« Two New Classic Games Added to Wii Shop Channel | Main | Midway Gamers Day 2008 »

Midway Soars Into Stores With The Release Of NBA BALLERS:


* *

/Orlando// Magic Superstar Dwight Howard Shines As Cover Athlete/

**CHICAGO - April 21, 2008 **– Midway Games Inc. (NYSE: MWY), a leading
interactive entertainment software publisher and developer, today
announced that NBA Ballers®: Chosen One™ has shipped for the Xbox®360
videogame and entertainment system and the PlayStation®3 computer
entertainment system. With fast-paced gameplay and state-of-the-art
player likenesses, Chosen One delivers classic Midway arcade-style hoops
action. NBA Ballers: Chosen One is scheduled to be available at a U.S.
suggested retail price of $59.99

"With Dwight Howard as cover athlete, NBA Ballers: Chosen One brings the
franchise back to its basketball roots with fantastic gameplay and true,
next generation graphics," said Mona Hamilton, vice president of
marketing, Midway Amusement Games, LLC. "We definitely wanted to listen
to our NBA Ballers fan base and focus on the gameplay elements that were
considered most desirable to them. As a result, we feel as if Chosen One
delivers the best over-the-top basketball gaming experience available."

Dwight Howard of the Orlando Magic and Al Horford of the Atlanta Hawks
are featured on the packaging for NBA Ballers: Chosen One. Howard has
established himself as one of the NBA's elite big men, enjoyed a
breakout season averaging 20.7 points and 14.2 rebounds per game. Voted
by fans as the starting center on the Eastern Conference 2008 All-Stars,
Dwight wowed the nation by winning the Sprite Slam Dunk contest with
some of the most innovative dunks ever seen during an NBA All-Star
Weekend. Atlanta rookie, Al Horford, who plays a key role in the game's
single player story mode, is enjoying a fantastic rookie season in the
NBA. The "double-double machine" has been named the NBA Rookie of the
Month twice and is in the running for the NBA Rookie of the Year Award.

In addition to its superstar NBA talent, Midway has also employed the
talents of two music industry heavyweights to score the game's
soundtrack and to announce the game's play-by-play. Chuck D, the famed
front man and founder of Public Enemy, serves as announcer and
studio-host for Chosen One, and provides play-by-play commentary
throughout the game. Just Blaze, who has produced tracks for
best-selling artists such as Jay-Z, Usher, Kanye West, Busta Rhymes,
T.I. and many more, produced the entire instrumental score for NBA
Ballers: Chosen One.

*/NBA Ballers: Chosen One/** Marketing Highlights:*

* National television advertising campaign on multiple mainstream
broadcast and cable networks, including ABC, BET, ESPN, ESPN2,
NBATV, TNT, and WGN
* Large presence at this year's 2008 NBA All-Star Weekend in New
Orleans, including a full-court basketball activity area and game
arcade at Jam Session, as well as partnering with the NBA to build
a new basketball court at a Katrina-damaged, New Orleans
elementary school
* Aggressive online campaign with top-tier enthusiast and mainstream
consumer sites including NBA.com, Facebook.com, IGN.com, and Yahoo.com
* Print advertising campaign across multiple major video game and
consumer publications including Game Informer, PlayStation
Official Magazine, Official Xbox Magazine, SI for Kids, XXL and Dime
* Aggressive pre-sell / launch programs across all national retailers
* Dedicated web presence at www.nbaballers.com, the official website
of NBA Ballers: Chosen One

**_About NBA Ballers: Chosen One_**__

NBA Ballers: Chosen One is a unique fantasy basketball entertainment
experience featuring one-on-one and two-on-two action with the NBA's
elite players. More than 65 of the NBA's top superstar athletes come to
life as the NBA Ballers franchise continues its legacy as the graphical
leader in the sports videogame industry. NBA Ballers: Chosen One will
put players up-close and into the action with new "action movie" style
game cameras that highlight every move. Create-a-Baller and take on the
challenge of the epic "Chosen One Tournament", brought to you live from
the most exotic courts around the world. As you progress through the
game, earn the right to use an NBA star's "Shut 'Em Down" Super Move or
take your Baller online to test your playing skills against others.

For the latest game information, screenshots and more, please click on
to www.nbaballers.com .

**_About Midway_**__

Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with
offices throughout the world, is a leading developer and publisher of
interactive entertainment software for major videogame systems and
personal computers. More information about Midway and its products can
be found at www.midway.com .


Posted using Meow

AddThis Social Bookmark Button

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Your Ad Here
Your Ad Here