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UBISOFT AND GEARBOX SOFTWARE DEPLOY BROTHERS IN ARMS HELL'S HIGHWAY(TM) TO STORES

SAN FRANCISCO — SEPTEMBER 23, 2008 — Today Ubisoft and Gearbox Software announced that Brothers In Arms Hell's Highway(TM) for the Xbox 360® video game and entertainment system from Microsoft and the PLAYSTATION®3 computer entertainment system has shipped to retail stores and is now available for an MSRP of $59.99. Developed by Gearbox Software, Brothers In Arms Hell's Highway is the third iteration of the highly successful and award-winning Brothers In Arms series.

Brothers In Arms Hell's Highway brings the critically acclaimed squad-based WWII shooter into the next generation of gaming with amazing graphics, sound and new cutting-edge gameplay features. Delivering on the franchise's compelling story, unrivaled authenticity and intense squad-based action, Brothers In Arms Hell's Highway drops you into Operation Market Garden, the largest airborne operation of World War II. Lead Matt Baker, Joe Hartsock and the rest of the 101st Airborne Division as they fight to open "Hell's Highway” in a daring bid for a quick end to the war.

"Brothers In Arms Hell's Highway has turned out to be the most authentic, intense and action-oriented recreation of true history ever offered as interactive entertainment,” said Randy Pitchford, President of Gearbox Software. "We know that many fans have been anticipating this day where our commitment to quality has finally led us to deliver the immersive story-driven, squad combat focused, next-generation vision of authentic warfare in Brothers in Arms Hell's Highway.”



About Gearbox
Gearbox Software, an independent development studio located in Plano, TX, is respected industry-wide for their ability to create award-winning interactive software. Comprised of veteran talent, Gearbox Software quickly established itself by developing games for many of the industry's top franchises as well as creating its own original properties. Additional information regarding Gearbox Software can be found at www.gearboxsoftware.com.


About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.


Brothers In Arms Hell's Highway © 2008 Gearbox Software, LLC. All Rights Reserved. Published and distributed by Ubisoft Entertainment under license from Gearbox Software, LLC. Brothers In Arms Hell's Highway is a trademark of Gearbox Software and is used under license. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Gearbox Software and the Gearbox logo are registered trademarks of Gearbox Software, LLC. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. "PlayStation”, "PLAYSTATION” and "PS” Family logo are registered trademarks of Sony Computer Entertainment Inc.

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