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July 29, 2008

GameFly Announces Fully Integrated Campaign on Xbox LIVE®

LOS ANGELES - July 29, 2008 - GameFly, the leading online video game rental service, today announced a fully integrated campaign with Microsoft to execute a multi-tiered program on the Xbox LIVE® online entertainment network. This relationship will provide another avenue for users to learn about the benefits of GameFly. The program includes a special subscription offer exclusive for Xbox LIVE members -- $5.95 for the first month of GameFly -- plus 400 Microsoft Points, which can be used to purchase downloadable content on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The campaign will run now through September 13, 2008.

The GameFly presence on Xbox LIVE includes a GameFly Branded Destination Experience (BDE) which lets users learn more about GameFly, watch the newest commercial and download GameFly Themes and Gamer Pics. Additionally, Xbox LIVE members can enter the "Register and Win" Sweepstakes, with a grand prize package featuring tickets to meet and see multi-platinum recording artist Metallica perform.

"Working with Microsoft and establishing a presence on Xbox LIVE is a natural fit for GameFly," said Sean Spector, GameFly's co-founder and senior vice president, business development and content. "With millions of Xbox LIVE members in the U.S., this is a great way to share the benefits of GameFly with the largest gaming community in the console market."

"We're delighted to work with GameFly and provide the passionate community on Xbox LIVE access to exclusive offers and exciting new experiences," said Mark Kroese, General Manager for the Advertising Business Group under Microsoft's Entertainment & Devices division. "Programs such as GameFly are a great example of how brands can create engaging and valuable offerings for members on Xbox LIVE."

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July 28, 2008

EA KICKS-OFF MADDEN NFL 09 LaUNCH WITH MADDENPaLOOZA CELEBRATION

REDWOOD CITY, Calif., July 24, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) announced today that Madden NFL 09 will celebrate its launch with Maddenpalooza, a music, sports and gaming fan festival hosted at the Rose Bowl in Pasadena, California on August 11. To commemorate the 20th anniversary of the award-winning Madden NFL franchise and the release of Madden NFL 09, Maddenpalooza will run from 2 p.m. to 10 p.m. the day before the official August 12 launch date. The event will feature live musical performances by bands from past and current Madden NFL soundtracks, including Good Charlotte who will headline the music stage. In addition to the music performances, Maddenpalooza attendees can enjoy a number of fan-friendly festivities including autograph signing stations with retired NFL legends, interactive NFL activities, 300 Xbox 360® gaming kiosks to play Madden NFL 09, and a Wal-mart pop-up store where customers can be among the first to purchase their copy of Madden NFL 09.

”Maddenpalooza will truly be a celebration of the 20th anniversary of one of the most popular video games in history,” said Director of Marketing Chris Erb. “The fan festival will provide an interactive experience for Madden fans to come together and experience Madden NFL 09 before its launch.”

Each summer, the launch of Madden NFL has emerged as a highly anticipated event that wins the attention of both consumers and media across the country. Past Madden NFL launches have centered around the concept of Maddenoliday, where thousands of Madden NFL fans flocked to stores and took the day off from work and school to immerse themselves in that year’s copy of Madden NFL. This year, with Maddenpalooza, EA SPORTS™ will take it to the next level for the 20th anniversary of Madden NFL. Hosted at the Rose Bowl, the stadium where John Madden and the 1976 Oakland Raiders won their first Super Bowl, Maddenpalooza brings together the impressive mix of elements from sports, entertainment and video games that have made the Madden NFL franchise an American pop culture icon.

In addition to Good Charlotte, whose song “The Anthem” first appeared on the Madden NFL 03 soundtrack, other music acts scheduled to perform include Busta Rhymes, Rev Theory, Airbourne, From First to Last and Young Dre The Truth. Each of these bands will perform throughout the day – leading up to the first sales of Madden NFL 09 which will begin at 9 p.m. PST at the Wal-mart pop-up store located within the Rose Bowl stadium.

Admission to Maddenpalooza is free, tickets will be distributed through the Los Angeles based radio station KIIS, as well as various other local radio stations and promotional partners. There will also be a limited amount of tickets available at the Rose Bowl on August 11 through a first-come-first-serve basis.

Madden NFL 09, the First Sports Game That Adapts To You, introduces over 85 new features and enhancements. Whether you are a seasoned veteran, or a franchise rookie, Madden NFL 09 will continuously asses your skills and adjust the gameplay to keep the experience both fun and challenging, all while training gamers to become better Madden players. Madden NFL 09 also includes a brand-new broadcast presentation package featuring Cris Collinsworth and Tom Hammond, online leagues, and the most realistic graphics in franchise history.

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April 23, 2008

Midway Gamers Day 2008

I recently went out to Las Vegas for Midway's Gamers Day at the Red Rock Resort. They showed a few games: NBA Ballers: Chosen One, Wheelman, TNA Impact, Unreal Tournament 3 Xbox 360, and This is Vegas were playable. They also announced a Mortal Kombat and DC Comics game, which looked like a MK fighter with Scorpion, Sub Zero, Superman, and Batman confirmed as characters. There was a lot of excitement in the crowd about that one. We wondered how the whole fatality thing would play out with the super heroes, for example, would DC want Superman to rip out his opponent's skull and show it to him? They also announced sequels for Game Party and Touch Master as well as Blitz: The League.

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There was a lot of talk, especially from Midway execs like Mark Booty, Interim President and CEO, about how Midway is reaping the benefits of centralization and standardization. The different studios share assets like game engines and design tools as well as knowledge. You could see how licensing the Unreal Engine and then using it to build every game is paying off in terms of how the games look, how complex the game play is, and how quickly they can come to market.

The big focus was on This is Vegas. The game is being made by Surreal Software in Seattle - they've been working on it for three plus years. It's an open world of a likeness of Vegas where you gamble, party, race, and fight. It's an ambitious project to create a world that big. This gives players the chance to live out "their Vegas fantasy." It looked OK, nothing special in terms of graphics or audio. The focus has definitely been on game play. I did the dancing mini-game, the same that was shown during the press conference. I thought that it was fun. I wonder about it conceptually though. My concern is that by offering many types of game play it may end up asking players to play in ways that they don't want to play, for example, the guy who wants to drive around and beat people up may not be the same guy who wants to enter a dance contest. But I talked to Darci Morales about this concern and she said that if you don't want to play a particular mini-game you don't have to. The point of all the mini-games is to build your buzz and gain experience and you could choose to do that however you want. I'm mainly interested in seeing how all of the different games and gaming mechanics translate into a holistic gaming experience. I think This Is Vegas is noteworthy because it looks like it'll be a hell of an achievement for Surreal and Midway when it is done and it deserves merit if only for being a massive effort at establishing an open game play world with lots of variety. I'm not sure whether that translates into being a successful game in an overall sense. I'd get a better idea from a more in depth demo where I could see how the player goes from one mode to the other, how fluid that is, and how all of the different modes combine.

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February 28, 2008

What's in Store for Xbox 360 in 2008?

I had the opportunity earlier today to chat with Aaron Goldberg, Group Product Manager for Xbox 360 and Xbox Live. We talked about a bunch of Xbox related things and he brought me a shiny new Elite which I'm sure I'll enjoy.

We talked about new games that are coming out this year for Xbox 360:
April 29 - GTA IV. It's going to be in HD for the first time, have many online multiplayer modes, and exclusive episodic content for Xbox 360 gamers starting in fall 2008.

June - Ninja Gaiden II - controls will be easier to master and there will be more save points. I really hate games that don't have enough save points, so this is great news.

November - Gears of War 2

By end of year 2008, there will be over 1000 titles available for Xbox 360. Microsoft's goal is to become the default platform for developers. Remember how 3 years ago every game was targeted at PS2? We're rapidly approaching the days where every game is targeted at Xbox 360. Already, many games are optimized for 360. An example of this is Madden NFL, which ran at 60 fps on 360 and 30 fps on PS3.

Microsoft is really building up Live. Sony completely missed the boat on this one. Microsoft has a valuable entry point into millions of living rooms with Xbox Live. They've got more HD available for download than satellite or cable including movies, TV shows, music videos, and game trailers. TV Shows cost about $2 to own and movies are rentals that time out.

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January 20, 2008

UbiSoft 2008 Preview

I met with Ubisoft the other day and talked to them about the games that they are working on for 2008. I saw a bunch of demos, and played some games. They even brewed a fresh pot of coffee for me.

Rainbow 6 Vegas 2 - It's the 10 year anniversary of the franchise and it returns with a bigger (meaning more game play) story. Due out in March 2008. There's a greater degree of character customization in equipment and experience points can be applied to better weapons. Enemy and squad AI is better. There's been a huge expansion of co-op game play - friends can jump in and out of the game on the fly without restarting levels. It's the same core game play as version 1 with simple team controls. They've worked hard to add verticality to the levels such as looking up and seeing an enemy through a skylight and then having to go outside and climb up onto the roof to get him. There's destructible cover so you can't sit in one spot and hide. You sort of have to think and plan rather than charge right in. There are 7 locations and each location has multiple scenarios.
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Far Cry 2 - They set out to keep the best parts of the original. The intention is to keep it real yet exotic so this version takes place in Africa. There's 50 square kilometers of open game world, mostly savanna with some jungle. All objects are coded meaning that nothing is just a stupid graphic so trees grow while you're playing and everything can take damage. There's wind and light from the sun that change as the day progresses. No mission will ever be exactly the same because there's a randomness about how enemies are deployed; they're not always in the same place at the same time. It's fast paced and from what I saw there was a lot of fire which is always a good thing. One fascinating thing that Clint Hocking (Creative Director) brought up is that it is now cheaper in terms of utilizing system resources to create vegetation procedurally than it is to make it animated. The game is due out roughly around holiday 2008. It will be the same game on console as on PC with the PC version having higher resolution.
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Petz Bunnyz - This cute little DS game is basically targeted at young girls who want to play with fluffy bunnies at Easter time. It's not my kind of game, but if you have a daughter who wants to raise a virtual bunny and play with it then this would be a hit.

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November 11, 2007

NBA 2K8 Review

NBA 2k8
Matt Congdon
Score 3.5/5

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Basketball, when anyone cares, is such a great sport. It’s all about being down to the wire and the players are running on empty but still manage to get that game winning steal. However the problem is in the NBA it seems like they hardly care. The NBA finals this year this amassed an all time low of viewers, which shows that the players’ lack of interest is infectious. I know I didn’t watch it, but I think I must have watched 30+ college games during the NCAA playoffs. As far as NBA video games go, NBA 2K8 does a good job capturing the feel of the NBA. The game has its lows and its highs. It can get very exciting when you tied up going into the final minute and playing against a friend, but playing against the computer isn’t that fun.
NBA 28k is a lot of fun at times but just like the NBA has some definite flaws. One of the most obvious is that too many damn layups and dunks are missed. If there is someone else in your vicinity in the paint chances are you will miss the layup. You shoot literally about 25% on layups with a defender on you. It gets really annoying after you miss a couple in a row. That problem also extends to shooting elsewhere. If there is a defender in your face you can’t shoot at all. For 3 pt shots for example if you are wide open you might shoot about 60%, while with a defender on a mere 10% or less. This make playing defense tough because you know if they swing to an open guard on the perimeter it’s pretty much automatic.

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NBA Live 08 Review

Review by Matt Congdon
Score: 2 out of 5

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The first EA Sports game that I played was Madden 64. I was horrified. I explicitly asked for NFL QB Club 98 for Christmas, but I was stuck with madden (what does my mom know about football or games). In my eyes this game sucked hard. How can you make a game without an NFL license or endorsements? When wanting to play as the Patriots I was stuck with some team named “Foxboro”, not to mention that the graphics sucked and so did the game play. I would describe it the pinnacle of boring. I promised this would be the last EA Sports game I would buy.
Later in life, I got a PS2 and decided to give EA Sports another chance on a different console. I was thrilled at Madden 2001,. The game kicked ass, and it kept getting better as the years passed. EA Sports produced a string of brilliant games and that kept getting bigger and better. I thought this was the kind of company that was out for the players not the dollars. Their hockey and basketball games all were a lot of fun to play and somehow the developers improved them from year to year.
Of course, EA Sports let me down. They suck again, They have started a long down spiral, passing mediocre a year or two ago and they are now about as bad as I can imagine [[I’m trying to avoid obscenity. Sucks is ok, but I draw the line at shit. MDS]]. NBA LIVE 08 illustrates this point. This game is crap. EA Sports just threw money and a deadline at a development team. It is inexplicable to me how a company can mess up basketball so badly after having good editions for last generation consoles. The game looks alright on an HDTV, but on an SDTV looks very distorted and odd. It seems like there are a lot of fisheye type replay angles. There are so many flaws that, the decent game they might have had for PS2 is now damaged goods.

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October 28, 2007

Rock Band Preview

I was lucky enough to be invited up to MTV the other day to take a look at the upcoming Rock Band. First of all, that building is really something. The lobby has a big waterfall and they actually had someone playing piano. I couldn't help but wonder when Sarrel Group is going to hire a pianist to play in the lobby during lunch time. Second of all, the room they showed me the game in was like a home theater lab and was very cool. Big huge projection screen TV and a massive sound system. Add that to an inside look at one of the most anticipated games of the year and what could be bad?

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To cut to the chase, I loved it. I had a great time playing the game. So much fun. It really tapped the closet musician in me. Much more than Guitar Hero, which is a hell of a lot of fun too, but Rock Band gives you more variety. If I felt like playing guitar I could. If I wanted to sing I could. Or I could play drums. Or not play drums very well as it would turn out. I wish there were more songs in the game, but overall I totally have to recommend Rock Band for people who want to play music games.

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My love affair with Harmonix began back in the day of Frequency and Amplitude. At one point I reviewed Amplitude as one of the most innovative games to come out on PS2. Gameplay has remained essentially the same and I love it. This is apparently the culmination of everything that Harmonix has been working towards over the years.

The hook here is that you can play bass, guitar, drums, or sing. There is a real group experience. People can form their own band and then play together either in one place or online. The cool thing is that how well each of you play affects the overall score and the band's success. If someone screws up the others can bail them out with "overdrive" which is similar to GH's "star power". Guitar and bass are the same. Drums was really hard for me. After screwing up over and over again I developed the theory that I can no longer move my arms to push buttons as part of a game - I can only move my fingers to push buttons in a game. Vocals kicked ass. I have always wanted to scream Mississippi Queen (you know what I mean) while pretending I'm Leslie West.

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October 15, 2007

Bioshock Review

Bioshock
Publisher: 2K Games
Developer: Irrational Games
Rated M for Mature
Rating: 5 out of 5

Review by Matt Congdon

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There are a few rare games out there that force you to play them; once you lay down that cash, you're sucked in until you finish. Sure, many games have great stories (Final Fantasy X), and some have great game play (God of War), but few combine both into something so special that you just can't quit. One such title this year that shouldn’t be missed any adult gamer looking for a bit of adventure.. The game creates an intriguing story, but it’s the gameplay that makes the story come alive. Too many games these days have stories that aren't connected with the actual gameplay, but rather just feature boring cut scene movies--which the typical ADD gamer (such as myself) doesn’t really like to sit through. Bioshock’s story is delivered mostly through audio, which is transmitted to you via radio, so you're listening to the story while shooting, dismembering and electrocuting baddies through Bioshock’s Levels.

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October 14, 2007

Midway TNA Impact! World Premiere

I'm down in Atlanta covering the world premiere of Midway's TNA Impact! video game. This is a very cool event focused on what looks to be a very cool game. We've rubbed elbows with TNA wrestlers, played the game against lead designers, drank an awful lot of bourbon, and enjoyed ourselves to the fullest. You might even say it's been "Total Non-stop Action".

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I'm going to follow this up with a post tonight about the actual wrestling match. They got us press passes so we can get right up front and hopefully we'll take some great photos. I've also got some interviews with wrestlers that I'm going to post. I had a great time talking to Samoan Joe. He and I both wrestled in high school and then played judo afterwards. And now I write this blog and he beats the crap out of people in an 18 month undefeated streak.

The game looked very good. The wrestlers worked closely with Midway on facial capture, mocap, and the dynamics of the game. The 6 sided ring is there - they're adding cages, glass, and barbed wire later. The version we saw was about 60% complete so it was a little buggy, ie you could throw guys through fences and stuff. It was really fun to play, not like other wrestling games which have traditionally been a mix of button mashing and really hard to memorize combos. I thought that even at this early stage it had a very good feel to it in terms of how satisfying it was to lay the smackdown on someone and the rhythm of counter-attacks and reversals. One thing that I like in particular is the way guys react to getting punched; if you punch a guy in the face he grabs his face, and if you kick him in the gut he grabs his gut.

There are a lot of grapples, reversals, alternate-grapples, and aerial moves. It's pretty fast paced for a wrestling game. There's the beloved Irish Whip, climbing the turnbuckles, and running around the ring. The ropes ripple when you run into them which is a nice touch.

We only played some one on one quick play. They're adding a story mode, create-a-player, tag team, and online play.

Oh yeah, and Samoan Joe says he's going to kill you.

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October 4, 2007

Halo 3 Review

Rating: 4.5 out of 5

Here's an interesting debate. Matt C. feels that Halo 3 should not be judged harshly just because it is a sequel. In his words, "If it weren't a sequel and were a free standing game, then it would definitely get a 5." In some ways, he's right. But, looking at it the other way, I (Matt S.) think that Halo the first really kicked ass, then Halo 2 was really good but still just more of the same, and now Halo 3 is literally just more of the same and very short. I was disappointed. Sure, it's a great game, but there isn't really any innovation.

What do you think? Is Halo 3 everything it was cracked up to be? Or is it just a few more maps that should be downloaded for free for Halo 2 owners?

Leave a comment and let us know.


Review by Matt Congdon

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What is perhaps the most anticipated game ever was finally released. After a staggering 1.7 million presales, Halo 3 is finally in the consumer’s hands. If I had to review this game in one word, it would be "solid."

Halo 3 is very much a sequel, which you should expect when first playing it. I was so full of anticipation that I was almost disappointed with my first Xbox Live match. But I grew to love Halo 3. The guns are sick, the environments are beautiful, and the game play is even more addicting than before.

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For this sequel, Bungie has included new gadgets called “equipment.” It's is a blast to fool around with, and can actually can come in handy once in a while. Gravity Lifts are great for sniper games, giving you a better vantage point. Trip mines are work well in levels with a lot of vehicles--Vahalla, for example--and Bubble Shields can help you out in a pinch;,they are spherical shield which surrounds you, where neither gunfire nor grenades can enter or leave but people and vehicles can. This allows you to get creative with your killing[s] and try out a few new things.. A clever man could turn a flamethrower and a bubble shield into a Ronco Showtime Rotisserie BBQ, just set it and forget it! Some equipment is pretty pointless, though--for example, the Regenerator (your shields regenerate regardless). But mostly, these gadgets make every online game unique.

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September 17, 2007

Colin Mcrae Dies in Helicopter Crash

I just read the news and I'm heartbroken. I really knew nothing about rally racing until I played the Codemasters game and loved it. From what I've read, Colin was a great guy, really likable, and very approachable despite his fame. He was piloting a helicopter and crashed. His son died in the crash as well. It's very sad. I think I'll stop writing for the day and go play the game as a tribute.

Read the Reuters story.

May 17, 2007

The Bigs

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This game will ship June 25 and be available for 360, ps-3 psp, wii. This is the first 2k sports game on Wii, all aspects of the game use the Wiimote - pitching, catching, running.

Today we're looking at the Xbox 360 version.

Why The Bigs? It's a heroic baseball game, over the top, arcadey. The game celebrates the sport of baseball and make highllights and dramatic moments happen, including big catches, wall catches, dives, etc. It's all genuine MLB licensed products with all teams and all stadiums, but with a little bit of a dramatic flare.

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There are super slo-mo diving catches. What the players do is still tied to stats but also like a mini-game of timing button pushes to pull off the spectacular. In a double play timing is critical, hold onto it for too long and they slide into and knock you down. There's a knock over catcher button mashing to get slider on your side and then you bowl the catcher over and maybe he loses the ball. 2K Sports is bending the rules to make the game more interesting but not taking it to extremes like MLB Slugfest which was a ton of fun but not very much like baseball.

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There's a turbo meter and a big play meter. When pitching, throw strikes to earn turbo, batter takes ball and gets turbo, use turbo to enhance pitches and hits, use turbo in the field to run to the ball or whip it in from the outfield. Turbo becomes pretty important tactically. Pitches based on button that you push to choose pitch, aim with reticle, them meter fills up. Batting is simple - contact green or power red; you can influence direction of the hit with the left thumbstick. You manage baserunning with the left analog stick and color coded base running icons over each guys head. It's easiest to advance all or retreat all using bumpers. The big play meter gives you power blast ability to drive ball deep just by making contact, or make a defensive big play meaning big heat so all pitches are super charged and when you strike the opponent out you steal his points

Homerun pinball is Katie's favorite feature. It was pretty fun. It's like batting practice in Times Square and all the signs and objects are worth points when you hit them. It's a lot of fun and very competitive.

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multiplayer - 2-4 players coop switching turns
online play also

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March 28, 2007

Microsoft Unveils Xbox 360 Elite

This is an aggressive price point, especially since it is absolutely clear that all Microsoft is doing is copying the PS3. They're even coloring it black! Hats off to you, Bill Gates. You've built the most successful copycat company in the world.

REDMOND, Wash. — March 27, 2007 — Microsoft Corp. today announced the upcoming availability of Xbox 360™ Elite, a new model of the video game and entertainment system that will include a 120GB hard drive, a high-definition multimedia interface (HDMI) port, a high-definition cable, and a premium black finish for the console, wireless controller and Xbox LIVE® headset. Xbox 360 Elite has enough space for a library of Xbox LIVE Arcade games and thousands of songs, as well as downloadable high-definition TV shows and movies available on Xbox LIVE Marketplace. The new 120GB hard drive also will be sold as a stand-alone accessory to give current Xbox 360 owners greater choice and flexibility in their games and entertainment experience. Additional Xbox 360 Elite accessories, such as the black Xbox 360 Wireless Controller, Xbox 360 Play & Charge kit and the Xbox 360 rechargeable battery, will be available separately. The Xbox 360 Elite and its accessories are expected to begin arriving in U.S. stores on April 29.

“Today’s games and entertainment enthusiast has an insatiable appetite for digital high-definition content,” said Peter Moore, corporate vice president for the Interactive Entertainment Business at Microsoft. “Xbox 360 Elite’s larger hard drive and premium accessories will allow our community to enjoy all that the next generation of entertainment has to offer.”

Distinguished by its black finish and signature metallic detailing, Xbox 360 Elite will have an estimated retail price1 of $479.99 (U.S.) and will come packed with components and accessories for the ultimate high-definition entertainment experience:2

* Xbox 360 Elite console. The console is equipped with a premium black finish and three powerful core processors capable of producing the best in HD entertainment (up to 1080p), 16:9 cinematic aspect ratio, anti-aliasing for smooth textures, full surround sound, HDMI output and DVD playback with upscaling capabilities right out of the box.
* Xbox 360 120GB hard drive. The 120GB detachable hard drive allows gamers to save their games and store television shows, movies, music, pictures, trailers, levels, demos and other content available from Xbox LIVE Marketplace.3 The hard drive is sold separately for an estimated retail price of $179.99 (U.S.).
* Xbox 360 Wireless Controller (black). This award-winning, high-performance wireless controller, now in black, features the Xbox® Guide Button for quick, in-game access to friends and music. It has a range of up to 30 feet and a battery life of 30 hours on two AA batteries. It is sold separately for an estimated retail price of $49.99 (U.S.).
* Xbox 360 headset (black). Now available in black, the headset lets gamers strategize or trade taunts while playing games and send voice messages to friends on Xbox LIVE.
* Xbox 360 HDMI cable. New to Xbox 360, HDMI allows consumers to get HD video (up to 1080p) and multichannel surround sound, all from one cable.
* Xbox LIVE Silver Membership. With this, gamers can chat with friends online, collect achievements and gamerscores, send and receive voice and text messages, and access Xbox LIVE Marketplace content such as game demos, HD movies and TV, as well as the best in downloadable games from Xbox LIVE Arcade.
* One-month subscription to Xbox LIVE Gold. An Xbox LIVE Gold Membership provides a complete online entertainment experience. Those who subscribe to this premium service can engage in competitive online multiplayer matches, tailor their matchmaking via feedback and accomplishments, chat with more than one person at a time, and take advantage of unique privileges in the Xbox LIVE Marketplace and Xbox LIVE Arcade.

The following accessories for the Xbox 360 Elite console will only be sold separately:

* Xbox 360 Play & Charge kit. Complete with a charging cable and a black rechargeable battery pack, the Xbox 360 Play & Charge kit allows gamers to recharge their Xbox 360 Wireless Controller without interrupting their gameplay. it is sold separately for an estimated retail price of $19.99 (U.S.).

* Xbox 360 rechargeable battery (black). The rechargeable battery pack provides more than 25 hours of gameplay per charge. It is sold separately for an estimated retail price of $11.99 (U.S.).

About Xbox 360

Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalog of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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March 6, 2007

The Redman Interview

Def Jam Icon ships today to PS3 and Xbox 360. EA was in town and they arranged for me to interview Redman and play the game with him. It was really exciting to meet him.

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Redman enters
MDS: How’s it going?
Redman: It’s just the bomb, man. The bomb. Smoked this (holds up mostly smoked blunt) We all ready for business.
Someone offers Redman a light. The lighter is green.
Redman: That’s a good color.
MDS: Green’s a good color, eh?
Laughing, Redman lights blunt.
MDS: I gotta tell you, Redman. I am a huge fan of yours. Much of my time in the mid ‘90’s was spent playing video games and listening to your music.
Redman: And getting high.
MDS: OK, OK. I wasn’t going to come right out and say it. And getting high.
MDS: The other thing is that I grew up in NJ
Redman: What part?
MDS: Millburn. So a lot of the places that you sing about, like Irvington
Redman: East Orange, Plainfield, Springfield
MDS: yeah, I always get a huge kick out of that
Redman: Nice. Nice.
MDS: So, how do you like the game?
Redman: I think the fucking game is fucking fabulous.
MDS: That’s your official quote?
Redman: Yes. I’m still trying to learn the motherfucker.
MDS: Did you play games when you were a little kid?
Redman: I had Atari. I had Coleco. So, yeah. I even had a Jaguar when it was out for a minute. I played a lot as a kid, but when I was introduced to Doom it took it to another level.
MDS: Oh, yeah!
Redman: I’m a first person shooter kind of gamer.
MDS: Totally. Doom2 totally changed my life. (High fives all around)
Redman: Yeah, man. I always wanted to meet the motherfuckers who did Doom.
MDS: I used to work at the NJ Medical School, on South Orange Ave in Newark. I was a network administrator and I built this whole setup so we could play Doom over the network after work.
Redman: Nice
MDS: We would play all night. It was awesome.
Redman: Wasn’t that shit weird, man.
MDS: There was nothing like that.
Redman: Nothing like that in the fucking world.
MDS: And it just like totally sucked you in and gave you this feeling of power.
Redman: And it felt like what Hell was like. Oh shit, that was messed up. They made one for Xbox, didn’t they?
MDS: Yeah, for Xbox 360, last year.
Redman: You know what else was a fucking good game? Powerstone. They ain’t never made anything like that again. Powerstone was a dope ass fucking game.
Kudo explains the controls to Redman.
Kudo: The face buttons are attacks so you can start whaling on those. The right analog stick, you can do a grab and throw by pushing up and then down.
Redman: You showed me some of that shit before.
Kudo: If you rotate the right thumbstick around from say 3 o’clock to the left it’ll knock the guy to the left. If you rotate it around to the right, it’ll swing kick him to the right. Or if you go straight down and straight up that’ll…
MDS: Would that by any chance be a blunt?
Redman: Yeah. Yeah, you can have it. Sure.
MDS: Dude, that is so fucking sweet. Thanks.
Redman: That’s the end of it but you can still smoke up on that one.
MDS: Thank you, sir.
Voice in the background says, “Someone take a picture of that”
Redman (still playing game): I’m trying to remember my grabs.
Kudo: Right, so if you push up on the right thumbstick then you can grab a guy and throw him into the hazards.
Redman: I know. The background has fucking got it.
Kudo: Why don’t you two guys fight it out? Hands controller to Matt
Redman: Yeah, while we’re getting high.

MDS: So how did you get involved in actually making the games?
Redman: I really owe everything to Lauren. You know, she’s been in my whole career, the whole time I’ve been banging out music. I’m just glad she saw what she wanted to do and she included me in her plans. First of all, she know me and Meth is big gamers. And for her to have this kind of plan and give me this kind of opportunity I think it’s beautiful. I like this shit and I don’t even like fighting games. I don’t play Tekken
MDS: What makes this better?
Redman: I mean it’s fucking like reality, man.
MDS: It’s not just button mashing
Redman: What it is, is that the characters are on here, the MCs and actors and stuff, but that is not the main issue. That is not what’s keeping this game over. Oh, I got a better character so I killed you. That’s not what it’s about. The action, the details, what’s going on with these things in the back. It’s taking it to the next fucking level. Watch a lot of games want to be like this shit here.
Other: Who do enjoy whipping on the most?
MDS: He seems to be enjoying kicking my ass.
Kudo: You can see how he’s taking damage and his face is messed up and his clothes are torn.
Redman: yeah, man, the fucking background. I’m fighting some guy and there’s a car and other fucking shit coming out.
MDS: So do you play a lot of games now?
Redman: I still play games. I’m on Call of Duty 3 for 360. And the reason why that’s out of control is because I’m learning shit on there. It’s not just fighting and shit but putting me in the action how these fucking soldiers were back then, the Germans and all that shit.
MDS: Yeah, it’s crazy.
Other: Tell me a little bit about the new album you have coming out.
Redman: The new album is called Red Gone Wild and it’s coming out on the 27th. I called it Red Gone Wild, not because it’s more wild and shit, I’d be doing that anyway. I broke the mold with previous albums I did. I got the deuces. I got a team now, I’m introducing Yellowhouse, MC’s Dick and Don, Ready Rock, Raquel, Marquee, Melanie, and E3. I haven’t had an album out in a while and want everyone to think of this as an introduction. This is some good music and I want to hear more. You all can tell I’ve grown. I’m 36 now so I can’t be talking about crazy young shit
MDS: You know, man, I was reading your bio and I saw that you’re born in April 1970. I was born in March 1970.
Redman: Yeah.
MDS: It’s funny.
Redman: Yeah, it is. You know, you right there. Meth was born in March 1971. Yeah.
Other: So are you happy with your character in the game?
Redman: Yeah. I love it. The thing is with all my characters in all the games they come up to me and say “Yo, your character is hard as hell to whup.”
Other: What do you think is the illest thing you ever said? What makes you say, That’s my shit right there?
Redman: On the mixing? I don’t know, I’ve got some pretty dope shit on there, like number 10, number 3.
Other: There’s something about Lil Wayne?
Redman: Yo, I blow ya minds, like Kurt Cobain. My block is hot like Lil' Wayne, I'll pop ya little chain. I'm ready, hip hop is not gon' be the same. Like the Roc and Dame, I'll dot the little change.
Redman: You know me. I’ll do the mixing. Number 10 is really where I showed some skills with that Eminem beat.
Redman: I’m in the studio like 15-20 hours a day. I’ve got my own studio in midtown Manhattan so you know midtown, you better get on that bitch.
MDS: Yeah, you’d better use it.
Redman: Once I put my name on that lease, that’s where my time goes. My studio ain’t got no windows or nothing like that. That’s how I get my shit on.
Redman and I continue fighting each other.
MDS: You play a lot of 360?
Redman: Yeah, I got the 360. I also got the PS3 but I ain’t really banged out on that yet. You know what I’m really surprise at? The Wii system.
MDS: I love it. It’s very inventive. There are so many different things you can do. The controller is pretty cool.
Redman: I think that’s some new wave shit that they’re doing.
Other: What’s your favorite game with you in it?
Redman: Right now, this Def Jam Icon shit. I was in this EA Sports basketball game.
Other: You were an unlockable character.
Redman: Yeah. I thought that was really cool.
MDS: What do you think of the convergence of urban culture and gaming? You know, like there’s more hip hop games. You’ve got all the kids playing games. More and more games use popular music. Do you see the games and music becoming more tied together as time goes by?
Redman: Hell yeah. Why wouldn’t they? That’s the new wave. Music, games. It sells. That’s what it is. I want to make some adult games. Like really wild. There’s plenty of kids games, but adults like to play games too. You could have a party and invite people over and show ass, titties, everything.

Redman: You can get hit by these graphics, too. You can get hit by the camera or the lights.
MDS: Yeah, you can throw the guy into them.

MDS: That’s awesome that you played Doom 2 like that.
Redman: Yeah.

Continue reading "The Redman Interview" »

March 3, 2007

SEGA's NYC Demo Day

SEGA was in town the other day and I checked out a bunch of their games. Almost everything they showed ships on March 20, 2007. I'm not sure why March 20 is such a significant date for them that they have to deliver every game on that same day. But whatever, I'll take them. A bunch of these were really fun. Virtua Tennis is always fun and Armored Core played pretty well, that is if you like blowing things to pieces.


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Virtua Tennis 3 for psp, xbox 360, ps3. This game flat out looks great on the PS3 and the Xbox 360. The attention to detail is superb: little puffs of dust come up from your footsteps when you run on the clay court, the linesmen move out of the way when the ball is hit at them. You can create your own player, customize him or her as far as appearance, cloths and equipment. Then you practice and play on the world tour, slowly advancing and improving your skills. On Xbox 360 there's a whole online leaderboard system. Four people can play together online from four different consoles. You can watch other people's online matches and develop your strategy against them.

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Armored Core 4
This is a mech game, but unlike other mech games you can actually move quickly in this game. Most mechs feel like you're piloting them through molasses, but in Armored Core 4 you can jump and strafe and all those good things. Multiplayer online is new. There are 6 different factions. They wanted to make it appeal to new players and veterans as well. You start in the Independent City and it's sort of like a training mission. There are over 35 different missions. You have primary and secondary fire weapons. Your mech is highly mobile and you can strafe; there's regular boost and quick boost for dodging during combat. In general, mechs are more agile than before, and I can say that it seemed so when I played. I could jump over stuff and quickly cut to the side to avoid enemy fire. It's for ps3 and 360 and ships on mar 20. You can customize appearance with paint and emblems and can use the colors to camoflage yourself. This is pretty cool because you could do something like put on desert camo to fight in the desert and have an advantage. You can trade weapons and parts with other players online; some missions are search and rescue, most take 20 minutes or more, mechs have primal armor which is like a force field.

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Sonic and the Secret Rings
, just released on Tuesday. This game was designed specifically for the Wii and has more of a 2d feel to it. You tilt the controller left and right to steer while Sonic naturally accelerates. Press 2 to jump, snap the controller forward to catch some more air and do your homing attack. It's an arabian nights story where Sonic needs to find 7 rings before the evil genie does. There are 8 different game worlds each with a few tracks. As far as multiplayer, there are 40 party games for up to 4 players. They all have different movements of the controller depending on the games. It's an E rated title targeted at family fun. This is a solid Sonic game and I hold Sonic games in high regard. There was a time when I sunk at least 80 hours into Sonic on my Game Gear. Man, that was a long time ago.

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February 1, 2007

Forza Motorsport 2

First off, it has been confirmed that “Forza Motorsport 2” will be available at North American retailers in May 2007. As you know, “Forza Motorsport 2” is one of the most anticipated racing titles of the year. With its extensive customization options, unparalleled physics, 300+ car roster, force feedback, Xbox 360 Wireless Racing Wheel support and Xbox Live capabilities, “Forza Motorsport 2” stands to be the most realistic racing simulator, across all platforms, in 2007.

Secondly, the track list for “Forza Motorsport 2” is now available on Forzamotorsport.net. Be sure to check out the site for all the latest details on the game’s 12 environments and more than 45 ribbons.

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January 31, 2007

Major League Baseball 2K7

I met with my good friends Anthony (from 2K Sports) and Katie (from Access PR) yesterday and they showed me Major League Baseball 2K7 on Xbox 360 and PS3. It's going to be available on everything except GameCube and Wii (they would have had to create a whole new control system and couldn't do it in time for the season) and it will ship in the first week of March 2007. i was pretty impressed with it. Overall, the graphics and sound are great. The details are all there, from Inside Edge statistics that affect AI on a play by play basis, to 150 signature style individualized player animations, and even to shirts rippling in the wind and little puffs of dirt coming up from player's footsteps. The commentary was reasonably interesting, at least for the few innings that we played. The heckling "Hey, I stole your girlfriend Jeter") was pretty cool.

