UBISOFT AND GAMETRAILERS.COM ANNOUNCE CONTEST INSPIRED BY
Nectar Meets Metal in Exclusive User Video Mash-Up Contest
SAN FRANCISCO ? April 29, 2008 ? Today Ubisoft, one of the world's larges=
t video game publishers, and GameTrailers, the premier provider of video =
for gamers and a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Network=
s Entertainment Group, announced the creation of a user-generated video c=
ontest inspired by the video game HAZE(TM), the new first-person shooter =
developed by shooter experts Free Radical, and the sounds of the groundbr=
eaking, multi-platinum hard rock band Korn.=20
Beginning today and running until May 19, 2008, video game enthusiasts, a=
spiring filmmakers and fans of metal everywhere are encouraged to visit G=
ameTrailers.com at http://www.gametrailers.com/usermoviecontest_haze_cont=
est_details.php. Contestants will be given access to exclusive materials =
to create and inspire their videos including never-before-seen in-game fo=
otage from Haze, live concert footage from Korn and a portion of their or=
iginal song entitled "Haze,? inspired by the game. Using these materials,=
participants can create and submit their own mash-up videos for the chan=
ce to win a grand prize of a Sony 46? HDTV, a PLAYSTATION=AE3 computer en=
tertainment system, a customized Haze guitar signed by Korn, an amp and $=
1,000. The second-place winner will receive a PLAYSTATION 3 system, the e=
ntire collection of Korn CDs, Ubisoft's library of games for the PLAYSTAT=
ION 3 system, and $500. The third-place winner will receive the entire co=
llection of Korn CDs and Ubisoft's library of games for the PLAYSTATION 3=
system.
"The fundamental link between video games and music, namely the emphasis =
on creative spirit, is something that cannot be ignored," said Tony Key, =
senior vice president of sales and marketing at Ubisoft. "By developing t=
his contest, with Korn and our partners at GameTrailers, we have found a =
way to let amateurs try their hand at playing producer, and really bring =
their passion for both industries to light. We're looking forward to seei=
ng the submissions and anticipate having to make a tough decision in decl=
aring a winner."
Expanding upon the existing collaboration between Haze and Korn, the Ubis=
oft/GameTrailers user-generated video contest allows fans of both the gam=
e and the band to express their creative vision and share it with the wor=
ld, as visitors of GameTrailers.com from all over the globe will be able =
to see their work. =20
"GT is committed to providing our community with one-of-a-kind contests t=
o help foster the creation of compelling user-generated content," said Br=
ad Winters, general manager of GameTrailers. "Partnering with Ubisoft and=
Korn to create this promotion is an amazing opportunity that will defini=
tely resonate with our active fans."
Finalists will be selected by a panel of judges consisting of Korn front =
man Jonathan Davis, representatives from Ubisoft and GameTrailers and the=
vote of the viewers themselves. All submitted films will be posted on th=
e GameTrailers website, to be viewed and voted on by fans, who will ultim=
ately cast their votes to determine the number one entry. All videos will=
then be presented across the GameTrailers network. Winners will be annou=
nced on May 30, 2008. For full contest rules and regulations, please visi=
t http://www.gametrailers.com/usermoviecontest_haze_contest_details.php.=
"Haze,? the exclusive song written by Korn for the video game, is availab=
le now in the U.S via online music download sites. Fans that currently ow=
n, or plan to buy Korn's latest untitled CD are offered the track for fre=
e. Using PUSH technology, fans can simply insert the disc into their comp=
uter and visit www.korn.com/bonus where they will be prompted with instru=
ctions on how to access their free mp3.=20
HAZE is scheduled for release exclusively on the PLAYSTATION=AE3 computer=
entertainment system on May 20, 2008 and is rated "M? for Mature by the =
ESRB. For more information on HAZE(TM), please visit www.hazegame.com.=20
=A9 2008 Ubisoft Entertainment and Free Radical Design Limited. All Right=
s Reserved. Haze is a trademark of Ubisoft Entertainment and Free Radical=
Design. Free Radical Design and its associated logo are trademarks of Fr=
ee Radical Design Limited. Ubisoft, Ubi.com, and the Ubisoft logo are reg=
istered trademarks of Ubisoft Entertainment in the U.S. and/or other coun=
tries. Developed by Free Radical Design Limited. "PlayStation?, "PLAYSTAT=
ION? and "PS? Family logo are registered trademarks of Sony Computer Ente=
rtainment Inc.
