TOYS"R"US STORES NATIONWIDE HOST "FIRST TO PLAY" EVENT FOR ACTIVISION'S HIGHLY ANTICIPATED GUITAR HERO: ON TOUR
Sneak Preview of First Portable Entry in the Guitar Hero Franchise to
> Take Place on June 14
> New York, NY (June 6, 2008) - Fans eagerly waiting to play the first
> portable version of Guitar Hero(r) will finally get the chance to rock
> out with a sneak preview of Guitar Hero(r): On Tour for Nintendo DS(tm)
> on June 14 at Toys"R"Us stores nationwide. During this exclusive "First
> to Play" event, gamers visiting Toys"R"Us stores from 12 noon - 4 pm
> will have a chance to try out the new game one full week before its
> official release in North America on June 22, 2008.
> "There is no better place to introduce Guitar Hero: On Tour than
> Toys"R"Us," said Karen Dodge, Senior Vice President, Chief Merchandising
> Officer Toys"R"Us, U.S. "Millions of kids are looking forward to jamming
> with their friends while playing the first portable version of Guitar
> Hero, and we're thrilled that Activision is partnering with Toys"R"Us to
> bring this special sneak peek experience to our customers."
> For the first time, handheld gamers have the freedom to unleash their
> inner rock star anytime, anywhere with Guitar Hero: On Tour. Utilizing
> the revolutionary Guitar Hero(tm) Guitar Grip(tm) peripheral that fits
> snugly into the Nintendo DS and a unique Guitar Hero pick-stylus, Guitar
> Hero: On Tour brings a new dimension to handheld gaming and gives fans
> the ability to shred along with their favorite tunes with complete
> portability. The game delivers a unique experience by challenging
> handheld gamers to rock out and prove their shredding skills on the most
> diverse set list of master tracks ever offered in a Guitar Hero game,
> including classic rock, alternative and pop favorites.
> Anyone visiting a Toys"R"Us store to sample Guitar Hero: On Tour during
> the "First to Play" event will receive a complimentary Guitar Hero
> sticker, dog tag, and temporary tattoo, while supplies last.
> Additionally, during the event, customers who reserve a copy of Guitar
> Hero: On Tour will receive a limited edition Guitar Hero pick-stylus.
> About Toys"R"Us, Inc.
> Toys"R"Us, Inc. is the world's leading dedicated toy and baby products
> retailer. Currently it sells merchandise through more than 1500 stores,
> including 584 Toys"R"Us stores and 261 Babies"R"Us stores in the U.S.,
> more than 687 international stores in 33 countries, which includes
> licensed and franchise stores, and through its Internet site at
> About Activision:
> Headquartered in Santa Monica, California, Activision, Inc. is a leading
> worldwide developer, publisher and distributor of interactive
> entertainment and leisure products. Founded in 1979, Activision posted
> net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
> Activision maintains operations in the U.S., Canada, the United Kingdom,
> France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands,
> Australia, Japan and South Korea. More information about Activision and
> its products can be found on the company's website, www.activision.com.
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