Here's a screenshot from PS3:
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Pitching controls remain the same, using the "Payoff Pitching" system and now you can even control the catcher and have him call the game. Hitting is the same using the swing stick. On PS3 you also have the option to swing using the controller due to it's 6-axis motion sensing capability. I couldn't get the hang of this during the brief time that I had with the game. They reworked a lot of the fielding so that momentum when running seems more real than last year. They also revamped every stadium, including lighting down to the way that shadows affect hitting. The PIP baserunning makes it easy to control runners.

Here's a screenshot from Xbox360:
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There is online play with online leagues for both Xbox 360 and PS3.

Also new is the ability to manage your budget and set ticket prices in franchise mode.

Here's a PSP screenshot:
MLB2K7_PSP_03.jpg

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2K Sports Announces All-Pro Football 2K8

NEW YORK, NY – January 31, 2007 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today the return of football to its video game line-up with All-Pro Football 2K8. The critically acclaimed 2K football series once again hits the gridiron with the legendary gameplay, innovative features, and outstanding visual quality sports gamers have come to expect from 2K Sports.

“Football gamers have been awaiting the return of the 2K series,” said Greg Thomas, president of Visual Concepts, a 2K Sports studio. “All-Pro Football 2K8 will deliver an authentic next generation gridiron experience and we are happy to give fans another choice in the football category.”

All-Pro Football 2K8 will be available this summer on next generation video game systems.

For more information, log onto http://www.2ksports.com.


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January 30, 2007

Midway Winter Gamers Day

I spent a few days in Las Vegas last week to visit Midway. They booked The Joint at the Hard Rock for a great event that highlighted several of their 2007 and 2008 titles. They had some great sushi and the scotch was flowing freely; what could be bad?

BlackSite: Area 51 This FPS is due to ship summer 2007 for Xbox 360, PC, and PS3. The story is pretty cool. You're sent into an area because some troops are missing and all of a sudden all hell breaks loose. There are all sorts of creepy crawlies that come after you. My favorite are the ones that you kill but their heads pop off and continue to pursue you. Midway promises realistic sound, but I couldn't tell because it was in a crowded noisy room. The graphics look great and lighting effects were very cool. The massively destructible environment is another cool thing. All in all, the short level that I played was a whole lot of fun. There's also a basic squad based element, which I mainly used to order my guys ahead on point. There were some performance issues, but it's a very early build. All in all, this is a title that I'm looking forward to.
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Hour of Victory This Xbox 360 WWII FPS is built on the Unreal Engine 3 so it looked fantastic. The innovation with this title is the ability to switch between 3 characters. There's the brawny charge ahead and gun Nazis down character, the stealthy slit their necks from behind character, and the eagle eyed sniper. At various points in each level you are given the opportunity to switch guys. Interestingly, you can do any part of the game using any character although some are better at certain parts than others. I found that using the brawny charge ahead and gun Nazis down character made this game feel exactly like Call of Duty. Not a bad thing for me, because I love these WWII shooters. In fact, I can remember a night when the guy in the apartment above me asked me to stop storming the beaches at Normandy (Medal of Honor) because it was 2 in the morning. I wonder how many other people like them. How much of a market is there for them? Very little was said about multiplayer modes, although the level looked like a good multiplayer design. The other cool thing is that you can take over turrets, planes, tanks, etc. That's always tons of fun in multiplayer.
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They also showed Stranglehold which looks like so much fun. I've written about it several times before.
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They showed a trailer for The Wheelman with Vin Deisel. I can never tell very much about a game from the trailer. It's too early for me to have anything to say about this one.

They showed a great video about the controls for Mortal Kombat: Armagedon for Wii. This looks like a lot of fun. It's basically a combination of swipes and motions with the remote and a little button pushing. I'm really looking forward to playing this one.
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And finally they had playable The Lord of the Rings Online: Shadows of Angmar which is a MMO for PC. They announced that it will ship on April 24, 2007. They just started a pre-order program which gets you the game for $9.99 per month or $199 lifetime. It looked good and there was a lot of excitement about it.

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January 29, 2007

MIDWAY CONFIRMS THEORY IS A FACT: BLACKSITE: AREA 51 IS COMING SUMMER 2007

CHICAGO, IL – JANUARY 29, 2007 – Midway Games Inc. (NYSE: MWY), a leading interactive entertainment industry publisher and developer, today announced BlackSite™: Area 51®, an action packed, first person shooter experience which pits gamers against alien enemy forces using the infamous U.S. government landmark, Area 51®, and the surrounding areas as the battlefield backdrop. BlackSite: Area 51 is currently in development for the PLAYSTATION®3 computer entertainment system, the Xbox 360™ video game and entertainment system from Microsoft and for the PC.

Developed by Midway Studios - Austin, BlackSite: Area 51 is a next-generation game that will redefine the first person shooter (FPS) genre. While other FPS titles claim to feature
“action-packed, highly realistic gameplay,” BlackSite: Area 51 takes next-gen gaming to an
all-new level integrating cutting edge technology, game design and story writing to create the ultimate entertainment experience. The player’s modern-day emotions and fears are driven into a world charged with grave responsibility affecting lives hanging in the balance and eventually finding himself torn between his professional orders and his own ethical standards. In the end, only the actions of the player and his squad can shape the outcome of BlackSite: Area 51 during this potentially pivotal moment in history.

“BlackSite: Area 51 gives players the opportunity to experience next-generation, first person shooter action in one of the world’s most intriguing and mysterious environments,” said Denise Fulton, studio head, Midway Studios - Austin. “Gamers will be instantly immersed in the game’s seamless storyline, set in the desert and small towns surrounding Area 51 that feature highly detailed environments that transform themselves into awesome battlefields. Without question, BlackSite: Area 51 will raise the bar in the next generation FPS genre with its stunning visuals, life-like squad interactions and its multitude of online multiplayer modes.”

Continue reading "MIDWAY CONFIRMS THEORY IS A FACT: BLACKSITE: AREA 51 IS COMING SUMMER 2007" »

January 24, 2007

EA Demo Night

The other night my good friends at EA invited me to come over and see some of their upcoming titles. Overall, it looks like they have a strong spring liineup. I spent so much time there that they were kidding me that I should help pack up.

Command and Conquer 3 - The epic struggle between the Global Defense Initiative and The Brotherhood of NOD continues as the third Tiberium war begins. This is a pretty solid RTS for Xbox 360. I was surprised at how easy it was to command my troops across the whole map. The PC version ships on March 28 and the Xbox 360 version ships in Spring 2007.
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Def Jam: Icon - What can I say, these Def Jam games are massively popular. This one integrates hip hop music and fighting like never before. The music actually affects the fight. Drive him down with a series of punches that grow stronger because they match the bass line. Environments pulsate and debris flies along with the music. There's also an all new single player story mode that takes you from nobody to hip hop mogul as you build a record label, discover new talent, and become a hip hop icon yourself.
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Medal of Honor Vanguard - I've said it before and I'm sure I'll say it again: Everyone likes killing Nazis. This latest installment of the highly successful WWII FPS is back and it looked great. They've simplified the HUD and gotten rid of the medpack system. Now when you're hurt you go hide in the corner and heal. This ships in March 2007 for PS2 and Wii.
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NBA STREET Homecourt - Featuring a brand new game engine that will knock your socks off, this wild street trick basketball game returns. This game is totally next gen with guys sweating, muscles rippling, cloth physics, all very smoothly integrated into game play. A new animation engine makes all the crazy moves you can pull look fluid. New controls let you create hundreds of tricks on the fly. Get ready to defy gravity and practice saying "Not in my house"!
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January 18, 2007

NCAA MARCH MADNESS 07 FROM EA SPORTS SHIPS TO STORES TODAY

REDWOOD CITY, Calif. – January 17, 2007 – Fans can now defend their home court and bring the crowd into the game like never before with NCAA® March Madness® 07, after Electronic Arts (NASDAQ: ERTS) shipped the No. 1 selling* college basketball videogame to stores throughout North America today. Rock the house, stifle your opponents with smothering defense, and create turnovers that lead to easy transition baskets as you punch your ticket to the Final Four®.

NCAA March Madness 07 features Adam Morrison of the NBA Charlotte Bobcats on its cover and is available on the Xbox 360™ video game and entertainment system and the PlayStation®2 computer entertainment system. Last year Morrison led the NCAA® in Division I men’s basketball scoring and was selected third overall by Charlotte in the NBA Draft.

This year NCAA March Madness 07 debuts on the Xbox 360 by capturing the intensity and atmosphere that characterize college basketball with interactive, 3-D college environments. Never before have home court and the home crowd meant more as your players rise to the occasion or wilt under the pressure of charged-up, authentic college courts. Feel the intensity rise, then watch as each player responds differently, trying to maintain composure. As the atmosphere heats up your player composure ratings affect the all-new Intensity Control that changes momentum by allowing you to pump up the crowd, motivate your teammates, raise your own composure or even intimidate your opponent. Plus, become immersed like never before by interacting with student sections, school mascots, cheerleaders, and even the band.

Beyond the atmosphere, NCAA March Madness 07 delivers a strategic college basketball gameplay experience by offering custom playbooks for each team through the Floor General Playcalling system, the EA SPORTS™ Lockdown Stick that allows your players to pressure the ball, force turnovers and pester opponents on the court, and an enhanced Dynasty Mode™ with new School Pride and Recruiting features that let you build your school into a national powerhouse. The game features 325 Division I universities and colleges and the popular voices of college basketball with ESPN’s Dick Vitale and Brad Nessler calling the action courtside.

With the most advanced ESPN integration package available in NCAA March Madness 07, fans connected online via Xbox LIVE® will be able to watch college basketball game highlights, segments from Pardon the Interruption and Around the Horn, interviews and analysis from SportsCenter, and more. Fans will also be able to download and listen to ESPN radio podcasts as they play NCAA March Madness 07, including segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others. All this is in addition to live ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPNews.

NCAA March Madness 07 is developed at EA Canada in Vancouver , B.C. The game is rated “E” for everyone by the ESRB. Learn more about the game at http://www.marchmadness07.com or download new screenshots at http://info.ea.com.

* Based on total franchise unit sales in 2006 according to NPD Data.

Continue reading "NCAA MARCH MADNESS 07 FROM EA SPORTS SHIPS TO STORES TODAY" »

January 12, 2007

Xbox 360 Outsells Wii and PS3 This Holiday

The results are in

Consumers have cast their votes and Xbox 360 was the best-selling next-generation console of the 2006 holiday season in the United States , outselling the PlayStation 3 and Wii combined in December and outselling all next-generation consoles in November and December. The Xbox 360 garnered a 51% market share in the United States for December 2006. ( US NPD, January)

Gamers get into Gear

Like “Halo,” “Grand Theft Auto,” and “Zelda,” “Gears of War,” is tracking to be one of the best-selling video games of all time. By the end of next week, “Gears of War” will have sold more than 3 million copies to consumers worldwide in just 10 weeks.

Following on the success of “Gears of War,” 2007 will quite simply be the best year for great games in Xbox history.

* By holiday 2007, there will be more than double the 160 next-generation games available on Xbox 360 today, including highly anticipated MGS titles such as “Halo 3,” “Blue Dragon,” “Crackdown,” “Forza Motorsport 2,” “Lost Odyssey,” Mass Effect,” “Project Gotham Racing 4” and “Shadowrun.”

* Third party publishers continue to flock to the Xbox 360 for its high definition fidelity, ease of development and unmatched online capabilities. Surefire hits coming from third parties in 2007 include “Assassin’s Creed” (Ubisoft), “Dance Dance Revolution Universe™” (Konami), “Grand Theft Auto IV” (Rockstar), “Guitar Hero 2™” (Activision) and exclusives like “BioShock” (2K) and “Tom Clancy’s Splinter Cell” (Ubisoft).
* This week, we announced more than 20 million Xbox Live Arcade games have been downloaded to date, including “Assault Heroes,” “Small Arms,” “DOOM” and this week’s release “Ms. Pac-Man.” Other popular games will join Xbox Live Arcade's library as the platform’s popularity continues to grow, including the highly anticipated "Castlevania: Symphony of the Night" from Konami and "Heavy Weapon" from PopCap.

Xbox Live—The Largest Social Network in the Living Room

With more than 5 million active members, two-million messages crossing the network a day, and three-billion game play hours logged to date, Xbox Live has become the largest social network on television. And Xbox Live innovations like Achievements, Gamerscore, and Reputation are changing the way people play games and share their games and entertainment experiences with friends.

Xbox Live is also an on-demand culture, where entertainment powerhouses like CBS, Lion’s Gate, MTV Networks, Turner Broadcasting, Paramount Pictures, UFC, and Warner Brothers are entertaining one of the most captive 18-34 year old communities online today. Seven weeks ago, Xbox Live and its studio partners began offering hit TV shows and movies in high and standard definition for download. According to the studios, the social games and entertainment network has already become #2 in Internet downloads of hit TV shows and movies, but #1 in high definition and #1 in the living room—where it matters most.

The countdown is on

200 million Windows gamers around the world can mark their calendars as the availability of Windows Vista on January 30 draws near.

During the CES keynote address, Bill Gates and Robbie Bach demonstrated the ease and simplicity of connecting people who play games on a Windows Vista-based PC to friends who play on Xbox 360 using “UNO” (Mattel Inc.) — one of the many new, upcoming casual games optimized for Windows Vista and one of the top casual games currently on Xbox Live.

At CES, Microsoft also announced the Games for Windows portfolio, which includes “Shadowrun” and “Halo 2,” the first titles to utilize Live services to connect the gaming experience between Windows Vista-based PCs and Xbox 360. And who doesn’t want one Gamertag, one friends list, one set of achievements, as well as voice chat and game invites across Xbox 360 and Windows Vista? It’s something only Microsoft can offer the world’s largest population of game players.

Continue reading "Xbox 360 Outsells Wii and PS3 This Holiday" »

January 8, 2007

Content Providers Validate Xbox Live as One of the Top Distributors of Online Entertainment Content

LAS VEGAS — Jan. 7, 2007 — The surprise entertainment hit of the holidays wasn’t in theaters; it was in the living room. With more than 1,000 hours of premium high- and standard-definition content available, Microsoft Corp. announced today at the 2007 International Consumer Electronics Show (CES) that Xbox Live® Video Marketplace became a clear leader in the distribution of online entertainment content. In just two months since the launch of the service, the Xbox Live community has been given access to top high- and standard-definition content, from top partners CBS Broadcasting Inc., MTV Networks Co., Paramount Pictures Corp., Turner Broadcasting System Inc., Ultimate Fighting Championship and Warner Bros. Home Entertainment. Xbox 360™ is again leading where it counts, as the only next-generation console offering downloadable high-definition TV shows and films in the U.S.

Content Partners Thrilled With Early Success of Service

“Xbox 360 has become one of COMEDY CENTRAL’s leading digital distribution platforms,” said Caleb Weinstein, senior vice president, strategy and business development, COMEDY CENTRAL. “In nearly two months, Xbox has become our second highest performing digital distributor. COMEDY CENTRAL is thrilled to continue this partnership and is working to bring more and more content to Video Marketplace in the coming year.”

“Bringing our content to the coveted gaming audience on the Xbox 360 has been a huge success and has exceeded our expectations,” said Andrew Mellett, vice president of video on demand for Warner Bros. “In fact, Xbox 360 has become one of the top distributors of our content direct to consumers’ TV sets over the Internet.”

Microsoft Announces Lionsgate as Newest Content Partner

On stage at CES, Microsoft also announced today a new partner for Xbox Live Video Marketplace. Lionsgate (NYSE:LGF) will be bringing a lineup of high-definition films to the service in the coming year. Films such as “An American Haunting,” “Blair Witch Project,” “Crank,” “The Descent,” “Employee of the Month,” “Hard Candy,” “Ninth Gate,” “The Punisher,” “Requiem for a Dream,” “Saw III,” “See No Evil” and “Stir of Echoes” will be available for download on Xbox Live Video Marketplace in high definition in 2007.

“This partnership is great for Lionsgate. The Xbox gamer is the same moviegoer who wants to watch ‘Saw III’ or ‘Crank,’” said Jon Ferro, executive vice president of Lionsgate. “That is why we are so thrilled to bring Lionsgate films to Xbox Live Video Marketplace. Bringing our content to this audience makes perfect sense and reflects our commitment to remain at the cutting edge of content distribution to new media platforms.”

Xbox Live: A Leading Online Provider of High-Definition Content

Xbox Live, the only online social network in the living room, is a thriving community of more than 5 million members who have the ability to download a wealth of high-definition games, television and movies. On Xbox Live, the largest online distributor of high-definition content by volume, the vast majority of subscribers choose the high-definition version of media when given a choice between a standard- or high-definition download on the network.

“Until recently, HDTV owners still had a limited variety of content at their fingertips. Now Xbox 360 is one of the premier sources for high-definition content in the living room,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft. “Xbox 360 is the one-stop-shop for the best in high-definition entertainment, whether consumers choose to access our industry-leading catalog of more than 160 high-definition games or to view high-definition television shows and feature films available through Xbox Live or using the Xbox 360 HD DVD Player.”

Xbox 360 Offers a Variety of High-Definition Entertainment Choices

With Xbox 360, Microsoft’s goal was to provide customers with a wealth of choices for enjoying high-definition content. For those who are ready to jump into the next generation of DVD, Microsoft also offers the Xbox 360 HD DVD Player. With a projected annualized attach rate of 28 movies per player, HD DVD has proven to be the consumer’s favorite next generation format, according to Nielsen data.

Adding to the growing number of ways consumers can experience their entertainment on Xbox 360, Microsoft also announced at CES plans for the winning combination of Microsoft® TV Internet Protocol Television (IPTV) Edition and Xbox 360, expected to deliver next-generation television experiences, including standard- and high-definition live television channels, video-on-demand and digital video recording — all on Xbox 360. IPTV on Xbox 360 is expected to be available to consumers by the 2007 holiday season and will be offered by select service providers that are deploying TV services based on the Microsoft IPTV Edition software platform.

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Microsoft Integrates IPTV Software Platform With Xbox 360, Creating All-in-One Digital Entertainment Device

LAS VEGAS — Jan. 7, 2007 — At the 2007 International Consumer Electronics Show (CES), Microsoft Corp. today announced a new solution that will bring together two of its leading entertainment products, the Xbox 360™ gaming console and the Microsoft® TV IPTV Edition software platform, to create a unique digital entertainment offering. IPTV on Xbox 360™ is expected to be available to consumers by holiday season 2007 and will be offered by providers that are deploying TV services over broadband networks based on the IPTV Edition software platform. The solution was unveiled during Microsoft Chairman Bill Gates’ CES keynote address Jan. 7.

The integration of a video gaming console with Internet Protocol Television (IPTV) services is intended to deliver a first-of-its-kind entertainment experience. IPTV on Xbox 360 is expected to give consumers all the advantages of an advanced TV service along with the benefits of next-generation gaming, as well as unique new capabilities that the integrated solution brings. Xbox Live®, the largest online social network in the living room, will be seamlessly integrated into the experience, providing consumers with a wide range of community-based features, such as voice chat, sending and receiving text and voice messages, and accessing Xbox Live Marketplace, all while watching TV. For example, while a TV viewer is enjoying his favorite football game, he can receive a message from a friend inviting him to a join voice chat while watching the game, or to play a game of their own with EA SPORTS™ “Madden NFL 07” on Xbox Live.

“Both Xbox 360 and Microsoft TV IPTV Edition by themselves deliver unique and exciting entertainment experiences today, but IPTV on Xbox 360 is truly a solution that is greater than the sum of its parts and will enable even more exciting experiences to delight consumers, service providers, content providers and game developers alike,” said Robbie Bach, president of Microsoft’s Entertainment and Devices Division. ”By integrating these industry-leading solutions, we are delivering on our promise to drive innovation and enable new connected entertainment experiences for consumers in a way that only Microsoft can.”

With the addition of IPTV Edition functionality, Xbox 360 builds on its position as the centerpiece for high-definition digital entertainment in the living room, offering the best in next-generation games, TV and movies along with the ability to share experiences online with the industry-leading online game network, Xbox Live. Xbox 360 continues to extend its lead with more than 10.4 million consoles sold in 37 countries since launch.

The Microsoft TV IPTV Edition software platform enables a best-in-class digital TV service that offers advanced features such as instant channel zapping, a rich and responsive user interface, video on demand with branded video-on-demand storefronts, digital video recording and high-definition television. Some of the world’s largest telecommunications service providers have chosen IPTV Edition as their IPTV software solution, with scale commercial deployments currently under way with AT&T in the United States, BT Group PLC in the United Kingdom , Deutsche Telekom in Germany , T-Online in France and Swisscom in Switzerland .

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E-mail from Peter Moore

These are truly exciting times for all of us in the Interactive Entertainment Business.

Fresh off a phenomenal holiday season, we now stand at the forefront of a company-wide vision of Connected Entertainment, articulated just moments ago by Bill Gates and Robbie Bach at this year’s annual Consumer Electronics Show in Las Vegas . It’s a vision to make entertainment more personal, more interactive, and more social, making it easier to connect with communities and share experiences. All delivered through one consistent, simple user experience.

I’d like to update you on several key announcements we made at CES in support of this vision of Connected Entertainment, but first let’s take a moment to reflect back at what we’ve accomplished this holiday and celebrate how far we’ve come.

Where We’ve Been

In little over a year on the market we sold over 10.4 million Xbox 360 consoles in more than 37 countries, exceeding our commitment to pass the 10 million mark by the end of 2006. And in a market environment that saw strong launches by our competitors, Xbox 360 was the top choice this holiday season.

Keeping our commitment to sell 10 million was no small feat, and while we caught more than one industry pundit off guard by exceeding this number, our success comes as no surprise to me. I’ve known all along that within the IEB we have the most innovative, talented people in the industry, who aren’t afraid to take risks, drive innovation, and make big bets.

When we launched Xbox 360 in the Fall of 2005, we bet big on what we saw as three major market forces that would define the next generation of consoles:

· Social Gaming: Last generation, Xbox outpaced all consoles with a 10% internet attach rate. Now, we announced tonight that the Xbox Live community has eclipsed 5 million members, with over half of all consoles connected.

· High Definition: In late 2005 HDTV’s were just entering the consumer mainstream. We met these early adopters with a primary reason to upgrade to HDTV with Xbox 360. Now, 2006 saw more growth in high definition entertainment than any year before, and our launch timing put us at the forefront of this growth.

· Digitally Distributed Content: We bet early on that consumers would demand a device capable of delivering high definition content straight to their living room. Now, over 100 million pieces of standard and high definition content have been downloaded from Xbox Live Marketplace.

By betting big and driving innovation on these market forces, we’ve delivered one of most powerful and complete gaming experiences of the next generation, giving consumers more access and more choice than ever before.

This holiday Xbox 360 owners had more than 160 games to choose from – the strongest first year lineup of games in console history, highlighted by our record-breaking attach rate of 5.3 games sold per console. Leading our lineup was the blockbuster hit Gears of War, which sold more than 2.7 million copies after only 8 weeks on the market and won numerous Game of the Year awards.

I’m especially proud of the continued success of Xbox Live Arcade , with more than 20 million games downloaded to date, including titles like Assault Heroes, Small Arms, DOOM, Street Fighter II, Uno and more. Opening up this new digital distribution channel plays a vital role in broadening the console market, and set an extremely high bar for our competition to match.

With Xbox Live we’ve created an online experience that’s simple, easy and fun, and, with more than 5 million members, it’s well on its way to our stated goal of 6 million Xbox Live members by June 2007. What’s truly special about this growth, however, is the “stickiness” of this service. Once you join Live, you’re hooked. The average Xbox Live Gold subscriber has more than 21 friends, and every day there are 2 million messages (text/voice/picture) sent across the Xbox Live network. These friend connections are key to our growth heading into the future.

Xbox Live also makes it simple to download entertainment content, with more choices available every day from a growing list of partners. Right now, over 70% of Xbox Live members are downloading content from Xbox Live Marketplace.

We’ve come quite a ways since launch, bringing together the right technology with the right content to create an unbeatable customer experience. But as we heard from the keynote earlier tonight, the best is yet to come.

Where We’re Going

There was plenty to get excited about from the stage at CES for both Xbox 360 and Games for Windows.

The launch of Windows Vista marks the most significant event yet in our commitment to revive the Games for Windows brand. With gaming and graphics at its very core, more robust family settings, and games explorer, Vista is undoubtedly the best gaming OS ever made and a clear win for PC gaming enthusiasts and casual players alike.

For Xbox 360, we sold in excess of 10.4 million Xbox 360 consoles in 2006 and remain on track for 13-15 million units shipped by the end of FY07. We demonstrated our ability to turn our thought leadership into market leadership. Now in 2007, our challenge is to use our position as market leader to continue pushing the innovation envelope and connecting consumers ever more tightly to their games, their friends and their lifestyle.

2007 will quite simply be the best year for great games in Xbox history. As Robbie announced earlier this evening, this year we’ll more than double the 160 games available today, with a truly remarkable amount of AAA quality titles to keep gamers engaged throughout the entire year including Lost Planet, Forza Motorsport 2, Crackdown, Mass Effect, Too Human, Shadowrun, Bioshock, Guitar Hero 2, Dance Dance Revolution Universe, Assassin’s Creed, Blue Dragon, Project Gotham Racing IV, Grand Theft Auto IV, and the most anticipated title in gaming history … Halo 3. This incredible slate of titles will keep gamers of all interests racking up achievements throughout the year.

Since the beginning, we’ve said gaming should be a social experience, where community matters and friends are just a blade away. Now, we’re bringing the Xbox Live community to Windows this summer, enabling tens of millions more to join the fun and delivering on the promise made by Bill Gates at last year’s E3. On stage we showed for the first time, through a game of Uno, what the Live experience will be on the PC, and how it enables casual and hardcore gamers alike to connect with their friends regardless of what platform they’re on.

Earlier tonight we also addressed a consumer demand that’s growing louder and more intense every day: people want more high definition content, and they want to choose how it’s delivered. We’re meeting this demand with three ways to get high definition content on Xbox 360.

First, we offer the most affordable HD DVD player on the market that’s selling out at retail. HD DVD is quickly becoming the format of choice for consumers, with an industry-leading projected annualized attach rate of 28 movies per player.

Second, we’re the only gaming console to offer high definition downloadable movie and TV content, rocketing to the #2 internet download service and #1 where it counts - in the living room, and in high definition. With over 1,000 hours of content, we’re posting content as fast as we can “ingest” it into the system, with high definition downloads leading the way. Just recently, COMEDY CENTRAL Senior Vice President Caleb Weinstein announced that “In nearly two months, Xbox Live has become our second highest performing digital distributor.” Now, even more content partners are lining up to get into this service, including new addition Lionsgate will bring an all high definition movie line-up to our rapidly growing digital library.

Third, we’re bringing the next generation of TV to Xbox 360 with IPTV. Shown for the first time running on a Xbox 360 at CES, IPTV unlocks the potential of TV with a much faster, easier and simpler experience. This combination delivers a complete connected entertainment experience as we saw on stage with voice chat and game invites sent and received while watching TV. And with DVR, you can accept an invite and get in a game without ever having to miss your favorite show. With over 16 partners testing or deploying this software in test markets, it won’t be long until this 1-2 combination hits the mainstream.

With so much on tap, I expect us to continue to push the envelope on all fronts in 2007 – games and game development, Xbox Live, entertainment content, and allowing all these choices to connect in meaningful ways.


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November 22, 2006

2K Sports Announces College Hoops 2K7 Now Available

NEW YORK, NY – November 22, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that College Hoops 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft is now available in stores across North America. The #1 rated college basketball simulation series for four-straight years*, College Hoops 2K7 continues the tradition of bringing the most authentic and thrilling college basketball experience anywhere.

“The hard work and incredible talent of our College Hoops team has produced our greatest college basketball game to date,” stated Greg Thomas, President of Visual Concepts, a 2K Sports studio. “There are so many unique details in college basketball – the tradition, the rivalries, the Cinderella stories – that make it one of the most complex sports video games. The College Hoops 2K7 team has complemented the outstanding gameplay with innovative features and authentic details, creating our most comprehensive college basketball title ever.”

Featuring over 200 fight songs to enhance the overall college atmosphere, College Hoops 2K7 also introduces the unique Chant Creator, allowing gamers to construct over 20 million chant combinations. Focusing on the importance of team chemistry, College Hoops 2K7 debuts Team Unity where players are encouraged to focus on team dynamics of defense, setting up plays, and the fundamentals of passing to maximize the potential of each squad. Commentators Greg Gumbel and Clark Kellogg, and their trademark colorful personalities, make a triumphant return to College Hoops 2K7, hosting College Hoops Tonight, a brand-new studio show discussing topics such as Games of the Week, Player of the Week, Coach on the Hot Seat, and Big Game Preview. Legacy Mode also boasts tournament bracketology, thousands of NCAA and school records, the post-season NIT, and so much more.

Featuring J.J. Redick, former star player for the Duke University Blue Devils on the cover, College Hoops 2K7 is rated E for Everyone and is available now for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft for $59.99 and $19.99, respectively. College Hoops 2K7 will be available in December for the PlayStation®2 computer entertainment system and this winter for the PLAYSTATION®3 computer entertainment system.


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Latest Microsoft Interactive Entertainment Gaming News

Two weeks ago, on Tuesday, November 7, Peter Moore took the stage at the BMO Capital Markets – Interactive Entertainment Conference in New York, where he confirmed Microsoft’s continuous force in the interactive entertainment industry and shared exciting news about truly breakthrough experiences that are coming to Xbox 360 this month.

As we near the anniversary of the Xbox 360 launch, we are on track to have sold 10 million units by holiday, and have delivered on the plan to offer a console that revolves around “you” - your choices, your friends, and your entertainment. In New York, we outlined our new one-stop digital marketplace for high definition content in addition to our full lineup of 160 game titles by holiday 2006. Add to that a suite of accessories that enable gamers to customize their own entertainment experience to fit their lifestyle; Xbox 360 is the console of choice for gamers who want to have choice.

What they want, when they want it

Beginning November 22, Xbox 360 will be the first gaming console to bring standard and high definition TV shows and movies via digital distribution directly to consumers. We announced agreements with CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System Inc. (TBS Inc.), Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment to bring an initial lineup of more than 1,000 hours of hit TV shows and movies to Xbox 360 owners by the end of 2006.

The current lineup of content includes but is not limited to:

o “Robot Chicken” and “Aqua Teen Hunger Force” from Adult Swim

o “CSI,” “Survivor” and “Star Trek” from CBS

o Emmy and Peabody award-winning “South Park” and “Chappelle’s Show” from COMEDY CENTRAL

o “The Real World” and “Pimp My Ride” from MTV

o “Avatar: The Last Airbender” and ”SpongeBob SquarePants” from Nickelodeon

o “Skyland” and “The Nicktoons Network Animation Festival” from Nicktoons Network

o “M:i:III,” “Nacho Libre” and “Jackass: The Movie” from Paramount Pictures

o “Carpocalypse” and “Raising the Roofs” from Spike TV

o “Race Rewind” provided by NASCAR.COM

o Select episodes of the original season of “The Ultimate Fighter” reality series and the “UFC: All Access” shows from the UFC

o “Breaking Bonaduce” and “Hogan Knows Best” from VH1

o “The Matrix,” “Superman Returns” and “Batman Forever” from Warner Bros. Home Entertainment

Making it their own experience

This holiday season nothing pairs with the library of Xbox 360 entertainment experiences quite like our accessory lineup. With the Xbox 360 wireless Headset, Xbox 360 Wireless Racing Wheel, Xbox 360 HD DVD Player, or the Xbox Live Vision Camera gamers can choose how to create their own experience, whether they want the most realistic race they’ve ever driven, or the most realistic movie they’ve ever seen.

On November 7, the Xbox 360 HD DVD Player, packaged with Peter Jackson’s “King Kong” and the universal media remote, began shipping to North American retailers and is making its way to store shelves. This accessory allows Xbox 360 owners to experience “the look and sound of perfect” with such films as “Serenity,” “V for Vendetta,” and “Batman Begins.”

Gamers can get the most mileage out of their accessories with the Xbox 360 Gaming Receiver for Windows, which lets the Wireless Controller, Wireless Headset and Wireless Racing Wheel work on the Windows PC. For those who want to build their ultimate interactive entertainment system, the best accessories, the most games, and the greatest experiences are on Xbox 360.

Revolving around great games

With accessories that customize gameplay, to a colossal game library that brings action, excitement and thrills, this holiday season we are set to bring forth a myriad of fun from friendly Piñatas to battles of epic proportions to bite-size action, pick up and play fun.

Earlier this month, “Gears of War” (Epic Games) emerged to a successful – and enormous – launch, expected to sell more than one million copies worldwide this holiday season, setting a new mark for the fastest-selling original game for Xbox. The frenzy continues this Sunday November 12th, “Emergence Day,” with online tournaments, including a 24-hour marathon event, bringing gamers more of the hyper-realistic and intense combat graphics and immersive beauty of the cinematic story that has sparked such a furor among consumers. The review scores are pouring in and this is the highest rated next-gen game to date with multiple perfect scores from around the world.

“Gears of War” (Epic Games) is just the beginning of the holiday excitement. “Viva Piñata” (Rare) bursts onto store shelves with its launch on November 9. With more than 60 piñata species to attract to your garden and engaging characters to interact with, Viva Piñata is sure to be the game played by kids of all ages on the Xbox 360. Brand momentum continues to build, following the success of the Saturday morning TV show, “Viva Piñata,” which airs on 4Kids TV (FOX) -- having quickly become a Saturday morning “must watch” for many kids. Licensing efforts are also well underway with the recent partnership announced with Playmates as the master toy licensee and American Greetings to create a social expressions line of products (greeting cards, gift wrap, etc.)

This month has also brought great titles to store shelves including: “Need for Speed Carbon” (EA) which hit November 1, “Call of Duty 3” (Activision) and “Tony Hawk’s Project 8” (Activision) were released November 7. The thrills don’t stop there, later this month we will also see: “WWE SmackDown vs. Raw 2007” (THQ) on November 14, “Superman Returns: The Videogame” (EA) on November 20 and “Tom Clancy’s Rainbow Six Vegas” (Ubisoft) on November 28. For a full list of upcoming titles check out: http://www.xbox.com/en-US/games/calendar.aspx?WT.svl=nav

For gamers looking for a quick gaming fix, Xbox Live Arcade has a diverse library with more than 40 independent, original development and classic retro titles slated to be on the service by end of year which has driven more than 12 million game downloads to date. Not to mention, next year Atari fans can revisit old favorites like “Centipede/Millipede,” “Battlezone,” “Asteroids/Asteroids Deluxe,” “Missile Command,” “Tempest and Warlords” - with high-definition graphics, enhanced sound, leaderboard, multiplayer and a variety of achievements.

While on the casual games front, Microsoft Casual Games (MCG) is now touching 120 million players around the globe every month. MCG is the go-to provider of casual arcade-style gaming offering these 120 million players more than 400 titles across MSN Games, Windows Live Messenger, XP “in box” operating system games and Xbox Live Arcade.

Windows Vista went gold on November 8, whetting the appetite of Windows gamers. The first available DirectX 10 hardware was also announced by NVIDIA on November 8, making the countdown to Windows Vista truly tangible for gamers around the world.

What the numbers say

This holiday, we will have more than 160 high definition titles available for Xbox 360. October’s NPD data, the industry standard for tracking US momentum and market share, continues to illustrate the breadth and depth of the console’s services and features.

o Our record setting software attach rate is soaring at 5.2 games per console, which reflects the enthusiastic consumer response to the depth and breadth of our software library keeping the record for this period in the lifecycle.

o With our lineup of accessories it is clear why the Xbox 360 accessory attach rate rose this month to 3.0, setting another record for this stage in the lifecycle.

“Tom Clancy’s Splinter Cell: Double Agent,” (Ubisoft) released last month, has soared its way to the top of the charts. Since its debut, gamers have been carefully living the life of double agent Sam Fisher and his international espionage adventures, making the title # 2 across all consoles on the U.S. sales chart.

Top Five Selling Xbox 360 Titles for October:

1) “Tom Clancy’s Splinter Cell Double Agent” (Ubisoft)

2) “Tiger Woods 2007” (EA)

3) “Marvel: Ultimate Alliance” (Activision)

4) “Madden 2007” (EA)

5) “NBA 2K7” (Take-Two)

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November 7, 2006

Hunker Down and Pray for Daylight: “Gears of War” Emerges Today to Storm Retailers Worldwide

REDMOND, Wash. — Nov. 7, 2006 — Hailed as the most-anticipated video game launch of 2006 and punctuated by incredible demand from gamers, “Gears of War” begins appearing in the first retail outlets today, with continued rollout to retailers worldwide. Microsoft Corp. forecasts that “Gears of War,” an exclusive title for the Xbox 360™ video game and entertainment system, is expected to sell more than 1 million copies worldwide this holiday season, setting a new mark for the fastest-selling original game for Xbox®. Starting now, gamers can run for cover and crush the enemy on their own, or take the season’s hottest action title online via Xbox Live®, the world’s largest online gaming and entertainment network, which boasts 4 million members.

