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September 17, 2007

Colin Mcrae Dies in Helicopter Crash

I just read the news and I'm heartbroken. I really knew nothing about rally racing until I played the Codemasters game and loved it. From what I've read, Colin was a great guy, really likable, and very approachable despite his fame. He was piloting a helicopter and crashed. His son died in the crash as well. It's very sad. I think I'll stop writing for the day and go play the game as a tribute.

Read the Reuters story.

January 31, 2007

Major League Baseball 2K7

I met with my good friends Anthony (from 2K Sports) and Katie (from Access PR) yesterday and they showed me Major League Baseball 2K7 on Xbox 360 and PS3. It's going to be available on everything except GameCube and Wii (they would have had to create a whole new control system and couldn't do it in time for the season) and it will ship in the first week of March 2007. i was pretty impressed with it. Overall, the graphics and sound are great. The details are all there, from Inside Edge statistics that affect AI on a play by play basis, to 150 signature style individualized player animations, and even to shirts rippling in the wind and little puffs of dirt coming up from player's footsteps. The commentary was reasonably interesting, at least for the few innings that we played. The heckling "Hey, I stole your girlfriend Jeter") was pretty cool.

Here's a screenshot from PS3:
MLB2K7PS3_plateslide.jpg

Pitching controls remain the same, using the "Payoff Pitching" system and now you can even control the catcher and have him call the game. Hitting is the same using the swing stick. On PS3 you also have the option to swing using the controller due to it's 6-axis motion sensing capability. I couldn't get the hang of this during the brief time that I had with the game. They reworked a lot of the fielding so that momentum when running seems more real than last year. They also revamped every stadium, including lighting down to the way that shadows affect hitting. The PIP baserunning makes it easy to control runners.

Here's a screenshot from Xbox360:
MLB2K7Xbox360_07.gif

There is online play with online leagues for both Xbox 360 and PS3.

Also new is the ability to manage your budget and set ticket prices in franchise mode.

Here's a PSP screenshot:
MLB2K7_PSP_03.jpg

Continue reading "Major League Baseball 2K7" »

November 22, 2006

2K Sports Announces College Hoops 2K7 Now Available

NEW YORK, NY – November 22, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that College Hoops 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft is now available in stores across North America. The #1 rated college basketball simulation series for four-straight years*, College Hoops 2K7 continues the tradition of bringing the most authentic and thrilling college basketball experience anywhere.

“The hard work and incredible talent of our College Hoops team has produced our greatest college basketball game to date,” stated Greg Thomas, President of Visual Concepts, a 2K Sports studio. “There are so many unique details in college basketball – the tradition, the rivalries, the Cinderella stories – that make it one of the most complex sports video games. The College Hoops 2K7 team has complemented the outstanding gameplay with innovative features and authentic details, creating our most comprehensive college basketball title ever.”

Featuring over 200 fight songs to enhance the overall college atmosphere, College Hoops 2K7 also introduces the unique Chant Creator, allowing gamers to construct over 20 million chant combinations. Focusing on the importance of team chemistry, College Hoops 2K7 debuts Team Unity where players are encouraged to focus on team dynamics of defense, setting up plays, and the fundamentals of passing to maximize the potential of each squad. Commentators Greg Gumbel and Clark Kellogg, and their trademark colorful personalities, make a triumphant return to College Hoops 2K7, hosting College Hoops Tonight, a brand-new studio show discussing topics such as Games of the Week, Player of the Week, Coach on the Hot Seat, and Big Game Preview. Legacy Mode also boasts tournament bracketology, thousands of NCAA and school records, the post-season NIT, and so much more.

Featuring J.J. Redick, former star player for the Duke University Blue Devils on the cover, College Hoops 2K7 is rated E for Everyone and is available now for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft for $59.99 and $19.99, respectively. College Hoops 2K7 will be available in December for the PlayStation®2 computer entertainment system and this winter for the PLAYSTATION®3 computer entertainment system.


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October 12, 2006

EA Sports NBA Live Challenge

The first annual EA SPORTS™ NBA LIVE Challenge, a multi-city gaming tournament played on EA’s flagship NBA basketball videogame franchise, is set to launch later this week in Elizabeth, N.J.

The competition, which features Best Buy as a participating sponsor, pits gamers head to head in NBA LIVE 07 on the Xbox® video game system from Microsoft in eight regional tournaments.

The eight winners will be flown to Las Vegas in February for the chance to win $50,000 during the NBA All-Star Week. At each competition venue, 128 gamers can register to compete in the gaming tournament for the chance to win.

For more information and online tournament registration please visit www.nbalivechallenge.com.

EA SPORTS NBA LIVE Challenge Fast Facts:

* Tournaments will be played on NBA LIVE 07 on Xbox.
* Each tournament is open to 128 competitors
* Interested competitors can register either online (www.nbalivechallenge.com) or walkups are available at the tournament venue

EA SPORTS NBA LIVE Challenge Dates

10/13 Jersey Garden City Mall, Elizabeth , NJ

10/20 King of Prussia Mall, King of Prussia , PA

10/27 Concord Mills Mall, Concord , NC

11/3 Galleria Mall, Houston , TX

11/17 Hollywood & Highland , West Hollywood , LA

12/1 Great Lakes Crossing, Auburn hills, MI

12/6 Target Center , Minneapolis , MN

12/8 Navy Pier, Chicago , IL

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September 26, 2006

2K Sports Announces NBA 2K7 Now Shipping

NEW YORK, NY – September 26, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that NBA 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system is now shipping to stores across North America. The top-rated NBA simulation title* continues to deliver stunning visual quality, unparalleled gameplay, and unique innovations that are a trademark of 2K Sports titles.

“Without a doubt, this is definitely our finest basketball effort to date and possibly the finest sports title we’ve made,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 delivers the next generation details that sports gamers have wanted. The development team has worked extremely hard to not only set a new standard in visual quality, but also develop new gameplay features that we believe will set a new standard for the next generation of sports games.”

NBA 2K7 showcases the dynamic movements of every single NBA player with the introduction of Signature Style, featuring over 300 unique animations in jumpshots, dunks, dribbles and passes. Athletes in NBA 2K7 look and move exactly like their real-life counterparts, and display the same tendencies and behaviors, bringing intelligence and realism to the next level. Improved arena atmosphere includes enhanced lighting effects and dynamic 3D crowd behaviors, and over 30 new gameplay cameras.

NBA 2K7 brings the most comprehensive game modes for any sports game including 24/7: NEXT, an entertaining Streetball story mode with unique basketball challenges; a completely redesigned Create Player system; and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

2K Sports continues to lead the online charge with the most comprehensive online features for NBA 2K7, including improved online stat tracking, online tournament features, and the addition of online fantasy leagues.

NBA 2K7 is available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99, and for the Xbox® video game and entertainment system from Microsoft and PlayStation®2 computer entertainment system for $29.99. NBA 2K7 for the PlayStation®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 basketball video games.

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YESSSSS! NBA LIVE 07 FROM EA SPORTS SHIPS TODAY

REDWOOD CITY, Calif. – September 26, 2006 – The chance to play with complete control over all of the dazzling passes, signature dunks, jump shots and free throw routines of your favorite NBA stars in the world’s best-selling* basketball video game became a reality today after Electronic Arts (NASDAQ: ERTS) shipped NBA LIVE 07 to stores throughout North America.

Developed by EA Canada, NBA LIVE 07 features NBA superstar Tracy McGrady of the Houston Rockets on its cover, and it is available on the Xbox 360™ and Xbox® video game systems from Microsoft, PSP® (PlayStation®Portable) system, mobile and PC. It will ship to stores in North America on the PlayStation®2 computer entertainment system on September 27th.

On Wednesday, September 27, McGrady and Tony Parker of the San Antonio Spurs, who is featured on NBA LIVE 07 packaging in France , will help launch NBA LIVE 07 at the world’s only NBA Store on 5th Avenue in New York City . Beginning at 1:00 pm Eastern Time, the first 150 fans who have registered to pre-purchase the game from the NBA Store will receive an autographed copy of the game from McGrady and Parker and have the opportunity to meet the players.

Outside North America, NBA LIVE 07 will be available to stores worldwide on Oct. 5 and Oct. 6 with Parker and Boris Diaw of the Phoenix Suns on the cover in France, Dirk Nowitzki of the Dallas Mavericks on the cover in Germany and Pau Gasol of the Memphis Grizzlies on the cover in Spain. McGrady is featured on the cover in North America and all other territories.

