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UBISOFT'S HELL'S KITCHEN: THE VIDEO GAME HEATS UP STORE SHELVES

SAN FRANCISCO – September 22, 2008 – Today Ubisoft announced that Hell's Kitchen(TM): The Game has shipped to retailers nationwide and is available for the Wii(TM) home video game system from Nintendo, the Nintendo DS(TM) system, PC, and Mac®. Developed by Ludia, Hell's Kitchen: The Game is based on the FOX hit television series featuring world-renowned Chef Gordon Ramsay. The game will allow players to step into Hell's Kitchen to experience the show's high-pressure atmosphere. After successfully executing the three phases of an order – preparation, cooking, and service – players will be rewarded with recipes from Hell's Kitchen and Chef Ramsay. Failure will shut down the kitchen and incur the wrath of the man who put the hell in Hell's Kitchen.

Hell's Kitchen: The Game is rated "T” for Teen and has an MSRP of $39.99 for Wii, $29.99 for DS, and $19.99 for the PC and Mac.

Key Features:
• Chef Ramsay watches the players' every move and judges them as they progress by yelling, praising or shutting down the kitchen if their skills don't meet his expectations.

• As players progress, they'll gain access to authentic Gordon Ramsay recipes, including some that are offered exclusively to game owners.

• In "Career Mode,” players can earn stars to build their way up from a Single Star restaurant to a prestigious Five Star establishment. As the player advances through the ranks, their star rating advances and the recipes become more varied and intricate.

• In "Arcade Mode,” the pressure builds as customers become increasingly more demanding. Players will be challenged to keep up with the pressure before time is up or Chef Ramsay loses patience and closes the kitchen.


About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

About Hell's Kitchen
Produced by Granada America, Hell's Kitchen has been a TV phenomenon since its launch in June 2005. Featuring the acerbic Gordon Ramsay, Michelin 3-star chef and author of several books, the show has consistently delivered solid ratings. Season 3 showed 10% growth over the previous year with adults 18-39 and total viewers, and was first in its Monday 9PM time slot among adults 18-34 and teens. Season 3's finale garnered 9.8 million viewers, and consistently attracted 7.5+ million per episode. Viewership for the season 4 premiere hit 12.55MM, with at least 11MM per episode since then.

About Ludia
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia's innovative and high-quality product portfolio consists of original and branded properties, including American Idol®, The Price Is Right(TM) and Hell's Kitchen(TM). Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors last year.

About Granada America
Granada America is one of the largest international producers for the US market and a major force in acquiring, developing and producing scripted and non-scripted programming for US networks.
Since launching in 2004, Granada America has become a leading producer of non-scripted and scripted programming in the US producing a slate of successful formats with major US networks, including Hell's Kitchen and Ramsay's Kitchen Nightmares for Fox, Celebrity Fit Club for VH1, Phenomenon and Hit Me Baby One More Time for NBC, Sensing Murder for Discovery as well as First 48 and the S.W.A.T series for A&E.
Granada is a world leader in television production and distribution, with international production centers in the UK, Germany and Australia as well as America and programs distributed to over 155 territories worldwide. Our US hit TV show, Nanny 911, has been sold to more than 60 countries.

Hell's Kitchen TM & © ITV Productions Ltd. 2008. Licensed by Granada Ventures Ltd. All Rights Reserved. © 2008 Ludia Inc. All rights reserved. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other count


About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft has teams in 28 countries and distributes games in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2007–08 fiscal year Ubisoft generated sales of 928 million euros. To learn more, please visit www.ubisoftgroup.com.

About Hell's Kitchen
Produced by Granada America, Hell's Kitchen has been a TV phenomenon since its launch in June 2005. Featuring the acerbic Gordon Ramsay, Michelin 3-star chef and author of several books, the show has consistently delivered solid ratings. Season 3 showed 10% growth over the previous year with adults 18-39 and total viewers, and was first in its Monday 9PM time slot among adults 18-34 and teens. Season 3's finale garnered 9.8 million viewers, and consistently attracted 7.5+ million per episode. Viewership for the season 4 premiere hit 12.55MM, with at least 11MM per episode since then.

About Ludia
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia's innovative and high-quality product portfolio consists of original and branded properties, including American Idol®, The Price Is Right(TM) and Hell's Kitchen(TM). Based in Montreal, Canada and founded by experienced industry players, Ludia completed its first round of financing from private investors last year.

About Granada America
Granada America is one of the largest international producers for the US market and a major force in acquiring, developing and producing scripted and non-scripted programming for US networks.
Since launching in 2004, Granada America has become a leading producer of non-scripted and scripted programming in the US producing a slate of successful formats with major US networks, including Hell's Kitchen and Ramsay's Kitchen Nightmares for Fox, Celebrity Fit Club for VH1, Phenomenon and Hit Me Baby One More Time for NBC, Sensing Murder for Discovery as well as First 48 and the S.W.A.T series for A&E.
Granada is a world leader in television production and distribution, with international production centers in the UK, Germany and Australia as well as America and programs distributed to over 155 territories worldwide. Our US hit TV show, Nanny 911, has been sold to more than 60 countries.

Hell's Kitchen TM & © ITV Productions Ltd. 2008. Licensed by Granada Ventures Ltd. All Rights Reserved. © 2008 Ludia Inc. All rights reserved. Published and distributed by Ubisoft Entertainment under license from Ludia Inc. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. Mac and the Mac logo are trademarks of Apple Computer, Inc., registered in the U.S. and other count

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