“Gears of War,” developed by Epic Games Inc. and published by Microsoft Game Studios, made its debut to great fanfare at the Electronic Entertainment Expo (E3) in 2005 and has captured the gaze of industry watchers and fans ever since. The intense, genre-defining game thrusts players into humankind’s epic battle for survival against a nightmarish race of creatures known as the Locust Horde. With its combination of cinematic, visceral gameplay, dramatic storytelling and intense action, and with single-player and multiplayer online play via Xbox Live, “Gears of War” is a seminal title for Xbox 360, providing one of the best next-generation interactive entertainment experiences today.

“‘Gears of War’ is a title we know will deliver on all of its promise, and we expect the game to reach 1 million copies faster than any new titles for Xbox,” said Jeff Bell, corporate vice president of global marketing for the Interactive Entertainment Business at Microsoft. “This holiday is an extremely important one for the entire industry, and Xbox 360 will offer the world unparalleled experiences available only on this console. We’ve put an enormous emphasis on bringing new and exciting titles to market, and ‘Gears of War’ is a key example of Microsoft’s commitment to developing original and immersive titles for gamers everywhere.”

Anticipation for the game’s launch today has been growing for several months. Microsoft’s “Match Made in Hell” promotion, a series of pre-release celebrations held throughout October, provided fans with their first opportunity to play the game before it reached store shelves. Headlined by a celebrity launch party in Los Angeles at the Hollywood Forever Cemetery , the “Match Made in Hell” events were besieged by anxious gamers, desperate for their first opportunity to play the game. “Gears of War” has received several highly coveted awards, including the Game Critics Awards’ Best Console Game and Best Action Game of E3 2006, IGN’s E3 2005 Best Xbox 360 Action Game, and a GameSpot’s E3 2006 People’s Choice Award, and has already garnered praise in early reviews, earning a perfect 10 out of 10 score from Official Xbox Magazine and a perfect 5 out of 5 score from G4 TV’s X-Play; that episode will air Wednesday, Nov. 8, at 8 p.m. EST.

“The reception that ‘Gears of War’ has received has been tremendous,” said Cliff Bleszinski, lead designer for “Gears of War” at Epic Games. “Designing ‘Gears of War’ has been a labor of love, and we’ve poured everything we have into the title. We expect this game to be huge, and it’s exhilarating to see that people are as excited about ‘Gears of War’ as we are.”

“We’ve seen tremendous excitement and demand for ‘Gears of War,’ as Xbox 360 fans packed our stores across the country during our special after-hours events for their first chance to play the game,” said Bob McKenzie, senior vice president of Merchandising at GameStop Corp. “‘Gears of War’ is hands down one of the most anticipated games this holiday, and the pre-order numbers we’ve received are astounding and second only to ‘Halo® 2’ for the Xbox platform.”

“Gears of War” from Epic Games and Microsoft Game Studios is a third-person tactical action/horror game available exclusively on Xbox 360. It is available now at select retailers and will be available widely beginning Nov. 12, 2006, in the U.S. for the estimated retail price of $59.99, or $69.99 for a special Limited Collector’s Edition, which will include a collectible embossed metal box, the “Destroyed Beauty” hardbound art book, and a bonus DVD that features the making of “Gears of War,” the “Art of Gears of War” trailer and the MTV program “Gears of War: The Race to E3.”

Microsoft and Epic’s celebration of the game’s release continues on Nov. 12, with a full slate of activities scheduled on Xbox Live, including a 24-hour leader board tournament for online multiplayer matches, hourly sweepstakes drawings offering the chance to win one of several Samsung HT-P29 Dolby 5.1 Surround Sound systems, Game with Fame sessions with “Gears of War” fans Megadeth and members of the Epic development team, and much more. A full list of scheduled events can be found at http://www.xbox.com. In addition, due to the popularity of the highly rated MTV “Gears of War: The Race to E3” broadcast, MTV will feature its follow-up to the program, “Gears of War: The Race to Launch,” which follows the birth of the game through the eyes of eager fans waiting for its release and the real-life characters that created it; the program will air on MTV Nov. 13 at 8:30 p.m. and on MTV2 at 9:30 p.m. EST/MST/PST.

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November 2, 2006

EA SPORTS FIFA SOCCER 07 ON XBOX 360 in stores now worldwide

REDWOOD CITY, Calif. – November 1, 2006 – FIFA Soccer 07 on the Xbox 360™ videogame system from Microsoft heralds the start of the next generation of soccer gaming and fans now have the opportunity to experience the dynamic new EA SPORTS™ engine and all-new gameplay after Electronic Arts (NASDAQ: ERTS) shipped FIFA Soccer 07 on Xbox 360 to stores throughout North America and Europe, making it available to fans worldwide.

FIFA Soccer 07 on the Xbox 360 moves away from the traditional animation-based game engine and now enables raw physics and data to drive the action, creating true-to-life movement and the most advanced visuals seen in a soccer game. Player characteristics are based on brand-new traits and twice the number of attributes, so you won't see two players moving in exactly the same way. Instead they look and behave like the athletes we see gracing the pitch week-in, week-out.

Improved fundamental controls that are easy to pick-up-and-play but difficult to master and enhanced AI enable you to truly enjoy the virtual recreation of the beautiful game. The ball and players react to your slightest touch with an unprecedented level of responsiveness. For the first time ever the ball is alive with its own independent physics, resulting in truly unpredictable gameplay. Now any type of pass or shot is possible and goals will feel natural and unique.

The FIFA Soccer 07 official website located at www.FIFA07.ea.com celebrates the beautiful game with the most comprehensive combination of real life and virtual interactive soccer content, including real world soccer news, fixtures, results, tables, detailed squad stats and 1,000’s of individual player profiles. Take the EA SPORTS online quiz to test your soccer knowledge against fans from around the world. The FIFA Soccer 07 official website is customizable for 15 international markets. It features an overview of the videogame’s features, gameplay videos of the world’s superstars, producer blogs and interviews, the game’s official soundtrack and the ability to download customizable wallpapers.

FIFA Soccer 07 offers never-before-experienced real-time player analysis and pulls together all the facts at the final whistle to accurately rate the best player in the park and award him the ultimate accolade – Man of the Match. The rich feature depth available on FIFA Soccer 07 is complete with Manager Mode and an all-new player evolution system that enables you to develop world-class players, FIFA Soccer 07 Lounge for the ultimate in multiplayer sessions, and a Challenge mode that offers 85 scenarios to test even the most hard-core gamer.

FIFA Soccer 07 on the Xbox 360 also includes comprehensive online features that streams up-to-the-minute real-world game results via real-time, weekly podcasts and news ticker. Nowhere else will soccer fans find such a comprehensive destination for soccer stats, information and real-world news available in five languages. While online, FIFA Soccer 07 will enable four friends to play together on one console against four of their rivals sharing another console for the ultimate in bragging rights.

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October 27, 2006

Bethesda Softworks Announces Its Return to First-Person Shooters with Rogue Warrior™

October 27, 2006 (Rockville, MD) - Bethesda Softworks®, a ZeniMax Media company, today announced its plans to publish Rogue Warrior™, an authentic, tactical first-person shooter based on the best-selling book series by Richard (Dick) Marcinko, former U.S. Navy SEAL and founder of both SEAL Team Six and Red Cell. Rogue Warrior is being developed for the Xbox 360™ videogame and entertainment system from Microsoft, the PLAYSTATION®3 computer entertainment system, and Windows by Zombie Studios in conjunction with Bethesda Softworks. Rogue Warrior is scheduled for a fall 2007 release.

“We are very excited to be working on Rogue Warrior, which allows us the chance to bring Bethesda’s creative vision and development expertise to this brand,” said Vlatko Andonov, president of Bethesda Softworks. “This game marks our return to shooters since our highly successful Terminator series, and we hope to offer fans a true next-generation gameplay experience.”

Rogue Warrior is a story-driven shooter that provides team-based tactical combat set in massive, contiguous levels using Unreal 3 streaming technology. Central to the game’s single and multiplayer experience is the idea of a freeform battlefield, where players are given the freedom to choose how to complete a given objective, allowing for creativity and surprises, rather than heavily scripted events and tightly contained spaces traditionally used in this genre.

An advanced AI system allows NPCs to react and fight realistically, see and hear others, and respond as a team. Rogue Warrior offers a new take on the multiplayer experience, with 10 gameplay modes and a system whereby maps are created using tiles that are selected by each team. Rogue Warrior’s tiling system allows users to experience over 200 maps in both day and nighttime settings. In addition, the campaign features solo and on-the-fly cooperative play for up to four players, where anyone can join or leave an existing campaign game at any time without having to go to menus or save progress.

“Rogue Warrior is the game we’ve been waiting to make for years,” said Mark Long, lead producer at Zombie Studios. “We’re using terrific technology in a way that’s different from other games - we have a unique HUD and control system for your teammates, on-the-fly co-op play, and we’ve really focused our efforts on making multiplayer more fun and challenging by giving you lots of modes and hundreds of maps you can see and play. We’re thrilled to be working with Bethesda on this new initiative using a brand we know and love.”

In Rogue Warrior, you play Dick Marcinko, leader of an elite SEAL unit trapped behind enemy lines in North Korea on a covert mission to assess the threat posed by North Korea’s nuclear arsenal. When war breaks out between North and South Korea, you must try to lead your team back into South Korea while greatly outnumbered and with no support and limited resupply. Your journey will take you through a variety of never-before-seen environments inside of North Korea, including submarine pens, shipbreaker yards, prison camps, and more.

A 30-year veteran with the U.S. Navy, Dick Marcinko served in both the Underwater Demolitions Team and Navy SEAL programs, was a military attache in Cambodia, and conceived, founded, and commanded SEAL Team Six, the U.S. Navy’s first counterterrorism unit. He later created and ran Red Cell, a unit created to test the Navy's anti-terrorist capabilities for highly-secured bases, nuclear submarines, ships, and other purported “secure areas”, including Air Force One. Dick’s experiences as a Navy SEAL were captured in his New York Times best-selling autobiography, Rogue Warrior, and his Rogue Warrior fiction series.

“I think this game has a lot going for it and I’m very excited to be a part of it,” said Marcinko. “You have input from my SEALs and me on everything from animations to equipment to artificial intelligence to tactics to ensure accuracy of the gameplay, plus a story that has lots of relevance with the current events in North Korea, and the expertise in making great games that comes from Bethesda and Zombie…I think it’s going to take names like only a SEAL can.”

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September 26, 2006

2K Sports Announces NBA 2K7 Now Shipping

NEW YORK, NY – September 26, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), proudly announced today that NBA 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and the PlayStation®2 computer entertainment system is now shipping to stores across North America. The top-rated NBA simulation title* continues to deliver stunning visual quality, unparalleled gameplay, and unique innovations that are a trademark of 2K Sports titles.

“Without a doubt, this is definitely our finest basketball effort to date and possibly the finest sports title we’ve made,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 delivers the next generation details that sports gamers have wanted. The development team has worked extremely hard to not only set a new standard in visual quality, but also develop new gameplay features that we believe will set a new standard for the next generation of sports games.”

NBA 2K7 showcases the dynamic movements of every single NBA player with the introduction of Signature Style, featuring over 300 unique animations in jumpshots, dunks, dribbles and passes. Athletes in NBA 2K7 look and move exactly like their real-life counterparts, and display the same tendencies and behaviors, bringing intelligence and realism to the next level. Improved arena atmosphere includes enhanced lighting effects and dynamic 3D crowd behaviors, and over 30 new gameplay cameras.

NBA 2K7 brings the most comprehensive game modes for any sports game including 24/7: NEXT, an entertaining Streetball story mode with unique basketball challenges; a completely redesigned Create Player system; and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

2K Sports continues to lead the online charge with the most comprehensive online features for NBA 2K7, including improved online stat tracking, online tournament features, and the addition of online fantasy leagues.

NBA 2K7 is available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99, and for the Xbox® video game and entertainment system from Microsoft and PlayStation®2 computer entertainment system for $29.99. NBA 2K7 for the PlayStation®3 computer entertainment system will also be coming this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 basketball video games.

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YESSSSS! NBA LIVE 07 FROM EA SPORTS SHIPS TODAY

REDWOOD CITY, Calif. – September 26, 2006 – The chance to play with complete control over all of the dazzling passes, signature dunks, jump shots and free throw routines of your favorite NBA stars in the world’s best-selling* basketball video game became a reality today after Electronic Arts (NASDAQ: ERTS) shipped NBA LIVE 07 to stores throughout North America.

Developed by EA Canada, NBA LIVE 07 features NBA superstar Tracy McGrady of the Houston Rockets on its cover, and it is available on the Xbox 360™ and Xbox® video game systems from Microsoft, PSP® (PlayStation®Portable) system, mobile and PC. It will ship to stores in North America on the PlayStation®2 computer entertainment system on September 27th.

On Wednesday, September 27, McGrady and Tony Parker of the San Antonio Spurs, who is featured on NBA LIVE 07 packaging in France , will help launch NBA LIVE 07 at the world’s only NBA Store on 5th Avenue in New York City . Beginning at 1:00 pm Eastern Time, the first 150 fans who have registered to pre-purchase the game from the NBA Store will receive an autographed copy of the game from McGrady and Parker and have the opportunity to meet the players.

Outside North America, NBA LIVE 07 will be available to stores worldwide on Oct. 5 and Oct. 6 with Parker and Boris Diaw of the Phoenix Suns on the cover in France, Dirk Nowitzki of the Dallas Mavericks on the cover in Germany and Pau Gasol of the Memphis Grizzlies on the cover in Spain. McGrady is featured on the cover in North America and all other territories.

This year NBA LIVE 07 introduces ESPN Motion and streaming ESPN radio podcasts delivered right to your console in game through a ground-breaking new ESPN integration package available on the Xbox 360™ and PlayStation®3 consoles. Fans connected online will be able to watch NBA game highlights, segments from Pardon the Interruption or Around the Horn, interviews and analysis from SportsCenter, and more. Fans will also be able to download and listen to ESPN radio podcasts as they play NBA LIVE 07, including segments from Dan Patrick, Mike & Mike, Stephen A. Smith and others. All this is in addition to live ESPN Radio SportsCenter updates every 20 minutes, the ESPN Ticker and ESPN News.

Legendary broadcaster Marv Albert and former Chicago Bulls star Steve Kerr call all the action from the best seats in the house as you take your game to the highest level in NBA LIVE 07. With all-new EA SPORTS™ Total Freestyle Control and revolutionary gameplay -- complete with ultra-realistic moves and player emotions --the highly acclaimed basketball video game from the EA SPORTS brand plays as good as it looks. Pull off moves only the pros perform as you replicate the styles of your favorite NBA players. Elevate to the rim for an electrifying dunk and bring the crowd to its feet, or look to your superstars to shift momentum with the game on the line. Featuring all-new levels of ability for your EA SPORTS Freestyle Superstars, the power to switch their skills on-the-fly, and advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, the hardwood is yours for the taking in NBA LIVE 07.

Developed in Vancouver , B.C., by EA Canada, NBA LIVE 07 is scheduled for release on the PlayStation®3 later this year. Learn more about the game at http://nbalive07.com or download new screenshots at http://info.ea.com.

* Based on total franchise sales according to NPD Data.

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September 22, 2006

2K SPORTS ANNOUNCES NBA 2K7 FOR XBOX 360, XBOX and PLAYSTATION®2 HAS GONE GOLD!

#1 Rated Basketball Simulation Game Series To Retail At $29.99 on Xbox® video game and entertainment system and PlayStation®2 computer entertainment system and $59.99 for the Xbox 360™ video game and entertainment system

NBA 2K7, the latest in the top-rated* NBA simulation video game series, has gone gold and is set to hit retail shelves on September 26th. NBA 2K7 introduces new standard setting features like Signature Style, improved Shot Stick™ control, enhanced arena atmosphere, online fantasy leagues, and much more.

“I’m very excited and proud of our finest basketball video game title to date,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “NBA 2K7 truly delivers the next generation features in both graphics and gameplay that sports gamers have been wanting for years. I’m really pleased with the hard work and creative thinking our development team has put into this title.”

NBA 2K7 showcases the movement of every single NBA player with the introduction of Signature Style that features over 300 unique animations in jumpshots, dunks, dribbles, and passes. Athletes not only look and move exactly like their real-life counterparts, but will display the same tendencies and behaviors during a game. Improved arena atmosphere includes enhanced lighting and full 3D crowds with their own behavior, and over 30 new gameplay cameras bring the game to life like never before.

NBA 2K7 delivers a wealth of comprehensive gameplay modes including 24/7: NEXT, a new entertaining Streetball story mode with new basketball challenges, a brand new Create Player system, and the Association, the most complete franchise mode that includes three-team trades, progressive fatigue and more.

The integration of music in NBA 2K7 is without peer as the soundtrack, produced by highly acclaimed music producer Dan The Automator, features artists like Mos Def, Fabolous, Hieroglyphics, Tribe Called Quest and many more.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, online tournaments, and new online fantasy drafted leagues, 2K Sports continues to lead the online gaming revolution.

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Don’t Beat ‘em, Join ’Em

When the highly-anticipated “Viva Piñata” video game for the Xbox 360™ hits store shelves this November, kids and adults can break into the two-disc Special Edition “Viva Piñata”™ Xbox 360 game with added bonuses for the whole family to enjoy. The Special Edition game, available for a limited time, will include playable demos of the season’s hottest family-friendly titles and an episode from the “Viva Piñata” animated series.

“Viva Piñata,” the high-energy, mass-appeal entertainment property created by Rare and brought to life by Microsoft and 4Kids Entertainment, reveals a vibrant world of living piñata animals designed to capture and inspire the imagination of people of all ages. Kids were recently introduced to the cast of characters from the “Viva Piñata” animated series now on air and available for download via Xbox Live Marketplace in the US and Canada and soon around the world. They can look forward to even more piñata fun when the Xbox 360 game hits store shelves this holiday season.

In addition to the “Viva Piñata” game, which will allow players to create their own environment where they can attract and host more than 60 species of wild piñatas and customize piñata-filled adventures in their unique-ever-growing world, the Special Edition “Viva Piñata” game, priced at $49.99 USD, will include:

· A playable demo of LucasArts’ “LEGO Star Wars II: The Original Trilogy,” which combines the fun and endless customization of LEGO play and with a hilarious tongue-in-cheek take on the epic story, characters and action from the classic Star Wars: Episodes IV, V and VI films

· A playable demo of the arcade classic “Frogger” that is enhanced and reinvigorated for the Xbox 360. The game features new artwork that matches and compliments the original style

· A playable demo of “Cloning Clyde” for gamers to explore a visually compelling world filled with hilarious action and crazy adventure as they struggle to escape the clutches of the evil company Dupliclone, Inc.

· A “Time Pilot” playable demo for gamers to fly a futuristic fighter jet with the capability to travel through time to destroy wave after wave of enemies

· A return to AstroLab for a playable demo of “Marble Blast,” where players guide their marbles through a rich cartoon landscape of moving platforms and perilous obstacles

Also included in the Special Edition “Viva Piñata” game will be a sneak peek at the wacky, zany, anything-can-happen animated TV series, produced by 4Kids Entertainment & Bardel Entertainment. With this full-length episode of the colorful animated series, Kids can experience Piñata Island for themselves, where multitudes of happy, colorful piñatas live the sweet life.


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September 13, 2006

2K Sports Delivers Unique New Features For NBA 2K7

NEW YORK, NY – September 14, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NBA 2K7. NBA 2K7, the highest rated NBA simulation video game series*, delivers a new benchmark in high-level visual player details with Signature Style player animations. NBA 2K7 also enhances the overall NBA atmosphere with hyper-detailed arenas, enhanced arena lighting, and numerous new camera angles to truly deliver the next generation of basketball video games.

Signature Style elevates next generation animation and adds new level of gameplay strategies as gamers adjust to the different shooting styles of each NBA player. Whether it’s Shaquille O’Neal’s two-handed drop step dunk, Steve Nash’s dribble, Gilbert Arenas’ wrap around the waist free throw routine, Richard Hamilton adjusting his face mask, Allen Iverson’s crossover move, or Shawn Marion’s fadeaway jumpshot, Signature Style comprises over 300 unique animations in shooting, dribbling, and dunking in NBA 2K7.

“Gamers will appreciate the attention to detail to all NBA players in NBA 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “Utilizing the power of next generation systems, 2K Sports is taking the first steps in bringing the details that sports fans have been looking for in their sports video games. In NBA 2K7, NBA players are recognizable by sight, and through Signature Style, gamers will be able to distinguish NBA players by their movement, positioning, shooting animations, and behavior. 2K Sports is setting the standard with NBA 2K7.”

The level of detail has also been dramatically enhanced around the players, as NBA 2K7 features hyper-detail to every NBA arena. New lighting effects have been authentically replicated to give each court its own look and character. New crowd reactions and animations deliver more life to each of the games, as well as new arena specific elements of mascot animations, dance team performances, and much more. Lastly, users can experience the game with over 30 new camera angles ranging from the birds-eye view from the upper-level seats, to the eye level view from the coach’s cam. All of these cameras are further customizable to any gamer preference, giving gamers hundreds of new ways to watch the best NBA simulation video game for the next generation.

NBA 2K7 will be available for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft and PlayStation®2 computer entertainment system in September 2006, and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**. More standard-setting features will be detailed in the near future.

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NYKO(R) MULTI READER 360 TAPS THE MULTI-FUNCTIONAL DESIGN OF THE XBOX 360

LOS ANGELES – Sept 12, 2006 – Nyko Technologies(R), a premier peripherals manufacturer, has shipped the Multi Reader(TM) 360 for the Xbox 360(R) to major retailers. The Multi Reader(TM) 360 enhances the capabilities of the Xbox 360 by giving gamers an easy way to listen to music, view photos and participate in group gaming sessions with one affordable device.

The compact Multi Reader(TM) 360 serves as a USB hub for the Xbox 360, giving users the ability to connect up to three USB enabled devices to the unit (cameras, MP3 players, iPod, PSP, etc.) simultaneously. The unit also features a “Multitap” functionality that allows up to 4 wired controllers to connect to the Xbox 360 simultaneously via the Multi Reader(TM) 360 for multiplayer gaming action. In addition, the product serves as a multi-format flash media reader for all the popular memory formats (Smart Media, Compact Flash, Memory Stick/Pro and Secure Digital) to view digital photos. The Multi Reader(TM) 360 gives owners a variety of ways to access media through their console, opening up additional Xbox 360 functionality. For example, users can insert music from their iPod into their favorite videogame or watch a photo slideshow from a digital camera while listening to their favorite songs, by implementing the Multi Reader(TM) 360.

“By combining three products in one, the Multi Reader(TM) 360 gives gamers endless media options on their Xbox 360,” said Chris Arbogast, Marketing Manager, Nyko Technologies. “We wanted to give users a way to easily access their favorite content simultaneously through the Xbox 360 and enhance their overall gaming experience.”

The Multi Reader(TM) 360 features:

* Three port USB hub lets users connect up to three USB enabled devices (cameras, iPod, PSP, etc.) to the Xbox 360, allowing for a variety of ways to listen to music and view photos on Microsoft’s popular console

* Players can attach up to four wired controllers to the front of the Xbox 360, by using the “Multitap” functionality of the Multi Reader(TM) 360

* Unit serves as a multi-format flash media reader – recognizes all popular memory formats (Smart Media, Compact Flash, Memory Stick/Pro and Secure Digital)

Nyko’s Multi Reader(TM) 360 is now available at major retailers nationwide; visit www.nyko.com for a complete list of retailers.

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THE PUCK DROPS HERE! EA’s NHL 07 SHIPS TO RETAILERS TODAY

Redwood City, Calif. – Tuesday, September 12, 2006 – The golden age of console hockey returns! Electronic Arts (NASDAQ: ERTS) announced that the NHL® 07 videogame ships to retailers in North America today under the EA SPORTS™ brand. In stores just in time for the opening of NHL training camps, NHL 07 allows players to feel like they can play like a pro without ever touching the ice.

Featuring an unmatched level of freedom and control, NHL 07 represents a watershed moment in the history of the console hockey. The revolutionary EA SPORTS Skill Stick gives users the power to play in the game as it is on the ice, without taking their thumbs off the analog sticks. The left analog functions as your skates and the right as your hockey stick to give you a skill-based execution with an intuitive feel.

Stunning new presentation, AI enhancements and animation overhauls create players who look, act and play like they would in the NHL. Gone are the days when a one-timer was the only way to score in a hockey videogame. Now look to your teammates and know how to best use their strengths with New Player-Specific Behaviors. Be the Playmaker and find your Sniper open in the slot, or let your Dangler make pylons out of the defense.

Off the ice, act as the General Manager in an enhanced Dynasty Mode™. Do whatever it takes to meet an owner’s expectations by properly managing rosters and using your creativity to fit player salaries under the new cap. Whether you’re running the front office or dominating the rink, NHL 07 is the most realistic hockey video game ever created.


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September 12, 2006

2K Sports Announces NHL® 2K7 for Xbox® and Xbox 360™ Now Available

NEW YORK, NY – September 12, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that the top-rated title for four-straight years*, NHL® 2K7 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, is now available in stores across North America.

NHL 2K7 brings all of the excitement and intensity of professional hockey with several new innovative and compelling features. Coupled with its high-quality visuals, NHL 2K7 introduces a completely new skating engine with silky smooth animations, adding a whole new look and feel to the game. Gamers can play in a whole new perspective with Cinemotion™ - an exclusive and revolutionary experience that brings the game a new dramatic dimension with unique camera angles and riveting orchestrated music. Cinemotion™ utilizes cut scenes captured from brand new perspectives to further heighten the drama and excitement of the game.

“I am extremely pleased with the strides that we have made with NHL 2K7,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “We have truly taken the virtual hockey experience to the next level with Cinemotion. Coupled with an all-new skating engine, stunning graphics, enhanced ProControl movements, and unmatched online gameplay among other unparalleled features, we have created the most enthralling, authentic hockey video game to date.”

The revolutionary ProControl™ has been completely revamped, giving players even more offensive and defensive tools to utilize on the ice. The all-new Pressure Control™ brings a tactical element to defensive hockey by allowing players to instruct CPU teammates to defend opposing players during gameplay.

With seamless online play and the most comprehensive online feature set anywhere including complete online stat tracking, buddy list management, and online leagues, 2K Sports continues to lead the online gaming revolution.

Featuring 2006 Hart Memorial Trophy recipient and San Jose Sharks center Joe Thornton on the cover, NHL 2K7 is now available for the Xbox 360™ video game and entertainment system from Microsoft for $59.99 and the Xbox® video game and entertainment system from Microsoft for $19.99. NHL 2K7 for the PlayStation®2 computer entertainment system will be available for $19.99 in early October, with the PlayStation®3 computer entertainment system title available this holiday season.

For more information click on www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

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August 30, 2006

ACTIVISION'S MARVEL: ULTIMATE ALLIANCE SCORES AWARD-WINNING COMPOSERS

Santa Monica, CA – August 29, 2006 – Activision, Inc. (Nasdaq: ATVI) announced today that award-winning composers Chance Thomas (Peter Jackson’s King Kong, Lord of the Rings series), Cris Velasco (God of War) and Mark Griskey (Best of LucasArts Original Soundtrack) have scored the upcoming, critically-acclaimed Marvel™: Ultimate Alliance video game. The trio has produced over 50 minutes of original music for Marvel: Ultimate Alliance, including arrangements for multiple game levels, the in-game cinematics and the Super Hero™ and boss battle themes.

Marvel: Ultimate Alliance is Raven Software’s highly anticipated action/RPG that allows players to create their Marvel dream team from the largest roster of Super Heroes ever in an epic quest that will determine the fate of Earth and the Marvel Universe. With over 140 popular Marvel characters and a playable cast of more than 20 Super Heroes, including Spider-Man, Wolverine, Blade and Captain America, gamers will embark on a dangerous journey across exotic terrain and well-known comic book locations like Atlantis, the Shield Heli-Carrier and the Skrull home world in an attempt to defy Dr. Doom and the world’s most notorious Super Villains.

Marvel: Ultimate Alliance will be the first Super Hero game available this fall for all next-gen gaming systems. Additionally, the game will be available for current-gen consoles, handheld and PC platforms, and carries a “T” (Teen – Mild Language, Violence) rating by the ESRB.

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EA’S BURNOUT 5 CRASHES ONTO PLAYSTATION 3 AND XBOX 360

Guildford, UK – August 29, 2006 – Buckle up and prepare to unleash automotive anarchy in the ultimate burner’s paradise. Electronic Arts (NASDAQ: ERTS) today announced that Burnout™ 5 is in development for the PlayStation®3 computer entertainment system and Xbox 360™ video game system from Microsoft®.

Burnout 5 gives players license to wreak havoc in Paradise City, the ultimate seamless racing battleground, with a massive infrastructure of traffic-heavy roads to abuse. Gone is the need to jump in and out of menus and aimlessly search for fun like many open world games; in Burnout 5, every inch of the world is built to deliver heart-stopping Burnout-style gameplay. Every intersection is a potential crash junction and every alleyway is an opportunity to rack up moving violations.

Of course, rules are made to be broken, and when gamers enter Paradise City, they’re assigned a Drivers License that quickly begins to amass a record of player’s most aggressive, reckless and destructive exploits behind the wheel. But it’s not the law that’s eyeing player’s progress … when gamers push things too hard they’ll be squaring off against the city’s most infamous burners, and these legends aren’t interested in who crosses the finish line first.

“Burnout 5 is a complete reinvention of the series, built from the ground up for the PlayStation 3 and Xbox 360,” said Alex Ward, director of game design at Criterion Games. “To create truly next-generation gameplay, we needed to create a truly next-generation game, from top to bottom.”

Burnout 5 also delivers the next level of speed and destruction, with brand new next-generation technology allowing gamers to literally rip their cars in half, in the most explosive pile-ups in the series’ history.

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Capcom's Dead Rising Ships More Than 500,000 Units in Two Weeks

SUNNYVALE , Calif. ― August 29, 2006 ― Capcom, a leading worldwide developer and publisher of video games, today announced Dead Rising™, the company’s first game for Xbox 360™ video game and entertainment system from Microsoft, has shipped more than 500,000 units within the first two weeks of its launch. Dead Rising released on August 8 in North America and it is scheduled to release on September 8 in Europe and on September 28 in Japan . The game carries an “M” rating for mature audiences by the ESRB (Entertainment Software Rating Board).

In preparation for the next generation transition, in 2005 Capcom concentrated on creating titles for foreign markets while seeking to improve its marketing, sales and business operations functions in North America . Dead Rising’s early success is attributable to these changes and Capcom’s foresighted philosophy of embracing next generation development to yield a high quality title with worldwide appeal. As a result, Dead Rising is also the fastest selling next generation title for a Japanese publisher.

Dead Rising is an action horror game that follows the harrowing tale of Frank West, an overly zealous freelance photojournalist in pursuit of the story of a lifetime. What he finds is a small suburban town completely overrun by zombies. He seeks refuge in the local shopping mall, but soon learns it is far from the safe haven he had thought.

Dead Rising takes place over 72 hours, during which Frank must unravel the mystery behind the catastrophe and survive the dangerous swarm of enemies that lie in wait. The unprecedented level of freedom provides players with a vast array of gameplay possibilities to do anything and everything they’ve wanted to do in a mall. Hundreds of unique objects can be used as weapons to fend off the hordes of zombies - everything from golf clubs and baseball bats to cash registers and stuffed animals. Additional outfits for use in-game are available for free download on Xbox Live Marketplace, and there are plenty of other options to customize Xbox 360 experience with Dead Rising themes.

“Response to Dead Rising from the trade, press and consumers has been tremendous,” said Charles Bellfield , vice president, marketing, Capcom Entertainment. “The success of the game is a result of Capcom’s recognition of Xbox 360 system’s possibilities and starting development early on in order to deliver such a high-quality game.”

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August 25, 2006

Madden NFL 07 for Xbox 360 Review

EA Sports
Also available for PS2, Xbox, Gamecube, PC, PSP, DS, GBA
Score 4.5 out of 5

Last year's debut of Madden NFL on the Xbox 360 was a horrifying disappointment. This means that EA Sports could do just about anything and produce a better version for this year. I'm happy to report that they've done a lot and Madden NFL 07 on the Xbox 360 is a great, but not perfect, game.

AlexSmith.jpg

EA Sports has the exclusive video game license of the NFL and PLAYERS INC and Madden NFL has been the best selling football game of all time. This is the 17th installment and for this game they've focused on the running game. Last year they revolutionized the passing game and this year they're aiming to revolutionize the running game. It's possible to play as the lead blocker to set a block, and then switch to the running back and burst through the hole. New running controls give you the easy ability to overpower defenders, juke right or left, or take a cute little backwards step. The right thumbstick lets you use player specific running styles matching those of the real NFL players. For example, smaller backs slash and cut to avoid tackles and bigger backs overpower defenders.

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The running controls are a step forward, more so the Highlight Stick (right thumbstick) than the blocking. I find that it's not so easy to set a good block and many times I'm better off letting the computer do it. Although, a few times I have dealt out devastating blocks on sweeps on the outside and then switched to the runner and danced into the end zone. That was fun. So my feelings are mixed on the blocking. But the Highlight Stick rocks. Shaun Alexander bowls corner back over and Tiki Barber sort of slithers his way around defenders when you push up. It's very cool stuff. I have great control over jukes also. The running game is pretty powerful stuff. Coupled with the improvements in passing last year this makes for a powerful offense.

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August 23, 2006

EA AND DIGITAL ILLUSIONS UNVEIL BATTLEFIELD: BAD COMPANY FOR NEXT-GENERATION CONSOLES

EA AND DIGITAL ILLUSIONS UNVEIL BATTLEFIELD: BAD COMPANY FOR NEXT-GENERATION CONSOLES

Redwood City, Calif. – August 21, 2006 – Throw out the rules of engagement, this is all-out war! Electronic Arts (NASDAQ: ERTS) today announced that Battlefield: Bad Company™ is currently in development for the Xbox 360™ video game system from Microsoft® and PlayStation®3 computer entertainment system.

Built from the ground-up for next-generation consoles using Digital Illusions’ bleeding-edge Frostbite™ game engine, Battlefield: Bad Company drops gamers behind enemy lines with a squad of renegade soldiers who risk it all on a personal quest for gold and revenge. Featuring a deep, cinematic single-player experience loaded with adventure and dark humor, the game delivers the series’ trademark sandbox gameplay in a universe where nearly everything is destructible.

“The heart of DICE’s multiplayer games is the frenetic, unpredictable nature of the sandbox experience, where anything could happen at any moment, and that’s what we’re bringing to the core of Battlefield: Bad Company’s single-player campaign, said Karl Magnus Troedsson, senior producer at DICE. “In a world that’s 90 percent destructible, the gameplay possibilities are infinite – the battlefield is always changing, forcing players, teammates, and enemies to react accordingly. Gamers will have total freedom to adapt to and tackle challenges in creative Battlefield-style ways.”

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August 22, 2006

MERRY MADDENOLIDAY! EA’s MADDEN NFL 07 HITS STORE SHELVES TODAY

REDWOOD CITY, Calif. – August 22, 2006 – Electronic Arts (NASDAQ: ERTS) announced that Madden NFL 07, the newest iteration of the EA SPORTS™ best-selling football franchise with the exclusive videogame license of the NFL and PLAYERS INC, is in stores everywhere today. Madden NFL 07 continues to lead with innovation and gameplay by reinventing the running game with the all-new Lead Blocker Control and the new highlight stick so you can run like the real players run. NFL Superstar: Hall of Fame mode comes to Madden NFL 07 this year, where you can live the life of an NFL Superstar.

Madden NFL 06¸ since its launch, has sold more than 6.5 million copies*, and was the #1 selling videogame of 2005 in North America. Madden NFL Football has become a cultural phenomenon, with more than 51 million copies sold (LTD), and the launch day becoming a holiday for many avid fans.

“Madden NFL Football has become a cultural phenomenon and, with Maddenoliday, we are honoring all the Madden gamers across the country who line up at midnight and then take off the day to play Madden NFL 07,” said Todd Sitrin, VP of marketing for EA Tiburon and EA SPORTS brand. “We continue to bring innovative changes to the game every year, and now with the improvements in the running game, Madden NFL 07 is even more authentic. You will know how it feels to be actually on the field playing with the pros.”

You now control the running game like never before with Lead Blocker Control in Madden NFL 07. For the first time ever, step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower, or slash away from would-be tacklers as you fight for every yard. Innovative rushing controls give you a game-breaking ground attack featuring all-new jukes, cutbacks, and the distinct running styles of your favorite backs.