This year NBA LIVE 07 introduces ESPN Motion and streaming ESPN radio podcasts delivered right to your console in game through a ground-breaking new ESPN integration package available on the Xbox 360™ and PlayStation®3 consoles. Fans connected online will be able to watch NBA game highlights, segments from Pardon the Interruption or Around the Horn, interviews and analysis from SportsCenter, and more. Fans will also be able to download and listen to ESPN radio podcasts as they play NBA LIVE 07, including segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others. All this is in addition to live ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPN News.

Legendary broadcaster Marv Albert and former Chicago Bulls star Steve Kerr call all the action from the best seats in the house as you take your game to the highest level in NBA LIVE 07. With all-new EA SPORTS™ Total Freestyle Control and revolutionary gameplay -- complete with ultra-realistic moves and player emotions --the highly acclaimed basketball video game from the EA SPORTS brand plays as good as it looks. Pull off moves only the pros perform as you replicate the styles of your favorite NBA players. Elevate to the rim for an electrifying dunk and bring the crowd to its feet, or look to your superstars to shift momentum with the game on the line. Featuring all-new levels of ability for your EA SPORTS Freestyle Superstars, the power to switch their skills on-the-fly, and advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, the hardwood is yours for the taking in NBA LIVE 07.

Developed in Vancouver , B.C., by EA Canada, NBA LIVE 07 is scheduled for release on the PlayStation®3 later this year. Learn more about the game at http://nbalive07.com or download new screenshots at http://info.ea.com.

* Based on total franchise sales according to NPD Data.

Continue reading "YESSSSS! NBA LIVE 07 FROM EA SPORTS SHIPS TODAY" »

September 22, 2006

2K SPORTS ANNOUNCES NBA 2K7 FOR XBOX 360, XBOX and PLAYSTATION®2 HAS GONE GOLD!

#1 Rated Basketball Simulation Game Series To Retail At $29.99 on Xbox® video game and entertainment system and PlayStation®2 computer entertainment system and $59.99 for the Xbox 360™ video game and entertainment system

NBA 2K7, the latest in the top-rated* NBA simulation video game series, has gone gold and is set to hit retail shelves on September 26th. NBA 2K7 introduces new standard setting features like Signature Style, improved Shot Stick™ control, enhanced arena atmosphere, online fantasy leagues, and much more.

“I’m very excited and proud of our finest basketball video game title to date,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 truly delivers the next generation features in both graphics and gameplay that sports gamers have been wanting for years. I’m really pleased with the hard work and creative thinking our development team has put into this title.”

NBA 2K7 showcases the movement of every single NBA player with the introduction of Signature Style that features over 300 unique animations in jumpshots, dunks, dribbles, and passes. Athletes not only look and move exactly like their real-life counterparts, but will display the same tendencies and behaviors during a game. Improved arena atmosphere includes enhanced lighting and full 3D crowds with their own behavior, and over 30 new gameplay cameras bring the game to life like never before.

NBA 2K7 delivers a wealth of comprehensive gameplay modes including 24/7: NEXT, a new entertaining Streetball story mode with new basketball challenges, a brand new Create Player system, and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

The integration of music in NBA 2K7 is without peer as the soundtrack, produced by highly acclaimed music producer Dan The Automator, features artists like Mos Def, Fabolous, Hieroglyphics, Tribe Called Quest and many more.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, online tournaments, and new online fantasy drafted leagues, 2K Sports continues to lead the online gaming revolution.

Continue reading "2K SPORTS ANNOUNCES NBA 2K7 FOR XBOX 360, XBOX and PLAYSTATION®2 HAS GONE GOLD!" »

September 13, 2006

2K Sports Delivers Unique New Features For NBA 2K7

NEW YORK, NY – September 14, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NBA 2K7. NBA 2K7, the highest rated NBA simulation video game series*, delivers a new benchmark in high-level visual player details with Signature Style player animations. NBA 2K7 also enhances the overall NBA atmosphere with hyper-detailed arenas, enhanced arena lighting, and numerous new camera angles to truly deliver the next generation of basketball video games.

Signature Style elevates next generation animation and adds new level of gameplay strategies as gamers adjust to the different shooting styles of each NBA player. Whether it’s Shaquille O’Neal’s two-handed drop step dunk, Steve Nash’s dribble, Gilbert Arenas’ wrap around the waist free throw routine, Richard Hamilton adjusting his face mask, Allen Iverson’s crossover move, or Shawn Marion’s fadeaway jumpshot, Signature Style comprises over 300 unique animations in shooting, dribbling, and dunking in NBA 2K7.

“Gamers will appreciate the attention to detail to all NBA players in NBA 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7.”

The level of detail has also been dramatically enhanced around the players, as NBA 2K7 features hyper-detail to every NBA arena. New lighting effects have been authentically replicated to give each court its own look and character. New crowd reactions and animations deliver more life to each of the games, as well as new arena specific elements of mascot animations, dance team performances, and much more. Lastly, users can experience the game with over 30 new camera angles ranging from the birds-eye view from the upper-level seats, to the eye level view from the coach’s cam. All of these cameras are further customizable to any gamer preference, giving gamers hundreds of new ways to watch the best NBA simulation video game for the next generation.

NBA 2K7 will be available for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and PlayStation®2 computer entertainment system in September 2006, and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**. More standard-setting features will be detailed in the near future.

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THE PUCK DROPS HERE! EA’s NHL 07 SHIPS TO RETAILERS TODAY

Redwood City, Calif. – Tuesday, September 12, 2006 – The golden age of console hockey returns! Electronic Arts (NASDAQ: ERTS) announced that the NHL® 07 videogame ships to retailers in North America today under the EA SPORTS™ brand. In stores just in time for the opening of NHL training camps, NHL 07 allows players to feel like they can play like a pro without ever touching the ice.

Featuring an unmatched level of freedom and control, NHL 07 represents a watershed moment in the history of the console hockey. The revolutionary EA SPORTS Skill Stick gives users the power to play in the game as it is on the ice, without taking their thumbs off the analog sticks. The left analog functions as your skates and the right as your hockey stick to give you a skill-based execution with an intuitive feel.

Stunning new presentation, AI enhancements and animation overhauls create players who look, act and play like they would in the NHL. Gone are the days when a one-timer was the only way to score in a hockey videogame. Now look to your teammates and know how to best use their strengths with New Player-Specific Behaviors. Be the Playmaker and find your Sniper open in the slot, or let your Dangler make pylons out of the defense.

Off the ice, act as the General Manager in an enhanced Dynasty Mode™. Do whatever it takes to meet an owner’s expectations by properly managing rosters and using your creativity to fit player salaries under the new cap. Whether you’re running the front office or dominating the rink, NHL 07 is the most realistic hockey video game ever created.


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September 12, 2006

2K Sports Announces NHL® 2K7 for Xbox® and Xbox 360™ Now Available

NEW YORK, NY – September 12, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that the top-rated title for four-straight years*, NHL® 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, is now available in stores across North America.

NHL 2K7 brings all of the excitement and intensity of professional hockey with several new innovative and compelling features. Coupled with its high-quality visuals, NHL 2K7 introduces a completely new skating engine with silky smooth animations, adding a whole new look and feel to the game. Gamers can play in a whole new perspective with Cinemotion™ - an exclusive and revolutionary experience that brings the game a new dramatic dimension with unique camera angles and riveting orchestrated music. Cinemotion™ utilizes cut scenes captured from brand new perspectives to further heighten the drama and excitement of the game.

“I am extremely pleased with the strides that we have made with NHL 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “We have truly taken the virtual hockey experience to the next level with Cinemotion. Coupled with an all-new skating engine, stunning graphics, enhanced ProControl movements, and unmatched online gameplay among other unparalleled features, we have created the most enthralling, authentic hockey video game to date.”

The revolutionary ProControl™ has been completely revamped, giving players even more offensive and defensive tools to utilize on the ice. The all-new Pressure Control™ brings a tactical element to defensive hockey by allowing players to instruct CPU teammates to defend opposing players during gameplay.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, buddy list management, and online leagues, 2K Sports continues to lead the online gaming revolution.