About Ubisoft=20
Ubisoft is a leading producer, publisher and distributor of interactive e=
ntertainment products worldwide and has grown considerably through a stro=
ng and diversified line-up of products and partnerships. Ubisoft has offi=
ces in 24 countries and sales in more than 55 countries around the globe.=
It is committed to delivering high-quality, cutting-edge video game titl=
es to consumers. For the 2007-08 fiscal year Ubisoft forecasts generated =
sales of 920 million Euros. To learn more, please visit www.ubisoftgroup.=
com.
About Free Radical
Founded in 1999, Free Radical Design is one of the UKs leading independen=
t videogame developers and is now wholly focused on next-generation devel=
opment. It recently achieved its first listing in the Sunday Times Micros=
oft Tech Track 100, being one of the UK's fastest growing technology comp=
anies. To learn more, please visit www.frd.co.uk.
About EMI Music:
EMI Music is the recorded music division of EMI Group, the world's larges=
t independent music company. Its EMI Music division represents artists sp=
anning all musical tastes and genres. Its record labels include Angel, As=
tralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, =
EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. =
Artists on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne =
Bailey Rae, The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kook=
s, Korn, Kylie Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Second=
s To Mars, KT Tunstall, Keith Urban and Robbie Williams, as well as inter=
national artists such as Amaral (Spain), Diam's (France), Utada Hikaru (J=
apan), LaFee (Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (=
Italy).
EMI has been at the cutting edge of the rapidly growing digital music mar=
ketplace since it released David Bowie's "Hours? as the world's first eve=
r album to be offered as a digital download in 1999. EMI has signed agree=
ments with hundreds of digital partners to distribute its music across th=
e globe. It continues to facilitate the development of a growing range of=
new digital business models to enable fans to experience and purchase it=
s artists' output through a number of different platforms including adver=
tising-supported online music streaming in China through Baidu, legal pee=
r-to-peer agreements with QTrax, Mashboxx and GNAB, and a deal to offer a=
dvertising-supported videos on mobile phones in the US through Rhythm New=
Media.
For further information on EMI, please visit: www.emigroup.com
About GameTrailers=20
GameTrailers (GT) is the premier video destination for gaming entertainme=
nt and information. GT delivers timely, high-resolution broadband video =
content for gamers that includes original shows, video reviews, game trai=
lers and comprehensive video coverage of gaming events from around the wo=
rld. GT also has a robust community that features user-generated content=
, a community marketplace and a variety of communication tools so gamers =
can talk to friends and share media such as fan movies, machinima and dai=
ly blogs. GT has offices in Los Angeles, San Francisco and New York and =
is a division of Viacom Inc.'s (NYSE: VIA, VIA.B) MTV Networks Entertainm=
ent Group.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's =
leading creators of programming and content across all media platforms. =
MTV Networks, with more than 130 channels worldwide, owns and operates th=
e following television programming services ? MTV: MUSIC TELEVISION, MTV2=
, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV=
, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUIT=
E FROM MTV NETWORKS, a package of 13 digital services, with all of these =
networks trademarks of MTV Networks. MTV Networks connects with its audi=
ences through its robust consumer products businesses and its more than 2=
00 interactive properties worldwide, including GameTrailers.com, IFILM, N=
eopets, Xfire, Y2M, and online, broadband, wireless and interactive telev=
ision services. MTV Networks also has licensing agreements, joint ventur=
es, and syndication deals whereby all of its programming services can be =
seen worldwide.
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