keen to explore this
> opportunity. Guitar Hero is extremely popular with all kinds of music
> heads, which includes a lot of our fans- and we think releasing 'Nine
> Lives' this way first is just fantastic!"
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> "We are extremely thrilled to be partnering with Def Leppard, who are
> true rock icons," said Dusty Welch, Head of Publishing for RedOctane.
> "The band's participation in offering 'Nine Lives' to fans exclusively
> via Guitar Hero III downloadable content before their album hits store
> shelves, before the single is available for purchase on iTunes,
> demonstrates the level of commitment these legendary artists are making
> to Guitar Hero and how the franchise is transforming the music
> landscape."
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> The track pack will be available for Xbox LIVE(r) Marketplace for Xbox
> 360(r) video game and entertainment system from Microsoft and in the
> PLAYSTATION(r)Store for the PLAYSTATION(r)3 computer entertainment
> system on April 24, 2008.
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> Guitar Hero III: Legends of Rock offers the ultimate rock experience
> with new wireless guitars, freshly added content and features including
> a multiplayer action-inspired battle mode, grueling boss battles, a host
> of exclusive unlockable content and visually stunning rock venues.
> Expanded online multiplayer modes allow axe-shredders worldwide to
> compete head-to-head for true rock status as they riff through a
> star-studded soundtrack including master tracks by legendary artists
> such as Aerosmith, Guns 'N' Roses, The Rolling Stones, Beastie Boys,
> Rage Against the Machine and Pearl Jam, as well as original songs by
> guitar icons Slash and Tom Morello. Guitar Hero III: Legends of Rock is
> now available and is rated "T" for Teen by the ESRB. For more
> information visit www.guitarhero.com .
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> About Activision, Inc.
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> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $1.5 billion for the fiscal year ended March 31, 2007.
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> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
> Australia, Japan and South Korea. More information about Activision and
> its products can be found on the company's World Wide Web site, which is
> located at www.activision.com .

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