NFL Superstar: Hall of Fame mode makes its debut in Madden NFL 07 on the Xbox 360 and is even deeper for the current generation systems. You can create and customize your own player and guide him one Sunday at a time from that position on the field for an all new way of experiencing the game. Madden NFL 07 Franchise Mode is deeper than ever before. On current generation platforms, now scout collegiate prospects with the all-new NFL Draft Scouting System and the College All-Star Game, or watch players around the NFL impact their teams with the new Franchise Player Roles feature. On Xbox 360, participate in an interactive player rehab through mini games.

For the Xbox 360 there is an all-new Mini-Camp mode where you can build up your players attributes by running him through skill-based, combine-type mini-games. In the off-season use Mini-Camp to condition players or rehab injuries to get back on the field faster. Track your career accomplishments in Franchise Mode to earn Madden Gamer Points, then risk your points against the computer or live opponents in the same room.

In its second installment on the PlayStation® Portable system, Madden NFL 07 brings you a new exclusive mini-games -- return kicks, avoid tackles, and players can aim for the high score in “End 2 End.” And for the first time you can transfer an entire season in Franchise mode from your PlayStation®2 to your PSP system.

September 1 in Denver, CO is the kick off to the highly-anticipated 5th annual EA SPORTS™ Madden Challenge, played exclusively this year on the Xbox® video game system from Microsoft, with a $100,000 grand prize check for the Finals winner. Void where prohibited. Eligibility Restrictions Apply. Tournament runs on published dates in each city. For additional details and Tournament Official Rules see www.maddenchallenge.com.

Entering its 17th year and with more than 51 million copies sold life to date, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Developed in Orlando, FL by EA Tiburon Madden NFL 07 will be available on August 22 on Xbox 360™ videogame and entertainment system, the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, Nintendo GameCube™, Nintendo DS™, PC (as well as www.downloader.ea.com), PSP™ (PlayStation®Portable) handheld entertainment system and Game Boy® Advance. Madden NFL 07 is rated “E” (Everyone) by the ESRB and has an MSRP of $59.99 for the Xbox 360, $49.99 for the PlayStation 2 console and Xbox, $39.99 for Nintendo GameCube, PSP, and PC, $29.99 for Nintendo DS and Game Boy Advance. In Europe, Madden NFL 07 launches on PS2, Xbox, NDS, PC, PC Downloader August 25 and on Xbox 360 and PSP September 8. For more information check out www.madden07.com.

Continue reading "MERRY MADDENOLIDAY! EA’s MADDEN NFL 07 HITS STORE SHELVES TODAY" »

August 18, 2006

2K Sports Introduces Cinemotion™ to NHL 2K7

NEW YORK, NY – August 17, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today a new and exciting direction in experiencing the intense action and thrilling drama of an NHL video game with NHL® 2K7’s newest feature, Cinemotion™. Combining new dynamic gameplay camera angle technology, cutscenes, player chatter and unique audio options, Cinemotion truly immerses gamers into the drama of hockey like never before.

“With all of our 2K Sports products, we’re always looking for new ways to enhance and revolutionize the sports video game experience,” stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. “With Cinemotion, we have been able to really take this experience to the next level. Cinemotion creates a completely customizable atmosphere for gamers, introducing several different ways of playing the game in terms of gameplay cameras and music, in addition to other dramatic elements.”

Fans will notice the impact of Cinemotion as soon as the puck drops, as NHL 2K7 features a new dynamic parametric camera angle during gameplay that maximizes the gamer’s vision down the ice. This new camera angle specifically takes advantage of widescreen viewing, giving players the optimal perspective on all that’s happening on the ice. The camera smartly zooms in when there’s intense action along the boards without distracting the gamer. Additionally, gamers will truly appreciate the atmosphere and the character of each NHL arena when using this new Cinemotion camera angle.

The drama of an NHL game is perfectly delivered with cutscenes and player chatter in NHL 2K7. Cinemotion intelligently activates cutscene sequences that are shot from brand new camera angles and perspectives, to include penalty shots, face-offs and scoring. Player chatter adds a new layer of gameplay audio, as players on the ice will shout orders, give encouragement to teammates and react to specific game situations, elevating the drama and excitement.

To fully engross gamers in an all-new NHL experience, sound plays a big part in Cinemotion presentation and users can select between two different sound settings in NHL 2K7. Harry Neale and Bob Cole are back once again to deliver their unique insight and entertaining wit to every game when users select Cinemotion- Commentary. For gamers who want something much different, Cinemotion-Music replaces the commentary with an orchestrated score that dynamically changes with the action throughout every game. With Cinemotion-Music, the score will change based upon the action on the ice to reflect the overall mood. All Cinemotion music options are completely customizable so each user can have their own unique NHL 2K7 experience.

NHL 2K7, the top-rated hockey video game for four-straight years*, is coming in September 2006 to the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system; and will be available in holiday 2006 for the PlayStation®3 computer entertainment system**.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

** This title has not yet been concept approved for the PlayStation®3 system by Sony Computer Entertainment America.


Continue reading "2K Sports Introduces Cinemotion™ to NHL 2K7" »

August 16, 2006

No Need for Gamers to go ‘All In’; Full Version of ‘Texas Hold ‘em’ on Xbox Live Arcade is a Free Download for First 48 Hours

Microsoft isn’t bluffing: Gamers can log on to Xbox Live within the first 48 hours after launch and download ‘Texas Hold ‘em’ – completely free of charge! This full-featured poker title for Xbox Live Arcade on Xbox 360 will launch on Wednesday, August 23 at 0800 GMT (1am Pacific). For 48 hours only – Wednesday, August 23 through 0800 GMT (1am Pacific) Friday, August 25 – as a special limited-time only promotion, gamers can download (and own) the game at no charge (for all Xbox Live Gold and Silver members). Starting at 0801 GMT (1:01am Pacific) Friday, August 25, ‘Texas Hold ‘em’ for Xbox Live Arcade will be available for 800 Microsoft Points.

Not only is ‘Texas Hold ’em’ free to all gamers, this title comes equipped with features that can only be found on Xbox 360. Designed to simulate the risk-reward of real poker gameplay, keep gamers honest, and discourage opponents from betting too recklessly, ‘Texas Hold ’em’ has an innovative new feature called Persistent Bankroll. Your virtual bankroll is tied to your Xbox Live Gamertag and keeps a running tally of your chip count. If you lose all of your chips in a poker game, you’ll have to play lower stakes buy-in games to make back your stack and earn your way to the big tables.

‘Texas Hold ’em’ also offers multiplayer support for up to eight gamers, three modes of gameplay (Standard Games, Scenarios and Tournaments), Achievements, extensive online leaderboards and statistics, and high-definition graphics. Enjoy poker night every night with friends, family and gamers around the world (please note that this title may not be available in some countries).

In addition to the exciting release of ‘Texas Hold ’em’ on August 23, gamers can also look forward to new game titles and premium downloadable game content on Xbox Live Arcade Wednesdays from August 16 to September 6, including:

* ‘Cloning Clyde Picture Pack’, the action adventure/puzzle game created by Wahoo Studios/NinjaBee (developer of the popular ‘Outpost Kaloki X’ for Xbox Live Arcade), will have 4 new gamer picture packs available on Xbox Live Marketplace on Wednesday, August 16, allowing gamers to check out more unique pictures of Clyde. Each gamer picture pack: 100 Microsoft Points (each).
* ‘Time Pilot’, the futuristic fighter pilot classic from Konami, lets gamers fight through different eras like never before. High-definition graphics and enhanced gameplay designed specifically for Xbox Live Arcade makes this version even better than the original from 1982. Gamers can download ‘Time Pilot’ on Xbox Live Arcade Wednesday, August 30. Available: 400 Microsoft Points.
* ‘Scramble’, the classic side-scrolling ‘shoot-‘em up’ coin-op title from Konami takes off on Xbox Live Arcade. The 1981 classic, widely considered the first ‘multi-level shooter,’ launches on Xbox Live Arcade Wednesday September 6. Available: 400 Microsoft Points.

All Xbox Live Arcade games can be demoed for free on Xbox Live Marketplace. Check out Xbox Live and Xbox.com for continuing updates on exciting new content available to Xbox 360 gamers. As always, all launch dates are subject to change. Gold subscription is required for multiplayer features. A memory unit or hard drive is required to download content from Xbox Live Marketplace.

Continue reading "No Need for Gamers to go ‘All In’; Full Version of ‘Texas Hold ‘em’ on Xbox Live Arcade is a Free Download for First 48 Hours" »

August 11, 2006

2K SPORTS REUNITES A TRIBE CALLED QUEST FOR THE 2ND ANNUAL 2K SPORTS BOUNCE TOUR

New York, NY – August 10, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), today announced the reuniting of legendary hip hop act, A Tribe Called Quest, to headline the first leg of the 2nd Annual 2K Sports Bounce Tour in 15 cities. This marks A Tribe Called Quest’s first tour in over half a decade. In addition to headlining the tour, an exclusive track from the group will appear on the upcoming ‘Dan The Automator Presents 2K7’ soundtrack with Phife Dawg appearing as a playable character. Joining A Tribe Called Quest on this historic national tour is Rhymefest.

Comprised of Phife Dawg, Q-Tip, and Ali Shaheed Muhammad, A Tribe Called Quest is known as one of the most intelligent and artistic rap groups of the ‘90s with four solid albums and a string of hip-hop classics prior to their 1998 break-up. This heavily anticipated reunion marks one of the top hip-hop happenings of the year.

“I’m excited for me and my group to be a part of the 2K Sports Bounce Tour,” said Phife from A Tribe Called Quest. “It’s a win-win situation for Tribe because we get to be a part of such a dope game, and we get to reach out and touch our fans in these 15 cities. I couldn't ask for a better opportunity. Also, I’m excited because everyone knows I am a sports nut, so being down with the game and also being a character in the game is crazy to me.”

The 2nd Annual 2K Bounce Tour is the latest addition to 2K Sports’ series of annual live events that bridge hip-hop, sports and video game culture by featuring renowned music artists, sports gaming kiosks, projection vignettes and celebrity and professional athlete appearances. The tour will take place in more than a dozen top markets throughout the month of September, with details posted at http://2ksports.com/go/bounce/.

Tour Dates (first leg):

Sept 8 - Las Vegas NV

Sept 9 - Berkeley CA

Sept 10 - Los Angeles CA

Sept 13 - Denver CO

Sept 15 - Chicago IL

Sept 16 - Milwaukee WI

Sept 17 - Toronto ON

Sept 20 - Baltimore MD

Sept 22 - Washington DC

Sept 23 - Atlanta GA

Sept 24 - Lake Buena Vista FL

Sept 28 - Atlantic City NJ

Sept 29 - Worcester MA

Oct 1 - Sayreville NJ

Oct 5 – TBA, NY

“After The Roots headlined last year’s Bounce Tour, we knew we had to raise the bar even further,” said Tim Rosa, director of brand and lifestyle marketing for 2K Sports. “We jumped on the opportunity to reunite the legendary A Tribe Called Quest, whose positive vibe and innovative style meshed perfectly with the 2K Sports brand.”


Continue reading "2K SPORTS REUNITES A TRIBE CALLED QUEST FOR THE 2ND ANNUAL 2K SPORTS BOUNCE TOUR" »

August 3, 2006

Emergence Day Revealed: Critically Acclaimed Xbox 360 Title “Gears of War” to Surface Nov. 12, 2006

REDMOND, Wash. — Aug. 3, 2006 — Since the first frightening images appeared a little over a year ago, gamers worldwide have felt the ominous rumblings of something approaching that defies all convention. Sightings as recent as at the Electronic Entertainment Expo (E3) 2006 have confirmed its existence, leaving gamers breathless. Microsoft Corp. today announced what anxious players have been eagerly awaiting: Emergence Day 2006. Available exclusively for the Xbox 360™ video game and entertainment system from Microsoft, the highly anticipated title “Gears of War” will be available in North America on Nov. 12, 2006.

Developed by Epic Games Inc. and published by Microsoft Game Studios, “Gears of War” tells the harrowing story of mankind’s struggle against the monstrous Locust Horde through stunning high-definition graphics and an intense storyline on the scale of a blockbuster movie.

One of the most anticipated next-generation console titles of 2006 and the critic’s choice winner for the E3 2006 Best Console Game, “Gears of War” will explode onto store shelves with a standard edition available for $59.99* and a limited collector’s edition available for $69.99. The limited edition will offer an even deeper look into the graphically stunning and frightening world of “Gears of War,” providing an official “Destroyed Beauty” art book and a bonus DVD featuring an inside look at the making of the game — all enclosed in a highly collectible metal box.

“‘Gears of War’ represents the emergence of a thrilling new franchise for Xbox 360 and is the must-have game of 2006,” said Shane Kim, general manager of Microsoft Game Studios. “Combining the best in innovative gameplay, next-generation graphics and interactive storytelling, Epic has harnessed the extraordinary power of Xbox 360 to create an extremely powerful and immersive entertainment experience.”

“Our vision is to deliver a one-two punch of cinematic action paired with a thrilling and compelling interactive experience,” said Cliff Bleszinski, lead designer at Epic. “With ‘Gears of War’ we’ve created a title that will place gamers directly in the shadows of a ravaged world, surrounded by the beautiful remnants of a destroyed city and the horrific dangers that hide in the rubble.”

“Gears of War” thrusts gamers into humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. Blending the best of tactical action games with the best of survival horror titles, “Gears of War” features cinematic, beautifully rendered interactive environments with high-definition visuals.

Demand for the game is high as retailers anticipate the one-two punch of “Gears of War” and Xbox 360 appearing in quantity on store shelves this holiday season. “The interest and buzz on this game has been intense,” said Bob McKenzie, senior vice president of merchandising at GameStop Corp. “Certainly gamers are counting the days until Emergence Day arrives, as pre-orders have been very strong.”

Continue reading "Emergence Day Revealed: Critically Acclaimed Xbox 360 Title “Gears of War” to Surface Nov. 12, 2006" »

2K Sports Announces Diverse Music Lineup from Sub Pop Records for NHL 2K7 Video Game

NEW YORK, NY – August 2, 2006 – 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today that independent rock music pioneer Sub Pop Records, among other record labels, will provide music tracks from its diverse catalog for NHL 2K7.

Featuring an eclectic mix of uniquely spirited music inspired by the individuality of hockey, NHL 2K7’s soundtrack features 18 songs, including tracks from influential Sub Pop artists such as Postal Service, Hot Hot Heat, Sleater-Kinney and Mudhoney.

NHL 2K7 will feature the following Sub Pop Records’ tracks:

• Arlo- Runaround

• Band of Horses- Wicked Gil

• Hot Hot Heat- Talk to me, Dance with Me

• Kinski- Hot Stenographer

• Love as Laughter- Temptation Island

• Mudhoney- Empty Shells

• Nebula- Giant

• The Postal Service- Brand New Colony

• Seaweed- Losing Skin

• Sleater-Kinney- Rollercoaster

• The Constantines- Working Full-time

• The Thermals- I Hold the Sound

“Sub Pop is the leader in bringing the underground sound to the mainstream without compromising their integrity,” said Tim Rosa, director of brand and lifestyle marketing for 2K Sports. “Because we share this mindset when developing our games, NHL 2K7 is the perfect vehicle for Sub Pop to stay true to its vision.”

"While Sub Pop and hockey are rarely mentioned in the same breath, the vibe of our music really suits the action of NHL 2K7," said Steve Manning, Publicity/Marketing Director, Sub Pop Records. "Because 2K Sports values authenticity in its games with the same passion we treasure authenticity in our artists, we knew this partnership would resonate with fans of both the sport and our music."

The top-rated hockey video game for four-straight years*, NHL 2K7 introduces a groundbreaking presentation system that will engross gamers with a completely different way of playing a hockey video game than ever experienced before—a new look, new sound, and new feel bring raw emotion and exciting drama. New additions to ProControl™ empower players to turn up the defensive pressure on specific opposing players. Combined with high-quality visual details and the most comprehensive franchise options available, including the new rivalry mode, and NHL MVP Joe Thornton on the cover, NHL 2K7 elevates the realism of the sport, delivering the best hockey game on any system.

NHL 2K7 is coming in September 2006 to the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, and the PlayStation®2 computer entertainment system; and will be available in holiday 2006 for the PlayStation®3 computer entertainment system. For more information, log onto http://www.2ksports.com

Continue reading "2K Sports Announces Diverse Music Lineup from Sub Pop Records for NHL 2K7 Video Game" »

EA ANNOUNCES 55DSL COLLABORATION WITH NEED FOR SPEED CARBON

Electronic Arts Inc. (NASDAQ: ERTS) today announced that fashion street wear brand 55DSL will be coming to Need for Speed™ Carbon. Exclusively designed items from 55DSL, plus a selection of garments from their ‘Zurka and the 55 Vagabonds’ winter collection, will feature prominently on key in-game characters in the game,developed by EA Black Box in Vancouver, British Columbia. Need for Speed ™ Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads..

55DSL items are specifically tailored to the game, bringing with them the unique style and tone of the brand. Exclusively designed clothing for the game, will be available only through local EA events around the world and pre-order campaigns.

Andrea Rosso, the Creative Director of 55DLS is enthusiastic, “When the opportunity to work with EA, and in particular Need for Speed™ Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure so to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”

“This partnership adds another layer of authenticity to our role in street culture”, says Larry LaPierre, Executive Producer. “Having 55DSL integrated so tightly within Need for Speed™ Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”

Continue reading "EA ANNOUNCES 55DSL COLLABORATION WITH NEED FOR SPEED CARBON" »

Capcom Releases Street Fighter II' Hyper Fighting for Xbox Live Arcade

SUNNYVALE, Calif. ¾ August 2, 2006 — Capcom®, a leading worldwide developer and publisher of video games, today released its first title for Xbox Live® Arcade, Street Fighter® II’ Hyper Fighting. In addition to several offline modes and numerous leaderboards and achievements, the game takes advantage of the new online features of Xbox 360™ video game and entertainment system from Microsoft and the console’s powerful processing capabilities to create a seamless online multiplayer experience. Among several online game options is an exclusive mode called “Quarter Match”, which introduces a new way of reliving the exhilarating arcade experience at home. Xbox 360 users can connect to the Xbox Live® online game service and access Xbox Live Arcade to download a free, feature-limited version of the game which offers two playable characters for one match. When they are ready for the ultimate retro gaming experience, users can then unlock the full version of the game, enabling players to choose from all eight original characters as well as four boss characters, each with their own special endings and home levels. Street Fighter II’ Hyper Fighting is now available for download on Xbox Live Arcade for 800 Microsoft Points.

“We are extremely excited to partner with Capcom on Xbox Live Arcade,” said Greg Canessa, Group Manager of Xbox Live Arcade at Microsoft. “Street Fighter is one of the most recognized and successful game franchises in history and it is an absolute honor to bring the arcade classic Street Fighter II’ Hyper Fighting to Xbox 360 users across the globe. Offering this flagship title in Xbox Live Arcade and imbuing it with full Xbox Live support is the answer to many gamers’ dreams, including mine.”


Street Fighter II’ Hyper Fighting includes the following features:

· Online game options

o Before entering a game lobby, users can choose from “Ranked” or “Player” options

· Ranked Match – this competitive setting affects a player’s rating and ranking on the worldwide leaderboard and features 1 vs. 1 fighting with no immediate rematches after a fight

· Player Match – this casual environment does not affect ratings or rankings and offers the choice of Traditional or Quarter Matches

o Traditional Match – 1 vs. 1 fighting which allows rematches at the end of a fight

o Quarter Match – entirely new mode for Xbox Live Arcade which is a spectator-based system as a tribute to the arcade roots, allowing online competitors (2 competitors and up to 2 spectators) to use a “virtual quarter” to “buy into” heated two player matches

o Once the type of match is selected, players can then choose from three options

· Quick Match – jump into a match quickly for instant action

· Custom Match – the best possible match is determined by sorting through a set of filters including number of rounds turbo speed, chat on or off and friends only

· Create Match – the most popular method for coordinating invite-only matches among friends which allows you to choose among several settings

· Offline game options

* Arcade Mode – simulates the single-player Street Fighter experience where gamers must work their way through a ladder of opponents until they face off against the final boss
* Vs. Mode – allows two friends to select characters and battle it out
* Training Mode – lets gamers practice their fighting skills against a CPU character
* CPU Battle – duke it out against a CPU opponent

· Comprehensive leaderboards

* Overall – the most coveted leaderboard showcases the best overall players from around the globe as determined by a simple point-based system
* Monthly – uses the point-based system to designate the best players in the past 30 days
* Best Character – rankings based on who is the best at using each game character
* Consecutive Wins – tracks winning streaks to see who has won the most matches in a row

· Achievements – complete more than 10 offline and online objectives

· Fully customizable control options – players can map attacks to any of the main buttons and have the choice to map all three punches and/or all three kicks to a single button which simplifies complex moves

· Updated menu screens provide easier navigation

· Sound options control the volume of the music and sound effects

Continue reading "Capcom Releases Street Fighter II' Hyper Fighting for Xbox Live Arcade" »

August 2, 2006

2K Sports Names J.J. Redick College Hoops 2K7 Cover Athlete

NEW YORK, NY – August 1, 2006 U– 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that J.J. Redick, former star player for the Duke University Blue Devils (2002-2006) and one of the most highly decorated players in college basketball history, will grace the cover of College Hoops 2K7 and act as its official spokesman.

“It’s an honor to be on the cover of College Hoops 2K7,” said J.J. Redick. “I’m a huge video gamer and have always been a fan of the College Hoops 2K series for its authenticity and addictive gameplay. I’m very excited to be a part of 2K7 and from what I’ve seen so far, this game is going to be mind-blowing."

“We are thrilled to have J.J. as our cover athlete for College Hoops 2K7,” stated Erik Whiteford, vice president, 2K Sports. “He embodies exceptional talent, drive and spirit -- all of the characteristics of a collegiate basketball competitor and winner. J.J. is working very closely with us and our development team, contributing his knowledge and passion for basketball to further ensure the most realistic and exciting college basketball experience.”

Throughout his career with the Blue Devils, J.J. was an integral part of Duke’s basketball legacy, becoming the NCAA’s all-time leader in free throw percentage (.922) while also setting several Duke and ACC records--including career points scored (2,769). In addition, J.J. has earned numerous awards throughout his college career, including the James Sullivan Award, John R. Wooden Award, Naismith College Player of the Year Award, and Adolph F. Rupp Award (twice) while also being named a consensus All-American in both his junior and senior years. Widely considered to be one of the best pure shooters in college basketball history, J.J. brings his talent to the NBA as he begins his professional basketball career with the Orlando Magic this fall.

Coming in fall 2006 for the Xbox 360™ and Xbox® video game and entertainment systems from Microsoft, PlayStation®3 computer entertainment system and PlayStation®2 computer entertainment system, College Hoops 2K7 immerses fans into the most compelling and authentic college basketball video game to date with enhanced college atmosphere, post-season NIT™, revamped defensive AI and defensive controls, expanded broadcast presentation and much more. Nothing captivates the nation like NCAA basketball and no other game captures that excitement and energy like College Hoops 2K7.

Continue reading "2K Sports Names J.J. Redick College Hoops 2K7 Cover Athlete" »

July 28, 2006

2K Sports NHL2K7 and NBA 2K7 Previews

The good news is that they're going to try to have both NHL 2K7 and NBA 2K7 available for PS3 launch. It's not an official declaration that they will have the games, just an announcement of an intention.

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NHL 2K7 This is, of course, the hockey game. They've developed a new concept in hockey game play called "cinemotion", where you can either have no commentary and a dynamically orchestrated soundrack synched to the action, or have commentary. There are a lot of new cut scenes and they've added a lot of player voices in something like 16 different languages. There's a new skating engine and new animations. I am a huge hockey fan and I thought that the game looked extraordinarily realistic. There's a new "parametric" camera angle that is above the rink sort of like the ESPN cameras; it moves in and out, up and down, and you can actually see a line change. The game plays much more fluidly when you can see the whole ice surface, it's really easy to step up in the hole and make a play. The right bumper is a drop pass. The left bumper can be used to send a teammate to shadow or take out a player. In franchise mode trading logic has been tuned and the computer does a better job of balancing team chemistry. There's a rivalry system that builds rivalries over time based on year to year play. There's also something called "opprotunity knocks" where as GM you get a random phone call that you can accept or decline and it can be a good thing or a bad thing for your team. Online leagues are now based on a real point system. Overall, I think the game looked great on the Xbox 360 and I can't wait to play it.

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Marty's Better!

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July 25, 2006

Gears of War Fan Site Kit Emerges Online

As the threat of Emergence Day approaches, Microsoft Game Studios today announced the first of many tools to combat the impending Locust Horde -- a “Gears of War” Fan Site Kit, that is now available for download at the game's official community site (http://www.gearsofwar.com/). The 102 MB download contains all the means necessary to help “Gears of War” fans build a fan site in preparation for Emergence Day. The kit contains concept art, forum avatars, screenshots, desktop wallpaper, and much more.

“Gears of War” thrusts gamers into humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. Blending the best of tactical action games with the best of survival horror titles, “Gears of War” features cinematic, beautifully rendered interactive environments with high-definition visuals. “Gears of War” will launch on Emergence Day 2006.

Continue reading "Gears of War Fan Site Kit Emerges Online" »

July 21, 2006

2K Sports Announces Unique New Features for NHL 2K7

NEW YORK, NY - July 18, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (Nasdaq: TTWO), announced today new standard-setting features for NHL 2K7. The top-rated hockey video game for four-straight years*, NHL 2K7 introduces a completely new skating engine to give users the true on-ice movement of an NHL game. Additionally, Pro Control(tm) receives new enhancements to both offensive and defensive controls, giving hockey fans thrilling new ways to attack and defend on the ice. These new features elevate the realism of the sport, delivering the best hockey experience on any system.

"Year after year, we've been delivering new and innovative ways to play the exciting game of hockey," stated Greg Thomas, president of Visual Concepts, a 2K Sports studio. "The new skating engine in NHL 2K7 far surpasses anything we've ever produced and the advancements made in Pro Control(tm) add the excitement and control our fans have been craving."

Hundreds of new skating animations have been captured to bring an unprecedented level of high quality to all the skating movements in NHL 2K7. Hockey players in NHL 2K7 will glide, turn, stop, and adjust their movement on the ice with astounding realism. Not only will skating look much more natural, players will also experience the true momentum of skating whenever players dig into the ice to accelerate or carve the ice to make sudden stops. The new skating engine adds both remarkable visual excitement and an entertaining gameplay challenge to all hockey fans. In addition to the numerous new skating animations, several new checking, passing, and shooting animations have been added, making all the action in NHL 2K7 flow with amazing detail.

New gameplay enhancements have been added to Pro Control(tm), giving users offensive and defensive tools to utilize on the ice. While on offense, players now have the ability to execute drop passes, allowing users to setup new screen plays and create new scoring opportunities to catch the goalie off-guard. Pressure Control(tm) brings a tactical element to defensive hockey as players now can instruct teammates to defend opposing players while on the ice. Varying degrees of pressure can be selected - whether it's telling your teammate to shadow a selected opponent or deliver a big check - allowing players new defensive options on the fly. Pro Control(tm) in NHL 2K7 will deliver the offensive and defensive options hockey fans have been asking for,truly delivering the next generation of hockey.

NHL 2K7 --featuring 2006 Hart Memorial Trophy recipient, Joe Thornton on the cover-- will be available for the Xbox 360(tm) and Xbox(r) video game and entertainment systems from Microsoft, the PlayStation(r)2 computer entertainment system and the PlayStation(r)3 computer entertainment system. More features will be detailed at a later time. NHL 2K7 for Xbox 360, Xbox and PlayStation(r)2 are slated to release in September 2006, with the PlayStation(r)3 coming this holiday season.

For more information, log onto http://www.2ksports.com

*According to GameRankings.com average scores of 2003-2006 hockey video games.

Continue reading "2K Sports Announces Unique New Features for NHL 2K7" »

Colin McRae Kicks Up DIRT As Genre-Leading Series Goes Next-Gen

New York (July 20, 2006) – DIRT: Colin McRae Off-Road is revealed today as the title for the next generation of the genre-leading, 8 million+ selling rally racing series. Codemasters also confirms the game will launch for the PlayStation®3 computer entertainment system, the Xbox 360 video game and entertainment system from Microsoft and PC simultaneously in 2007.

DIRT: Colin McRae Off-Road is set to be the most diverse and exhilarating off-road racing experience ever with sensational gravel, mud and dirt events the world over. Events will include the series’ intense point-to-point races and take players further off-road than ever before.

Race in challenging heavyweight 850bhp cars, drift on the loose gravel and blaze past high-speed blind corners of Hill Climb events along perilous cliff edges. All 12.4 miles of the world famous Pikes Peak International is included, with over 150 precarious turns to negotiate through the Rocky Mountains of Colorado.

How about engaging in multiple car races with Dakar-style trucks and super-powered 4x4s on the toughest desert terrain in Rally Raid competitions? Then there are Rally Cross events, switching between dirt and road racing, where the competition is always tight, fast and collisions with your opponents are inevitable.

With more off-road racing styles to be revealed, DIRT: Colin McRae Off-Road will also offer a dedicated mode for European, International and Global rally championships featuring official 2WD, 4WD, Classic and RWD rally cars.

DIRT: Colin McRae Off-Road will deliver the wheel-screaming exhilaration of off-road racing with the next generation of the series’ sublime car handling and physics system and a devastating new damage engine that ensures players experience every bump in the track, every loose rock, every inch of shifting dirt through the reactive environments.

Continue reading "Colin McRae Kicks Up DIRT As Genre-Leading Series Goes Next-Gen" »

July 14, 2006

DEMO RELEASED FOR THE CRITICALLY-ACCLAIMED THE LORD OF THE RINGS, THE BATTLE FOR MIDDLE-EARTH II FOR THE XBOX 360

The first Real-time Strategy game to hit the Xbox 360 has a demo LIVE on Marketplace today! The award-winning The Lord of the Rings™, The Battle for Middle-earth™ II for the Xbox 360™ made its exclusive console debut when it hits store shelves July 7, 2006. This innovative game takes you into the heart of Middle-earth to live the battles seen in the blockbuster New Line Cinema films and detailed in the classic J.R.R. Tolkien literary fiction. Command the epic battles of Middle-earth presented in spectacular high-definition from the comfort of your living room couch. Challenge friends online and engage in intense, action-packed real-time battles over Xbox LIVE™ – a first in The Lord of the Rings™ videogame series. Directly control hundreds of units in an attempt to defeat enemy armies, conquer new lands, and seal the fate of Middle-earth.


In this robust demo, experience a slice of the campaign that takes you deep into the War in the North in order to tip the balance in the War of the Ring in this robust demo. Familiarize yourself with the tutorial and then travel to Lorien where you’ll either attempt to defeat the Elven stronghold in the midst of a Goblin siege. Access Xbox LIVE to battle your friends in intense 1-on-1 multiplayer battles that pit you against the Goblins or Elves in Buckland. Will your armies have the fortitude to persevere?


Now is your chance to take total control of all Middle-earth and decide its fate like never before!

The demo includes:

* Introductory tutorial level - learn how to play RTS on Xbox 360
* Evil Lorien - 1st mission from the single player Evil Campaign
* Buckland 1v1 Xbox LIVE Multiplayer Map
o Battle friends in 1-on-1 multiplayer battles on Xbox Live
o Play as either the Goblin or Elven faction

To Download The Demo:

1. Sign in to Xbox LIVE from the Xbox Dashboard.
2. Download your free demo from the Xbox LIVE Marketplace.

For more info about connecting to Xbox LIVE, visit www.xbox.com.

Developed at EA’s Los Angeles studio, The Lord of the Rings, The Battle for Middle-earth II for the Xbox 360 offers a new depth of The Lord of the Rings fiction never before explored in an EA console game. The game makers at EALA have brought The Lord of the Rings world to life in accordance with an agreement with The Saul Zaentz Company d/b/a Tolkien Enterprises that grants EA the rights to develop games based on the books, in addition to a separate agreement that allows for games based on the New Line Cinema films.

Continue reading "DEMO RELEASED FOR THE CRITICALLY-ACCLAIMED THE LORD OF THE RINGS, THE BATTLE FOR MIDDLE-EARTH II FOR THE XBOX 360" »

July 12, 2006

Midway Games Holiday Preview

I met with Midway today and saw their holiday 2006 lineup.

Lord of the Rings Online: Shadows of Angmar - This is a Turbine developed MMO for the PC that will ship "when it's ready." Beta testing begins around the end of August. They believe that they've created a state of the art MMO set in Tolkein's world. It's a large world where players have to act in groups and changes are persistent. Explore the world and fight monsters to unlock accomplishments and special skills. You can customize your character by developing different skills. It's easy to play, the quest list is showing on the right side of the screen all the time with specific steps that you have to take. There are classes and professions. Bree town is a major gathering place that Turbine forsees as a bustling city full of player and nonplayer characters where you can train and participate in secure auctions. There are huge open areas like the Misty Mountains. Even though I was looking at an alpha build I thought it looked good. You can drag and drop to equip items. Quests encourage you to participate in group activities so there are some social aspects to it.
LOTRO_06.jpg

Mortal Kombat Armageddon In the seventh of the series for PS2 and Xbox, Midway brings back over 60 characters from the earlier versions. A huge feature is Kreate-A-Fighter where character creation is totally tweakable down to (or up to) breast size. If you add it all up there are millions of combos of different features that you can customize. You can also customize fighting style and button combos and write a bio for your character. Then you can take it all online and battle against other people's characters. There's also Kreate-A-Fatality where you enter a series of 3 button presses and can make your fatility as complex as you want. We're talking about ripping out skulls, spines, beating hearts. There's also a hidden mode that they're releasing information about in August. Konquest mode is bigger and better with better graphics and more realistic melee fighting. It's a single player story driven mode with boss battles that are the classic MK style. There are 20 plus backgrounds, some classics revisited now in 3D. This ships in October 2006 for PS2 and Xbox.
mka.jpg

Mortal Kombat Unchained - This ships in October 2006 also and is for PSP. It's got ad hoc WiFi multiplayer combat. There are 30 characters. Honestly, this looked fine but after seeing the Xbox version the PSP didn't look so great.
MKU.jpg

Continue reading "Midway Games Holiday Preview" »

July 8, 2006

EA SHIPS THE LORD OF THE RINGS, THE BATTLE FOR MIDDLE-EARTH II FOR THE XBOX 360

REDWOOD CITY, Calif., July 5, 2006 – Electronic Arts (NASDAQ: ERTS) announced that the award-winning The Lord of the Rings™, The Battle for Middle-earth™ II for the Xbox 360™ shipped to stores nationwide today and will hit store shelves July 7, 2006. This marks the debut of a strategy game available for the Xbox 360 system, boasting a new and innovative console-specific control scheme that allows novice players to enjoy the game’s signature strategy gameplay while giving expert strategy players the flexibility needed to engage in deeply complex battles.

“We are thrilled to bring the first Real-time Strategy game to the Xbox 360 and offer you the opportunity to command massive armies from The Lord of the Rings universe for the first time on console,” said Louis Castle, VP of Creative Development at EALA. “The Xbox LIVE gameplay is also truly enjoyable which features exclusive multiplayer modes. We can’t wait to see you online!”

Based on the PC version of the same name, The Lord of the Rings, The Battle for Middle-earth II for the Xbox 360 system takes players into the heart of Middle-earth to live the battles seen in the blockbuster New Line Cinema films and detailed in the classic J.R.R. Tolkien literary fiction. Players now can command the epic battles of Middle-earth presented in spectacular high-definition from the comfort of their living room couch. To add to the intensity of the experience, players can challenge friends online and engage in intense, action-packed real-time battles over Xbox LIVE™* – a first in The Lord of the Rings™ videogame series. Directly controlling hundreds of units, players can attempt to defeat enemy armies, conquer new lands, and seal the fate of Middle-earth.

Developed at EA’s Los Angeles studio, The Lord of the Rings, The Battle for Middle-earth II for the Xbox 360 offers a new depth of The Lord of the Rings fiction never before explored in an EA console game. The game makers at EALA have brought The Lord of the Rings world to life in accordance with an agreement with The Saul Zaentz Company d/b/a Tolkien Enterprises that grants EA the rights to develop games based on the books, in addition to a separate agreement that allows for games based on the New Line Cinema films.

The Lord of the Rings, The Battle for Middle-earth II for the Xbox 360 is rated “T” for Teen by the ESRB and has an MSRP of $59.99. The official videogame website can be found at http://www.ea.com/official/lordoftherings/bfme2_360/us/home.jsp.