Featuring 2006 Hart Memorial Trophy recipient and San Jose Sharks center Joe Thornton on the cover, NHL 2K7 is now available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99 and the Xbox® video game and entertainment system from Microsoft for $19.99. NHL 2K7 for the PlayStation®2 computer entertainment system will be available for $19.99 in early October, with the PlayStation®3 computer entertainment system title available this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

Continue reading "2K Sports Announces NHL® 2K7 for Xbox® and Xbox 360™ Now Available" »

August 30, 2006

ACTIVISION'S MARVEL: ULTIMATE ALLIANCE SCORES AWARD-WINNING COMPOSERS

Santa Monica, CA – August 29, 2006 – Activision, Inc. (Nasdaq: ATVI) announced today that award-winning composers Chance Thomas (Peter Jackson’s King Kong, Lord of the Rings series), Cris Velasco (God of War) and Mark Griskey (Best of LucasArts Original Soundtrack) have scored the upcoming, critically-acclaimed Marvel™: Ultimate Alliance video game. The trio has produced over 50 minutes of original music for Marvel: Ultimate Alliance, including arrangements for multiple game levels, the in-game cinematics and the Super Hero™ and boss battle themes.

Marvel: Ultimate Alliance is Raven Software’s highly anticipated action/RPG that allows players to create their Marvel dream team from the largest roster of Super Heroes ever in an epic quest that will determine the fate of Earth and the Marvel Universe. With over 140 popular Marvel characters and a playable cast of more than 20 Super Heroes, including Spider-Man, Wolverine, Blade and Captain America, gamers will embark on a dangerous journey across exotic terrain and well-known comic book locations like Atlantis, the Shield Heli-Carrier and the Skrull home world in an attempt to defy Dr. Doom and the world’s most notorious Super Villains.

Marvel: Ultimate Alliance will be the first Super Hero game available this fall for all next-gen gaming systems. Additionally, the game will be available for current-gen consoles, handheld and PC platforms, and carries a “T” (Teen – Mild Language, Violence) rating by the ESRB.

Continue reading "ACTIVISION'S MARVEL: ULTIMATE ALLIANCE SCORES AWARD-WINNING COMPOSERS" »

August 22, 2006

MERRY MADDENOLIDAY! EA’s MADDEN NFL 07 HITS STORE SHELVES TODAY

REDWOOD CITY, Calif. – August 22, 2006 – Electronic Arts (NASDAQ: ERTS) announced that Madden NFL 07, the newest iteration of the EA SPORTS™ best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is in stores everywhere today. Madden NFL 07 continues to lead with innovation and gameplay by reinventing the running game with the all-new Lead Blocker Control and the new highlight stick so you can run like the real players run. NFL Superstar: Hall of Fame mode comes to Madden NFL 07 this year, where you can live the life of an NFL Superstar.

Madden NFL 06¸ since its launch, has sold more than 6.5 million copies*, and was the #1 selling videogame of 2005 in North America. Madden NFL Football has become a cultural phenomenon, with more than 51 million copies sold (LTD), and the launch day becoming a holiday for many avid fans.

“Madden NFL Football has become a cultural phenomenon and, with Maddenoliday, we are honoring all the Madden gamers across the country who line up at midnight and then take off the day to play Madden NFL 07,” said Todd Sitrin, VP of marketing for EA Tiburon and EA SPORTS brand. “We continue to bring innovative changes to the game every year, and now with the improvements in the running game, Madden NFL 07 is even more authentic. You will know how it feels to be actually on the field playing with the pros.”

You now control the running game like never before with Lead Blocker Control in Madden NFL 07. For the first time ever, step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower, or slash away from would-be tacklers as you fight for every yard. Innovative rushing controls give you a game-breaking ground attack featuring all-new jukes, cutbacks, and the distinct running styles of your favorite backs.

NFL Superstar: Hall of Fame mode makes its debut in Madden NFL 07 on the Xbox 360 and is even deeper for the current generation systems. You can create and customize your own player and guide him one Sunday at a time from that position on the field for an all new way of experiencing the game. Madden NFL 07 Franchise Mode is deeper than ever before. On current generation platforms, now scout collegiate prospects with the all-new NFL Draft Scouting System and the College All-Star Game, or watch players around the NFL impact their teams with the new Franchise Player Roles feature. On Xbox 360, participate in an interactive player rehab through mini games.

For the Xbox 360 there is an all-new Mini-Camp mode where you can build up your players attributes by running him through skill-based, combine-type mini-games. In the off-season use Mini-Camp to condition players or rehab injuries to get back on the field faster. Track your career accomplishments in Franchise Mode to earn Madden Gamer Points, then risk your points against the computer or live opponents in the same room.

In its second installment on the PlayStation® Portable system, Madden NFL 07 brings you a new exclusive mini-games -- return kicks, avoid tackles, and players can aim for the high score in “End 2 End.” And for the first time you can transfer an entire season in Franchise mode from your PlayStation®2 to your PSP system.

September 1 in Denver, CO is the kick off to the highly-anticipated 5th annual EA SPORTS™ Madden Challenge, played exclusively this year on the Xbox® video game system from Microsoft, with a $100,000 grand prize check for the Finals winner. Void where prohibited. Eligibility Restrictions Apply. Tournament runs on published dates in each city. For additional details and Tournament Official Rules see www.maddenchallenge.com.

Entering its 17th year and with more than 51 million copies sold life to date, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon Madden NFL 07 will be available on August 22 on Xbox 360™ videogame and entertainment system, the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, Nintendo GameCube™, Nintendo DS™, PC (as well as www.downloader.ea.com), PSP™ (PlayStation®Portable) handheld entertainment system and Game Boy® Advance. Madden NFL 07 is rated “E” (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360, $49.99 for the PlayStation 2 console and Xbox, $39.99 for Nintendo GameCube, PSP, and PC, $29.99 for Nintendo DS and Game Boy Advance. In Europe, Madden NFL 07 launches on PS2, Xbox, NDS, PC, PC Downloader August 25 and on Xbox 360 and PSP September 8. For more information check out www.madden07.com.

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August 18, 2006

2K Sports Introduces Cinemotion™ to NHL 2K7

NEW YORK, NY – August 17, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today a new and exciting direction in experiencing the intense action and thrilling drama of an NHL video game with NHL® 2K7’s newest feature, Cinemotion™. Combining new dynamic gameplay camera angle technology, cutscenes, player chatter and unique audio options, Cinemotion truly immerses gamers into the drama of hockey like never before.

“With all of our 2K Sports products, we’re always looking for new ways to enhance and revolutionize the sports video game experience,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “With Cinemotion, we have been able to really take this experience to the next level. Cinemotion creates a completely customizable atmosphere for gamers, introducing several different ways of playing the game in terms of gameplay cameras and music, in addition to other dramatic elements.”

Fans will notice the impact of Cinemotion as soon as the puck drops, as NHL 2K7 features a new dynamic parametric camera angle during gameplay that maximizes the gamer’s vision down the ice. This new camera angle specifically takes advantage of widescreen viewing, giving players the optimal perspective on all that’s happening on the ice. The camera smartly zooms in when there’s intense action along the boards without distracting the gamer. Additionally, gamers will truly appreciate the atmosphere and the character of each NHL arena when using this new Cinemotion camera angle.

The drama of an NHL game is perfectly delivered with cutscenes and player chatter in NHL 2K7. Cinemotion intelligently activates cutscene sequences that are shot from brand new camera angles and perspectives, to include penalty shots, face-offs and scoring. Player chatter adds a new layer of gameplay audio, as players on the ice will shout orders, give encouragement to teammates and react to specific game situations, elevating the drama and excitement.

To fully engross gamers in an all-new NHL experience, sound plays a big part in Cinemotion presentation and users can select between two different sound settings in NHL 2K7. Harry Neale and Bob Cole are back once again to deliver their unique insight and entertaining wit to every game when users select Cinemotion- Commentary. For gamers who want something much different, Cinemotion-Music replaces the commentary with an orchestrated score that dynamically changes with the action throughout every game. With Cinemotion-Music, the score will change based upon the action on the ice to reflect the overall mood. All Cinemotion music options are completely customizable so each user can have their own unique NHL 2K7 experience.

NHL 2K7, the top-rated hockey video game for four-straight years*, is coming in September 2006 to the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system; and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

** This title has not yet been concept approved for the PlayStation®3 system by Sony Computer Entertainment America.


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August 16, 2006

No Need for Gamers to go ‘All In’; Full Version of ‘Texas Hold ‘em’ on Xbox Live Arcade is a Free Download for First 48 Hours

Microsoft isn’t bluffing: Gamers can log on to Xbox Live within the first 48 hours after launch and download ‘Texas Hold ‘em’ – completely free of charge! This full-featured poker title for Xbox Live Arcade on Xbox 360 will launch on Wednesday, August 23 at 0800 GMT (1am Pacific). For 48 hours only – Wednesday, August 23 through 0800 GMT (1am Pacific) Friday, August 25 – as a special limited-time only promotion, gamers can download (and own) the game at no charge (for all Xbox Live Gold and Silver members). Starting at 0801 GMT (1:01am Pacific) Friday, August 25, ‘Texas Hold ‘em’ for Xbox Live Arcade will be available for 800 Microsoft Points.

