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THE BLOCKBUSTER ENTERTAINMENT EXPERIENCE OF THE SUMMER ISN'T AT THE MOVIES.

BATTLEFIELD: BAD COMPANY SHIPS ON June 23
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> Special gold edition OFFERS FANS exclusive content at launch
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> REDWOOD CITY, Calif. - April 15, 2008 - Prepare for the gold rush! This
> summer, the blockbuster action event of the season will not be in
> theatres. EA DICE, a studio of Electronic Arts Inc. (NASDAQ: ERTS) today
> announced that Battlefield: Bad Company(tm) will ship to retail outlets
> on June 23. Action fans and gamers worldwide will get their chance to
> join the 'B' company on exciting, sometimes irreverent, missions that
> take them through deserts, cities and mountain terrain to capture the
> spoils of war. Players will experience the tactical, destructive power
> in the deep single player campaign or go online for intense multiplayer
> action that only the Battlefield team can deliver.
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> For a limited time only, gamers will be able to purchase the Gold
> Edition of Battlefield: Bad Company. The Gold Edition pack features
> exclusive content with behind-the-scenes action and strategy videos
> giving Battlefield: Bad Company players tricks and tips on how to own
> the battlefield. The Gold Edition also gives gamers early access to five
> unique weapons that players can take into battle. These weapons can also
> be unlocked after the launch of the game by ranking up to the highest
> level in multiplayer mode.
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> "Players can forget about using walls as cover as we've fundamentally
> changed the way to play shooters offline and online through the use of
> tactical destruction," says Karl-Magnus Troedsson, Senior Producer for
> Battlefield: Bad Company. "Players will get the chance to reap the
> spoils of war this summer as they annihilate the enemy and search for
> gold in the dark, character-driven, single player storyline while
> returning Battlefield fans will love the intense and vehicle heavy
> multiplayer."
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> Developed by Sweden-based developer EA DICE (Digital Illusions Creative
> Entertainment, www.dice.se ), Battlefield: Bad
> Company will be available for the Xbox 360(r) video game and
> entertainment system from Microsoft and the PLAYSTATION(r)3 computer
> entertainment system. The game is rated "T" by the ESRB and "16+" by
> PEGI. For more information about the game, please visit
> http://www.battlefield.com

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