Cartoon Network Launches New Build-Your-Own Ben 10: Alien

*New /Ben 10: Alien Force Game Creator/ and current record-holding /Ben
10/ digital offerings build excitement for newly revamped series of hit
animated show*

Cartoon Network New Media today launched /Ben 10 Alien Force: Game
Creator/, a new, free online game that merges the popular animated
action franchise with user-generated content, marking the first game of
its kind.

Beginning today, fans can access the tools and animations they need to
build their own action-adventure game featuring the new series /Ben 10:
Alien Force,/ which premiered with record-breaking ratings April 18 on
Cartoon Network. The game is based on the new Ben 10 series, which
advances the plot five years into the future. The /Ben 10: Alien Force
Game Creator/ lets users easily build their own online games and share
them with fans everywhere. Players choose their own hero from four of
Ben's new aliens-Swampfire, Humongousaur, Jetray and Spidermonkey-each
of which has unique powers and abilities that impact game play.
Completed games can be shared with friends and sent to
CartoonNetwork.com's game gallery for other fans to play and rate.

/Ben 10/ games are consistently among the most popular of the 190+ free
games at CartoonNetwork.com. Most recently, the first game based on the
new series, /Ben 10 Alien Force: Forever Defense,/ smashed records on
the site, scoring more than five million game plays in its debut week of
March 10 - 16, 2008. The previous game-play record-holder for the site
was also from /Ben 10/ with /Ben 10: Savage Pursuit/, which grabbed more
than four million game plays its first week online in October of 2007.

"This year we will launch thousands of new games-or, rather, our
audience will," said Paul Condolora, senior vice president, Digital for
Turner's Animation, Young Adults and Kids Media Group. "/Ben 10: Alien
Force Game Creator/ gives kids the power and creative freedom to build
and publish their own games and is a first step in our ambition to
become the number one online destination where kids go to create, play
and share games."

/Ben 10/ games currently dominate the top 10 most popular games at
CartoonNetwork.com, holding five of the top ten spots, including /Ben
10: Alien Force Forever Defense/ at No. 2; /Ben 10: Alien Force Action
Packs at No. 3; Ben 10: Battle Ready/ at No. 4 and /Ben 10: Cannonbolt
Pinball/ at No. 5.

/Ben 10/ characters are also part of Cartoon Network New Media?s
upcoming foray into the massively multiplayer online gaming market with
/Cartoon Network Universe: FusionFall/. In addition, /Ben 10/ has
invaded the mobile space with its title on Cartoon Network's games
channel on Smashing Games for Verizon subscribers. Ring tones and
wallpapers for mobile devices also are available at CartoonNetwork.com.

/Ben 10/ premiered on Cartoon Network in January 2006 and has
consistently been the network's #1 show on Saturday mornings. Along
with the new series, /Ben 10/ has also spawned a tremendously successful
toy and video game line as well as two hit television movies. The
live-action movie /Ben 10: Race Against Time/ set record ratings for the
network when over 13 million viewers watched during its 2007
Thanksgiving weekend premiere.

The newest /Ben 10/ series,/ Ben 10: Alien Force,/ premiered Friday,
April 18, 2008 at 8 p.m. (ET, PT), and was the most-watched original
series premiere in Cartoon Network history. The new series began the
next chapter in the /Ben 10/ saga five years later, when 15-year-old Ben
Tennyson chooses to once again put on the OMNITRIX. He discovers that
it has reconfigured his DNA and can now transform him into 10 brand new
aliens. Joined by his super-powered cousin Gwen Tennyson and his
equally powerful former enemy Kevin Levin, Ben is on a mission to find
his missing Grandpa Max. In order to save his Grandpa, Ben must defeat
the evil DNAliens, a powerful alien race intent on destroying the
galaxy, starting with planet Earth. Ben joins forces with other young
heroes to save the galaxy and his Grandpa Max, while passing along his
knowledge to a whole new generation.

*About Cartoon Network New Media*
Cartoon Network New Media is responsible for the production of Cartoon
Network's popular Web sites, which include CartoonNetwork.com,
ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com
(the Spanish-language site for kids). These sites are some of the most
popular entertainment sites in the world for kids, currently attracting
an average of more than 5 million unique users each month in the United
States (Nielsen//NetRatings). The top attraction is their roster of
games, which drew more than 2 billion game plays in 2007. In addition,
Cartoon Network New Media is the creative force behind Cartoon Network?s
video-on-demand offerings, interactive TV and mobile offerings, which
include partnerships with such major carriers as Sprint, Cingular and

*About Cartoon Network*
Cartoon Network (CartoonNetwork.com), currently seen in more than 91
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.'s ad-supported cable service offering the best
in original, acquired and classic animated entertainment for kids and
families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and
10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel
space with Adult Swim, a late-night destination showcasing original and
acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the

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