Not only is ‘Texas Hold ’em’ free to all gamers, this title comes equipped with features that can only be found on Xbox 360. Designed to simulate the risk-reward of real poker gameplay, keep gamers honest, and discourage opponents from betting too recklessly, ‘Texas Hold ’em’ has an innovative new feature called Persistent Bankroll. Your virtual bankroll is tied to your Xbox Live Gamertag and keeps a running tally of your chip count. If you lose all of your chips in a poker game, you’ll have to play lower stakes buy-in games to make back your stack and earn your way to the big tables.

‘Texas Hold ’em’ also offers multiplayer support for up to eight gamers, three modes of gameplay (Standard Games, Scenarios and Tournaments), Achievements, extensive online leaderboards and statistics, and high-definition graphics. Enjoy poker night every night with friends, family and gamers around the world (please note that this title may not be available in some countries).

In addition to the exciting release of ‘Texas Hold ’em’ on August 23, gamers can also look forward to new game titles and premium downloadable game content on Xbox Live Arcade Wednesdays from August 16 to September 6, including:

* ‘Cloning Clyde Picture Pack’, the action adventure/puzzle game created by Wahoo Studios/NinjaBee (developer of the popular ‘Outpost Kaloki X’ for Xbox Live Arcade), will have 4 new gamer picture packs available on Xbox Live Marketplace on Wednesday, August 16, allowing gamers to check out more unique pictures of Clyde. Each gamer picture pack: 100 Microsoft Points (each).
* ‘Time Pilot’, the futuristic fighter pilot classic from Konami, lets gamers fight through different eras like never before. High-definition graphics and enhanced gameplay designed specifically for Xbox Live Arcade makes this version even better than the original from 1982. Gamers can download ‘Time Pilot’ on Xbox Live Arcade Wednesday, August 30. Available: 400 Microsoft Points.
* ‘Scramble’, the classic side-scrolling ‘shoot-‘em up’ coin-op title from Konami takes off on Xbox Live Arcade. The 1981 classic, widely considered the first ‘multi-level shooter,’ launches on Xbox Live Arcade Wednesday September 6. Available: 400 Microsoft Points.

All Xbox Live Arcade games can be demoed for free on Xbox Live Marketplace. Check out Xbox Live and Xbox.com for continuing updates on exciting new content available to Xbox 360 gamers. As always, all launch dates are subject to change. Gold subscription is required for multiplayer features. A memory unit or hard drive is required to download content from Xbox Live Marketplace.

Continue reading "No Need for Gamers to go ‘All In’; Full Version of ‘Texas Hold ‘em’ on Xbox Live Arcade is a Free Download for First 48 Hours" »

August 11, 2006

EIDOS AND FORD MOTOR COMPANY MAKING BOLD MOVES TOGETHER

San Francisco, Calif. – August 10, 2006 – Eidos Interactive Ltd, one of the world’s leading publishers and developers of entertainment software today announced that it has partnered with Ford Motor Company and Empire Interactive to bring Ford Bold Moves Street Racing to North America this fall 2006 for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft and Windows.

Ford Bold Moves Street Racing delivers players a chance to race 18 officially licensed high performance Ford vehicles from the classic 1968 Mustang GT to the new scorching hot 2007 Shelby GT500. With plans to make the title affordable enough for every gamer to own, Ford Street Racing is still pushing boundaries by delivering unique features such as the trademarked Maximum Team Control™ that allows players to switch on-the-fly between a team of three vehicles to dominate a race. A progressive damage system also adds a new element of realism to the game, allowing every hit your vehicle takes to affect the appearance, performance and drivability of the vehicle.

“Eidos is excited about being part of Ford’s multinational marketing campaign,” said David Bamberger, US Marketing Manager, Eidos. “New innovative features like Maximum Team Control™ coupled with the best high performance vehicles Ford has to offer ensures appeal to hardcore and casual gamers alike.”

"We are pleased to be able to partner with Eidos for the fourth game in the multi-million selling Ford Racing franchise. The combination of the innovative Maximum Team Control™ feature and the aspirational, high performance Ford vehicles marks a significant step forward for Ford games,” said Ian Higgins, CEO of Empire Interactive.

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2K SPORTS REUNITES A TRIBE CALLED QUEST FOR THE 2ND ANNUAL 2K SPORTS BOUNCE TOUR

New York, NY – August 10, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), today announced the reuniting of legendary hip hop act, A Tribe Called Quest, to headline the first leg of the 2nd Annual 2K Sports Bounce Tour in 15 cities. This marks A Tribe Called Quest’s first tour in over half a decade. In addition to headlining the tour, an exclusive track from the group will appear on the upcoming ‘Dan The Automator Presents 2K7’ soundtrack with Phife Dawg appearing as a playable character. Joining A Tribe Called Quest on this historic national tour is Rhymefest.

Comprised of Phife Dawg, Q-Tip, and Ali Shaheed Muhammad, A Tribe Called Quest is known as one of the most intelligent and artistic rap groups of the ‘90s with four solid albums and a string of hip-hop classics prior to their 1998 break-up. This heavily anticipated reunion marks one of the top hip-hop happenings of the year.

“I’m excited for me and my group to be a part of the 2K Sports Bounce Tour,” said Phife from A Tribe Called Quest. “It’s a win-win situation for Tribe because we get to be a part of such a dope game, and we get to reach out and touch our fans in these 15 cities. I couldn't ask for a better opportunity. Also, I’m excited because everyone knows I am a sports nut, so being down with the game and also being a character in the game is crazy to me.”

The 2nd Annual 2K Bounce Tour is the latest addition to 2K Sports’ series of annual live events that bridge hip-hop, sports and video game culture by featuring renowned music artists, sports gaming kiosks, projection vignettes and celebrity and professional athlete appearances. The tour will take place in more than a dozen top markets throughout the month of September, with details posted at http://2ksports.com/go/bounce/.

Tour Dates (first leg):

Sept 8 - Las Vegas NV

Sept 9 - Berkeley CA

Sept 10 - Los Angeles CA

Sept 13 - Denver CO

Sept 15 - Chicago IL

Sept 16 - Milwaukee WI

Sept 17 - Toronto ON

Sept 20 - Baltimore MD

Sept 22 - Washington DC

Sept 23 - Atlanta GA

Sept 24 - Lake Buena Vista FL

Sept 28 - Atlantic City NJ

Sept 29 - Worcester MA

Oct 1 - Sayreville NJ

Oct 5 – TBA, NY

“After The Roots headlined last year’s Bounce Tour, we knew we had to raise the bar even further,” said Tim Rosa, director of brand and lifestyle marketing for 2K Sports. “We jumped on the opportunity to reunite the legendary A Tribe Called Quest, whose positive vibe and innovative style meshed perfectly with the 2K Sports brand.”


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August 3, 2006

2K Sports Announces Diverse Music Lineup from Sub Pop Records for NHL 2K7 Video Game

NEW YORK, NY – August 2, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that independent rock music pioneer Sub Pop Records, among other record labels, will provide music tracks from its diverse catalog for NHL 2K7.

Featuring an eclectic mix of uniquely spirited music inspired by the individuality of hockey, NHL 2K7’s soundtrack features 18 songs, including tracks from influential Sub Pop artists such as Postal Service, Hot Hot Heat, Sleater-Kinney and Mudhoney.

NHL 2K7 will feature the following Sub Pop Records’ tracks:

• Arlo- Runaround

• Band of Horses- Wicked Gil

• Hot Hot Heat- Talk to me, Dance with Me

• Kinski- Hot Stenographer

• Love as Laughter- Temptation Island

• Mudhoney- Empty Shells

• Nebula- Giant

• The Postal Service- Brand New Colony

• Seaweed- Losing Skin

• Sleater-Kinney- Rollercoaster

• The Constantines- Working Full-time

• The Thermals- I Hold the Sound

“Sub Pop is the leader in bringing the underground sound to the mainstream without compromising their integrity,” said Tim Rosa, director of brand and lifestyle marketing for 2K Sports. “Because we share this mindset when developing our games, NHL 2K7 is the perfect vehicle for Sub Pop to stay true to its vision.”

