Game On!

MAJESCO ENTERTAINMENT ANNOUNCES 'CAKE MANIA: IN THE MIX!' FOR Wii(TM)
> Popular Online PC Franchise From Sandlot Games Coming To Wii This Holiday
>
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>
> EDISON, N.J., May 12th, 2008 - Baking bedlam goes motion-based as Majesco
> Entertainment
> Company (NASDAQ: COOL), an innovative provider of video games for the mass
> market,
> and Sandlot Games, a leading developer and publisher of casual and
> family-friendly
> games, today announced Cake Mania®: In The Mix! for Wii(TM). Following the
> hectic,
> time-management style gameplay of the original Cake Mania, and the branching
> storyline
> of Cake Mania 2, Cake Mania: In The Mix! introduces all-new characters,
> motion-based
> mini-games and a unique co-op mode where cake baking heroine Jill Evans
> receives
> some much needed assistance. Based on Sandlot Games' award-winning PC
> franchise
> that has been downloaded more than 80 million times worldwide and sold
> 315,000
> units on Nintendo DS(TM), Cake Mania: In The Mix! is due in stores this
> holiday.
> "Joining Cake Mania's trademark resource management play with the Wii's
> motion-based
> control is a natural extension of an incredibly successful brand on PC and
> DS,"
> said Gui Karyo, Executive Vice President of Operations, Majesco. "The Wii
> version's
> expanded feature set, ranging from catering integration to cake design
> mini-games,
> enables fans of the series to experience the franchise in an entirely new
> way."
> "We are thrilled to combine Majesco's expertise on the Wii platform with the
> massive
> fan base and addictive gameplay of Cake Mania," said Daniel Bernstein,
> founder and
> CEO, Sandlot Games. "The combination of a great story, memorable characters
> and
> the Wii platform will deliver something that Cake Mania fans have never seen
> before."
> In Cake Mania: In The Mix! players use the Wii Remote to lead Jill through
> nine
> new bakeries filled with baking and frosting mania. Aspiring bakers control
> every
> aspect of the business, from serving cakes and advertising in the Dessert
> Daily
> newspaper, to running a catering business by
> phone. By unlocking bonus levels, players can expand the bakery to exotic
> locales
> on the moon, under the sea and in the rainforest, among others. In addition,
> the
> all-new Shop Rating feature lets players earn extra cash, promote catering
> services
> and unlock special kitchen upgrades and new cake designing mini-games where
> they
> can use the Wii Remote as a cake decorating tool.
> Additional new game features include:
> · 10 customer friendly bakery add-ons: fish tank, bench, table, table game,
> promotional
> decorations and more!
> · Phone system allows players to accept catering orders and increase their
> business
> exponentially.
> · Demanding customers ranging from ninjas to pregnant moms to leprechauns.
> Developed by Gorilla, Cake Mania: In The Mix! for Wii(TM) is expected to
> release
> this holiday. For additional information about Majesco's exciting line of
> products,
> please visit www.majescoentertainment.com.
> About Majesco Entertainment Company
> Majesco Entertainment Company is a provider of video games for the mass
> market.
> Building on 20 years of operating history, the company is focused on
> developing
> and publishing a wide range of casual and family oriented video games on
> leading
> console and portable systems. Product highlights include Nancy Drew(TM),
> Cooking
> Mama(TM) and Zoo Hospital(TM) for Nintendo DS(TM) and Cooking Mama: Cook Off
> for
> the Wii(TM) system. The company's shares are traded on the Nasdaq Stock
> Market under
> the symbol: COOL. Majesco is headquartered in Edison, NJ and has an
> international
> office in Bristol, UK. More information about Majesco can be found online at
> www.majescoentertainment.com.
> About Sandlot Games
> Sandlot Games Corporation, headquartered in Bothell, Washington, is the
> world's
> premier developer and publisher of casual and family-friendly games. Sandlot
> Games
> boasts a captivating portfolio of popular game titles and franchises
> including Cake
> Mania®, Glyph®, Super Granny®, Tradewinds® and Westward®. Sandlot Games
> reaches
> millions of game players worldwide through a variety of distribution channels
> including
> online, PC, PDA's, handhelds, videogame consoles and mobile phones. Since
> 2002,
> more than 100 million games have been downloaded by its loyal fan base. For
> more
> information or to play one of our award winning games, please visit us at
> www.sandlotgames.com.

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