Continue reading "EA SHIPS THE LORD OF THE RINGS, THE BATTLE FOR MIDDLE-EARTH II FOR THE XBOX 360" »

June 23, 2006

EA UNCOVERS TOP SECRET IN-GAME MUSIC SOUNDTRACK FOR MADDEN NFL 07

REDWOOD CITY, Calif., – June 23, 2006 – Crank it up, gamers! The football pre-season kicks off with a bang as Electronic Arts (NASDAQ: ERTS) reveals the 35 songs that will be featured in Madden NFL 07, becoming the de facto soundtrack of the 2007 football season. The bone-crunching action and heart-pounding adrenaline of the grid iron is intensified by the game’s one-of-a-kind mix of rock and hip hop.

“Year after year, the music selected for inclusion in EA’s smash hit football series invariably becomes the soundtrack of the football season, moving beyond the game to turn up in football stadiums and on live TV broadcasts,” said Steve Schnur, Worldwide Executive of Music and Music Marketing at EA. “The Madden NFL Football franchise is recognized across North America as a driving force behind break-out bands… this year EA does it again.”

Players step onto the field in Madden NFL 07 with the thundering roar of the crowd in the background and the air filled with pounding rock anthems and energizing hip hop beats. Dr. Dre’s protégé who first appeared in NBA LIVE 06 and NFL STREET 2, Bishop LaMont now makes an appearance on Madden NFL 07 with a track featuring Chevy Jones, while Lupe Fiasco is on deck with Jonah Matranga. These hot tracks are included alongside new releases from fan favorites AFI, Audioslave, Dashboard Confessional and Taking Back Sunday. Also this year, game fans will be spellbound by new music debuts from Jared Leto’s 30 Seconds to Mars, Dave Navarro’s band The Panic Channel, and Rise Against whose sophomore record is anticipated to be one of the biggest rock albums of the year.

Again this year, the hip hop production team Da Riffs remixed nearly a dozen original NFL FILMS music pieces will be showcased throughout the menus and in gameplay.

The complete in-game soundtrack for Madden NFL 07 includes:

ARTIST

SONG

30 Seconds To Mars

Battle Of One

AFI

Summer Shudder

Al Fatz

Came Down

Anti-Flag

This Is The End (For You My Friend)

Atreyu

Ex’s And Oh’s

Audioslave **

Revelations

Bishop LaMont feat. Chevy Jones **

The Best

Cartel

Say Anything (Else)

Cord **

Go Either Way

Damone

Out Here All Night

Dashboard Confessional

Reason To Believe

Dynamite MC **

Bounce

Feezy 350

Playa What

Glasses Malone **

Right Now

Hit The Lights

Until We Get Caught

Keane

Is It Any Wonder?

Less Than Jake

Still Life Franchise

Lupe Fiasco feat. Jonah Matranga

The Instrumental

Matchbook Romance

Monsters

Omnisoul **

Not Giving Up

Rise Against

Drones

Riverboat Gamblers

On Again Off Again

Saves The Day

Head For The Hills

Shorty Da Kid **

Get Loose

Spank Rock

Backyard Betty

Sparta **

Future Needs

Taking Back Sunday

Spin

The Panic Channel**

Teahouse Of The Spirits

The Pink Spiders

Easy Way Out

The Rapture**

WAYUH

The Red Jumpsuit Apparatus

In Fates Hands

The Sleeping

Don’t Hold Back

Trae

Real Talk

Underoath

Ever So Inviting

Wolfmother

Woman

** Indicates song will debut in Madden NFL 07 before being released to retail


Continue reading "EA UNCOVERS TOP SECRET IN-GAME MUSIC SOUNDTRACK FOR MADDEN NFL 07" »

Xbox Live and Warner Bros. Pictures Team Up To Bring Superman Returns Content to Gamers in North America

Starting today, Xbox Live gamers in North America can download free high-definition “Superman Returns” trailers and TV spots from the first and only unified online games and entertainment network, courtesy of Warner Bros. Pictures.

Opening in U.S. theaters on June 28, Warner Bros. Pictures presents “Superman Returns” a soaring new chapter in the saga of one of the world’s best loved super heroes, starring Brandon Routh, Kate Bosworth and Kevin Spacey.

The collection of free, digitally downloadable “Superman Returns” content on Xbox Live Marketplace includes two high-definition trailers and four TV spots for the movie as well as five of Director Bryan Singer’s video journals from the set of the film.

For further details, please visit www.xbox.com.

Continue reading "Xbox Live and Warner Bros. Pictures Team Up To Bring Superman Returns Content to Gamers in North America" »

EA ANNOUNCES NEED FOR SPEED™ CARBON

Redwood City, Calif. – June 22, 2006 – Electronic Arts (NASDAQ: ERTS) announced today that Need for Speed™ Carbon is in development and will hit the streets this November. Developed by EA Black Box in Vancouver, British Columbia, Need for Speed Carbon delivers the next generation of adrenaline-filled street racing and will challenge players to face the ultimate test of driving skill on treacherous canyon roads.

“We pride ourselves on our ability to reinvent the franchise and continually uncover new and exciting trends in car culture. Canyon Racing is a real test of a driver’s skill and we think it provides a fantastic game play opportunity to lean into,” said Larry LaPierre, the game's executive producer.

What starts in the city is settled in the canyons as Need for Speed Carbon immerses you into the world’s most dangerous and adrenaline-filled form of street racing. You and your crew must race in an all-out war for the city, risking everything to take over your rivals’ neighborhoods one block at a time. As the police turn up the heat, the battle ultimately shifts to Carbon Canyon, where territories and reputations can be lost on every perilous curve. Need for Speed Carbon delivers the next generation of customization giving you the power to design and tweak your crew’s cars in every way using the ground-breaking new Autosculpt™ technology. Represent your car class, your crew, and your turf in Need for Speed Carbon, the next revolution in racing games.

Continue reading "EA ANNOUNCES NEED FOR SPEED™ CARBON" »

June 22, 2006

ALEXANDER OVECHKIN LIGHTS THE LAMP WITH EA’s NHL 07

Redwood City, Calif. – Thursday, June 22, 2006 – Washington Capitals rookie phenom Alexander Ovechkin has signed with Electronic Arts (NASDAQ: ERTS) to be the cover athlete and spokesman for its EA SPORTS™ branded NHL® 07 game. Drafted first overall in the 2004 NHL Entry Draft, Ovechkin lived up to his potential and put forth the third most prolific rookie campaign in NHL history. Exceeding his freshman status, Ovechkin made his presence known by finishing the season third overall in the League for points (106), tied for third in goals (52), and first in shots (425).

“To me, I feel like your accomplishments have been recognized when you make the cover of a videogame," said Ovechkin. “I have been playing EA SPORTS games for years and am honored to be a part of the NHL® 07 team.”

Ovechkin exploded onto the scene in the 2005-06 season, playing with a level of intensity, passion, and talent that is causing many to label him the new face of the NHL. At the age of 20, he has already won the Valery Kharlamov Trophy as the best Russian player in the NHL and is a finalist for the Calder Memorial Trophy for outstanding rookie. More telling of his reputation around the League is his nomination for the Lester B. Pearson Award, an honor bestowed upon the outstanding player as voted by his peers in the NHL Players’ Association.

The golden age of console hockey will return when NHL 07 debuts with gameplay innovations that will allow players to feel like they are actually on the ice. Featuring an unmatched level of freedom and control, NHL 07 will represent a watershed moment in the history of the console hockey when it ships throughout Canada and the United States in September 2006. Hockey purists and casual fans alike will feel like they can play like a pro when they pick up NHL 07.

Continue reading "ALEXANDER OVECHKIN LIGHTS THE LAMP WITH EA’s NHL 07" »

JOE THORNTON NAMED COVER ATHLETE FOR NHL 2K7

NEW YORK - June 22, 2006 - 2K Sports, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today that NHL All-Star center Joe Thornton of the San Jose Sharks is the official spokesman and cover athlete for NHL 2K7. The 2005-06 NHL assist and points leader was the catalyst behind the San Jose Sharks' 2006 Stanley Cup Playoffs run, and has established himself as one of the best centers in the NHL.

The overall first pick of the 1997 NHL Entry Draft, Thornton has achieved many awards in his successful career. Named an NHL All-Star three consecutive times, Thornton has been a valuable member of Team Canada in international play, winning a gold medal for Team Canada in the 2004 World Cup, and was named MVP in the 2005 World Championship. In his first year at San Jose, he helped lead the Sharks into the 2006 NHL Playoffs with his diligent work ethic, exceptional passing, and unselfish play. He is the 2006 recipient of the Art Ross Trophy, awarded to the League's leader in points at the end of the regular season, as well as a nominee for this year's Hart Memorial Trophy as the League MVP and the Lester B. Pearson Award.

"We're very proud to have Joe Thornton represent NHL 2K7," stated Erik Whiteford, vice president of marketing, 2K Sports. "Joe had an amazing season and it was through his leadership, team-first philosophy, and winning attitude that make him the ideal athlete to be the face of our finest NHL 2K title to date."

"It's a great distinction to have been selected as the cover athlete for NHL 2K7," said Thornton. "The NHL 2K series has been recognized as the top rated and premiere NHL video game for several years and to be associated with such a great product is truly an honor."

Available in Fall 2006 for the Xbox 360(TM) and Xbox(R) video game and entertainment systems from Microsoft, PlayStation(R)3 computer entertainment system and PlayStation(R)2 computer entertainment system, NHL 2K7 features completely new and unique skating animations and delivers a fresh look and impeccable feel to each on-ice stride. NHL 2K7 also debuts a unique approach to viewing and experiencing virtual hockey with new dynamic cameras and an innovative presentation system that will immerse players into the intense drama of each hockey game. 2K Sports expects NHL 2K7 to continue the tradition as the best rated hockey game on any system.

For more information, log onto http://www.2ksports.com

Continue reading "JOE THORNTON NAMED COVER ATHLETE FOR NHL 2K7" »

TRACY McGRADY BECOMES THE NEW FACE OF EA’S NBA LIVE 07

REDWOOD CITY, Calif. – Wednesday, June 21, 2005 – Electronic Arts (Nasdaq: ERTS) announced today that Tracy McGrady, one of the most explosive and electrifying athletes over his nine-year NBA career, has been selected the new face of NBA LIVE 07, scheduled for release this fall under the EA SPORTS™ brand.

The Houston Rockets forward joins an exclusive list of NBA players to be selected to the cover of the best-selling EA SPORTS basketball franchise*. McGrady will serve as spokesperson and will be the center-piece of NBA LIVE 07 advertising, marketing and packaging in North America and several other countries around the world.

A two-time NBA scoring champion and six-time NBA All-Star, McGrady embodies athleticism and masterful skill, characteristics that the best-selling NBA LIVE 07 videogame brings to life. McGrady led the league in scoring by averaging 32.1 points per game in 2003, when he became the youngest NBA player to average 30-plus points per game since Bob McAdoo in 1974-75, and has remained one of the game’s most popular and entertaining players. McGrady finished 12th in NBA scoring (24.4 ppg) this year and averaged 6.5 rebounds and 4.8 assists. It was the sixth time in his career he has scored more than 24 points a game.

“I’ve always looked upon the EA SPORTS athletes as fan favorites so I’m honored to be named this year’s NBA LIVE 07 cover athlete and join the EA SPORTS family,” said McGrady. “Each year there is tremendous anticipation around the league as players wait to see themselves in NBA LIVE and I feel like this year my virtual self plays more like me than ever before. This is as close to playing in the NBA as you get.”

McGrady joins an exclusive list of superstar athletes previously featured on the cover of the best-selling NBA LIVE franchise, including Dwyane Wade of the Miami Heat (2006), Carmelo Anthony (2005), Vince Carter (2004), and Jason Kidd (2003).

This year NBA LIVE 07 will play as good as it looks with gameplay advancements that build upon the depth and authenticity that the NBA LIVE franchise has delivered for more than a decade. Powered by next generation technology that EA showcased at Electronic Entertainment Expo (E3), NBA LIVE 07 will introduce the next generation of basketball gameplay with EA SPORTS™ Total Freestyle Control, a new feature that gives users more control over athletes than they ever imagined. By introducing a ground-breaking next generation AI system that is both intuitive and intelligent, combined with advancements to fan-favorite features like All-Star Weekend and Dynasty Mode™, NBA LIVE 07 will continue to deliver its award-winning gameplay experience to fans worldwide.

This year NBA LIVE 07 will partner with the worldwide leader in sports to deliver more ESPN content in-game while you play than ever before. The most advanced ESPN integration package with never-before-seen features will be available only through NBA LIVE 07.

The official NBA LIVE 07 website will host news and information on this year’s game, behind the scenes looks at the TV commercial shoots and the making of the game, as well as contests, videos, screenshots and pod casts with some of the top 2006 NBA Draft picks. Go to www.nbalive07.com for the latest news and features for NBA LIVE 07.

Developed in Vancouver, B.C., by EA Canada, the studio which is also home to the popular NBA STREET and NCAA® March Madness® franchises, NBA LIVE 07 will be available on the Xbox 360™ and Xbox® video game systems from Microsoft, the PlayStation®2 computer entertainment system, PSP™ (PlayStation®Portable) system, and PC.



NBA LIVE Cover Athletes – North America
NBA LIVE 07 - Tracy McGrady, Houston Rockets
NBA LIVE 06 - Dwyane Wade, Miami Heat
NBA LIVE 2005 - Carmelo Anthony, Denver Nuggets
NBA LIVE 2004 - Vince Carter, Toronto Raptors
NBA LIVE 2003 - Jason Kidd, New Jersey Nets
NBA LIVE 2002 - Steve Francis, Houston Rockets
NBA LIVE 2001 - Kevin Garnett, Minnesota Timberwolves
NBA LIVE 2000 - Tim Duncan, San Antonio Spurs
NBA LIVE 1999 - Antoine Walker, Boston Celtics
NBA LIVE 1998 - Tim Hardaway, Miami Heat
NBA LIVE 1997 - Mitch Richmond, Sacramento Kings
NBA LIVE 1996 - Shaquille O'Neal, Orlando Magic
NBA LIVE 1995 - New York Knicks vs Houston Rockets


* Based on total franchise sales according to NPD Data.

Continue reading "TRACY McGRADY BECOMES THE NEW FACE OF EA’S NBA LIVE 07" »

June 14, 2006

ACTIVISION AND BEST BUY LAUNCH CALL OF DUTY 2 ONLINE GAMING TOURNAMENT

Santa Monica, CA – June 14, 2006 – Issuing a call to Allied gamers everywhere, Activision, Inc. (Nasdaq: ATVI) announced today that it has joined with Best Buy to recruit players for the Call of Duty® 2 Xbox 360™ online gaming tournament, facilitated by the Global Gaming League (GGL). Now through June 16, 2006, gamers can log on to www.bestbuy.com/gamingtournaments and register to compete against the best Call of Duty®2 players for the chance to win a 2006 Jeep® Wrangler, Best Buy™ Gift Cards and more. Entrants must have Xbox Live® Gold to participate.

“As the most popular next-gen online multiplayer game on Xbox Live, Call of Duty®2 has a fan following that thrives on this type of competition. And by partnering with Best Buy and the Global Gaming League, we’re able to give gamers even more incentive to answer the call for some great action,” said Dave Anderson, senior director, licensing and business development, Activision, Inc.

More than 500, four-person teams will battle in single-elimination, bracket-style competitions that will narrow the field to the top eight players. Finalists will take to the front lines on July 22-23 for the chance to win the Grand Prize -- a 2006 Jeep® Wrangler. First- and second-prize winners will each receive a $500 and $200 Best Buy™ Gift Card respectively.

“The Call of Duty® 2 Tournament gives our customers a chance to test their skills and compete for prizes in a game they really love to play,” said Jill Hamburger, vice president of video games at Best Buy. “Our online tournaments are really popular. By offering them, we're helping people make the most of their gaming systems and experience their games like never before.”

“Call of Duty®2 has incredible gameplay and a rabid fan base, so this is going to be a fantastic tournament!” said Jason Carlton, GGL’s Head of Community and Gaming. “As the leading online tournament producer and gaming community, GGL will deliver a great experience to Best Buy’s and Activision’s passionate gamers.”

For complete registration information, along with rules and regulations, go to www.bestbuy.com/gamingtournaments.

Continue reading "ACTIVISION AND BEST BUY LAUNCH CALL OF DUTY 2 ONLINE GAMING TOURNAMENT" »

June 6, 2006

Xbox 360 releases over 125 new features to enhance next-generation gameplay and entertainment

Starting tomorrow, Xbox 360 gamers will be able to access a vigorous system-wide update creating a new pinnacle for next-generation gaming and entertainment. The Xbox 360 spring update introduces more than 125 revolutionary features and enhancements adding to Xbox 360’s sheer power, stunning high-definition graphics, rich online capabilities and innovative media offerings delivering a digital gaming and entertainment experience that simply can’t be matched.

Since the launch of Xbox 360 in November 2005, Microsoft has continuously focused on gamer and community feedback to determine further improvements and enhancements for the evolving next-generation experience, resulting in this inaugural mass update. With more than half of all Xbox 360 gamers connected online, Xbox is further catering to its fans by delivering the spring update in the way they want it. This free update will be digitally distributed over Xbox Live to all members (Xbox Live Silver and Gold) with no disc or hard drive required to take advantage of the plethora of new features. Gamers without an Xbox Live account can easily sign up for the free network by connecting their console to a broadband internet connection. Once online, downloading the update takes less than a minute and provides instant access to features including:

Xbox Live Marketplace Enhancements

· New background download manager gives gamers the ability to queue up and download six high definition items at a time including playable game demos, Xbox Live Arcade games, music videos and movie trailers while actively playing games or browsing the dashboard. As an added benefit, if gamers engage in multiplayer gameplay while downloads are in process, the new background download manager will automatically pause the download queue until the multiplayer session is complete ensuring a continuously optimal gameplay experience.

· Updated Xbox Live Marketplace menus makes it easier for players to find and store all of their gaming and entertainment content. This includes the addition of new menus for media and entertainment content as well as enhanced menus making it easier for gamers to find what’s new in each section as well as a quick view at all downloads by category.

· Full remote control features for Xbox Live Marketplace videos allow gamers to fast forward and rewind at various speeds (2X-16X) during all videos downloaded from Marketplace.

Music Player Improvements

· Custom background music now continues to play without interruption during game loads and when transitioning from game to game or disc content.

· During music play, the music playback screen now showcase the artist, song title and time remaining on the song along with a visualizer showing which song on the playlist or album is currently playing.

DVD Movie Playback Upgrades

· DVD movie bookmarking now allows gamers to pause a movie at any point, put in a game for gameplay and return to the movie at the exact point it left off.

· Improved DVD movie playback for a smoother, higher quality viewing experience, including additional VGA support.

These features are just some of the new experiences gamers can expect on the system as part of this spring update. For a list of additional new features and improvements, visit http://www.xbox.com/live .

Continue reading "Xbox 360 releases over 125 new features to enhance next-generation gameplay and entertainment" »

May 30, 2006

2K's BioShock Sweeps E3 Best of Show Awards on Three Leading Gaming Websites

BioShock looked great at E3! I loved it. The water effects were mesmerizing.

New York, NY – May 30, 2006 – 2K, a publishing label of Take-Two Interactive Software, Inc. announced today that BioShock has received multiple nominations in the Electronic Entertainment Expo (E3) Game Critics Awards and to date has won 17 E3 awards including a sweep of Best of Show awards from IGN, GameSpot, and GameSpy. BioShock is an innovative shooter in development at Irrational Games, a wholly owned 2K studio. BioShock will be available for next generation systems in 2007.

“We are very pleased with the overwhelming enthusiasm BioShock received at E3,” said Christoph Hartmann, President, 2K. “Irrational Games is at the forefront of defining next generation gaming with BioShock. Set in a rich underwater utopia gone horribly wrong, BioShock features emergent gameplay driven by player choice which seamlessly integrates RPG, adventure, and shooter elements.”

Awards:

E3 Game Critics - Winner to be announced

Nominated: Best of Show

Nominated: Best Original Game

Nominated: Best Console Game

Nominated: Best Action/Adventure Game

GameSpot

Winner: Best of Show

Winner: Best Xbox 360™ Game

Winner: Best Action Adventure Game

IGN

Winner: Best Game in Show

Winner: Best RPG (Xbox 360)

Winner: Best RPG (Overall)

IGN (cont.)

Winner: Best Artistic Design (Xbox 360)

Winner: Best Artistic Design (Overall)

Winner: Console Game of Show (Xbox 360)

Winner: Console Game of Show (Overall)

GameSpy

Winner: Best of Show (Overall)

Winner: Game of Show (PC)

GamesRadar

Winner: Best of E3 (Xbox 360)

Team Xbox

Winner: Best Sound

DailyGame

Winner: Best of Show (FPS)

CV Games

Winner: Game of the Show

Winner: Best of Show (Xbox 360)

Playboy.com

Selected as one of the top 5 best of show

Scripps Howard Syndicate

Selected as one of 10 notable games

Continue reading "2K's BioShock Sweeps E3 Best of Show Awards on Three Leading Gaming Websites" »

May 24, 2006

EA and the Jeep® Brand Join Forces in Medal of Honor Airborne

REDWOOD CITY, Calif., May 23, 2006 – Electronic Arts (Nasdaq: ERTS) and the Jeep ® brand announced today that they have signed a deal that will give gamers a chance to experience Jeep vehicles in Medal of Honor Airborne™ as they were found in World War II. The classic Willys-Overland Jeep will appear for extended, action-packed sequences in several missions of Medal of Honor Airborne.

Medal of Honor Airborne is the newest installment from EA’s critically-acclaimed Medal of Honor™ franchise which was credited with pioneering the First-Person Shooter (FPS) WWII genre when it debuted in 1999, and is the best selling WWII FPS franchise of all time. By fully controlling the airdrop from the very first step through landing, Medal of Honor Airborne adds a new dimension of player choice by letting the player decide where every mission begins and how it plays out. Building on the key tenets of the franchise including historical accuracy, research, and authenticity, for the first time Medal of Honor Airborne will include fully player-drivable vehicles, including the Willys Jeep.

Jeep played an integral role in the war effort as an indispensable tool in tracking the enemy, exchanging information and moving troops. Over 350,000 Willys Jeep vehicles were built and used during WWII, and at one point the assembly line was pushing out one vehicle every 90 seconds. When driving a Willys Jeep in Medal of Honor Airborne, the player can choose to use it as a mode of transportation, or as a mobile attack platform taking full advantage of a variety of mounted weapons. Authentic to their use in WWII, the Willys Jeep will be able to access more areas than the other drivable vehicles featured in Medal of Honor Airborne, because of Jeep vehicle’s superior four-wheel drive off-road capabilities.

"Video games are quickly becoming the medium of choice for a new generation of consumers and Chrysler Group has been at the forefront of this exciting revolution," said Jay Kuhnie, Director - Jeep Communications, Chrysler Group. "By teaming with Electronic Arts and Medal of Honor Airborne, Jeep is celebrating its history while helping to take this medium to its next level."

“The Medal of Honor Airborne experience begins with unprecedented freedom of approach from the air. With the addition of the Willys Jeep, that freedom continues on the ground, on road and off, and in combat scenarios of all types." explained Patrick Gilmore, VP and Executive Producer at EALA. “This is the first time in any Medal of Honor game that a player will have the ability to drive a Willys Jeep, and we’re very excited to see this new addition increase the fun and intensity of the gameplay.”


Continue reading "EA and the Jeep® Brand Join Forces in Medal of Honor Airborne" »

May 23, 2006

Rockstar Games presents Table Tennis for the Xbox 360™ Available Now

New York, NY – May 23, 2006 - Rockstar Games, the world-renowned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is pleased to announce that Rockstar Games presents Table Tennis for the Xbox 360™ video game and entertainment system from Microsoft is now available at retail stores in North America with a MSRP of $39.99.

Developed by Rockstar San Diego, Rockstar Games presents Table Tennis is a perfectly focused, addictive experience that features 11 playable characters from around the world, over 15 international arenas and supports up to 8 player tournaments via Xbox Live.

“Rockstar’s title is intense, fast and engaging” and “comes closer to replicating the feel of the real-life sport than maybe any sports game in history,” said IGN.com, while TeamXbox.com named it “Sports Game of the Show” at E3 2006.

Rockstar Games presents Table Tennis is rated “E" for Everyone. The title will reach European retail shelves on May 26th, 2006 for a price of €39.99, and £29.99 in the UK.

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Hitman: Blood Money PC Demo Now Available for Download!

This demo lets you play the first mission of Hitman: Blood Money, teaching you the basics of what it takes to enter the world of high-stakes contract killing. Your mission is to eliminate the man known as “The Swing King,” who has been located at an old broken down amusement park now functioning as a drug lab. Though your objective is clear, it is up to you to determine the best way to perform the execution.

The latest installment of the popular Hitman franchise, Hitman: Blood Money, features enhanced artificial intelligence, a massive arsenal of upgradeable weaponry, as well as the new Blood Money system which allows characters in future missions to react to Agent 47 based upon how much his presence was noticed in the past. Hitman: Blood Money is set to ship May 30th, but you don’t have to wait to find out if you have what it takes to control the world’s deadliest assassin... download the demo now at www.hbmdemo.com and prepare to make a killing!

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May 18, 2006

E3 Coverage - SEGA

I had a good time over at SEGA with Jenny. Overall, they've got an impressive bunch of games.

Super Monkey Ball Banana Blitz - This is a Wii launch title and I'm looking forward to it. Playing is a good demonstration of how the Wii controller can be used. Imagine that you are holding the puzzle tray in your hand. Tilt the controller the way that you would tilt the puzzle tray to move the monkey the way you want. It makes the game very cool. There are 50+ mini games and 50+ puzzle trays. Some of the mini games have creative ways of using the controller. For example, in the hammer throw you twirl the controller and release the button to throw the hammer.
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Sonic Wild Fire (working title) - This is another Wii launch title. Sonic falls asleep reading the Arabian Nights and journeys into that world. It was fun to control him running through the game using the controller, tilting it to turn, flicking it up to jump. I got pulled out in the middle of this demo so I don't have much more. I also don't have a screen shot for this one.

Midieval II Total War - This is a PC only title due to ship in November 2006. It's being developed by a 40 person Australian team. There are 21 factions, 17 of which are playable. They doubled the resolution at which the graphics engine runs. They replaced the battle engine. Troops are now individuals that move and think independently within the context of their orders. You can upgrade the troops and see the difference in how they battle. There's a vegetation system that makes for great looking trees and bushes. The environment has strategic value so you can use it to win battles by trapping the enemy. The battle was something to see. Troops look around for their next opponent, corpses stack up in pools of blood. You can fight in the Crusades where there's a whole aspect to the game of managing the relationship with the Pope.
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E3 Coverage - Atari

Test Drive Unlimited - The entire game takes place on the island of Oahu. There are over 100 licensed vehicles and 1000 miles of road. It's all pretty much online races. There can be up to 8 player online races. You can drive around randomly exploring. When you encounter another player you can challenge him to a race. Then you lay out the course on the map and start racing. The world can have up to 1000 players on the same server so you probably won't have to race the same person twice, unless you want to. There will be online racing clubs to join. This game ships in September 2006 for PS2, PSP, PC, and Xbox 360.

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Xbox Live Marketplace surpasses 24 million downloads as Xbox Live Brings E3 Home to gamers around the world

Xbox Live, the first and only unified online games and entertainment network, is now the world’s largest platform for high-definition on-demand content, surpassing 24 million downloads following the launch of Xbox 360 on November 22, 2006.

For the full week of E3 – the biggest video game industry event of the year - Xbox 360 gamers around the world were invited to jump in to Xbox Live through “E3: Bringing It Home,” and receive a full week’s Gold membership for free, courtesy of Verizon in the US and adidas in Europe.

Over 1.5 million gamers connected to Xbox Live last week, downloading exclusive content direct from the show floor, including the latest high-definition game demos and trailers, such as Halo 3, Gears of War and Fable 2; game add-on content, such as Map Packs from Call of Duty ®2 and additional quests from The Elder Scrolls® IV: Oblivion™, movie trailers and music videos, such as “Nacho Libre” and “Over My Head” (The Fray) along with celebrity Game with Fame multiplayer sessions with Dave Navarro (Panic Channel), Method Man and Jenny McCarthy.

Xbox Live members downloaded over 5 million pieces of gaming and entertainment content during the 7 days of E3: Bringing It Home, consuming more than 600 Terabytes of data, shattering all previous records for the network. At the same time, traffic on Xbox.com doubled during the week, driving more than 6 million unique users to the site as well.

“Only Xbox Live could bring E3 home in high definition for consumers around the world,” said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “The sheer volume of downloads during E3 week was simply staggering. To put it in perspective, all the printed material in the U.S. Library of Congress is estimated to be about 20 terabytes, and Xbox Live delivered 30 times that amount in just 7 days. While others talk about online entertainment in the console space, we are delivering it in glorious high-definition to the millions of members we have across 24 countries. “

The eagerly anticipated Halo 3 high-definition trailer proved to be the most popular download of the week:

Top 10 downloads during E3: Bringing It Home:

1. Halo 3 Game Trailer (Microsoft Game Studios)
2. Lost Planet: Extreme Condition Free Playable Demo (Capcom)
3. Test Drive® Unlimited Free Playable Demo (Atari)
4. MotoGP™ '06 Free Playable Demo (THQ)
5. X-Men™: The Last Stand Pack (20th Century Fox)
6. Gears of War GameTrailer (Microsoft Game Studios)
7. Call of Duty ®2: Skirmish Map Pack (Activision)
8. Spiderman™ 3 Game Trailer (Activision)
9. Fable 2 Trailer (Microsoft Game Studios)
10. Uno® Xbox Live Arcade Game (Microsoft Game Studios)

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MARVEL AND ACTIVISION'S X-MEN: THE OFFICIAL GAME TAKES A STAND ON RETAIL SHELVES NATIONWIDE

Santa Monica, CA – May 16, 2006 – Inspired by Marvel Entertainment’s legendary Super Hero franchise and serving as a prelude to the upcoming Twentieth Century Fox and Marvel Studios’ feature film “X-Men: The Last Stand,” Activision, Inc.’s (Nasdaq: ATVI) X-Men: The Official Game premieres today at retail outlets nationwide. The game catapults players into an original storyline that allows them to command the distinct powers of Wolverine, Nightcrawler and Iceman as they battle classic Brotherhood villains including Sabretooth, Lady Deathstrike and Multiple Man and traverse unique environments that showcase each character’s abilities while embarking on an epic quest to save mutant-kind.

X-Men: The Official Game is the first Super Hero game for the Xbox™ 360 video game system from Microsoft and is available for a suggested retail price of $59.99. The PlayStation®2 computer entertainment system, the Xbox™ video game system from Microsoft and the Nintendo® GameCube™ versions are available for a suggested retail price of $39.99. The PC, Nintendo DS™ and Game Boy® Advance versions are available for a suggested retail price of $29.99. The console and PC games have been rated “T” (“Teen” – violence) and the handheld games have been rated “E-10+” (“Everyone 10 and older” – fantasy violence) by the ESRB.

“In X-Men: The Official Game, players will experience the events leading up to the ‘X-Men: The Last Stand’ feature film,” said Will Kassoy, vice president of global brand management, Activision, Inc. “Co-written by Zak Penn, the screenwriter of the film, and legendary comic book writer Chris Claremont, and featuring the voice talent of Hugh Jackman, Patrick Stewart, Shawn Ashmore and Alan Cumming, the game truly enables players to become a part of the X-Men movie universe .”

For the first time, X-Men: The Official Game lets players truly experience the powers of three popular Super Heroes from the X-Men movie universe by allowing them to take on the roles of Wolverine, Nightcrawler and Iceman as they wield and upgrade their signature powers and maneuver through unique environments designed to showcase their Super Hero abilities. Assisted by other X-Men characters including Storm and Colossus, players will use an advanced control scheme to master and control the characters as they unleash Wolverine’s combat rage, experience Nightcrawler’s acrobatics and teleportation powers and glide through the air on Iceman’s ice slide.

For more information on X-Men: The Official Game, please visit http://www.x-mengame.com.

BradyGames' X-Men: The Official Game Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at http://www.bradygames.com.


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Hitman: Blood Money Has Officially Gone Gold!

Blood money can come in many different forms... bills, coins, and yes... pure GOLD because Hitman: Blood Money is officially finished and all versions are ready for production! The latest installment of the popular Hitman franchise is coming your way May 30th, and with features such as the new Blood Money system which allows the characters in future environments to react to Agent 47 based on how well he previously kept out of the spotlight, Hitman: Blood Money is taking the franchise to a whole new level. With tons of different ways to complete each mission, take control, be innovative, and play the game the way that you want to The time is coming near, and only two weeks remain until Agent 47 can be at your command, so if you haven’t done so yet... prepare to make a killing.

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May 14, 2006

E3 Coverage - 2K Games

NBA 2K7 - 2K did more motion caption on more players so there are more players in the game with their signature moves. For example, Steve Nash pauses every few minutes while dribbling to lick his fingers. Shot stick is more precise so you have more control over your dunks and layups. Players sweat, the clothes ripple. There's online play on all platforms. This game is for Xbox, Xbox 360, PS2 and PS3 and ships at the beginning of basketball season.

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NHL 2K7 - 2K focused on making gameplay a more cinematic experience. Their goal was to emulate the movie Miracle. As such, players are more graceful and gameplay is more fluid. You can give defensive orders instead of just watching them and hoping they do the right thing. They've got NHL and NHLPA licenses. They promised me that the crap in the current version has been cleaned up, that the inicidence of garbage goals scored from the back of the net is down and that the stats and announcing are accurate. This game is for Xbox, Xbox 360, PS2 and PS3 and ships in Fall 2006.

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College Hoops 2K7 - This is a basketball game where the more important aspect is coaching. You have to take into account team chemistry, not just grab the ball and drive the lane. The stadiums are realistic. There's an in-depth legacy mode and online play. This game is for Xbox, Xbox 360, PS2 and PS3 and ships in Fall 2006.

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May 12, 2006

E3 Coverage - Capcom

On Wednesday I got to meet with my good friend Alicia Kim and see Capcom's line of upcoming games. Alicia's really the one who launched my career as a game reviewer about 5 years ago when she hooked me up with a Dreamcast and a whole lot of SEGA games.

Lost Planet - You're on a very cold planet. In fact, the whole game is about how cold it is and how much thermal energy you can gain and store. You have to maintain your thermal health in this futuristic scifi 3rd person action adventure. This comes out on Xbox 360 in Q1 2007.

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Dead Rising - This game comes out soon, in August 2006. You're a photo journalist in a mall that's been overridden with zombies. You can use anything as a weapon, and I did. I was beating up zombies with a huge teddy bear. It was hysterical.

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Ultimate Ghosts 'n Goblins - This game comes out for PSP in September 2006. It's a sequel but everything in it is completely new. It's a 2D side scroller. The great thing is that when you die you come back in at the same spot where you died. This prevents you from having to redo the entire level over and over again until you get it right.

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Capcom Puzzle World - This game is for PSP and ships in October 2006. It's all previously seen content but new to the PSP. It includes Super Puzzle Fighter, Blank Blank and three versions of Buster Brothers

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Power Stone Collection - This game is for PSP and ships in October 2006. Again, no new content, just Power Stone 1 and Power Stone 2 ported to PSP. It's a multiplayer fighter with wacky weapons. You collect power stones to unlock abilities and weapons. You can take your own screenshots, so if you beat the crap out of your friend really bad you can take a screen shot, save it to the memory stick, copy it to the PC, and e-mail it to all of your other friends.

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Capcom Classics Collection Reloaded - This game is for PSP and ships in October 2006. It is 19 Capcom arcade games such as Street Fighter 2.

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Capcom Classics Collection Volume 2 - This is for PS2 and Xbox and ships in October 2006 with 18+ classic arcade games.

God Hand - This is for PS2 and ships in October 2006. Developed by Clover Studios, this can best be described as a samurai game set in a future western style world with funky surf music. It has over the top action and lots of fighting.

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May 10, 2006

E3 Coverage - Mass Effect

This is an RPG where the galaxy is your playground. The game world is a huge scale with a sleek and futuristic look. You can play as Commander Shepard or develop your own fully customizable character. There is a lot of walking around and interacting with NPCs. Everything is very fluid and the character modelling is excellent. There's an innovative dialogue system where you pick the basics of what your character should say and then he says something like what you selected but with more detail.

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May 9, 2006

KONAMI ANNOUNCES WINNING ELEVEN: PRO EVOLUTION SOCCER 2007

LOS ANGELES – Electronic Entertainment Expo (E3) Booth #800 – May 9, 2006 – Konami Digital Entertainment, Inc. today announced Winning Eleven: Pro Evolution Soccer 2007 for the PlayStation®2 computer entertainment system, PSPâ„¢ (PlayStation®Portable) system, and PC, as well as the series’ debut on the Xbox 360â„¢ video game and entertainment system from Microsoft and Nintendo DSâ„¢. Marking the return of the world’s top soccer franchise, the game extends its leadership position with new international teams, new modes of play and astoundingly realistic gameplay.

