Game On!

EA SPORTS Teams Up with AOL to Promote "Live Broadcast Gaming"
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> REDWOOD CITY, Calif. - May 5, 2008 - Electronic Arts Inc. (NASDAQ: ERTS)
> today announced an agreement with AOL Sports, http://sports.aol.com/, to
> market and promote EA SPORTS(tm) GameShow, an innovative online sports
> trivia game available free* online at www.eagameshow.com
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> EA SPORTS GameShow is the only live-hosted, interactive online sports
> trivia game. Featuring programming that is updated daily, each trivia
> session is broadcast from the EA SPORTS GameShow studio in Orlando, Fla.
> Under terms of this agreement, AOL Sports now features EA SPORTS
> GameShow as part of its content available to the 10.9 million unique
> visitors who visit AOL Sports monthly.**
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> "After several months of Beta testing, we're excited to move to the next
> phase of EA SPORTS GameShow," said executive producer Roy Harvey. "This
> agreement with AOL provides an outstanding opportunity to introduce new
> sports fans from across the country to 'live broadcast gaming', a
> captivating, innovative form of entertainment."
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> "EA SPORTS GameShow on AOL Sports provides an opportunity for sports
> enthusiasts to interact in real time in a fun and competitive
> environment, and provides advertisers a chance to reach targeted
> consumers in an engaging, interactive environment," said Derrick
> Heggans, General Manager, AOL Sports. "Community is one of the
> cornerstones of AOL Sports and EA SPORTS GameShow is an ideal example of
> connecting people with their passion for sports. We strive to provide
> our users unique, best of class offerings and GameShow fits within our
> mission."
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> AOL Sports is one of the top sports sites online, featuring its
> top-ranked sports blog, the FanHouse, http://fanhouse.com
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> Every Monday through Friday from 12pm-1pm, EA SPORTS GameShow presents
> the exclusive AOL "FanHouse Challenge Hour" at
> http://aolsports.eagameshow.com/ . Like many EA SPORTS GameShow
> sessions, "FanHouse Challenge Hour" is hosted live and streamed online
> in real-time, with players having the opportunity to interact with the
> on-air personalities while competing against sports fans from around the
> country. Questions are presented through a variety of media, including
> text, audio and video.
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> A new flash version of EA SPORTS GameShow is now available, which makes
> playing as simple as logging on to www.eagameshow.com
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> EA SPORTS is the leading interactive sports software brand in the world,
> with top-selling titles and franchises including Madden NFL, FIFA
> Soccer, NHL(r) hockey, NBA LIVE basketball, NCAA(r) Football, Tiger
> Woods PGA TOUR(r) and NASCAR(r) racing.
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> * Internet Connection Required
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> **March 2008 comScore Media Metrix

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