"While Sub Pop and hockey are rarely mentioned in the same breath, the vibe of our music really suits the action of NHL 2K7," said Steve Manning, Publicity/Marketing Director, Sub Pop Records. "Because 2K Sports values authenticity in its games with the same passion we treasure authenticity in our artists, we knew this partnership would resonate with fans of both the sport and our music."

The top-rated hockey video game for four-straight years*, NHL 2K7 introduces a groundbreaking presentation system that will engross gamers with a completely different way of playing a hockey video game than ever experienced before—a new look, new sound, and new feel bring raw emotion and exciting drama. New additions to ProControl™ empower players to turn up the defensive pressure on specific opposing players. Combined with high-quality visual details and the most comprehensive franchise options available, including the new rivalry mode, and NHL MVP Joe Thornton on the cover, NHL 2K7 elevates the realism of the sport, delivering the best hockey game on any system.

NHL 2K7 is coming in September 2006 to the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system; and will be available in holiday 2006 for the PlayStation®3 computer entertainment system. For more information, log onto http://www.2ksports.com

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EA ANNOUNCES 55DSL COLLABORATION WITH NEED FOR SPEED CARBON

Electronic Arts Inc. (NASDAQ: ERTS) today announced that fashion street wear brand 55DSL will be coming to Need for Speed™ Carbon. Exclusively designed items from 55DSL, plus a selection of garments from their ‘Zurka and the 55 Vagabonds’ winter collection, will feature prominently on key in-game characters in the game,developed by EA Black Box in Vancouver, British Columbia. Need for Speed ™ Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads..

55DSL items are specifically tailored to the game, bringing with them the unique style and tone of the brand. Exclusively designed clothing for the game, will be available only through local EA events around the world and pre-order campaigns.

Andrea Rosso, the Creative Director of 55DLS is enthusiastic, “When the opportunity to work with EA, and in particular Need for Speed™ Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”

“This partnership adds another layer of authenticity to our role in street culture”, says Larry LaPierre, Executive Producer. “Having 55DSL integrated so tightly within Need for Speed™ Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”

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August 2, 2006

2K Sports Names J.J. Redick College Hoops 2K7 Cover Athlete

NEW YORK, NY – August 1, 2006 U– 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that J.J. Redick, former star player for the Duke University Blue Devils (2002-2006) and one of the most highly decorated players in college basketball history, will grace the cover of College Hoops 2K7 and act as its official spokesman.

“It’s an honor to be on the cover of College Hoops 2K7,” said J.J. Redick. “I’m a huge video gamer and have always been a fan of the College Hoops 2K series for its authenticity and addictive gameplay. I’m very excited to be a part of 2K7 and from what I’ve seen so far, this game is going to be mind-blowing."

“We are thrilled to have J.J. as our cover athlete for College Hoops 2K7,” stated Erik Whiteford, vice president, 2K Sports. “He embodies exceptional talent, drive and spirit -- all of the characteristics of a collegiate basketball competitor and winner. J.J. is working very closely with us and our development team, contributing his knowledge and passion for basketball to further ensure the most realistic and exciting college basketball experience.”

Throughout his career with the Blue Devils, J.J. was an integral part of Duke’s basketball legacy, becoming the NCAA’s all-time leader in free throw percentage (.922) while also setting several Duke and ACC records--including career points scored (2,769). In addition, J.J. has earned numerous awards throughout his college career, including the James Sullivan Award, John R. Wooden Award, Naismith College Player of the Year Award, and Adolph F. Rupp Award (twice) while also being named a consensus All-American in both his junior and senior years. Widely considered to be one of the best pure shooters in college basketball history, J.J. brings his talent to the NBA as he begins his professional basketball career with the Orlando Magic this fall.

Coming in fall 2006 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system, College Hoops 2K7 immerses fans into the most compelling and authentic college basketball video game to date with enhanced college atmosphere, post-season NIT™, revamped defensive AI and defensive controls, expanded broadcast presentation and much more. Nothing captivates the nation like NCAA basketball and no other game captures that excitement and energy like College Hoops 2K7.

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July 28, 2006

2K Sports NHL2K7 and NBA 2K7 Previews

The good news is that they're going to try to have both NHL 2K7 and NBA 2K7 available for PS3 launch. It's not an official declaration that they will have the games, just an announcement of an intention.

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NHL 2K7 This is, of course, the hockey game. They've developed a new concept in hockey game play called "cinemotion", where you can either have no commentary and a dynamically orchestrated soundrack synched to the action, or have commentary. There are a lot of new cut scenes and they've added a lot of player voices in something like 16 different languages. There's a new skating engine and new animations. I am a huge hockey fan and I thought that the game looked extraordinarily realistic. There's a new "parametric" camera angle that is above the rink sort of like the ESPN cameras; it moves in and out, up and down, and you can actually see a line change. The game plays much more fluidly when you can see the whole ice surface, it's really easy to step up in the hole and make a play. The right bumper is a drop pass. The left bumper can be used to send a teammate to shadow or take out a player. In franchise mode trading logic has been tuned and the computer does a better job of balancing team chemistry. There's a rivalry system that builds rivalries over time based on year to year play. There's also something called "opprotunity knocks" where as GM you get a random phone call that you can accept or decline and it can be a good thing or a bad thing for your team. Online leagues are now based on a real point system. Overall, I think the game looked great on the Xbox 360 and I can't wait to play it.

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Marty's Better!

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July 12, 2006

Midway Games Holiday Preview

I met with Midway today and saw their holiday 2006 lineup.

Lord of the Rings Online: Shadows of Angmar - This is a Turbine developed MMO for the PC that will ship "when it's ready." Beta testing begins around the end of August. They believe that they've created a state of the art MMO set in Tolkein's world. It's a large world where players have to act in groups and changes are persistent. Explore the world and fight monsters to unlock accomplishments and special skills. You can customize your character by developing different skills. It's easy to play, the quest list is showing on the right side of the screen all the time with specific steps that you have to take. There are classes and professions. Bree town is a major gathering place that Turbine forsees as a bustling city full of player and nonplayer characters where you can train and participate in secure auctions. There are huge open areas like the Misty Mountains. Even though I was looking at an alpha build I thought it looked good. You can drag and drop to equip items. Quests encourage you to participate in group activities so there are some social aspects to it.
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Mortal Kombat Armageddon In the seventh of the series for PS2 and Xbox, Midway brings back over 60 characters from the earlier versions. A huge feature is Kreate-A-Fighter where character creation is totally tweakable down to (or up to) breast size. If you add it all up there are millions of combos of different features that you can customize. You can also customize fighting style and button combos and write a bio for your character. Then you can take it all online and battle against other people's characters. There's also Kreate-A-Fatality where you enter a series of 3 button presses and can make your fatility as complex as you want. We're talking about ripping out skulls, spines, beating hearts. There's also a hidden mode that they're releasing information about in August. Konquest mode is bigger and better with better graphics and more realistic melee fighting. It's a single player story driven mode with boss battles that are the classic MK style. There are 20 plus backgrounds, some classics revisited now in 3D. This ships in October 2006 for PS2 and Xbox.
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Mortal Kombat Unchained - This ships in October 2006 also and is for PSP. It's got ad hoc WiFi multiplayer combat. There are 30 characters. Honestly, this looked fine but after seeing the Xbox version the PSP didn't look so great.
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July 3, 2006

Ea TAPs Elliot Sadler as cover athlete for Nascar 07

REDWOOD CITY, Calif., June 30, 2006 – With more NASCAR NEXTEL Cup drivers at the highest level of the sport gaming than ever before, Electronic Arts (NASDAQ: ERTS) announced today that its EA SPORTS™ branded NASCAR® videogame, NASCAR® 07, will feature NASCAR NEXTEL Cup Series driver Elliott Sadler on the cover. The longtime gamer has been heavily involved in all aspects of EA’s NASCAR franchise since he joined the Cup ranks in 1999, including taking home the championship trophy from last years’ EA SPORTS Drivers Gaming Competition in Bristol, TN, making him the perfect driver to showcase on the cover.

“I’m thrilled that EA has chosen me as their cover athlete for the game this year,” said Sadler, driver of the No. 38 M&M’s Ford Fusion for Robert Yates Racing. “I’ve been a big fan of this game for a while now and play it as often as I can whether I’m on the road or at home.”

“The changes for the game this year are really going to impress folks,” Sadler added. “They’ve brought the excitement and speed aspects of our sport to the forefront and put the control in the hands of the player. It’ll feel like you are right there in the car with me, feeling that adrenaline rush I get every time I’m out there on the track.”