The world’s best rated soccer video game franchise, Winning Eleven: Pro Evolution Soccer 2007 expands upon the series’ unmatched realism with faster gameplay, more responsive control and improved artificial intelligence. Players will now make intelligent runs without the ball, identifying opportunities and pointing to where they would like the ball to be delivered. Similarly, the game is now more physical, with defenders jockeying for position and strikers working to turn their opponent as they receive the ball. The game’s shooting system has also been refined, letting players take more snap shots, while volleys have been updated for more player control.

Players will also be able to enjoy the Beautiful Game in more ways than ever before with new play modes. International Challenge mode lets players compete through four continents of opposition to become a champion, while Random Selection Match lets gamers take the field with a group of players selected at random from a predetermined league or geographic area. The popular Master League mode returns with more options, allowing players to take complete control of their favorite team and control its destiny for an extended period of time.

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KONAMI BRINGS CLASSIC FRANCHISES TO XBOX LIVE ARCADE

LOS ANGELES – Electronic Entertainment Expo (E3) Booth #800 – May 9, 2006 – Konami Digital Entertainment, Inc., today announced that it will be bringing several major franchises to Xbox Live® Arcade for the Xbox 360 video game and entertainment system from Microsoft. Starting this summer, gamers will be able to download classic games such as Frogger, Contra, Time Pilot, Scramble and others, enhanced with updated graphics and online multiplayer support.

Leveraging its library of classic games, Konami will be releasing games on Xbox Live Arcade for Xbox 360 starting early this summer with the release of Frogger. Additional releases such as Contra, Time Pilot and Scramble will be released later in the year, with additional major franchises launching in 2006 and 2007. All games will feature updated graphics and support for multiplayer play over Xbox Live. Players will also be able to download free demos of each game and earn achievement points as they meet certain conditions of play.

Below is additional information on Konami’s upcoming Xbox Live Arcade for Xbox 360 titles:

Frogger
Take control of a small frog, dodging traffic and crossing a perilous river in order to reach the safety of home. Dodge cars and trucks, navigate logs and turtles, avoid snakes and crocodiles and pick up a female frog or a fly snack to rack up points. Originally released in arcades in 1981, the Frogger franchise is celebrating its 25th anniversary this year.

Contra
The Red Falcon organization is plotting to conquer the Earth and two commandos, Lance and Bill, must infiltrate their base. Travel through eight stages in the jungle armed with a machine gun and the ability to capture upgraded weapons including a Fireball, Laser, Rapid Fire gun and a Spread Gun. Lance and Bill are all that stand in the way of Red Falcon and their plans for global domination.

Time Pilot
Pilot a jet fighter with the capability to travel through time to destroy wave after wave of enemies. Start in 1910 and gun down biplanes and work your way through to the 21st century piloting your craft against UFOs. Collect parachuting pilots to gain point bonuses and destroy enemy ships to call forth the boss in order to advance through time.

Scramble
Control a spaceship that must infiltrate the enemy Scramble system in a classic side-scrolling shooter. Armed with guns and bombs, players must navigate swarms of enemies, meteors, missiles through six fiendish levels. Shoot fuel canisters to replenish your reserves in order to make it to the enemy base at the end of the system.

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E3 Announcements from Logitech: High-end PC Wheel; Xbox 360 wheel; New Gaming Mouse and Keyboard

1. G25 Racing Wheel (Available: October; $299.99)
A member of the company’s extreme-performance G-series peripherals
for
PC gamers, the Logitech G25 Racing Wheel offers advanced features
for PC
racing enthusiasts.

Key Features
• 6-speed gated shifter with push-down reverse gear (Dial on
shifter
allows gamers to select mode: 6-speed shifter or sequential
shifting
mode)
• Included gas, pneumatic brake, and clutch pedals on a weighted
base
• High-torque, two-motor force feedback mechanism
• 900-degree wheel rotation
• Compatible with most PlayStation 2 titles

2. DriveFX Wheel for Xbox 360 (Available: July; $99.99)
The Logitech DriveFX wheel combines axial-feedback technology with
quality materials to deliver an exceptional driving experience on
the
Xbox 360.

Key Features
• Axial Feedback: Logitech’s feedback technology features
powerful
motors built into the base of the steering column. These motors
distribute the vibration throughout the entire wheel, shifters
and
casing, creating a sensory experience similar to that of a real
car
steering wheel and column.
• 10” diameter molded wheel with rubber grips for comfortable
driving
• Includes Xbox 360 connector and standard Xbox 360 buttons
• Responsive gas and brake pedals

3. G3 Laser Mouse (Available: July; $59.99)
The Logitech G3 Laser Mouse’s compact, ambidextrous design
encourages a
fingertip grip (or clawgrip) and includes the same ultra-powerful
mouse
engine as the Logitech G5 and G7 mice.

Key Features
• Processing power of 6.4 megapixels of images per second
• Tracks up to 45 inches per second
• Full-speed USB delivers 500 reports per second
• Logitech DryGrip surface provides secure finger grips during
long
gaming sessions
• Adjustable resolution: The mouse’s 2000 dpi maximum
resolution can be
adjusted to as low as 400 dpi, allowing gamers to vary their
resolution and balance the needs between maximum speed and
optimum
precision.

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Gamers Catch Their Breath as Xbox 360 and Xbox Live Reinvent Next-Generation Gaming

LOS ANGELES — May 9, 2006 — The Xbox 360™ video game and entertainment system has created a global phenomenon with its record-breaking performance and fervent consumer response. Now, Microsoft Corp. hits the turbo button for gamers, announcing the next wave of games and accessories for Xbox 360 and new world-class Xbox Live® entertainment experiences.

At the Electronic Entertainment Expo (E3) in Los Angeles, Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft, announced that gamers can expect more than 160 high-definition games by the end of 2006 for the Xbox 360 platform. In addition, Moore unveiled several new Microsoft Game Studios titles in development for Xbox 360 including “Alan Wake,” “Fable® 2,” “Forza Motorsport™ 2” and the next installment in the critically acclaimed “Halo®” franchise, “Halo 3.”

Xbox 360 continues to evolve and feed the imagination of gamers everywhere. This week at E3, the following Microsoft Game Studios exclusives will showcase the breath and depth of Microsoft’s next-generation lineup:

· “Alan Wake” (Remedy Entertainment Inc.). “Alan Wake” is a psychological action thriller. Cited as one of the best titles of E3 2005, “Alan Wake” introduces a deeply engaging and suspenseful storyline in a free-roaming open world that invites players to unravel the riveting plot and experience intense combat that combines the use of light with more conventional weapons. “Alan Wake” will be released on Windows Vista™ and Xbox 360. Timing is not yet announced.

· “Blue Dragon” (Mistwalker/Artoon Co. Ltd.). From famed game producer Hironobu Sakaguchi comes “Blue Dragon,” a unique, epic role-playing game (RPG) that centers on a young boy named Shu and several of his friends who must harness the power of their phantom shadows in their fight against an eminent evil. “Blue Dragon” will launch later this year in Japan.

· “Crackdown” (Real Time Worlds). Dave Jones, creator of “Grand Theft Auto,” brings his brand of unprecedented, open-ended gameplay to the next-generation with “Crackdown™.” “Crackdown” sets players loose in a free-form, persistent playground where a citywide fight against crime requires a new kind of hero who evolves into a bigger, stronger, faster, more efficient weapon of justice through continued gameplay. “Crackdown” will launch in 2006. Timing is not yet announced.

· “Fable 2” (Lionhead Studios). “Fable 2” is the highly anticipated sequel to the best-selling “Fable.” Set 500 years after the original game, “Fable 2” will offer even more choices and features, while building on the core gameplay theme of “Fable” where every choice continually defines who you become, allowing you to truly live the life you choose. Timing is not yet announced.

· “Forza Motorsport 2” (Turn 10). “Forza Motorsport 2” roars into the next generation with more than 300 customizable cars and 60 frames per second of head-turning, high-definition gameplay that creates the most stunningly realistic racing simulation ever experienced. Timing is holiday 2006.

· “Gears of War” (Epic Games Inc.). “Gears of War” thrusts gamers into humankind’s epic battle for survival against the Locust Horde, a nightmarish race of creatures that surface from the bowels of the planet. Blending the best of tactical action games with the best of survival horror titles, “Gears of War” features cinematic, beautifully rendered interactive environments with high-definition visuals. “Gears of War” will launch on Emergence Day 2006.

· “Halo 3” (Bungie Studios). The epic saga continues with “Halo 3,” the hugely anticipated sequel to the highly successful and critically acclaimed “Halo 2.” In this third chapter of the “Halo” trilogy, Master Chief returns to finish the fight, bringing the epic conflict between the Covenant, the Flood and the entire human race to a dramatic, pulse-pounding climax. Timing is 2007.

· “Mass Effect” (BioWare Corp.). “Mass Effect” is an RPG trilogy developed by BioWare, set in a massive, living universe waiting for exploration and discovery. Gamers travel to distant, uncharted worlds — and uncover the past to save the future — in a richly detailed story where players’ actions, sometimes morally challenging, will determine the fate of civilization. Timing is not yet announced.

· “Shadowrun” (FASA Studio). Bringing the Microsoft vision of “Live Anywhere” to life, “Shadowrun™” is the first cross-platform game for Xbox 360 and Windows Vista. “Shadowrun” is a multiplayer, first-person shooter that propels team-based combat into a new dimension with a revolutionary blend of modern weaponry and ancient magic. “Shadowrun” will be available at the launch of Windows Vista.

· “Too Human” (Silicon Knights). “Too Human” is the first installment in a fast-paced action trilogy, where players assume the role of Baldur, a cybernetic god charged with defending mankind from an onslaught of monstrous war machines. In “Too Human,” players are treated to a nonstop barrage of action powered by the seamless integration of melee and ranged firearms combat and fueled by breathtaking visuals. “Too Human” will launch in holiday 2006.

· “Viva Piñata” (Rare Ltd.). “Viva Piñata” is a window to a fantastical world full of wild-roaming Piñata animals. Players customize their world to attract Piñatas, handle relationships among the more than 60 species, and protect their Piñatas from the dangers that threaten to break them open. “Viva Piñata” will launch in holiday 2006.

Gamers can also expect to see amazing second- and third-party Xbox 360 titles at E3 this year:

· “Ninety-Nine Nights” (Q Entertainment Ltd./Phantagram Co. Ltd.). “Ninety-Nine Nights” is a fantasy action game that invites gamers to experience an immersive and emotional story though the eyes of both good and evil, while fighting among hundreds of fellow soldiers through an epic adventure. “Ninety-Nine Nights,” exclusive to Xbox 360, will launch in summer 2006 in the U.S.

· “Lost Planet” (Capcom Entertainment Inc.). Keiji Inafune, the creator of “Mega Man” and “Onimusha,” brings to life a riveting sci-fi action shooter with intense cinematic gameplay set within the merciless frozen tundra of a hostile planet. “Lost Planet,” an Xbox 360 exclusive, features online multiplayer gameplay via Xbox Live and will launch in the first quarter of 2007.

· “Saints Row” (THQ). An Xbox 360 exclusive, “Saints Row” is an explosive, third-person action/driving hybrid developed by Volition Inc. and is the only game in its genre that offers players unrivalled character customization options and a multiplayer experience through Xbox Live. This title will launch in fall 2006.

· “Dead or Alive: Xtreme 2” (Tecmo Inc.). Get wet with Team Ninja’s newest graphical masterpiece, the Xbox 360 exclusive “Dead or Alive®: Xtreme 2.” All the favorite DOA girls are back and ready to battle it out in the tropical waters of Zach’s Island on their high-performance personal watercraft, compete in assorted and alluring activities, sunbathe on white sand beaches, and go all-in at Zach’s Casino. This title will launch during the 2006 holiday season.

· “Prey” (2K Games). An Xbox 360 console exclusive, “Prey” is a groundbreaking first-person shooter that raises the bar and turns the genre upside-down with awesome new gameplay features and next-generation graphics. This title will be available in July 2006.

· “Tom Clancy’s Splinter Cell Double Agent” (Ubisoft). Sam Fisher makes his next-generation debut on the Xbox 360 with “Tom Clancy’s Splinter Cell Double Agent™.” The best-selling “Splinter Cell®” franchise takes an entirely new direction, allowing gamers to play as a double agent for the first time ever in the saga’s history. The game launches in September 2006.

· “Madden NFL 07” (EA Sports). With the exclusive video game license of the NFL and PLAYERS INC., “Madden NFL 07” continues to be the No. 1 football franchise in history with more than 51 million copies sold. In its 17th installment, gamers can control the running game like never before. For the first time ever, they can step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower or slash away from would-be tacklers as they fight for every yard. Innovative rushing controls give players a game-breaking ground attack featuring all-new jukes, cutbacks and the distinct running styles of their favorite backs. Developed by EA-Tiburon, Madden NFL 07 will launch in August on the Xbox 360 and Xbox® systems.

· “Sonic The Hedgehog” (SEGA). Sonic is re-born for the next generation! Sonic blazes his way onto Xbox 360, melding top-tier animation production values with next-generation art, physics and game design to create the most intense, high-velocity Sonic adventure yet. Featuring real-time interactive 3-D environments, a large cast of new and returning characters, and a blistering sense of speed, get ready for the reinvention of Sonic The Hedgehog™. Timing is not yet announced.

Xbox Live Arcade

Xbox Live, surpassing 3 million connected members, continues its commanding leadership position in the online unified gaming and entertainment space. Since launch, nearly 60 percent of Xbox 360 owners have joined the Xbox Live community. In addition, over 90 percent of connected members are downloading content from Xbox Live Marketplace, driving more than 18 million downloads in the first six months.

Xbox Live Arcade provides quick fun experiences for gamers of all interests, skill levels and budgets. This mainstream favorite provides the most sought-after downloadable games in high definition supported by integrated friends list, achievements, leaderboards, and voice and video communication.

In addition, Microsoft today announced a power-packed lineup that will be added to the already significant library of Xbox Live Arcade titles. Gamers can expect the following nostalgic favorites and original, innovative gaming experiences by end of year:

· NAMCO BANDAI Games America Inc. NAMCO BANDAI Games America Inc. is bringing legendary coin-op favorites “Pac-Man,” “Galaga,” “Dig Dug” and “Rally-X,” all complete with Xbox Live features such as leaderboards and achievements.

· Konami. Konami revives classic franchises including “Frogger,” “Contra” and “Super Contra,” “Track & Field,” “Time Pilot,” and “Scramble,” each offering updated graphics and Xbox Live support.

· Midway. Midway Games Inc. brings a new suite of classic arcade titles to Xbox Live Arcade, including “Defender®,” “Paperboy®,” “Root Beer Tapper™” and “Ultimate Mortal Kombat® 3,” complete with graphical upgrades and multiplayer play over Xbox Live.

· “Sonic The Hedgehog High Speed” (SEGA). Microsoft and SEGA® join forces to bring some of the best console classics to Xbox Live Arcade including “Sonic The Hedgehog High Speed.” Everyone’s favorite blue hedgehog makes his high-speed debut in high definition with full leaderboard and achievement support.

· “Lumines Live!” (Q Entertainment). A fresh new installment to the original puzzle action hit titles series, “Lumines Live!” will debut exclusively on Xbox Live Arcade. It features frenetic puzzle action married with video, music and themes from today’s hottest pop culture icons. What’s more, “Lumines Live!” features full multiplayer play over Xbox Live, an exclusive Duel mode and an all-new Puzzle mode, downloadable puzzles, and music and skins from Xbox Live Marketplace, including the hit Madonna single, “Sorry.”

· Indie Game Lineup. For the first time in history, Microsoft has opened the world of video game consoles to independent game developers. Some of the world’s most creative independent game talents are developing games for Xbox Live Arcade, including PopCap Games (the creators of award-winning games such as “Zuma”), which brings its first action shooter title, “Heavy Weapon,” to the platform. Additional Xbox Live Arcade titles featured at E3 include “Cloning Clyde” (Wahoo Studios/NinjaBee), “RoboBlitz,” (Naked Sky Entertainment Inc.) and “Mutant Storm Empire” (PomPom).

Xbox 360 Accessories: More Ways to Play

The suite of Xbox 360 accessories continues to expand to give gamers more ways to experience their favorite games and movies and to stay connected with friends. Microsoft announced new, cross-platform accessories that will enable gamers to take the thrill of wireless gaming one step further on the Xbox 360 console and Windows®-based PC, while providing additional details on other new accessories coming to the Xbox 360 system this holiday:

· The Xbox 360 Wireless Racing Wheel uses the latest wireless and force feedback technology to bring new realism to racing games such as “Project Gotham Racing® 3” and “Forza Motorsport 2.” From drifting to power sliding, feel the intensity of every turn.

· The Xbox 360 Wireless Headset integrates seamlessly with the Xbox 360 console to provide wireless voice chat, stylish ergonomic design and superior voice quality to chat over the Xbox Live network.

· The Xbox 360 HD DVD Player, available this holiday, delivers a superior digital audio and visual experience to consumers, enabling them to enjoy blockbuster movies in stunning high definition through their Xbox 360 system. It includes the Xbox 360 Universal Media Remote.

· The Xbox 360 Wireless Gaming Receiver for Windows connects existing and future Xbox 360 wireless accessories to the PC, allowing gamers to enjoy the Xbox 360 Wireless Controller, Xbox 360 Wireless Headset and Xbox 360 Wireless Racing Wheel on a second platform.

· The Xbox Live Vision video camera will allow gamers with Xbox Live Gold to customize their gamer picture, send photo messages, and video chat with friends and family over Xbox Live. Featured titles include “Pinball FX” (Zen), “Tom Clancy’s Rainbow Six® Vegas” (Ubisoft), “TotemBall” (Freeverse) and “World Series of Poker: Tournament of Champions” (Activision). Xbox Live Vision launches in North America and Europe on Sept. 19 and the rest of the world on Feb. 10, 2007.

· Xbox 360 Memory Unit (256MB). With four times more capacity than the original, gamers can easily store and transfer even more Xbox 360 saved games, Xbox Live profiles, full Xbox Live Arcade titles and other entertainment content downloaded from Xbox Live Marketplace.

Continue reading "Gamers Catch Their Breath as Xbox 360 and Xbox Live Reinvent Next-Generation Gaming" »

Bill Gates Declares 10 Million-Unit Head Start for Xbox 360 and Outlines Future of Interactive Entertainment

LOS ANGELES — May 9, 2006 — Microsoft Corp. Chairman and Chief Software Architect Bill Gates today staked the claim that the Xbox 360™ system will have a 10 million-unit head start by the time the competition enters the market and more than 160 games by the end of the year. Gates went on to outline the company’s bold new vision to connect millions of Xbox 360 gamers with hundreds of millions of Microsoft® Windows®-based PC and mobile gamers from around the world through the Xbox Live® online entertainment network. Gates made the announcements at a press conference to open the Electronic Entertainment Expo (E3), the largest annual confab for the interactive entertainment industry.

Dubbed “Live Anywhere,” the initiative puts gamers at the center of a ubiquitous always-on world where their digital identities, games, friends and digital entertainment are always accessible through the familiar Xbox Live interface, regardless of location or device. The plan also clears the way for groundbreaking cross-platform gameplay scenarios, with participants using Windows-based PCs, mobile phones and Xbox 360 consoles to play together simultaneously.

By this time next year, Microsoft expects more than 6 million gamers to be connected to the Xbox Live network. In addition, more than 25 million casual gamers are currently playing games on MSN® Messenger and MSN Games. Envisioning a forward look to more closely align these powerful communities, Gates outlined next steps to bring the Live Anywhere vision to fruition:

· Xbox Live experiences come to Windows-based PCs. Gamers will have the ability to jack into the vibrant Xbox Live world from their Windows-based PCs early next year to play games with friends. Answering the call of millions of Windows gamers for a world that is always on, the Xbox Live experience on Windows will give gamers a consistent online game experience in which they have one identity, one friends list, one set of achievements and voice communications across all games on the network. These experiences will debut on Windows with the Windows Vista™ operating system and “Shadowrun™” this winter.

· Microsoft’s mobile offering. Spanning Windows Mobile®, Java and BREW-based handsets, the world-class mobile games service will give gamers on-the-go access to cross-platform gaming communities at any time, from any location. By this time next year, users will be able to send messages, access friends lists, download the best of mobile game content, and sample, purchase and play favorites such as “Bejeweled,” “Zuma” and “Hexic®” as part of the integrated gaming world.

“By opening the Xbox Live entertainment network to the entire universe of Windows and mobile gamers, we’re creating unparalleled gameplay opportunities that will drive incredible growth of the online community,” said Gates. “Our vision is to deliver consistent, compelling experiences that make it easy for consumers to jump in and play, from any device at any time. It’s a vision that only Microsoft can deliver.”

Gates, making his first appearance at E3, joined Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division, on stage to announce a barrage of new game titles coming to the Xbox 360 and Windows Vista platforms.

Microsoft announced that it will have 160 Xbox 360 titles by end of 2006. The stunningly smooth high-definition graphics and sophisticated level of gameplay in these titles are proof positive that the development community is hitting its stride with the console’s powerful hardware and programming tools.

Gates and Moore dazzled the crowd with an initial look at “Halo® 3,” the hugely anticipated sequel to the highly successful and critically acclaimed “Halo” franchise. Enthusiasm for “Halo 3” has been building since its predecessor, “Halo 2” — launched by Microsoft Game Studios in 2004 — rewrote history books by becoming the biggest launch in U.S. entertainment retail history, with $125 million in sales and 2.4 million copies sold in the first 24 hours. In this third chapter of the “Halo” trilogy, Master Chief returns to finish the fight, bringing the epic conflict between the Covenant, the Flood and the entire human race to a dramatic, pulse-pounding climax.

Microsoft Game Studios also showcased exclusive Xbox 360 titles “Gears of War” (Epic Games Inc.), “Fable® 2” (Lionhead Studios) and “Forza Motorsport™ 2” (Turn 10). Ubisoft’s next-generation version of “Tom Clancy’s Splinter Cell Double Agent™” will also debut on Xbox 360. In addition, Microsoft Game Studios showed “Alan Wake” (Remedy Entertainment Inc.) and “Shadowrun™” (FASA Studio), both slated for Xbox 360 and Windows Vista. Bringing the Microsoft vision of Live Anywhere to life, “Shadowrun” is the first cross-platform Xbox 360 and Windows Vista-based game featuring team-based combat that ushers gamers into a new dimension with a revolutionary blend of modern weaponry and ancient magic.

For Windows gamers, the consumer launch of Windows Vista in January 2007 will continue the momentum and excitement for the Windows platform. With Windows Vista, Microsoft will introduce the DirectX® 10 API, showcasing astonishing new graphics as well as enhanced performance, better hardware integration and new ways for developers to make the most of the Windows game platform. Microsoft highlighted several games from major publishers that will support Windows Vista and DirectX 10 technologies: “Crysis™” (Electronic Arts Inc.), “Age of Conan: Hyborian Adventures” (Funcom) and “Flight Simulator X” (Microsoft Game Studios).

In addition to these blockbuster titles on Xbox 360 and Windows Vista, several new games are coming to Xbox Live Arcade. Gamers of all ages and levels of experience are flocking to these quick, fun (and often nostalgic), downloadable titles that take advantage of the unique high-definition and Xbox Live capabilities that only Xbox 360 can deliver. Microsoft and its partners announced a significant expansion of the Xbox Live Arcade catalog, adding classic favorites such as “Pac-Man,” “Galaga,” “Dig Dug” and “Rally-X” from NAMCO BANDAI Games America Inc.; “Frogger,” “Track & Field,” and “Contra” and “Super Contra” from Konami; “Defender®,” “Paperboy®,” “Root Beer Tapper™” and “Ultimate Mortal Kombat® 3” from Midway Games Inc.; “Sonic the Hedgehog™ High Speed” from SEGA®; and new titles such as “Lumines Live” from Q Entertainment Ltd.

As part of the Live Anywhere initiative, Microsoft has announced new cross-platform accessories such as the Xbox 360 Wireless Controller, Xbox 360 Wireless Racing Wheel and Xbox 360 Wireless Headset, which will enrich game experiences on Xbox 360 and Windows. The new Xbox Live Vision video camera will allow consumers to customize their gamer picture, send photo messages, and video chat with friends and family over Xbox Live.

The appetite for Xbox 360 gaming around the world continues to grow. Microsoft is excited to meet that demand in seven new countries in the coming year with launches in Chile, the Czech Republic, Hungary, India, Poland, Slovakia and South Africa. Additional markets will continue the momentum of the largest next-generation installed base for any console after a second holiday season.

Continue reading "Bill Gates Declares 10 Million-Unit Head Start for Xbox 360 and Outlines Future of Interactive Entertainment" »

Microsoft Game Studios and Remedy Partner in Delivering “Alan Wake”

Today at Microsoft’s E3 press conference, Microsoft Game Studios confirmed it will publish “Alan Wake,” the highly anticipated psychological action thriller by the renowned and successful developer, Remedy. The title will be made exclusively for Windows Vista and the Xbox 360 video game and entertainment system.

"We are thrilled about the opportunity to work with the gifted and experienced Remedy team," said Frank Pape, Senior Director of Business Development at Microsoft. "Our teams are dedicated to pushing the envelope of the gaming experience for Windows and the Xbox 360 with 'Alan Wake.' Millions of gamers have come to expect highly innovative and compelling content from Remedy and Microsoft Game Studios is proud to partner with them on this phenomenal title."

“Partnering with Microsoft Game Studios creates a complementary blend of talents and a shared passion to create something incredible,” said Petri Järvilehto, Creative Director at Remedy. "We put a lot of effort into finding the best publisher match for our game and the Remedy team. As a result, we are truly excited to work with MGS to make ‘Alan Wake’ the game it deserves to be and to continue our track record of success.”

Set in the deceptively idyllic town of Bright Falls, Washington, “Alan Wake” places gamers in the role of the best-selling suspense author, Alan Wake. He escapes to this small town to recover from the mysterious disappearance of his fiancée. In Bright Falls Wake comes face to face with his darkest nightmares.

“Alan Wake” immerses players in an intense and expansive cinematic world that enables players to roam freely in hyper-realistic, dynamic and interactive environments. “Alan Wake” is mission-based with a deeply engaging and suspenseful storyline unveiling new twists and profound character revelations at every turn. Players will unravel the riveting plot through character interactions, unique problem-solving and intense combat against terrifying enemies. In this nightmarish world, Alan Wake must use a variety of weapons to survive, including his most powerful ally against the creatures of darkness — light itself.

Continue reading "Microsoft Game Studios and Remedy Partner in Delivering “Alan Wake”" »

Rockstar Games announces Grand Theft Auto IV for the Xbox 360™ and PLAYSTATION®3 computer entertainment system

New York, NY – May 9th, 2006 -- Rockstar Games, the universally-renowned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce Grand Theft Auto IV, the next-generation console debut of the genre-defining Grand Theft Auto franchise. Developed by world-class designers Rockstar North, Grand Theft Auto IV will be simultaneously available for the PlayStation®3 and Xbox 360™ and is currently planned to be in stores in North America on October 16, 2007 and in Europe on October 19, 2007.

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E3 Coverage - Microsoft Press Conference

The press conference was held at the Chinese Theater and began with a demo of Gears of War. Someone played a level from the beginning of the game and it looked great. Very dark and futuristic, lots of realistic blood splatter, tons of shooting, and even a chainsaw. Spectacular graphics.

Then Peter Moore took the stage and talked about how Microsoft is delivering the most powerful HD gaming to date. For the first time ever, all of MS gaming is under a single organization unit. Games drive entertainment at MS. Fastest start in console history 5 million Xbox 360 sold by end of June, 4.5 games and 3 peripherals per unit sold. These are great numbers. It’s about the games, the friends, and the lifestyle.

Xbox Live – a unique online experience, friend’s lists, achievements, etc. 6 million members by this time next year. Evolving beyond a shared game space to a true entertainment venue. Xbox Live Arcade has something for everyone. Classic arcade games from Namco, Konami, Midway, SEGA. More than games, a shared heritage. Created a space for independent developers where innovation can thrive. Lumines Live with exclusive Warner Bros content.

Xbox 360 games – Lost Planet Extreme Condition, Mass Effect, Moto GP 06, Saint’s Row, John Woo Presents Stranglehold, Test Drive Unlimited, DDR Universe, Prey, Superman Returns: The Videogame, by this holiday there will be over 160 360 games. 825 titles currently available on Xbox.

Fable 2 announcement Peter Molyneaux and Lionhead Studios

Forza Motorsport 2 – more customization, 300 cars to tune and paint, 12 player races through xbox live, available this holiday season matched with wireless steering wheel

Wireless headset

Xbox Live Vision Camera

Working on building better games for Japanese market

Splinter Cell Double Agent to be released Sept 06

Viva Pinata – whole new world that kids can jump into anytime and anywhere this game is about what happens to piñata when they’re not at a party holiday 06

Xbox Live Marketplace – digital distribution, 1000 pieces of content available today. Changes the way people try and buy games. Provides true episodic content keeping your favorite games fresh for years. Opens new worlds of digital entertainment – music videos, movie trailers. All in HD.

Xbox 360 HD DVD Player – roughly 2/3 the size of 360. Available this holiday. $499

Grand Theft Auto IV – 360 on October 2007. Exclusive episodic content via Xbox Live

Windows Gaming – revitalized marketing effort, latest in graphics technology, Windows Vista is game friendly. “Games for Windows” Vista is where it’s at for gaming, Direct X 10, it does look good, parental controls, more horsepower, more stability, more joint release titles that will come out on 360 and PC such as Shadowrun. There is talk of a single "Live Anywhere" interface so you can be on the equivalent of Xbox Live from an Xbox, a PC, or a mobile phone. There will be seamless interaction between platforms, so someone on a 360 could message someone on a PC and then they could play Shadowrun against each other.

Bill Gates came on stage and that was pretty cool.

Continue reading "E3 Coverage - Microsoft Press Conference" »

ACTIVISION ANNOUNCES NEXT-GENERATION CONSOLE LINEUP

Santa Monica, CA. – May 8, 2006 -- Activision, Inc. (Nasdaq: ATVI) today confirmed that the company is currently in development on three launch titles for both the PLAYSTATION® 3 computer entertainment system and Wii™ (formerly code named Revolution) platforms. The company has been working closely with both Sony Computer Entertainment America and Nintendo on the development of Call of Duty® 3 and Marvel: Ultimate Alliance, which will be released on both next-generation systems, as well as on the Xbox 360™ video game and entertainment system from Microsoft. Activision also is developing two completely different games based on the Tony Hawk franchise – Tony Hawk’s Project 8™ for the PlayStation 3 and Xbox 360, and Tony Hawk’s Downhill Jam™ for Nintendo’s new Wii system. In fiscal 2007, the company will release 10 games for the three next-generation platforms including the titles listed above as well as X-Men: The Official Game for the Xbox 360.

Additionally, at the 2006 Electronic Entertainment Expo Activision will unveil a sneak peak from its highly anticipated Spider-Man 3™ video game that demonstrates the in-game model of the renowned Super Hero and the power of next-generation technology. Activision’s Windows PC lineup is led by id Software’s Enemy Territory™: QUAKE Wars, the highly-anticipated online team-based first-person action game.

These announcements underscore Activision’s commitment to being a leader on all of the next-generation gaming systems. The company established an early leadership position on the Xbox 360 and according to the NPD Group, has the #1 Xbox 360 game with Call of Duty® 2. Activision’s next-generation slate is anchored by well-established, recognizable brands that the company owns or controls.

Activision also announced its game lineup for the 2006 Electronic Entertainment Expo, taking place at the Los Angeles Convention Center from May 10 - 12, 2006. The company’s slate showcases games for both next-and current-generation consoles and Windows PC platforms.

“Activision will showcase a diverse and well-rounded game slate at this year’s E3 convention,” said Mike Griffith, President and CEO, Activision Publishing, Inc. “We expect that our well-established brands and multi-platform development strategy should continue to provide us with an advantage in the new console era. The next-generation console systems feature significant visual and audio enhancements that will continue making video games more accessible to audiences worldwide.”

Next-Generation Launch Titles:

Activision’s PlayStation 3 system launch lineup will take advantage of the hardware’s multi-core processing to deliver smoother, faster gaming experiences that will closely resemble feature film quality values. The company’s launch games for Nintendo’s Wii system will fully utilize the Wii’s revolutionary freehand-style controller by offering more immersive gameplay.

Call of Duty 3, the follow-up to the #1 next-generation game, delivers the intensity of being closer than ever to the fury of combat during the battle for the Liberation of Paris, the most harrowing campaign of WWII, known as The Normandy Breakout. Through a seamless narrative, Call of Duty 3 delivers the rush of unrelenting battle and breathtaking action of the Allied offensive that changed the fate of the world. (PlayStation 3 system, Xbox 360® video game and entertainment system from Microsoft, Wii, Xbox, PlayStation® 2 computer entertainment system; fall; not yet rated by the ESRB)

Marvel: Ultimate Alliance is an all-new action/RPG that features over 140 Marvel Super Heroes and Super Villains and the largest roster of comic book characters ever seen in a video game. Players get to create their Super Hero team from over 20 playable characters including Spider-Man, Wolverine, Blade and Captain America, and through their actions determine the fate of both planet Earth and the Marvel Universe, which is revealed in one of several epilogues. (PlayStation 3 system, Xbox 360, Wii, PlayStation 2, Xbox, PSP™ (PlayStation® Portable) system, Nintendo Game Boy Advance, Windows PC; fall; not yet rated by the ESRB)

Designed and built exclusively for Nintendo’s next-generation and handheld systems, Tony Hawk’s Downhill Jam delivers a totally innovative and unique skateboard experience focused on head-to-head racing. The game allows players to feel the breakneck speed of downhill competition as they tear up the world’s steepest terrains while performing tricks and outmaneuvering opponents in such locations as San Francisco, Machu Picchu and Hong Kong. Taking on the role of Tony Hawk or one of nine characters, players compete in time-based challenges in one of three gameplay modes including race, trick and slalom. (Wii, Nintendo DS, Game Boy Advance; fall; not yet rated by the ESRB)

Reengineered from the ground up for the PlayStation 3 system and Microsoft’s Xbox 360, Tony Hawk’s Project 8 immerses players in the definitive skateboarding experience using ultra-realistic graphics, enhanced physics and extremely responsive controls that simulate the feeling of skating with every trick and bail. The game challenges players to experience the intensity and pressure of skating against some of the world’s top pros in true to life competitions as they aim to become the #1 skater. (PlayStation 3 system, Xbox 360, PlayStation 2, Xbox, PSP system; fall; not yet rated by the ESRB)

Powerhouse E3 Lineup:

Set to redefine online action gaming, id Software’s Enemy Territory: QUAKE Wars is the ultimate team-and objective-based multiplayer experience. Developed by Splash Damage and executive produced by id Software, the first person strategic action game is set within the epic QUAKE® universe in the year 2065 and pits the Allied troops of the Global Defense Force (GDF) against a new Axis of Evil – the barbaric and technologically advanced Strogg. Built on id Software’s new MegaTexture™ rendering technology and featuring strategic team play, persistent character promotions and the universe’s most powerful weapons and vehicles, Enemy Territory: QUAKE Wars transports players to the frontlines of an epic new war for Earth. (Windows PC; not yet rated by the ESRB)

Building on The Movies™’ critically acclaimed gameplay, The Movies: Stunts & Effects™ Expansion Pack ups the ante on movie production with the addition of stuntmen, death-defying stunts and new stunt double characters; a new particle effects engine that let’s players enhance their scenes with incredible visual effects including fireball explosions, shattering glass, smoke and steam; an all new “Freecam Mode” that allows players to adjust the camera location, angle, field of view and path to create truly unique movies; and the addition of new miniature sets that let players create dramatic sweeping angles. (Windows PC; summer; Rated “T” (Teen – Blood and Gore, Crude Humor, Mild Language, Sexual Themes, Use of Alcohol, Tobacco Violence) by the ESRB)

Based on DreamWorks Animation’s upcoming film, Over the Hedge™ takes players on an all-new adventure beyond the movie as they assume the roles of RJ the raccoon, Verne the turtle, Hammy the squirrel and Stella the skunk and turn a suburban neighborhood loaded with dangerous obstacles and traps into their personal playground. (PlayStation 2, Xbox, Nintendo GameCube and the PC have been rated E10+; Game Boy Advance, Nintendo DS have been rated E by the ESRB; available on North American retail shelves May 9)

X-Men: The Official Game catapults players into an original storyline that serves as a prelude to Twentieth Century Fox and Marvel Studios’ upcoming film, “X-Men: The Last Stand,” and allows them to command the distinct powers of Wolverine, Nightcrawler and Iceman as they face off against formidable enemies, battle through massive environments and embark on an epic quest to save mutant-kind. (Rated “T” (Teen - violence) for Xbox 360, PlayStation 2, Xbox, Nintendo GameCube and PC by the ESRB; Rated “E-10+” (Everyone 10 and older – fantasy violence) for the Nintendo DS and Game Boy Advance) by the ESRB; available on North American retail shelves May 16)

Building on last year’s #1 poker title and the #1 brand in poker, World Series of Poker®: Tournament of Champions takes a story-based approach putting players on the Pro Circuit as a new pro and protégé of Chris “Jesus” Ferguson. Players test their skills at the premier Circuit Events in hopes of qualifying for the winner-take-all, invitation-only Tournament of Champions at the Rio Resort in Las Vegas. Along the way, they face-off against more top pros than ever before, including Joseph Hachem, the 2006 World Series of Poker Main Event Champion and Jennifer Tilly, the Academy Award nominated actress and World Series of Poker bracelet holder, among others in hopes of bringing home the Tournament of Champions trophy. (Xbox 360, PlayStation 2, PC, PSP system; fall; not yet rated by the ESRB)

New Online Content:

Further expanding the experience of the #1 title for the Xbox 360, Activision will release four all new Call of Duty 2 Xbox 360 multiplayer maps at E3 that unleash a blistering barrage of battle for gamers. The four maps will be available via Xbox Live® online game network. The Bonus Pack features two maps set in Germany and will be released for free. While the Skirmish Pack contains two additional maps set in Russia and France will be sold for 400 Microsoft Points™ through Xbox Live® Marketplace.

