Game On!

Top Five Players to Receive an All Expenses-Paid Trip to the GRID(TM) Launch
> Party
> and a Chance to Win the eBay Motors Ford Mustang GT-R
> UNIVERSAL CITY, Calif. - May 8, 2008 - Codemasters®, a leading developer and
> publisher
> of interactive entertainment software, today announced the launch of the
> GRID(TM)
> playable demo, featuring the eBay Motors Challenge. The GRID playable demo is
> a
> US-exclusive fastest lap competition in which the ultimate winner will drive
> away
> with a brand new, customized, eBay Motors branded Ford Mustang GT-R.
> Based on one of the coolest concept cars ever introduced to the market, the
> eBay
> Motors Ford Mustang GT-R has been built and modified to feature a complete
> custom
> body kit including a supercharged engine with 445HP, a race inspired side
> ported
> exhaust system, 20" GTR concept wheels, and a six stage custom pearl paint
> job,
> complete with eBay Motors' graphics.
> The GRID(TM) playable demo is now available on Xbox LIVE® Marketplace for the
> Xbox
> 360® video game and entertainment system from Microsoft® and from the
> PLAYSTATION®Network
> for the PLAYSTATION®3 computer entertainment system.
> For the game that's all about the race, the GRID(TM) playable demo delivers
> intense
> competition right from the start as players compete in single-player GRID
> World
> events, 12-player online races, and then prove their worth in the
> white-knuckle
> Time Trial competition, which is home to the eBay Motors Challenge.
> With the eBay Motors-branded Ford Mustang GT-R worth $90,000 as the ultimate
> prize,
> the eBay Motors Challenge has players competing for the fastest final lap
> time.
> To participate, players submit their best time online at
> http://community.grid-game.com/win-ebay-mustang
> Once authenticated, the lap time is then ranked against every other
> registered time
> on the online leaderboards. The challenge will end on May 25 at midnight. The
> top
> five players will be flown to San Francisco to attend a U.S. launch event for
> GRID
> on June 4 and compete in one final racing challenge for the Mustang GT-R.
> In addition to the eBay Motors Challenge, the GRID demo enables players to
> experience
> a trio of GRID World racing showdowns. Take to the wheel of a Ford Mustang
> GT-R
> on the streets of San Francisco in the eBay Motors Muscle Cup. In Japan, race
> in
> a Nissan S15 Silvia in the Advan Drift Trophy at Yokohama Docks, while the
> sweeping
> curves and hairpins of the Jarama circuit in Spain plays host to the Euro
> Touring
> Cars championship featuring BMW 320si touring cars. For players who want to
> challenge
> each other online, the demo delivers 12-player online competitions at the
> European
> and U.S. locations.
> "Codemasters Racing Studio redefined off road racing with DiRT last year, and
> we
> are confident that the launch of GRID, from the same acclaimed racing team,
> will
> again redefine the racing genre by putting the focus in racing games back on
> the
> racing itself," said Peter Chan, director of business development at
> Codemasters,
> Inc. "With eBay Motors integration, we are able to provide an exciting
> opportunity
> for racing fans to experience the GRID demo while rewarding them with a
> chance to
> win an amazing, one-of-a-kind eBay Motors Mustang."
> GRID, due out in June, takes players to dramatic and beautifully realized
> race locations
> over three continents to compete in an unprecedented variety of racing
> events.
> Packed with the most powerful racecars - new and classic, circuit and drift -
> players
> will compete to conquer the most prestigious official racetracks and
> championships,
> and in urban street races.
> Engage In-Game Advertising, an independent video game advertising company, in
> conjunction
> with Codemasters, worked with eBay Motors in advance of GRID production to
> develop
> a contextually relevant strategy for incorporating their marketplace inside
> the
> game. Gamers will be able to experience the eBay Motors marketplace as they
> buy
> and sell their performance vehicles to keep up with the competition and
> changing
> road conditions. This marks the first time a real world application has been
> deeply
> immersed as a core function in a driving video game.
> GRID is set to ship to US retail on June 3 for the Xbox 360® video game and
> entertainment
> system from Microsoft®, the PLAYSTATION®3 computer entertainment system, and
> Games
> for Windows®, and is rated "E" (Everyone) by the ESRB. To register for
> future driver
> briefings and get a place on the grid, be sure to visit www.grid-game.com
>

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