Todd Sitrin, vice president of marketing, EA Tiburon, stated, “Over the years we have watched Elliott deal with some of the most exhilarating racing situations in the sport and come out on top. He represents what NASCAR 07 is all about, dealing with difficult situations and not letting it get to you, but instead focusing on the next opportunity and doing what you can to win.”

About Elliott Sadler

Elliott Sadler comes from a long line of racing history on the short tracks of Virginia, his home state. He spent two years in the NASCAR Busch Series before joining the NASCAR NEXTEL Cup Series ranks in 1998 with Wood Brothers Racing. After four seasons, Sadler and Wood Brothers parted ways and he secured a spot behind the wheel of the No. 38 M&M’s Ford at Robert Yates Racing.

2006 marks Sadler’s eighth season of competition on NASCAR’s premier circuit, where he has amassed three wins, a Gatorade Duel victory and six pole positions. Sadler has the distinction of being one of only four drivers to stay in the top-10 in points throughout the entire inaugural Chase for the NASCAR NEXTEL Cup in 2004.

About NASCAR 07

Get an inside look at the incredibly fast and dangerous world of NASCAR racing with NASCAR 07. The control is now in the hands of the player as they attempt to navigate through intense moments with drivers racing inches apart at 200 mph. Push your car to the limit and leave drivers in the dust as all-new effects from screen blurring to camera shaking highlight every detail of the action. Modify your car’s handling to your exact specification with a user-friendly sliding scale that makes for ultimate control behind the wheel. Get a NASCAR 101 racing education in a one-on-one tutorial from Kenny Wallace, then select your favorite driver and invest skill points to help him reach the pinnacle of the sport: The NEXTEL Cup Series championship.

NASCAR 07 will be on store shelves September 6th and is rated “E” for (Everyone) by the ESRB. The game will be available on the PlayStation®2 computer entertainment system and Xbox® video game system from Microsoft and NASCAR® will also be available on the PSP® (PlayStation®Portable) system.

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June 23, 2006

EA UNCOVERS TOP SECRET IN-GAME MUSIC SOUNDTRACK FOR MADDEN NFL 07

REDWOOD CITY, Calif., – June 23, 2006 – Crank it up, gamers! The football pre-season kicks off with a bang as Electronic Arts (NASDAQ: ERTS) reveals the 35 songs that will be featured in Madden NFL 07, becoming the de facto soundtrack of the 2007 football season. The bone-crunching action and heart-pounding adrenaline of the grid iron is intensified by the game’s one-of-a-kind mix of rock and hip hop.

“Year after year, the music selected for inclusion in EA’s smash hit football series invariably becomes the soundtrack of the football season, moving beyond the game to turn up in football stadiums and on live TV broadcasts,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “The Madden NFL Football franchise is recognized across North America as a driving force behind break-out bands… this year EA does it again.”

Players step onto the field in Madden NFL 07 with the thundering roar of the crowd in the background and the air filled with pounding rock anthems and energizing hip hop beats. Dr. Dre’s protégé who first appeared in NBA LIVE 06 and NFL STREET 2, Bishop LaMont now makes an appearance on Madden NFL 07 with a track featuring Chevy Jones, while Lupe Fiasco is on deck with Jonah Matranga. These hot tracks are included alongside new releases from fan favorites AFI, Audioslave, Dashboard Confessional and Taking Back Sunday. Also this year, game fans will be spellbound by new music debuts from Jared Leto’s 30 Seconds to Mars, Dave Navarro’s band The Panic Channel, and Rise Against whose sophomore record is anticipated to be one of the biggest rock albums of the year.

Again this year, the hip hop production team Da Riffs remixed nearly a dozen original NFL FILMS music pieces will be showcased throughout the menus and in gameplay.

The complete in-game soundtrack for Madden NFL 07 includes:

ARTIST

SONG

30 Seconds To Mars

Battle Of One

AFI

Summer Shudder

Al Fatz

Came Down

Anti-Flag

This Is The End (For You My Friend)

Atreyu

Ex’s And Oh’s

Audioslave **

Revelations

Bishop LaMont feat. Chevy Jones **

The Best

Cartel

Say Anything (Else)

Cord **

Go Either Way

Damone

Out Here All Night

Dashboard Confessional

Reason To Believe

Dynamite MC **

Bounce

Feezy 350

Playa What

Glasses Malone **

Right Now

Hit The Lights

Until We Get Caught

Keane

Is It Any Wonder?

Less Than Jake

Still Life Franchise

Lupe Fiasco feat. Jonah Matranga

The Instrumental

Matchbook Romance

Monsters

Omnisoul **

Not Giving Up

Rise Against

Drones

Riverboat Gamblers

On Again Off Again

Saves The Day

Head For The Hills

Shorty Da Kid **

Get Loose

Spank Rock

Backyard Betty

Sparta **

Future Needs

Taking Back Sunday

Spin

The Panic Channel**

Teahouse Of The Spirits

The Pink Spiders

Easy Way Out

The Rapture**

WAYUH

The Red Jumpsuit Apparatus

In Fates Hands

The Sleeping

Don’t Hold Back

Trae

Real Talk

Underoath

Ever So Inviting

Wolfmother

Woman

** Indicates song will debut in Madden NFL 07 before being released to retail


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EA ANNOUNCES NEED FOR SPEED™ CARBON

Redwood City, Calif. – June 22, 2006 – Electronic Arts (NASDAQ: ERTS) announced today that Need for Speed™ Carbon is in development and will hit the streets this November. Developed by EA Black Box in Vancouver, British Columbia, Need for Speed Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads.

“We pride ourselves on our ability to reinvent the franchise and continually uncover new and exciting trends in car culture. Canyon Racing is a real test of a driver’s skill and we think it provides a fantastic game play opportunity to lean into,” said Larry LaPierre, the game's executive producer.

What starts in the city is settled in the canyons as Need for Speed Carbon immerses you into the world’s most dangerous and adrenaline-filled form of street racing. You and your crew must race in an all-out war for the city, risking everything to take over your rivals’ neighborhoods one block at a time. As the police turn up the heat, the battle ultimately shifts to Carbon Canyon, where territories and reputations can be lost on every perilous curve. Need for Speed Carbon delivers the next generation of customization giving you the power to design and tweak your crew’s cars in every way using the ground-breaking new Autosculpt™ technology. Represent your car class, your crew, and your turf in Need for Speed Carbon, the next revolution in racing games.

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June 22, 2006

ALEXANDER OVECHKIN LIGHTS THE LAMP WITH EA’s NHL 07

Redwood City, Calif. – Thursday, June 22, 2006 – Washington Capitals rookie phenom Alexander Ovechkin has signed with Electronic Arts (NASDAQ: ERTS) to be the cover athlete and spokesman for its EA SPORTS™ branded NHL® 07 game. Drafted first overall in the 2004 NHL Entry Draft, Ovechkin lived up to his potential and put forth the third most prolific rookie campaign in NHL history. Exceeding his freshman status, Ovechkin made his presence known by finishing the season third overall in the League for points (106), tied for third in goals (52), and first in shots (425).

“To me, I feel like your accomplishments have been recognized when you make the cover of a videogame," said Ovechkin. “I have been playing EA SPORTS games for years and am honored to be a part of the NHL® 07 team.”

Ovechkin exploded onto the scene in the 2005-06 season, playing with a level of intensity, passion, and talent that is causing many to label him the new face of the NHL. At the age of 20, he has already won the Valery Kharlamov Trophy as the best Russian player in the NHL and is a finalist for the Calder Memorial Trophy for outstanding rookie. More telling of his reputation around the League is his nomination for the Lester B. Pearson Award, an honor bestowed upon the outstanding player as voted by his peers in the NHL Players’ Association.

The golden age of console hockey will return when NHL 07 debuts with gameplay innovations that will allow players to feel like they are actually on the ice. Featuring an unmatched level of freedom and control, NHL 07 will represent a watershed moment in the history of the console hockey when it ships throughout Canada and the United States in September 2006. Hockey purists and casual fans alike will feel like they can play like a pro when they pick up NHL 07.

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JOE THORNTON NAMED COVER ATHLETE FOR NHL 2K7

NEW YORK - June 22, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that NHL All-Star center Joe Thornton of the San Jose Sharks is the official spokesman and cover athlete for NHL 2K7. The 2005-06 NHL assist and points leader was the catalyst behind the San Jose Sharks' 2006 Stanley Cup Playoffs run, and has established himself as one of the best centers in the NHL.