Video taped comments from Activision’s CEO, Robert Kotick, concerning E3, the PlayStation 3 system, Nintendo Wii and the future of digital entertainment, are available at www.thenewsmarket.com/activision. Media can preview and request broadcast-standard video digitally or by tape at no cost from this site.

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May 8, 2006

EA UNVEILS THE NEXT GENERATION OF GAMES AT E3

REDWOOD CITY, Calif., May 4, 2006-- Electronic Arts (NASDAQ: ERTS) today announced its next generation of game titles for the upcoming Electronic Entertainment Expo (E3) taking place in Los Angeles May 10-12, 2006. EA’s line up of EA SPORTS™ and EA™ branded games for the Xbox 360™ video game system from Microsoft, the PlayStation®3 computer entertainment system, PSP™ (PlayStation®Portable) handheld entertainment system, Nintendo Wii™, Nintendo DS™, PC and mobile phones will be showcased in EA’s booth #1000 in the South Hall. With a renewed focus on original and wholly-owned intellectual property EA will unveil an array of titles and the technology that drives gameplay innovation.

Shown exclusively behind closed doors, EA is presenting its recently announced next generation console action title out of EA Montréal, ARMY OF TWO™; Will Wright’s original PC work in progress, SPORE™; and the newest PC iteration in the acclaimed Command & Conquer™ series, Command & Conquer 3 Tiberium Wars™.

The EA SPORTS line up will go behind closed doors in the EA SPORTS Lab highlighting the technology that fuels the gameplay innovations for the ’07 lineup. Madden NFL 07 will be playable on the PlayStation 3 console, Xbox 360, PSP system, Nintendo DS and Nintendo Wii.

“EA is leading the industry with a new generation of games on a new generation of platforms,” said Paul Lee President of EA Studios. “We’re pushing the technology to provide more innovation in our EA branded games and authentic athletic performance in our EA SPORTS games. We’re also leading the resurgence of PC gaming with groundbreaking titles like Battlefield 2142, Command & Conquer 3 Tiberium Wars, Crytek Studio’s Crysis and of course Will Wright’s new game, SPORE.”

“EA is demonstrating a ground-breaking level of quality and innovation at E3 this year,” said Frank Gibeau, EA Executive Vice President and General Manger of North American Publishing. “Games like ARMY OF TWO and NBA LIVE 07 are going to unleash the power of new consoles like PlayStation3 and Xbox 360. Madden NFL 07 makes great use of the new controller on Nintendo’s Wii system.”

“E3 is a showcase for EA’s portfolio of globally recognized entertainment,” said Executive Vice President and General Manager of International Publishing, Gerhard Florin. “Titles like FIFA Soccer, The Lord of the Rings, The Battle for Middle-earth II and the Battlefield franchise are among the most popular games in the world.”
EA SPORTS™ branded E3 line up

Along with playable demos that showcase deep new offerings of Madden NFL 07 and NCAA Football 07, EA will feature tech demonstrations of NBA LIVE, Tiger Woods PGA TOUR and FIFA Soccer behind closed doors in the EA SPORTS Lab. These demos will illustrate the new tools and development philosophy that drives gameplay and feature innovation in EA SPORTS games on next generation consoles. Highlighting the EA SPORTS Lab will be never-before-seen technology that delivers authentic athletic performance— the athletic movements, awareness, look and emotional intensity that bring characters to life in EA SPORTS games. The Lab will also feature a demonstration of ESPN content integrated in upcoming EA SPORTS games, including ESPN ticker and ESPN SportsCenter Radio updates.

Madden NFL 07 - With the exclusive video game license of the NFL and its players, Madden NFL 07 continues to be the #1 football franchise in history with more than 51 million copies sold. In its 17th installment, you control the running game like never before. For the first time ever, step up as the lead blocker to create a hole, and then take control of the tailback and smash through, overpower, or slash away from would-be tacklers as you fight for every yard. Innovative rushing controls give you a game-breaking ground attack featuring all-new jukes, cutbacks, and the distinct running styles of your favorite backs. Developed by EA Tiburon, Madden NFL 07 will launch in August on the Xbox 360, Xbox® videogame system from Microsoft, PlayStation®2 computer entertainment system, Nintendo GameCube™, PSP system, PC, Nintendo DS and Game Boy® Advance. Madden NFL 07 is also in development on the PlayStation 3 console and Nintendo Wii.

NCAA® Football 07 - Momentum changes everything—now college football’s most celebrated videogame turns the tide with NCAA Football 07. Whether battling your biggest rival or playing for the first-ever BCS National Championship Game in Dynasty Mode™, success on the field depends on your ability to maintain momentum. Featuring unprecedented graphics that capture every moment in complete detail—from the authenticity of the stadiums, mascots, and marching bands, to the true-to-life look and feel of the players on the field. NCAA Football 07 delivers the most realistic college football experience ever. NCAA Football 07 is scheduled to ship in July on the PlayStation 2 console, Xbox, Xbox 360 and the PSP system.

NASCAR® 07* (Working title) - Take risks, be rewarded, and become a champion with NASCAR® 07* on the PSP system. With all-new Adrenaline Moments, use your skill and instinct during the most intense situations and control the outcome by avoiding disastrous wrecks and flying debris. Maintain your focus on dangerous conditions ahead with the new RaceBreaker feature, which guides you through every treacherous moment of the race. With all-new speed blurring, realistic spark and smoke effects, and camera shakes, get your adrenaline pumping and experience the all-out drama and intensity of 190-mph racing with NASCAR 07.

EA™ branded E3 lineup

The EA game line up is as diverse as the audience games reach today. Gamers will have all-new experiences on award-winning franchises or discover completely new franchises; EA titles will demonstrate that next generation has arrived on the console, PC and handheld devices.

ARMY OF TWO™ - You’re not alone soldier, not anymore. At E3, EA unveils details of the action title that has been kept top secret for the past year. Developed at EA’s boutique production house in Montréal, Canada, the new, original game will redefine strategic TWO man cooperative play when it launches on the PlayStation 3 console and Xbox 360 in 2007. ARMY OF TWO will throw gamers into hot spots ripped from current day headlines where they will utilize unique TWO man strategies and tactics while seamlessly transitioning between playing with intelligent Partner AI (PAI) and a live player. When one man is not enough, it will take an army of two to fight through war, political turmoil and a conspiracy so vast it threatens the entire world.

Battlefield 2142™ - The year is 2142, and the dawn of a new Ice age has thrown the world into a panic. The soil not covered by ice can only feed a fraction of the Earth’s population. The math is simple and brutal: Some will live, most will die. In Battlefield 2142, players choose to fight for one of two military superpowers in an epic battle for survival. Armed with a devastating arsenal of hi-tech weaponry, including assault rifles, cloaking devices, EMP grenades and sentry guns, players can level the playing field against massive Battle Walkers that control the ground and futuristic aircraft that rule the skies. Massive online* battles for up to 64 players drop gamers on the front lines as part of a formal squad, or behind the scenes in Commander Mode to direct the strategic assaults of their team-mates. Battlefield 2142 also introduces an all-new game type for the first time in franchise history: “Titan” mode, which challenges gamers to control the battlefield and destroy their opponent’s Titan - a massive flying warship - while defending their own. Battlefield 2142 is developed by Digital Illusions/DICE Sweden and is slated to ship for PC in Fall 2006.

SPORE – SPORE takes players on an epic journey from the origin and evolution of life through the development of civilization and eventually into the outer reaches of space. Create a creature, then control every dimension of its evolution from pond scum to galactic god. Experience multiple styles of gameplay as your creature advances through different stages of development. Fight for survival in the wild, develop a sprawling metropolis, trade and war against rival civilizations and explore the outer reaches of the galaxy. Every aspect of the universe from creatures to vehicles, buildings to plants, are created by the player and automatically shared with other players, providing a limitless number of worlds to explore and play. Create, control and explore your universe with SPORE. SPORE is under development for the PC by legendary game designer, Will Wright.

Crysis™ – Crysis is all-new first person shooter from Crytek, the award-winning developers of the critically-acclaimed hit Far Cry. Powered by the revolutionary CryEngine™2, Crysis delivers next-generation PC technology, graphics and gameplay. Set in 2019 after a colossal asteroid crashes to Earth, Crysis begins amidst a tense military standoff between the North Korean and United States governments for control of the impact zone. Amid rising tensions, the asteroid suddenly bursts open revealing a massive alien ship, which begins freezing vast portions of the island and altering the global weather system. The invasion of Earth has begun. Crysis features an epic three-act story of alien invasion where players are able to customize their armor and weapons in real time to confront an ever-changing enemy and a harsh, dynamic environment. Advanced enemy AI employs realistic military tactics, forcing gamers to actively outsmart their opponents rather than simply reacting to them. Crysis is slated to ship for the PC in Winter 2006.

Command & Conquer 3 Tiberium Wars™ – The genre defining Command & Conquer series is back! The epic struggle between the Global Defense Initiative (GDI) and The Brotherhood of NOD continues…and the third Tiberium War™ is about to begin. Welcome back, Commander. Command & Conquer, the groundbreaking series that put the Real-time Strategy (RTS) genre on the map, is returning in full force with Command & Conquer 3 Tiberium Wars. This highly-anticipated next chapter takes the popular series back to its roots in the Tiberium universe and features the fast, fluid gameplay that Command & Conquer is known for and a gripping story that will redefine storytelling in RTS games. Experience a revolution in RTS gaming with a breakthrough single player campaign that rewards you for your gameplay style. Add layers of strategy to your gaming experience by building mobile bases, wielding the power of terrifying Ion Storms on the battlefield, or customizing your armies by combining units. Battle it out online with native voice-over IP, integrated clan support, and new spectator modes that let you play RTS games like a sport. Windows PC, 2007.

The Lord of the Rings™, The Battle for Middle-earth™ II for the Xbox 360 – Now command the epic battles of Middle-earth from your living room couch! Take control of huge armies and venture into the heart of Middle-earth to live the battles seen in the blockbuster New Line Cinema films and classic J.R.R. Tolkien literary fiction—all in spectacular high-definition. The game boasts a new, intuitive console-specific control scheme that allows novice players to enjoy the game’s signature Real-time Strategy gameplay while giving expert players the flexibility needed to engage in a deeply complex strategy experience. Directly control hundreds of units in an attempt to defeat enemy armies, conquer new lands, and seal the fate of Middle-earth. As the first game in The Lord of the Rings™ series to be playable over Xbox LIVE™*, add to the intensity of the experience and challenge friends online* to engage in action-packed real-time battles. Summer 2006.

SUPERMAN RETURNS™: THE VIDEOGAME challenges players to master Superman's unrivaled powers to save Metropolis. Based on 60 years of DC Comics and the upcoming motion picture, SUPERMAN RETURNS™: THE VIDEOGAME creates the ultimate open-world super hero experience. As the Man of Steel™, you’ll hone your unworldly super powers such as Flight, X-Ray Vision and Freeze Breath to fight villains that only Superman™ can defeat. SUPERMAN RETURNS: THE VIDEOGAME will be available on Xbox 360, the PlayStation 2 console, Xbox, the PSP system, Nintendo DS and Game Boy Advance.

Def Jam® Fight For NY™: The Takeover – Experience the ultimate hip hop fighting game anywhere you go. Master over 180 new fighting moves and 50 new dirty moves in order to win fights and rise among the ranks of your crew. Create your own fighter and battle through over 40 of the hottest artists and celebrities in Hip Hop including Busta Rhymes, Ludacris, Method Man, Redman, Snoop Dogg, and Xzibit. With a new story, new moves, new venues, and head to head wireless gameplay, Def Jam Fight For NY: The Takeover is the summer's must have title for the PSP system.

Continue reading "EA UNVEILS THE NEXT GENERATION OF GAMES AT E3" »

May 7, 2006

Buena Vista Games Unveils New Video Game Lineup at 2006 Electronics Entertainment Expo

BURBANK, Calif. — (May 8, 2006) — Buena Vista Games, Inc. (BVG), the interactive entertainment arm of The Walt Disney Company (NYSE: DIS), today announced its largest and most diverse lineup ever of console, computer and handheld video game titles to be showcased at the Electronic Entertainment Expo (E3), May 10-12 at the Los Angeles Convention Center, Booth No. 1024 in the South Hall.

With a broad portfolio of video games that appeals to a wide audience, BVG’s portfolio includes titles inspired by major theatrical releases, popular and award-winning television shows and new intellectual properties.

“Buena Vista Games’ 2006 portfolio features the most diverse and extensive product mix to date, with titles based on the rich movie and television brands of The Walt Disney Company and new original properties that we look to build into evergreen franchises for the future,” said Graham Hopper, senior vice president and general manager, Buena Vista Games. “We continue to strengthen our self-publishing business with compelling new games that have broad entertainment appeal across all audiences and all major markets worldwide.”

For console game players, BVG will showcase a broad range of titles including Turok, an FPS game set on a mysterious planet that is based on the Classic Media comic book license; Disney’s Chicken Little: Ace in Action, based on the “super hero movie within a movie” of the box office hit film “Chicken Little”; Disney’s Meet the Robinsons, inspired by the upcoming Walt Disney Pictures’ futuristic computer-animated film; Lumines Plus, the first console extension of the highly popular Lumines puzzle franchise; and Disney’s Kim Possible: What’s the Switch?, the first console game based on the hit Disney Channel franchise.

For Windows PC users, Desperate Housewives: The Game, based on the award-winning ABC/Touchstone Television series “Desperate Housewives” will be available for game play for the first time.

BVG’s strategy for its kids games portfolio is focused on three endeavors in 2006 – the launch of the Disney on the Go brand; new efforts in handheld preschool learning games with the launch of Disney’s Little Einsteins for Game Boy® Advance; and migrating handheld franchise hits to the console for sophisticated gameplay in a family-safe environment with Disney’s Kim Possible for PlayStation®2 computer entertainment system.

BVG will showcase handheld games for all major handheld platforms (the PSP (PlayStation®Portable) system, Nintendo DS and Game Boy Advance). The company’s handheld portfolio will include Pirates of the Caribbean: Dead Man’s Chest, based on the upcoming summer blockbuster movie; Spectrobes, a new original title being developed in Japan; Lumines II, Every Extend Extra and Meteos: Disney Edition, action puzzle games from Q ENTERTAINMENT; and games based on popular Disney Channel properties including “Hannah Montana,“ “Little Einsteins,” “American Dragon,” “Phil of the Future,” “The Suite Life of Zack & Cody,” “That’s So Raven” and more. Also, BVG will present new titles for young girls based on the Disney Princess franchise including a game based on the upcoming DVD release of “The Little Mermaid.”

Along with its self-publishing business, BVG continues to work with its licensing partners on phenomenal games based on Disney and Disney€Pixar properties. THQ Inc. will showcase Disney€Pixar Cars and Bethesda Softworks will show Pirates of the Caribbean: The Legend of Jack Sparrow in their respective booths at E3.

Console Games

Turok*
Turok is an epic, story-driven FPS game set on a dark, mysterious planet in the near future. Players take on the role of Joseph Turok, a former Black Ops commando, now part of an elite Special Forces squad on a mission to take down a war criminal on a genetically-altered planet. After the ship is shot down while approaching the planet, Joseph Turok must use his instincts and elite military training to elude an army of well-trained soldiers, and the ravenous, unpredictable creatures that populate the dangerous environment. Joseph Turok’s mission? Survive at all costs.

Platforms: Xbox 360 video game and entertainment system from Microsoft and PlayStation®3 computer entertainment system
Release Date: 2007

Lumines Plus*
Lumines Plus is a pulsing new version of the original PSP system game for the PlayStation 2 computer entertainment system. Lumines Plus includes new skins and a two-player battle mode.

Platform: PlayStation 2
Release Date: Fall 2006

Disney’s Meet The Robinsons
Disney’s Meet the Robinsons, based on the upcoming Walt Disney Pictures animated film, is a time-traveling action/adventure game. Players will experience the adventure as Wilbur Robinson, helping him chase the dastardly Bowler Hat Guy and his diabolical robotic hat Doris through multiple timelines in an attempt to thwart their evil plans. The game weaves in and out of the film’s plot, expanding the Robinson world and offering an all-new adventure. Wilbur will have a host of gadgets at his disposal as he battles enemies and solves puzzles while pursuing Bowler Hat Guy and trying not to alter the future.

Platforms: Wii, PlayStation 2, Nintendo DS and Game Boy Advance
Release Date: 2007

Disney’s Chicken Little: Ace in Action
Inspired by the “superhero movie within the movie” finale of Walt Disney Pictures’ box office hit film “Chicken Little,” Disney’s Chicken Little: Ace in Action features Ace, the superhero alter ego of Chicken Little, and the Hollywood versions of his misfit band of friends: Runt, Abby and Fish-Out-of-Water. The crew of the intergalactic Battle Barn faces off against Foxy Loxy and her evil Amazonian sidekick, Goosey Loosey, who have an evil plan to take over Earth. Battle evil alien robots through multiple levels across the solar system and combat your foes in one of three distinct game play modes: Ace on foot as a soldier, Runt as the driver of an armored tank, or Abby as the pilot of a spaceship. The original Chicken Little and his friends Abby, Runt and Fish we know from the film are featured in cut scenes throughout the game.

Platforms: Wii, PlayStation 2 and Nintendo DS
Release Date: Fall 2006

Disney’s Kim Possible: What’s the Switch?
Kim Possible and her perennial nemesis Shego must grudgingly team up to bring everything back to normal when the minds of Dr. Drakken and Ron Stoppable are switched in this action-packed adventure. It’s now up to Kim and Shego to save the day – together.

Platform: PlayStation 2
Release Date: Fall 2006

Windows PC Game

Desperate Housewives: The Game
A lifestyle simulation game for Windows based on the hit ABC/Touchstone Television phenomenon, Desperate Housewives: The Game lets you become the newest housewife on Wisteria Lane, extending the experience from the TV series through new storylines. As a new housewife, you must uncover delicious scandals and reveal some shocking secrets of your own. The gameplay is a story-driven adventure, in which each episode contains unique plot points and secrets for you to uncover.

Platforms: Windows XP and Windows Vista
Release Date: Fall 2006

Handheld Games

Spectrobes
An original concept and new intellectual property from Buena Vista Games, Spectrobes introduces two junior Interplanetary Patrol officers named Rallen and Jeena who learn of strange, prehistoric creatures called Spectrobes that possess special powers. These Spectrobes hold the key to defeating a vicious and merciless force, known only as the Krawl that threatens to destroy the galaxy. The two heroes embark on a mission to save their galaxy – to do so they must excavate, awaken, train and collect all the Spectrobes they can and battle to defeat the Krawl.

Platform: Nintendo DS
Release Date: To Be Announced

Pirates of the Caribbean: Dead Man’s Chest
Pirates of the Caribbean: Dead Man’s Chest, based on the upcoming Walt Disney Pictures’ film, is a swashbuckling third-person action/adventure. Players will engage in game play that reflects the cunning world of the film franchise -- with an abundance of disloyalty, humor and revenge. Players embark on a daring adventure while sword dueling and hunting for hidden treasure in the quest for the legendary Dead Man’s Chest.

Platforms: PSP system, Nintendo DS and Game Boy Advance
Release Date: June 27, 2006

Lumines II
Lumines II is the highly anticipated sequel to the extremely addictive puzzle-based video game, Lumines. Gamers control squares made of four smaller block pieces that are dropped into the playing field one at a time to form same-color squares. The vertical “timeline” sweeps across the playing field from left to right and wipes the same-color squares from the playing field. Unmatched blocks pile up, and the game ends when the pile gets to the top of the playing screen. Advance through many action-packed levels, each with its own musical theme and sound effects.

Platform: PSP system
Release Date: Fall 2006

Every Extend Extra
Every Extend Extra is a unique “puzzle shooter,” brought to the PSP system by the creators of the critically acclaimed hit Lumines. Every Extend Extra delivers an addictive gameplay experience through a fusion of arcade-style shooting action, cutting-edge music and visuals. Players evade enemy attacks and then use perfect timing to blast their foes in a colorful display of explosive chain reactions. The bigger the chain reaction results in the higher the score and the larger the rewards.

Platform: PSP system
Release Date: Fall 2006

Meteos: Disney Edition
Meteos: Disney Edition is a new version of the popular galactic action puzzle title Meteos featuring beloved Disney characters.

Platform: Nintendo DS
Release Date: Fall 2006

BVG will also showcase upcoming handheld titles including for the Nintendo DS:

Disney’s American Dragon: Jake Long, Attack of the Dark Dragon
Disney’s Kim Possible: Global Gemini
Hannah Montana
That’s So Raven: Psychic on the Scene
Disney’s The Little Mermaid: Ariel’s Undersea Adventure
The Suite Life of Zack & Cody: Tipton Trouble

Games for the Game Boy Advance include:

The Cheetah Girls
Phil of the Future.
W.I.T.C.H.

Licensed Games

Disney€Pixar Cars
Published by THQ, Cars, the video game, is a high performance interactive experience in the open world created in the film, challenging players to relive the excitement created by Lightning McQueen and his friends. Fans will discover unique characters and environments inspired by the film with more than 10 playable characters and 30 races and mini games to choose from. The game features a fully immersive recreation of all major environments introduced in the movie, including Radiator Springs and Ornament Valley, which will offer distinctive racing experiences to players while maintaining the artistic style of the film.

Platforms: Xbox 360, Wii, PlayStation 2, Xbox® video game and entertainment system from Microsoft, Nintendo GameCube®, Nintendo DS, PSP system, Game Boy Advance, Windows PC and Mac
Release Date: June 2006; Xbox 360 and Wii versions – Fall 2006

Pirates of the Caribbean: The Legend of Jack Sparrow
What’s not to love about Captain Jack Sparrow? Play as Jack Sparrow, Will Turner, and Elizabeth Swann as you hack and slash your way through fully interactive environments, including burning buildings, wrecked ships, and misty moonlit caves. One minute you are fighting hordes of enemies and the next you’re evading capture by the Royal Navy. Pirates of the Caribbean: The Legend of Jack Sparrow is being published by Bethesda Softworks.

Platforms: PlayStation 2 and Windows PC
Release Date: Summer 2006

Continue reading "Buena Vista Games Unveils New Video Game Lineup at 2006 Electronics Entertainment Expo" »

May 5, 2006

Colin McRae to Return in 2007 with a Sensational Next-Generation Off-Road Racing Experience

New York (May 4, 2006) – Colin McRae Rally, the genre-leading off-road racer, is set to return in 2007. Codemasters confirmed that the all-new McRae game, (working title CMR’07), is now in development exclusively for next-generation platforms, and will be available next year.

After a two-year break for the series, Codemasters Studios’ designers are back and re- creating a totally reinvigorated McRae experience. The new Colin McRae title will go beyond the series’ point-to-point rallying to deliver the most diverse selection of extreme off-road competitions. Sensational gravel, mud and dirt racing events from the world over will include perilous Hill Climb and collision-packed Rally Cross events.

The game will also feature international rallying competitions, with official cars on tracks based on real roads and locations around the globe. McCrae will expand on beat-the-clock racing and include events with multiple cars on track to satisfy gamers who want to push their on-the-edge driving further.

“The all-new Colin McRae Rally will be a real evolution for the series and offer a massive variety of off-road events, more than any other single-championship rally game has before,” said Gavin Raeburn, executive producer at Codemasters. “It's being designed to offer a totally accessible, high-speed ride for newcomers to the series, yet hardened McRae players will be able to delve under the hood and immerse themselves in the most challenging of competitions.”

Continue reading "Colin McRae to Return in 2007 with a Sensational Next-Generation Off-Road Racing Experience" »

Microsoft to Acquire In-Game Advertising Pioneer Massive Inc.

REDMOND, Wash. — May 4, 2006 — Today at the seventh annual MSN® Strategic Account Summit, Microsoft Corp. announced it is acquiring Massive Inc., the New York-based creator of a world-leading network for video game advertising, in a move that will help deliver dynamic, relevant ads across Microsoft’s online services, starting with Xbox Live® and MSN Games. Massive’s solution depicts brands in various forms within the game — on soft-drink cans and pizza boxes, on billboards and posters, and in images on TV screens — where gamers would expect to see them in real life, adding realism to the overall gaming experience. Massive employees will continue to work from their current locations, including their headquarters in New York and offices in London, Los Angeles, Chicago, San Francisco, Paris, Sydney, Cologne and Toronto. Financial details of the acquisition were not disclosed.

The Opportunity for Advertisers

The acquisition of Massive broadens Microsoft’s commitment to providing advertisers with a highly effective means of reaching specific demographic groups of consumers in the rapidly growing and interactive medium of online gaming.

“Advertisers are having a tough time connecting with the elusive 18- to 34-year-old male demographic because this group continues to spend less time watching TV and more time playing video games,” said Joanne Bradford, corporate vice president of Global Sales and Marketing and chief media revenue officer at Microsoft. “Massive and Microsoft can help lead with our shared vision of delivering more targeted, measurable and effective opportunities for advertisers to reach today’s youth audience in a largely untapped market.”

The Commitment to Gamers

Massive and Microsoft will continue to prioritize gamer satisfaction, applying very rigorous standards to ads before they can be included in a game. These standards allow for only those ads that add realism and entertainment value to the overall game experience, not those that might detract from gameplay. Xbox has worked with Massive for more than a year and found that Massive’s technology, innovations and global gaming ecosystem are designed to ensure that in-game advertising is implemented effectively. According to research by Nielsen Interactive Entertainment, the majority of gamers find that relevant advertising enhances the realism of games.

The ad-funded model supported by Massive helps game developers deliver high quality and push the creative boundaries of video games to deliver the best gaming experience. It helps publishers offset the skyrocketing costs of video game development, which can in turn benefit gamers, keeping game prices affordable and opening the door to free gameplay, free content, tournaments and other possibilities.

Within the casual gaming space, Microsoft plans to implement Massive’s solution to extend in-game advertising capabilities to games on MSN and within MSN Messenger, delivering advertising solutions for the casual gaming audience of females 35 years old and up.

Taking Dynamic Ads Beyond Games

Microsoft also has begun exploring how to apply Massive technology to incorporate dynamic advertising into other online environments, such as Windows Live™ and MSN, and to make it available on the adCenter advertising platform. “We are committed to building an advertiser network that serves a wide spectrum of needs,” said Kevin Johnson, co-president of the Platforms & Services Division at Microsoft. “Our acquisition of Massive will expand opportunities for advertisers and enable connection to a broader audience of digital consumers.”

“Joining forces with Microsoft will allow Massive to deliver even greater benefits for advertisers, game developers and gamers through one of the world’s largest, most comprehensive online networks,” said Mitchell Davis, CEO of Massive Inc. “While our current business relationships will remain in place, with Microsoft we have the prospect of extending our technology into a vast array of new markets and online environments.”


Continue reading "Microsoft to Acquire In-Game Advertising Pioneer Massive Inc." »

May 4, 2006

iBloks Cutting-edge Personalized Entertainment™ Application to Debut on E3Insider.com at E3Expo 2006

LOS ANGELES, May 4, 2006 – iBloks, maker of new self-expression software to address consumers’ growing need to personalize their digital media and entertainment experiences, announced today that the company has teamed up with E3Insider.com to debut its downloadable self-expression application at the Electronic Entertainment Expo (E3Expo) in Los Angeles. E3Insider.com, the official consumer news source for E3Expo, offers brand new exclusive features and an inside look at the hottest new consoles, game titles and related peripherals through exclusive videos, images, news and blogs. This is the ultimate debut vehicle for iBloks.

E3Insider.com will feature iBloks on its site and allow visitors to sign up for the first-ever, iBloks Mix.Share.Play.™ & Win! E3Insider 2006 Sweepstakes. Everyone who enters the online contest is an instant winner and will receive a free iBloks download that includes a personalized Sudoku game and the iBloks flagship “Dancin’ Man Mod.” The Grand Prize winner will take home a Fender guitar signed by entertainment icon Nile Rodgers. As producer of the Halo2, Kameo and Perfect Dark Zero soundtracks and recipient of numerous music awards, Rogers is one of the most enduring and prolific figures in the entertainment industry.

“E3Expo is the perfect venue to debut iBloks and offer all the loyal fans of E3Insider.com free iBloks software when they enter the iBloks Mix.Share.Play.™ & Win! E3Insider 2006 Sweepstakes,” said Julia Miller, CEO and founder of iBloks and former director of Xbox Live, and other former Xbox and Apple developers. “As early adopters of technology and entertainment trends, E3Expo gamers and attendees deserve to be the first people to access our new personalized digital media and entertainment software when we launch this summer.”

iBloks provides an easy way for people to create personalized, multimedia, entertainment experiences using all major digital media formats including photos, videos, games, music and sound effects. iBloks is a totally immersive experience where people can mix media together, save and then share their creations via email, IM, Web pages or blogs. iBloks offers social innovation that's fun, elegantly-designed and a totally new way for people to express themselves.

For more information about E3Expo and the iBloks Mix.Share.Play.™ & Win! E3Insider 2006 Sweepstakes, visit: www.e3Insider.com.

Continue reading "iBloks Cutting-edge Personalized Entertainment™ Application to Debut on E3Insider.com at E3Expo 2006" »

Eidos Releases Two Video Developer Diaries for Lara Croft Tomb Raider: Legend!

You have seen the game, now it is time to take a trip inside the development studio behind Lara Croft Tomb Raider: Legend. Crystal Dynamics has brought Lara Croft back to the top, and you will find that not only are they skilled at game design, they also have a good sense of humor! In these two video developer diaries you get to hear from members of the development team about what their thoughts are regarding Lara Croft and the new game. Also take a look at some of the design aspects that were used to create the fluid movement system, as well as a nice tour of the sound studio where music genius Troels Folmann works.

Download the videos now over at:
http://www.eidosinteractive.com/downloads/search.html?gmid=158!

Continue reading "Eidos Releases Two Video Developer Diaries for Lara Croft Tomb Raider: Legend!" »

May 2, 2006

NAMCO BANDAI GAMES AMERICA INC. ANNOUNCES GAME LINE-UP FOR E3 2006

SANTA CLARA, Calif., (May 2, 2006) – Leading video games publisher NAMCO BANDAI Games America Inc. announced today plans to showcase 19 of its highly anticipated console, PC and handheld releases at the 2006 Electronic Entertainment Expo (E3) in Los Angeles, May 10-12, 2006 (booth #824 in the South Hall at the Los Angeles Convention Center).

"This year's E3 marks the debut of our integrated title line-up and exemplifies the industry strength behind the NAMCO BANDAI merger," said Genichi Ito, president and CEO of NAMCO BANDAI Games America Inc. "Our strong commitment to extending popular franchises, creating original content and developing strategic partnerships with key licensors allows us to deliver quality games for all ages, interests and platforms."

New installments of notable franchises to be unveiled at this year's E3 include Xenosaga® EPISODE III: Also sprach Zarathustra, Tales of the Abyss™, Pac-Man World Rally™, Ace Combat® X: Skies of Deception, Tekken®: Dark Resurrection, The Legend of Heroes™ II: Prophecy of the Moonlight Witch™ and Mobile Ops™: The One Year War.

NAMCO BANDAI Games America Inc. will also be showcasing its highly-anticipated PC titles such as Mage Knight Apocalypse, Warhammer: Mark of Chaos and HELLGATE: LONDON from Flagship Studios.

Popular licensed properties making their debut at the show include The Fast and The Furious, Snoopy vs. The Red Baron and Charlie Brown All-Stars.

Renown anime based franchises on display for play include Naruto: Ultimate Ninja, Zatchbell: Mamodo Fury, .hack//G.U. Vol.1: Rebirth, IGPX, One Piece: Grand Adventure, and Eureka Seven Vol. 1: The New Wave.

Popular Franchise Sequels:

Xenosaga EPISODE III: Also sprach Zarathustra (PlayStation®2 computer entertainment system)

A year has passed since Xenosaga® EPISODE II. Shion has resigned her post at Vector Industries after realizing that the company is deeply connected to the cause of the Gnosis phenomenon. She has thus joined forces with Scientia, an underground organization, in order to unveil Vector's true objectives. Featuring more than eight hours of movies including voiced cut-scenes, Xenosaga EPISODE III: Also sprach Zarathustra is the exciting conclusion to the epic trilogy loved by RPG fans worldwide. Players will experience an updated battle system combining the best aspects of the first two games, while introducing the new Break system. Xenosaga EPISODE III: Also sprach Zarathustra will also feature an extensive mini-game complete with a mini-game map editor. Uncover the future of humanity this Fall 2006.

Tales of the Abyss (PlayStation 2)

Tales of the Abyss puts players in the role of Luke fon Fabre, sole heir to a family of aristocrats. He was kidnapped several years ago, and the shock left him with no memories of his life before. Luke is suddenly thrown into the outside world where he knows nothing of those who might be his friends, or those who already are his enemies. This epic story is told with some of the most realistic character models ever used in the Tales series and beautiful anime cut-scenes by Production I.G. Tales of the Abyss also features the Flexible Motion Battle System where the player controls characters in a free-roaming battlefield. Players can start their epic quest in Fall 2006.

Pac-Man World Rally (PlayStation 2, PSP(PlayStation®Portable) system, Nintendo GameCube, PC)

Pac-Man World Rally lets players race through a variety of environments from Pac-Man World as Pac-Man® , Pac Jr. and other beloved characters from past Namco classics. In one of the fastest and most exciting kart racing games ever, players will race for the win or fight it out in colorful Battle Arenas with special weapons, power-ups and a variety of Pac-Man powers. The race begins in Summer 2006.

Ace Combat X: Skies of Deception (PSP system)

Featuring an entirely new world and story, this first PSP system installment of the popular Ace Combat franchise features a suite of highly detailed and realistically modeled licensed aircraft. New additions include original aircraft and wireless multiplayer, ensuring Ace Combat for the PSP system will be a memorable experience. Ace Combat X: Skies of Deception also features a Strategic AI System where mission objectives reflect a player's decision. The PSP system takes flight with Ace Combat X: Skies of Deception in Fall 2006.

Tekken: Dark Resurrection (PSP system)

Tekken: Dark Resurrection is one of the most explosive fighting games to arrive on the PSP system. Featuring some of the most realistic graphics on a handheld platform, Tekken Dark: Resurrection will have 19 stages with destructible objects. Players will have the choice of two new characters Lili and Dragunov allowing for more than 30 characters to choose from. This extensive list of characters is possible through character customization with more than double the items seen in TEKKEN®5. Using the wireless connectivity of the PSP system, players can battle friends using their customized characters. The fighting genre will resurrect on the PSP system in Summer 2006.

The Legend of Heroes II: Prophecy of the Moonlight Witch (PSP system)

The popular RPG series makes another appearance on the PSP system with The Legend of Heroes II: Prophecy of the Moonlight Witch. In this game, players embark on a pilgrimage to find 5 shrines in Tirasweel, and discover a mystery left behind by a mysterious witch. Taking place in a beautiful world inhabited with rich details, players are quickly drawn into the storyline. Enemies appear on the world map, eliminating random battles. They can gauge the player's strength and will "turn tail and run" if they sense the player is stronger than they are. The prophecy is set to take place in June 2006.

Mobile Ops: The One Year War (Xbox 360)

Mobile Ops: The One Year War opens when rebel space colonies launch a brutal bid for independence from the Earth Federation. Advanced ECM (Electronic Countermeasures) has rendered range sensors and communications useless, resulting in the rise of new war machines called Mobile Suits. These ultimate instruments of destruction, capable of metal-clashing hand-to-hand combat, completely redefine modern warfare. Fight on foot, in vehicles and in Mobile Suits in a robust single and multiplayer experience through multiple scenarios and battlefields. Pick your side, choose your weapon and prove your supremacy.

