Game On!

Madden NFL 09 Celebrates 20th Anniversary with Future Hall of Famer
> Brett Favre
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> REDWOOD CITY, Calif., - April 25, 2008 - Electronic Arts Inc., (NASDAQ:
> ERTS) announced today that former Green Bay Packers quarterback Brett
> Favre will be featured as the cover athlete of Madden NFL 09, coming to
> stores across North America on August 12 from EA SPORTS(tm). Madden
> NFL 09 marks the 20th anniversary of one of the best-selling and most
> critically-acclaimed videogame franchises of all time, and the game will
> feature adaptable gameplay tailored to every type of gamer, online
> enhancements and a broadcast style presentation delivering an authentic
> NFL experience.
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> "Madden NFL Football and Brett Favre are sports icons who have set the
> standard and revolutionalized their positions within their respective
> genres," said Madden NFL Executive Producer Dale Jackson. "Brett Favre
> is a perfect fit for the Madden NFL 09 cover, as he epitomizes
> everything the franchise has stood for the past 20 years - longevity,
> excellence, and a love of football."
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> For passionate Madden NFL fans, this year's iteration will take
> authenticity and depth of gameplay to an entirely new level with more
> than 85 new features and enhancements, including the all-new Virtual
> Trainer tutorial mode. Utilizing a holographic environment, this mode
> teaches gamers simple concepts about playing football and how to use the
> controls in quick, fun and stylized drills. In Madden NFL 09, the game
> engine is continually assessing the player's performance and will adapt
> a custom experience to every type of gamer, from newcomer to the veteran
> Madden NFL player.
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> Madden NFL 09 will also feature a network-inspired broadcast
> presentation. Players will benefit from the authentic football
> knowledge of an in-booth play-by-play and color commentary team
> featuring Cris Collinsworth and Tom Hammond. In addition, numerous
> graphical enhancements have been made, including realistic weather and
> grass, sleeker player models and exterior stadium views.
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> Madden NFL 09 gives gamers the ability to create online leagues. Avid
> Madden NFL fans can now take their rivalries online and compete in
> leagues with up to 32 teams. Online league play will feature in-depth
> stat tracking, player trades and a flexible scheduling option.
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> Favre's legacy is cemented as one of the most beloved players of his
> generation and one of the most admired NFL players to ever grace the
> cover of Madden NFL. The future Hall of Famer is the league's only
> three-time Most Valuable Player and he holds the NFL record for most
> consecutive starts for quarterbacks. He completed his 17-year career as
> the NFL's all-time leader in touchdowns, completions, attempts, yards,
> and wins.
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> Last year, Madden NFL 08 was named the 2007 Game Critics "Best Sports
> Game" award at the E3 Media and Business Summit, "Best Team Sports Game"
> at the Spike TV Video Games Awards, "Best Sports Game of the Year" by
> GameTrailers. The game also earned GameSpot's "Best Sports Game"
> Reader's Choice Award and was named one of MSNBC's "Best Sports Games"
> of 2007. Over the past 20 years, the Madden NFL franchise has sold more
> than 70 million* copies and, since 2002, Madden NFL football has been
> the top selling sports game** each year in North America.
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> Madden NFL 09 is developed in Orlando, Florida by the award-winning EA
> Tiburon studio, which also produces NCAA(r) Football, Tiger Woods PGA
> TOUR(r) and NASCAR(r) racing.
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> Madden NFL 09 will be available for the Xbox(r) and Xbox 360(tm) video
> game systems from Microsoft, PlayStation(r)2 and PLAYSTATION(r)3
> computer entertainment systems, Wii(tm), Nintendo DS(tm), PSP(r)
> (PlayStation(r)Portable) handheld entertainment system and is rated RP
> by the ESRB.
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> EA SPORTS(tm) is the leading interactive sports software brand in the
> world, with top-selling titles and franchises including Madden NFL
> Football, FIFA Soccer, NHL(r) hockey, NBA LIVE basketball, NCAA(r)
> Football, Tiger Woods PGA TOUR(r) and NASCAR(r) racing.
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> For more information about Madden NFL 09, check out www.madden09.com
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> * Based on internal sales data
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> ** According to the NPD Group

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