The overall first pick of the 1997 NHL Entry Draft, Thornton has achieved many awards in his successful career. Named an NHL All-Star three consecutive times, Thornton has been a valuable member of Team Canada in international play, winning a gold medal for Team Canada in the 2004 World Cup, and was named MVP in the 2005 World Championship. In his first year at San Jose, he helped lead the Sharks into the 2006 NHL Playoffs with his diligent work ethic, exceptional passing, and unselfish play. He is the 2006 recipient of the Art Ross Trophy, awarded to the League's leader in points at the end of the regular season, as well as a nominee for this year's Hart Memorial Trophy as the League MVP and the Lester B. Pearson Award.

"We're very proud to have Joe Thornton represent NHL 2K7," stated Erik Whiteford, vice president of marketing, 2K Sports. "Joe had an amazing season and it was through his leadership, team-first philosophy, and winning attitude that make him the ideal athlete to be the face of our finest NHL 2K title to date."

"It's a great distinction to have been selected as the cover athlete for NHL 2K7," said Thornton. "The NHL 2K series has been recognized as the top rated and premiere NHL video game for several years and to be associated with such a great product is truly an honor."

Available in Fall 2006 for the Xbox 360(TM) and Xbox(R) video game and entertainment systems from Microsoft, PlayStation(R)3 computer entertainment system and PlayStation(R)2 computer entertainment system, NHL 2K7 features completely new and unique skating animations and delivers a fresh look and impeccable feel to each on-ice stride. NHL 2K7 also debuts a unique approach to viewing and experiencing virtual hockey with new dynamic cameras and an innovative presentation system that will immerse players into the intense drama of each hockey game. 2K Sports expects NHL 2K7 to continue the tradition as the best rated hockey game on any system.

For more information, log onto http://www.2ksports.com

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TRACY McGRADY BECOMES THE NEW FACE OF EA’S NBA LIVE 07

REDWOOD CITY, Calif. – Wednesday, June 21, 2005 – Electronic Arts (Nasdaq: ERTS) announced today that Tracy McGrady, one of the most explosive and electrifying athletes over his nine-year NBA career, has been selected the new face of NBA LIVE 07, scheduled for release this fall under the EA SPORTS™ brand.

The Houston Rockets forward joins an exclusive list of NBA players to be selected to the cover of the best-selling EA SPORTS basketball franchise*. McGrady will serve as spokesperson and will be the center-piece of NBA LIVE 07 advertising, marketing and packaging in North America and several other countries around the world.

A two-time NBA scoring champion and six-time NBA All-Star, McGrady embodies athleticism and masterful skill, characteristics that the best-selling NBA LIVE 07 videogame brings to life. McGrady led the league in scoring by averaging 32.1 points per game in 2003, when he became the youngest NBA player to average 30-plus points per game since Bob McAdoo in 1974-75, and has remained one of the game’s most popular and entertaining players. McGrady finished 12th in NBA scoring (24.4 ppg) this year and averaged 6.5 rebounds and 4.8 assists. It was the sixth time in his career he has scored more than 24 points a game.

“I’ve always looked upon the EA SPORTS athletes as fan favorites so I’m honored to be named this year’s NBA LIVE 07 cover athlete and join the EA SPORTS family,” said McGrady. “Each year there is tremendous anticipation around the league as players wait to see themselves in NBA LIVE and I feel like this year my virtual self plays more like me than ever before. This is as close to playing in the NBA as you get.”

McGrady joins an exclusive list of superstar athletes previously featured on the cover of the best-selling NBA LIVE franchise, including Dwyane Wade of the Miami Heat (2006), Carmelo Anthony (2005), Vince Carter (2004), and Jason Kidd (2003).

This year NBA LIVE 07 will play as good as it looks with gameplay advancements that build upon the depth and authenticity that the NBA LIVE franchise has delivered for more than a decade. Powered by next generation technology that EA showcased at Electronic Entertainment Expo (E3), NBA LIVE 07 will introduce the next generation of basketball gameplay with EA SPORTS™ Total Freestyle Control, a new feature that gives users more control over athletes than they ever imagined. By introducing a ground-breaking next generation AI system that is both intuitive and intelligent, combined with advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, NBA LIVE 07 will continue to deliver its award-winning gameplay experience to fans worldwide.

This year NBA LIVE 07 will partner with the worldwide leader in sports to deliver more ESPN content in-game while you play than ever before. The most advanced ESPN integration package with never-before-seen features will be available only through NBA LIVE 07.

The official NBA LIVE 07 website will host news and information on this year’s game, behind the scenes looks at the TV commercial shoots and the making of the game, as well as contests, videos, screenshots and pod casts with some of the top 2006 NBA Draft picks. Go to www.nbalive07.com for the latest news and features for NBA LIVE 07.

Developed in Vancouver, B.C., by EA Canada, the studio which is also home to the popular NBA STREET and NCAA® March Madness® franchises, NBA LIVE 07 will be available on the Xbox 360™ and Xbox® video game systems from Microsoft, the PlayStation®2 computer entertainment system, PSP™ (PlayStation®Portable) system, and PC.



NBA LIVE Cover Athletes – North America
NBA LIVE 07 - Tracy McGrady, Houston Rockets
NBA LIVE 06 - Dwyane Wade, Miami Heat
NBA LIVE 2005 - Carmelo Anthony, Denver Nuggets
NBA LIVE 2004 - Vince Carter, Toronto Raptors
NBA LIVE 2003 - Jason Kidd, New Jersey Nets
NBA LIVE 2002 - Steve Francis, Houston Rockets
NBA LIVE 2001 - Kevin Garnett, Minnesota Timberwolves
NBA LIVE 2000 - Tim Duncan, San Antonio Spurs
NBA LIVE 1999 - Antoine Walker, Boston Celtics
NBA LIVE 1998 - Tim Hardaway, Miami Heat
NBA LIVE 1997 - Mitch Richmond, Sacramento Kings
NBA LIVE 1996 - Shaquille O'Neal, Orlando Magic
NBA LIVE 1995 - New York Knicks vs Houston Rockets


* Based on total franchise sales according to NPD Data.

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NFL Head Coach, the First 3-D Sports Strategy Game from EA, In Stores Today

REDWOOD CITY, Calif. – June 21, 2006 – Electronic Arts (NASDAQ: ERTS) brings to life the triumphs and travails of one of sports’ most gut wrenching jobs with NFL Head Coach¸ a new franchise from the EA SPORTS™ brand. The first 3-D sports strategy game, NFL Head Coach, is now in stores and challenges gamers to manage every aspect of a professional football team and build their franchise from the ground up into a perennial powerhouse as you try to become the greatest coach of all time.

You can manage every detail of a head coach’s job by calling the plays from the sidelines, conducting practice, scouting players and making draft day deals to land the league’s next superstar in detailed, interactive environments. In NFL Head Coach, it is your responsibility to make the right decisions, hire the best people and develop a game plan that will catch the opposition off guard. Find impact players and upgrade your roster via the draft, free agency and trades.

“NFL Head Coach is a completely unique football experience unlike any other football game EA SPORTS has ever created," said Todd Sitrin, vice president of marketing, EA Tiburon, the studio famous for making the top-rated football games Madden NFL and NCAA Football. “Now the focus is on the six days leading up to game day and the strategy behind every coaching decision made. This is the game to decide if you really have what it takes to turn your team into a champion.”

NFL Head Coach includes voice-activated game play so you can use headsets to call plays on game day and receive audio play recommendations from coordinators. Steve Sabol, president of NFL Films, hosts scripted sequences as coaching career milestones are reached. The game also features ESPN integration with Mel Kiper Jr. and Trey Wingo.

Developed by EA Tiburon in Orlando, Fla. where Madden NFL Football, NCAA® Football, NASCAR® and Superman Returns™: The Videogame are developed, NFL Head Coach is available on PlayStation®2 computer entertainment system, Xbox® videogame system from Microsoft and PC for $39.99 and is rated E by the ESRB. For more information log on to www.nflheadcoach.com.

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June 9, 2006

UBISOFT SHOOTS AND 1 STREETBALL TO RETAIL STORES

San Francisco, CA June 8, 2005 – Today Ubisoft, one of the world’s largest video game publishers, announced the availability of AND 1® Streetball in retail stores for a suggested price of $39.99. Developed by Black Ops for the PlayStationÒ2 computer entertainment system and the Xbox® video game and entertainment system from Microsoft, AND 1 Streetball is the ultimate basketball experience and features all the jaw-dropping moves of authentic streetball.

With unprecedented depth, freedom and control, AND 1 Streetball features the entire roster of sensational AND 1 MixTape Tour players such as AO, The Professor, Spyda and Pharmacist – each with their signature moves and look. AND 1 Streetball also gives you the power to create your own player and your own moves – so you can become the next streetball phenomenon.

The highly immersive Story mode puts you on the AND 1 MixTape Tour – the world’s premier streetball event, where originality and the ability to electrify the crowds will get your name mentioned alongside the streetball legends. But to become a legend in true AND 1 MixTape Tour fashion, you must continue to work on your skills and elevate your game every time you play.

Visit www.and1streetballgame.com for exclusive insider information.

Key features include:

· Experience real streetball

Step into the shoes of the AND 1 players to execute mesmerizing moves like Hot Sauce’s killer crossover, Helicopter’s rim-bending dunks, and The Professor’s no-look passes.

· A basketball game revolution

Build your own character and create your own signature moves using AND 1’s revolutionary Create-a-Move editor, loaded with custom showboating, scoring and celebration moves.

· Can you handle it?

School the competition with I Ballâ„¢ controls, an intuitive control system that gives you fluid and precise command over every offensive and defensive move. Not only will you do it, you will also feel it.

· Become the next AND 1 phenom

Story mode allows you to experience the trials and exhilarations of getting signed to the AND 1 MixTape Team, as seen on ESPN. Dominate the open run, survive the hazing and bring it home in the final game, as seen on ESPN.

· Run it how you want it

Play the game you want to play. Scale your teams anywhere from one-on-one to five-on-five. Run a full-court game, or do a half-court battle – the choice is yours.

· Heavy rotation – station identification

Just like the AND 1 MixTapes, the music soundtrack features a loaded library of unreleased songs. The eclectic mix of exclusive hip-hop tracks represents various styles, including West Coast, East Coast, and the Dirty South Crunk! Each court has its own sound and flavor.

· Online multiplayer

Put your skills to the test against other top players as you showcase your own creative moves and strive to gain a reputation as the best.

© 2006 Ubisoft Entertainment. All Rights Reserved. AND 1®, Mix Tape®, and I BALL are trademarks of AND 1. Ubisoft and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. Developed by Black Ops Entertainment, LLC. “PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment Inc. Online play requires internet connection and Memory Card (8MB)(for PlayStation 2) (each sold separately). The Online icon is a trademark of Sony Computer Entertainment America Inc. Microsoft, Xbox, Xbox Live, the Live logo and the Xbox logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or in other countries and are used under license from Microsoft.

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June 7, 2006

WARNER BROS. INTERACTIVE ENTERTAINMENT BRINGS JUSTICE LEAGUE HEROES GAMES TO NINTENDO HANDHELD SYSTEMS

BURBANK, Calif. - June 7, 2006 - Warner Bros. Interactive Entertainment will launch JUSTICE LEAGUE HEROESTM: THE FLASHTM for Game Boy® Advance system and JUSTICE LEAGUE HEROES for Nintendo DS™ system in Fall 2006. Distributed by Eidos Interactive, the games will release simultaneously with the JUSTICE LEAGUE HEROES games for PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft and PSP™ (PlayStation®Portable) system.

JUSTICE LEAGUE HEROES: THE FLASH, developed by WayForward Technologies for the Game Boy Advance system, lets gamers play as DC Comics' The Flash, wielding his Speed Force to strike enemies before they can strike back, unlock powerful combination attacks and slow-down time to defeat adversaries in slow motion. As the Fastest Man Alive, gamers also enlist the support of fellow Justice League members by calling in special attacks from Superman, Batman, Wonder Woman and other DC Comics super heroes.

JUSTICE LEAGUE HEROES for the Nintendo DS system, developed by Sensory Sweep Studios as a prequel to the console title, lets gamers use the stylus to control and unleash the superpowers of Batman, Superman, The Flash and Wonder Woman. Gamers use objects within the destructible environment against enemies at will and also call in devastating attacks from other DC Comics super heroes, like Aquaman and Green Arrow, to help save the world from certain destruction.

About Sensory Sweep Studios
Sensory Sweep, well known for its cross platform technology, is one of the industry's leading independent video game developers. Having worked with publishers such as Warner Bros. Interactive Entertainment, EA, Capcom, 2K, and D3, Sensory Sweep remains one of most sought after development studios and is among the largest independently owned and operated.

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May 31, 2006

STACKED™ WITH DANIEL NEGREANU DEALS TO RETAIL

MTV Presents: STACKED Poker Television Special to Air on MTV2 on June 2nd and on MTV on June 3rd

New York, NY – May 31st, 2006 – Myelin Media, LLC, a publisher of interactive entertainment software, today announced that their Texas Hold ‘Em game, STACKED™ with Daniel Negreanu, has shipped to retail outlets throughout North America. A breakthrough Texas Hold ‘Em video game, STACKED steps to the table with a powerful hand of groundbreaking artificial intelligence, massive online multi-table tournaments and involvement from seven of the most celebrated professional poker players in the modern history of the game. Rated T for Teen by the ESRB, STACKED is available for the PlayStation®2 computer entertainment system, Xbox® video game and entertainment system from Microsoft, and the PC, and carries a suggested retail price of $29.99. In addition, MTV will be airing a half-hour special premiering on Friday, June 2nd at 9 PM on MTV2 and Saturday, June 3rd at 9 PM on MTV entitled, MTV Presents: STACKED Poker, to support the release of the highly anticipated title.

“STACKED is the perfect way for a beginner to learn poker,” said Negreanu. “It won’t disappoint the advanced players either, especially when they have to face off against me!”

“STACKED brings the excitement and strategy of professional poker into your home,” said Ken Woo, producer at Myelin Media. “Whether playing alone against the game’s realistic learning AI or online against real world opponents, you will feel the same exhilaration with every big bet, bluff and victory as if you were at the final table of a high stakes tournament.”

“MTV Games was formed with the vision of creating and promoting original video game IP and unique gaming experiences that encapsulate the passions and interests of the MTV audience,” said Jeff Yapp, EVP, Program Enterprises. “STACKED represents the first true MTV Games 360° initiative by delivering a video game experience, television special and an online component with the Stacked Masters multi-table tournaments."

About MTV Presents: STACKED Poker
MTV Presents: STACKED Poker is a half hour special premiering on Friday, June 2nd at 9 PM on MTV2 and Saturday, June 3rd at 9 PM on MTV. The program gets inside the breakout phenomenon of professional poker and highlights the launch of STACKED™ with Daniel Negreanu. Negreanu stars in this half-hour special with his unique brand of strategy, intuition and charisma. Shot on location at The Aladdin Resort and Casino in Las Vegas, MTV Presents: STACKED Poker takes viewers through an explanation of the video game, STACKED, an introductory game of poker with Negreanu, then he faces a group of college age competition, competes against some of the world’s top ranked poker players and ends the show by sitting down at a table with special celebrity guests, Ryan Cabrera and Benji from Good Charlotte, to pass on some of his poker expertise. Throughout, Daniel will occasionally “freeze frame” and address the audience with his unparalleled insights into poker strategy, player tells and insider tips.

The special also kicks off a once in a lifetime opportunity for MTV viewers. The STACKED Masters Tournament is a series of STACKED Multi-Table Tournaments, to be played live online. Four players who meet certain eligibility criteria may be cast to participate in the MTV STACKED Masters Showdown Special. Participants in the special will be flown to Las Vegas, where they will face off against Daniel Negreanu at the final table, for a chance to prove their poker prowess against the best in the business.

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May 25, 2006

Ubisoft Breaks New Territory with DJ Green Lantern in AND 1 Streetball

Today, Ubisoft announces the availability of the AND 1 Streetball Exclusive Mixtape, produced by DJ Green Lantern, the world renown hip-hop DJ who won an unprecedented three Mixtape Awards in 2005 . The 30-minute mix is currently available for listening and downloading exclusively at Rhapsody®, the award-winning online music service from RealNetworks®.

For a for free stream at Rhapsody, follow this link:
http://www.rhapsody.com/djgreenlantern/and1streetballtheofficialvideogamemixtape.

For a free download, follow this link:
http://musicstore.real.com/music_store/album?artistid=793981&albumid=1243999

The exclusive mixtape is a creatively seamless blend of all 13 exclusive tracks from the official AND 1 Streetball Videogame Soundtrack. Also available at retail stores, DJ Green Lantern's AND 1 Streetball Exclusive Mixtape will be a free gift with purchase of the AND 1 Streetball videogame for the PlayStation’2 computer entertainment system and the Xbox video game system from Microsoft. AND 1 Streetball will be available in retail stores on June 7 for a suggest price of $39.99.

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