PC Titles:

Mage Knight Apocalypse (PC)
A select group of heroes must defeat the Apocalypse Dragon, a seemingly unstoppable five-headed monstrosity that has been summoned by the forces of Chaos in Mage Knight Apocalypse. Five unique character classes can be selected - all with hundreds of weapons, armor and abilities to customize. These heroes will battle hundreds of unique enemies with brilliant special effects in a beautiful 3D world. Players will adventure as they've only before imagined as they explore with a free camera, engage in multiplayer missions. Dynamic enemy scaling and multiple alternate scenarios means near infinite replay-ability. For the PC in Summer 2006.

Warhammer: Mark of Chaos (PC)

Faithful to the Warhammer® world, Warhammer: Mark of Chaos puts the focus squarely on the battlefield with a real-time combat system that gives the player unprecedented customization and control of his army. This RTS focuses on armies and battling while de-emphasizing the tedious aspects of base and resource management. Players will also have the opportunity to use environments to their advantage, as well as customize Heroes and Champions with inventories and skill trees and challenge opponents in dueling. Choose from a variety of modes for both casual and competitive play coming to a battlefield on a PC near you in Fall 2006.

HELLGATE: LONDON (PC)
HELLGATE: LONDON combines the depth of role-playing games and action of first-person titles, while offering infinite playability with randomly created levels, items and events. The player creates a heroic character and then, completes quests and battles through innumerable hordes of demons to advance through experience levels and branching skill paths. A robust, flexible skill and spell system, highly customizable appearances and a massive variety of randomly generated equipment allow players to create their own unique hero.

Licensed Properties:

The Fast and The Furious (PlayStation 2, PSP system)

Inspired by Universal Pictures' upcoming film, The Fast and the Furious: Tokyo Drift, this game will immerse players in the underground world of drift racing – a form of racing that replaces simple drag racing with a rubber-burning, automotive art form that consists of an exhilarating balance of speeding and gliding through a heart-stopping course of hairpin turns and switchbacks. Set in a world related to, yet separate from, the movie, the game features a ground-breaking drift mechanic that makes drifting accessible to both beginning and veteran racing game drivers. The gameplay features evolutionary new systems like the Drift Indicator that make The Fast and the Furious the most accessible yet realistic drift game. Created through a licensing agreement with Universal Studios Consumer Products Group, this must-have racing title drifts to retailers in Summer 2006.

Snoopy vs. The Red Baron (PlayStation 2, PSP system, PC)

While snoozing atop his doghouse one day, Snoopy has a magical dream. Just like in the celebrated Peanuts® comic strip, he becomes a virtuoso flying ace, piloting his World War I bi-plane in a heroic attempt to foil the plans of his archenemy, the Red Baron. Join Snoopy and the rest of the Peanuts gang as you soar above six vividly rendered worlds. Pilot Snoopy’s famous Sopwith Camel and other unique aircraft in perilous sky-high dogfights, air races and heart-pounding missions with dozens of comical weapons and gadgets at your disposal. Snoopy vs. The Red Baron takes to the skies in Fall 2006.

Charlie Brown’s All-Stars (PlayStation 2, PSP system)

The cast of Peanuts has come together in an entertaining and fun pick-up-and-play baseball game, Charlie Brown’s All-Stars. Players can help Charlie Brown end his 900 game losing streak as they play baseball with an incredible cast of more than 30 Peanuts characters. Players can also take part in any of four Party Games, including batting, fielding and pitching contests, as well as a good ol’ fashioned game of “Lucy Says.” As players progress through the game they will have the chance to enjoy classic Peanuts storylines, artwork and unlock tons of bonus content including every baseball-related Peanuts comic strip. Charlie Brown’s All-Stars steps up to the plate in Spring 2007. This title has not yet been concept approved by Sony Computer Entertainment America.

Anime Based Franchises:

Naruto: Ultimate Ninja (PlayStation 2)

Experience the hit manga and TV series NARUTO like never before. Join Naruto and his friends in their Ninja Academy quests as they battle the best in the land. Fight as one of more than 12 playable characters in interactive stages while performing powerful ninjutsu moves. Players can battle in close combat, use weapons and call on support characters to assist with super attacks or drop off power-ups. Tons of replay value is added with unlockable features and more! Players can enroll in the Ninja Academy in June 2006.

Zatchbell!: Mamodo Fury (PlayStation 2, Nintendo GameCube)

Players join Zatch, Kiyo and other characters from the hit manga and TV series ZATCHBELL! as they battle to become the mighty mamodo king! This time, up to four players can choose from more than 20 different playable teams. With three gameplay modes including Story Mode, VS mode and Arcade Mode, players can experience all the action in environments faithful to the TV series. All voice acting is even done by the U.S. TV show cast. Zatchbell!: Mamodo Fury hits consoles Fall 2006.

.hack//G.U. Vol.1: Rebirth (PlayStation 2)

The hit video game and TV series returns to the epic fantasy online RPG stage on the PlayStation 2. Years after the events of the first .hack installment, the most popular MMORPG in the world has returned from the ashes as “The World: R2”. As Haseo the Terror of Death, players are thrown into his quest for revenge in his search for the mysterious PK (Player Killer) Tri-Edge. This time, players will interact in the real and virtual worlds with fellow “The World” players through various chats, mails, and fully voiced video news clips. Together with Haseo’s virtual partners, login to challenge and solve the mysteries of “The World”.  hack//G.U. Vol.1: Rebirth arrives in stores in Fall 2006.

One Piece Grand Adventure (PlayStation 2, Nintendo GameCube)

Based on the popular comic and anime series, One Piece: Grand Adventure delivers battles that take place with a new free-moving Vs. Battle action system that will offer hours of entertainment. The game has also been completely revamped with the inclusion of an engrossing Adventure Mode, sending players on various mini-game filled quests as well as allowing players to create their very own band of roving pirates. One Piece: Grand Adventure hits stores in Fall 2006. This title has not yet been concept approved by Sony Computer Entertainment America.

IGPX (PlayStation 2)

The thrill of the popular Cartoon Network series IGPX, comes to the PlayStation 2 in an exhilarating fashion. Delivering the intense chase as you battle against your opponents, IGPX provides a type of thrill never before experienced. By creating a strategic scenario with a variety of formations, players are able to participate in combinations with partners that will deliver high-impact attacks. IGPX takes the flag on the PlayStation 2 in Fall 2006.

Continue reading "NAMCO BANDAI GAMES AMERICA INC. ANNOUNCES GAME LINE-UP FOR E3 2006" »

UBISOFT ANNOUNCES ENCHANTED ARMS EXCLUSIVELY FOR XBOX 360

SAN FRANCISCO MAY 1, 2006 Today Ubisoft, one of the world's largest video game publishers, announced that it will publish Enchanted Arms exclusively for the Xbox 360 video game and entertainment system from Microsoft. Enchanted Arms was created by development studio FromSoftware in Japan and is the first true next-generation Japanese RPG adventure game. The Enchanted Arms adventure takes place in a fantasy world filled with beautiful cinematic graphics and vibrant characters. It includes over 50 hours of gameplay and is the only Xbox 360 RPG with a fast-action, turn-based battle system that enables the player to move characters while in battle. Enchanted Arms is scheduled to ship in North America and Europe in summer 2006.

In Enchanted Arms, players will embark on an epic adventure filled with unique characters and more than 75 special controllable creatures that players can unlock as they progress. Players will take on the role of Atsuma, an Enchanter-in-training who will transform from a naive student to the most powerful savior in a war 1,000 years in the making. As the story develops, players face increasingly difficult challenges and learn to master Atsuma's special fighting and magical abilities.


"Enchanted Arms is the first classic Japanese RPG game created specifically for Xbox 360," said Jay Cohen, vice president of publishing at Ubisoft. "With its fast-action gameplay, stunning high-definition graphics, rich and colorful environments, and over an hour of anime-style cinematics, it's a must-have for every Xbox 360 owner."

Continue reading "UBISOFT ANNOUNCES ENCHANTED ARMS EXCLUSIVELY FOR XBOX 360" »

May 1, 2006

SQUARE ENIX TO SHOWCASE ALL ENCOMPASSING LINE-UP AT E3 2006

Los Angeles, Calif. (April 24, 2006) – Square Enix, Inc., the publisher of Square Enix™ interactive entertainment products in North America, will have on display entertainment experiences for all platforms at this year’s Electronic Entertainment Expo (E3) to be held May 10-12 at the Los Angeles Convention Center in South Hall, Booth #746. Square Enix will hold a preview event and reveal special product announcements during its press briefing on Monday, May 8.

“E3 attendees will be immersed in Square Enix’s most diverse line-up ever,” said Daishiro Okada, President and COO, Square Enix, Inc. “We're evolving and growing, extending the Square Enix brand beyond video games to a variety of entertainment vehicles and a broader consumer base bridging the generation and gender gap. Our goal is to provide consumers with the most engaging and immersive entertainment experiences possible and we hope to give attendees at E3 a taste of what’s to come."

Following is a partial list of entertainment products Square Enix will have on display:

PlayStation®2 computer entertainment system

Dawn of Mana

Dawn of Mana™, the first true Mana sequel in a decade, reveals the origins of the legend behind the Mana Tree and the Sword of Mana™. Breaking the series’ 2D mold, Dawn of Mana brings the world of Mana to three-dimensional life while preserving the atmosphere that fans have come to know and love. Players can see for themselves how vividly characters and monsters move about these new yet familiar surroundings. This installment of the Mana is a true action-adventure, with sweeping plains and mountains stretching as far as the eye can see. It’s a world ripe for adventure!

A World of Sensation

“Touch” is the theme of Dawn of Mana’s world. You can virtually feel realistically rendered, lifelike objects.

The release date for Dawn of Mana will be announced at a later time. Dawn of Mana has not yet been rated by the ESRB. This title has not yet been concept approved by Sony Computer Entertainment America.

DIRGE OF CERBERUS -FINAL FANTASY VII-

Three years after the events of FINAL FANTASY® VII, an unknown group of seemingly unstoppable soldiers appears, bringing a swift and bitter end to the peace enjoyed by the people of the world. The members of this enigmatic group are the ones who were trapped under the ruins of Midgar for three long years—the Deepground soldiers. Vincent Valentine finds himself pursued by several elite members of the mysterious Deepground organization. An unrelenting chain of events leads Vincent to the truth behind his past—and forces him once again to be the key player in a battle for the planet itself and all those living on it.

Just what is the connection between Vincent's past and the recent attacks? When the world is engulfed in darkness, his gun will toll a dreadful dirge…

DIRGE of CERBERUS™ will be released Summer 2006. The ship date will be announced at a later time. This title is rated “T” for Teen by the ESRB.

FINAL FANTASY XII

As war looms on the horizon, the mighty Archadian Empire begins a campaign to subjugate its neighbors. The small kingdom of Dalmasca shares their fate, and it is here that our tale begins.

Two years after the fall of Dalmasca, the citizens are without guidance and direction. In the capital city of Rabanastre, the denizens gather and await the introduction of Archadia’s new consul. To Vaan, a young man living on the streets of Rabanastre, the Empire is a hated enemy who took the life of his brother, the only family he had left. In an effort to exact revenge, Vaan hatches a plot to break into the palace and steal from the occupying imperials. There, he gets more than he bargained for as he runs into Princess Ashe, the sole surviving heir to the Dalmascan throne. Together, the two will embark on an incredible journey through Ivalice, tracing the mysteries behind the Archadian Empire’s invasion. The choices they make will determine the very fate of the world.


Active Dimension Battle

The Active Dimension Battle (ADB) system enables players to move seamlessly between exploration and combat. Jarring random battles and their load times are a thing of the past, keeping you in the world from start to finish.


An All-New Combat System

Characters act according to an intricate “gambit” system of actions and reactions that you determine. As they fight, characters earn license points that can be spent to broaden their knowledge of magic, arms and armor.

FINAL FANTASY XII will be released Fall 2006. This title has not yet been rated by the ESRB.

VALKYRIE PROFILE 2: SILMERIA

Hundreds of years before Lenneth’s tale, another saga lies concealed by the gods. The valkyrie Silmeria once served Odin loyally, but after an incident ignited a conflict between them, Odin forcefully reincarnated her as a human. The human soul that would carry her spirit was that of Alicia, Princess of Dipan. Ordinarily, Silmeria’s consciousness would have been sealed, her spirit dormant until she was next summoned… However, the forced transmigration causes Silmeria’s spirit to awaken within Alicia, leaving two souls to inhabit a single body. The spirit that should have been sealed has awakened—a situation Odin will not ignore for long.


Photon Action System

This installment introduces the new Photon Action System to the classic side-scrolling action format found in the original. Projecting photons grants players more freedom to explore and expands the action, resulting in challenging puzzles with clever solutions. Add to that “sealstones” that affect the laws of nature in dungeons, launching strategy to new heights.


Advanced Tactical Combination

The unique, highly acclaimed battle system of the previous game has evolved into the Advanced Tactical Combination Battle System. Feel the exhilaration of accelerated battles raging across 3D environments for more spectacular and more strategic combat than ever before!

VALKYRIE PROFILE® 2: SILMERIA will be released 2006. This title has not yet been rated by the ESRB. This title has not yet been concept approved by Sony Computer Entertainment America

Online

FINAL FANTASY XI: Treasures of Aht Urhgan

The once sleepy port town of Mhaura has become the center of unprecedented commotion. The cause of this disturbance can be attributed to the arrival of mercenary recruiters from the Aht Urhgan Empire, a land far to the east of Windurst. Starting in the city of the Tarutaru, they have been touting the benefits of their Empire-sanctioned business throughout Vana'diel® in an effort to garner the interest of prospective candidates, and also seek to organize a ferry route from Mhaura to the Imperial capital of Al Zahbi. The majority of the conservative townspeople frowns upon the insistence of their foreign visitors. However, the large number of action-starved Mithran mercenaries is putting pressure on the governor, who is gradually losing her resolve to refuse entry to the Empire's ships.

Why is the Empress so desperate to recruit mercenaries? What trouble is brewing in the Near Eastern land of Aht Urhgan? The road to epic new adventures will soon be revealed...

FINAL FANTASY XI and the brand new third expansion, Treasures of Aht Urhgan™ are available now on PlayStation 2, Windows® and Xbox 360™ video game and entertainment system from Microsoft. This title is rated “T” for Teen. For more information on FINAL FANTASY XI and all of its expansions please visit: http://www.playonline.com/ff11us

Handheld

Game Boy® Advance

FINAL FANTASY V ADVANCE & FINAL FANTASY VI ADVANCE

The classic FINAL FANTASY games that premiered on the Super Nintendo® Entertainment System are now making their way to the Game Boy Advance! Hot on the heels of FINAL FANTASY IV ADVANCE (now available in stores), FINAL FANTASY V ADVANCE and FINAL FANTASY VI ADVANCE will soon be available to handheld gamers. However, these titles are more than simple ports—every aspect of the games has been reviewed and enhanced. Additionally, a host of brand-new elements have been seamlessly merged with the original games, providing unexpected surprises for longtime fans. With new dungeons, new job classes, and other exciting features, both old-school players and newcomers can enjoy these genre-defining FINAL FANTASY titles in a portable format!

The magic of the FINAL FANTASY classics is returning to gamers’ hands—and soon the wait will be over.

FINAL FANTASY V ADVANCE & FINAL FANTASY VI ADVANCE will both be released 2006. These titles have not yet been rated by the ESRB.

Nintendo DS™ System

Children of Mana

In ages past, an island called Illusia floated at the center of the world. At the heart of the island towered an ancient, enormous tree that stretched up to the very heavens. For ages past, chaos and sorrow had engulfed the world until at last its salvation appeared in the form of a boy, a girl, and a holy sword.

Time flowed on and peace returned. The sword and the tree remained, and they soon came to be known as the Sword of Mana and the Mana Tree. Followers of the Mana Tree returned to Illusia as the world started slowly but surely down the path to recovery.


More Magic with the Eight Spirits

The eight elemental spirits are a staple of the Mana series. These powerful allies aid you with healing and special status effects. They can also unleash fearsome magic upon your foes.


Cooperative or Competitive Gameplay for Up to Four Players

The greatest innovation of this installment of the Mana series is allowing four players to advance the story and solve quests together while maintaining the feel of an action RPG. Players' actions affect each other in a gameplay experience completely unlike previous action RPGS!

Children of Mana™ will be released 2006. This title has not yet been rated by the ESRB.

DRAGON QUEST HEROES: ROCKET SLIME

The latest game from the creative minds behind the 2005 RPG classic, Dragon Quest™ VIII: Journey of the Cursed King™, has arrived on the Nintendo DS. The hero of this brand-new action-adventure is a slime—one of the most popular monsters from the Dragon Quest series. The game is set in the kingdom of Slimenia, a peaceful land that is suddenly invaded by a mysterious cartel called “the Plob,” who then proceed to kidnap all the slimes in the capital city of Boingburg. Our protagonist, Rocket, is the only slime left behind, and must embark on a journey throughout Slimenia to save his friends and uncover the Plob’s nefarious plot!


Bounce, Stretch, and Carry

The adventure stages consist of our hero bouncing and stretching, as well as carrying various objects on his head, while solving the mysteries behind each area, and rescuing his captured slime friends along the way. Simple, streamlined controls allow players of all ages and skill levels to take part in the action with ease.


Fierce Tank Battles

Each adventure stage culminates in Rocket hopping aboard a colossal slime-shaped war machine called the Schleiman Tank and battling it out with the enemy’s Monster Tanks. Customize tanks by collecting a vast array of weapons and items. Call upon allies, each with their own individual personality and abilities, to aid in the heated tank battles. Even shoot your fellow slimes so they can infiltrate and sabotage the enemy’s Monster Tank! Pit tanks against a friend’s in exciting player-vs.-player action, using the Nintendo DS wireless multiplayer game feature!

DRAGON QUEST HEROES: ROCKET SLIME™ will be released 2006. This title has not yet been rated by the ESRB.

FINAL FANTASY III

The only FINAL FANTASY that was never localized—the third installment of the original series—will finally reach North American shores! Lauded as “legendary” by the Japanese fan base, FINAL FANTASY III has been reborn, incorporating the latest in portable gaming technology. Using the features of the Nintendo DS to their fullest, FINAL FANTASY III features graphics that have been reworked and remodeled in 3D, while maintaining the mythical FINAL FANTASY look and feel.

This is the fans’ chance to complete the circle. The legend of FINAL FANTASY III is reborn.

FINAL FANTASY III will be released 2006. This title has not yet been rated by the ESRB.

PSP™ (PlayStation®Portable) system

VALKYRIE PROFILE: LENNETH

Asgard, the realm of the gods, remains locked in an eternal struggle between the benevolent Aesir and the demonic Vanir. With the end of the world approaching, Odin, Lord of Asgard, summons Lenneth Valkyrie to his side. Possessing the ability to hear the thoughts and feelings of men and women in their dying moments, he charges Valkyrie to search Midgard, the world of mortals, to recruit and train the souls of worthy warriors to join the ranks of the Aesir in the Sacred War. VALKYRIE PROFILE®: LENNETH brings the classic PlayStation® game console title, originally released in 2000, to the PSP system with completely new CG cut scenes. tri-Ace, the developers behind the acclaimed Star Ocean® series and Radiata Stories™, introduce new fans to the spectacular combo attacks, unique side-scrolling environment, and gripping storyline that first captivated players six years ago.


Additional CG Cutscenes

To give players a deeper understanding of the plot and to complement the game’s dramatic storyline, additional CG cutscenes have been incorporated. Some of these new scenes contain links to the story of VALKYRIE PROFILE 2: SILMERIA.

VALKYRIE PROFILE: LENNETH will be released 2006. This title has been rated “T” for Teen by the ESRB.

Mobile - Square Enix

BEFORE CRISIS -FINAL FANTASY VII-

The Shinra Company achieved the pinnacle of success by monopolizing Mako energy and gaining unstoppable political power. It came at a price though. Many had fallen victim during Shinra's rise to the top, and those with great hatred for the company were far from few. The rebel group Avalanche was formed with the intent of eradicating the Shinra Company and all those within its greedy corporate circles. With its very existence in danger, Shinra was forced to take secret measures. The company entrusted everything to its elite unit: the Turks.

BEFORE CRISIS™ -FINAL FANTASY VII- allows players to take on the role of a new recruit in Shinra's elite Turks unit and conduct various missions and operations. Utilizing the mobile network, multiple players are able to simultaneously participate in real-time combat. Several other features possible only on mobile phones are also included, creating an exciting new experience.

BEFORE CRISIS -FINAL FANTASY VII- will launch 2006. North American compatible handsets TBA.

FINAL FANTASY I

Since ages long past, the legend of the Light has been handed down from generation to generation. The legend tells that the world would remain safe so long as the Crystals maintain their brilliance. Should they lose their light, the skies will blacken, the land wither, and the seas rage. In this hour, four warriors would appear--they are the Warriors of Light. Originally released in 1987, FINAL FANTASY's enthralling story and extraordinary graphics spawned a series now numbering twelve core titles. FINAL FANTASY retains its original charm while making the evolution to convenient play on mobile phones.

FINAL FANTASY I will launch 2006. North American compatible handsets TBA.

Mobile - Taito

3D Space Invaders

Space Invaders are back–now in 3D! Reborn using 3D polygon functions, that timeless classic can now be experienced from new camera perspectives with the press of a button. Set the perspective to first-person and get ready for an exciting, realistic invasion!

Availability and North American compatible handsets TBA.

Chase H.Q. 3D

Chase H.Q. 3D is the latest version of that legendary, realistic car chase action classic. Originally developed for the arcades in 1988, Chase HQ was ported to various consoles such as the Amiga, the Atari ST, the Commodore 64, the Genesis, the Sega Master System, and the TurboGrafx-16. Today, you can enjoy Chase HQ on your mobile phone. Go undercover and pursue criminal suspects with the help of your operator, Nancy!

Availability and North American compatible handsets TBA.

Elevator Action 3D

Originally developed for the arcades in 1983, Elevator Action, has been ported to several consoles, such as the Commodore 64, the Game Boy, the Game Boy Color, the NES, the Saturn, and the ZX Spectrum, where it has since enjoyed a large and loyal following. Fans of the original and fans of the FPS genre will be pleased to find that classic Elevator Action has now been realized in 3D with crisp graphics, special tactical elements, and fast-paced, FPS action.

Availability and North American compatible handsets TBA.

Continue reading "SQUARE ENIX TO SHOWCASE ALL ENCOMPASSING LINE-UP AT E3 2006" »

April 28, 2006

EA MARKS RELEASE OF 2006 FIFA WORLD CUP™ GAME AND ANNOUNCES RENEWED PARTNERSHIP WITH FIFA

Redwood City, Calif., April 27, 2006 – The chance to play with your heroes for soccer’s most important trophy became a reality this week after Electronic Arts (NASDAQ: ERTS) started to ship the 2006 FIFA World Cup™ game to stores around the world. The event’s only officially licensed videogame has developed enhanced gameplay attributes and stunning graphics that bring to life close to 100 superstars, and captures all of the spirit and pageantry of the real-world tournament. It is the closest fans can come to experiencing 2006 FIFA World Cup Germany™ without playing in it.

Along with the release of 2006 FIFA World Cup, EA and FIFA announced the extension of their long-term partnership, making EA the worldwide and exclusive FIFA Licensee for soccer action simulation, manager and arcade-style games across all console platforms, PC, handheld platforms, mobile phones and online formats. The on-going partnership will allow EA to continue to bring the most genuine soccer gaming experiences to consumers with the authenticity of the FIFA soccer world, and includes games for the future FIFA World Cups in 2010 and 2014. Working together, EA and FIFA will continue to bring their combined passion for interactive sports entertainment to millions of sports fans around the world for years to come.

“Renewing our strategic partnership with FIFA will enable us to continue to deliver the most authentic football titles to fans who have helped to make our FIFA games the most successful football videogame franchise in the world,” said EA’s Gerhard Florin, Executive Vice President and General Manager for International Publishing.

In 2006 FIFA World Cup, users step into the heart of the action as they play their favorite team or most loathed opponent. Featuring stunning visual representations of the world’s superstar players, gamers experience the 12 official stadiums as they take their team from qualification to glory. In addition to taking control of one of 127 national teams, players will enjoy groundbreaking new play modes. Global Challenge tests even the biggest soccer fanatic by recreating classic moments in FIFA World Cup history with modern teams. True champions can challenge their friends in eight-way multiplayer matches and take advantage of tremendous in-game un-lockable content such as legendary players and exclusive licensed football apparel.

Continue reading "EA MARKS RELEASE OF 2006 FIFA WORLD CUP™ GAME AND ANNOUNCES RENEWED PARTNERSHIP WITH FIFA" »

EA DRAFTS HEISMAN TROPHY WINNER REGGIE BUSH AS COVER ATHLETE FOR NCAA FOOTBALL 07 VIDEO GAME

REDWOOD CITY, Calif. – April 28, 2006 – Electronic Arts (NASDAQ: ERTS) announced today that former University of Southern California All-American running back and 2005 Heisman Memorial Trophy® Award winner Reggie Bush will appear on the cover of NCAA® Football 07, the newest iteration of EA SPORTS™ best-selling college football video game franchise.

“This has been an amazing year for me and being chosen for the cover of NCAA Football 07 is a great way to end my college career,” said Bush. “I’ve grown up playing EA SPORTS games and never imagined I would see myself on the cover of one.”

Bush, who is expected to be one of the top picks in the NFL Draft this weekend, also won the Walter Camp Award (Player of the Year), Doak Walker Award (Best Collegiate Running Back), 2005 Associated Press Player of the Year Award and The Sporting News Player of the Year Award. Starting all 13 games for the Trojans in 2005, Bush led the nation in all-purpose yards per game (222.3) and yards per rush (8.7), guiding USC to its third straight appearance in the national championship game.

NCAA Football 07 is all about turning the tide and features an all-new momentum system where big plays, defensive stops, and special teams keep you in constant struggle for momentum and can change the game at any time. Unprecedented graphics produce living stadiums that capture every moment in complete detail, including the authentic stadiums, mascots, and marching bands, making NCAA Football 07 the most realistic college football gaming experience ever.

Developed in Orlando, Florida by EA Tiburon, NCAA Football 07 will be available in July on the PlayStation®2 computer entertainment system and Xbox® video game system from Microsoft. It will also be available for the first time on the Xbox 360™ and the PSP™ (PlayStation®Portable) system. The game’s official website is www.ncaafootball07.com.

Continue reading "EA DRAFTS HEISMAN TROPHY WINNER REGGIE BUSH AS COVER ATHLETE FOR NCAA FOOTBALL 07 VIDEO GAME" »

April 27, 2006

OVER 140 MARVEL CHARACTERS COME TOGETHER IN ACTIVISION'S NEW MARVEL: ULTIMATE ALLIANCE GAME

Santa Monica, CA – April 27, 2006 – Over 140 Marvel characters come together in Activision, Inc’s. (Nasdaq: ATVI) Marvel™: Ultimate Alliance, an all-new action/RPG that features the largest roster of comic book characters ever seen in a video game. Players assume the roles of more than 20 Marvel Super Heroes including Spider-Man, Wolverine, Blade and Captain America, and through their actions determine the fate of both planet Earth and the Marvel universe – revealed in one of multiple epilogues.

“Marvel: Ultimate Alliance delivers a new twist on action/RPGs where players’ actions and choices ultimately determine what happens to the Marvel universe,” states Will Kassoy, Vice President of Global Brand Management for Activision. “This coupled with the game’s enormous character roster will deliver an action-packed experience that comic book fans have been waiting for.”

Marvel: Ultimate Alliance features a deep, rich gameplay experience by offering total team customization, where players create their own team name, icon and vehicle, as well as establish their team reputation as they play throughout the story. Gamers also have the option to level up each character individually to their liking, or all team members at the same time to keep their heroes balanced. With the game’s new combat system, players battle against the world’s most notorious Marvel Super Villains in the air, underwater, and on the ground, using grappling, blocking and dodging moves, by charging up their Super Hero powers before unleashing them, and using environmental objects as one and two-handed weapons.

Marvel: Ultimate Alliance features a unique storyline where the missions players accept, the objectives they complete, and their interactions with other characters throughout the game directly impact how the story plays out. The game also features a robust multiplayer component where fans can band together with friends as their favorite Marvel Super Heroes, and fight evil in both on and offline cooperative story modes. There’s also a Competitive Mode where the game tracks various in-game stats so players can see how well they stack up against one another – affecting the amount of experience points earned and how equipment is distributed.

Created by Raven Software and C.B. Cebulski, Marvel: Ultimate Alliance will be the first Super Hero game out for all next-gen gaming systems, and will also be available on current-gen, handheld and PC platforms. The game is currently rated RP (Rating Pending) by the ESRB and is planned to ship this fall.

Continue reading "OVER 140 MARVEL CHARACTERS COME TOGETHER IN ACTIVISION'S NEW MARVEL: ULTIMATE ALLIANCE GAME" »

April 21, 2006

NFL MVP SHAUN ALEXANDER SELECTED FOR COVER OF EA's MADDEN NFL 07

REDWOOD CITY, Calif. – April 20, 2006 – Electronic Arts (NASDAQ: ERTS) announced today that NFL MVP and NFC Champion running back Shaun Alexander will appear on the cover of Madden NFL 07, the newest iteration of the EA SPORTS™ best-selling football franchise with the official videogame license of the NFL and its players. With this year’s focus on the running game, Alexander is the perfect representative for the cover of the most popular football videogame franchise. Last year Madden NFL 06 sold more than six million copies.

“To be on the cover of Madden NFL 07 is a big milestone in my career since I have always been a huge fan of this franchise,” said Alexander. “EA SPORTS is focusing on the running game in this year’s version, so I was honored when I was chosen to be on the cover to represent the improved running game.”

Alexander, who was named the NFL MVP and selected for his third consecutive Pro Bowl this past season, is the hottest running back in the NFL. He has rushed for over 1,150 yards in each of the last five seasons. As the most valuable player in the NFL he rushed for a league-high 1,880 yards and 27 touchdowns on 370 carries. He also caught 15 passes for 78 yards and one touchdown, scoring an NFL-record 28 touchdowns, setting a new single-season rushing touchdown record. In addition, he extended his NFL-record number of seasons with at least 15 touchdowns to five. During the season Alexander became the Seahawks career leader in rushing yards (7,817) attempts (1,717) and 100-yard games (33).


Continue reading "NFL MVP SHAUN ALEXANDER SELECTED FOR COVER OF EA's MADDEN NFL 07" »

New “Kameo: Elements of Power Design Your Skin Contest” Challenges Fans To Unleash Their Inner Artist

Since the very first onscreen pixel, fans have dreamed of creating their own original art designs for their favorite video game characters. Now Microsoft Game Studios and Rare Ltd are giving Xbox 360 fans a chance to unleash their inner artist and make the dream a reality with the “Kameo: Elements of Power Design Your Skin Contest.”

From April 19 to May 24, 2006, aspiring artists can visit http://www.xbox.com/en-US/games/k/kameo/designskincontest.htm to get more information and electronically submit a unique, originally designed “skin” of one of the elemental warriors or Kameo herself from “Kameo: Elements of Power.” Designers will enter for a chance to have the whole world play their designs when they are made publicly available at a later time.

The contest is open to aspiring artists 13 years of age or older. Entries must consist of an original design of either Kameo or one of the elemental warriors, a title (example: “Roller Ninja Pummelweed”) and a brief description. Finalists will be judged by a panel of Xbox and Rare team members on the basis of creativity and feasibility for the team to reproduce as downloadable content. One winner for Kameo and each of her warriors will be chosen for a total of 11 winning entries. For a complete set of rules, please visit http://www.xbox.com/en-US/games/k/kameo/designskincontest.htm.

From renowned game developer Rare, "Kameo: Elements of Power," grants players the ability to morph into unique and incredible warriors allowing the main character Kameo to search out and battle ever-present evil. Boasting impeccable next-generation graphics and innovative gameplay, "Kameo: Elements of Power" shines as a giant leap in game development. Continuing its legacy of creating dynamic puzzles, immersive combat and enormous environments, Rare fuses multiple genres to create a strikingly fun gaming experience destined for widespread appeal. For up-to-date information on "Kameo: Elements of Power," visit the official expanded site at http://www.kameo.com.

Continue reading "New “Kameo: Elements of Power Design Your Skin Contest” Challenges Fans To Unleash Their Inner Artist" »

April 19, 2006

Project Gotham Racing 3 Barrels onto Xbox Live Marketplace with the Downloadable Speed Pack

The “PGR 3” Speed Pack is now available and offers gamers and racing aficionados access to new super cars and innovative gameplay enhancements. Sleek new vehicles will take gamers from zero-to-170 in the blink of an eye.

In addition to the added ability for hosts to take players to the lobby during playtime races, new Xbox Live Achievements, rotating car classes for Career Championships, Gamertags displayed during in-game conversation, savable custom routes once raced over Xbox Live and additional online and offline enhancements are also included in the heart-stopping package.

The Speed Pack will debut for a total of 400 Microsoft Points, though gamers can also choose to purchase the vehicles a la carte for a nominal fee. The twelve new cars include:

• Audi RS 4

• Chevrolet Corvette Z06

• Dodge Viper SRT-10 Coupe

• Lamborghini Gallardo SE

• Mitsubishi Lancer Evolution VIII FQ-400

• Nissan NISMO R34GT-R Z-Tune

• Pontiac GTO

• Radical SR8

• RUF RT12

• Saleen S7 Twin Turbo

• Ferrari 612 Scaglietti

• Aston Martin V8 Vantage

The action doesn’t stop there; gamers should also keep their eyes out for more thrilling content – such as the upcoming Cadillac V-Series Collection, including several of the hottest and fastest Cadillacs in existence – available in the near future.

And for those gamers who have yet to register for the non-stop, no-brakes “PGR 3 Global Tournament,” registration is now open to all challengers until April 28. The exciting competition promises legendary, speed-breaking match-ups between the best of the best across the globe with the top 12 racers winning a chance to compete for the championship crown at the Lamborghini factory in Italy. For more information and details about the tournament be sure to visit www.pgr3tournament.com and find out how you can become the number one PGR 3 racer.

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SEGA ANNOUNCES PHANTASY STAR UNIVERSE COMING TO XBOX 360 CONSOLE

SAN FRANCISCO & LONDON (April 19, 2006) – SEGA® of America, Inc. and SEGA Europe Ltd. today announced that Phantasy Star™ Universe will be available on the Xbox 360™. Scheduled for release in Fall 2006, the highly-anticipated role playing game (RPG) will release on multiple platforms including the PlayStation® 2 computer entertainment system and PC. Phantasy Star Universe offers two complete RPG experiences – a single-player action adventure spanning multiple planets, and a robust online multiplayer component that will support Xbox Live®.

Since its humble beginnings in 1988, Phantasy Star has revolutionized the RPG genre by creating new standards through innovative gameplay and online capability. Phantasy Star Universe offers a compelling story, both offline and online, that rebuilds the foundation of role-playing games with stunning cut scenes, sharply drawn personalities, and a cohesive narrative. This game revitalizes the Phantasy Star brand heritage while staying true to its roots.

"The reinvigoration of this beloved franchise on the Xbox 360 signifies another step for SEGA towards next-gen leadership," said Scott A. Steinberg, Vice President of Entertainment Marketing, SEGA of America, Inc. "Phantasy Star has a rich history, and now with Phantasy Star Universe in support of the Xbox 360 and Xbox Live, gamers can enjoy a fantasy role-playing experience of unprecedented depth both online with their friends, and offline in the robust single-player game."

Developed by SEGA Studios, Phantasy Star Universe offers long-time fans the single-player experience they have been clamoring for. The solo adventure features more than 40 hours of gameplay, an emotionally engaging story, stunning cut scenes, and a strong cast of characters with very distinctive personalities. The title's hero is Ethan Waber, a 17-year old cadet who begins his epic journey by first rescuing his sister at the GUARDIANS, a colony under siege by mysterious life forms known as THE SEED.

In Online Mode, players are given the opportunity to create their own characters from a range of races, as they explore all three planets in the Gurhal system. Fans can travel with their friends as a squad of six adventurers, enter urban sprawls teeming with hundreds of other players, and build their avatars into powerful warriors.

Phantasy Star Universe will offer a rich and constantly evolving world that will provide months of entertainment to fans of the series and RPG enthusiasts. The game is slated to ship in Fall 2006.
Key Product Features:

• Epic Story: Phantasy Star Universe offers a suspenseful single player adventure that fans have been clamoring for.
• Phantasy Star Brand Heritage: Since 1988, the franchise has evolved, and produced seven series to date – building itself as one of the most well established RPG franchises.
• Real-time battles where players choose their own strategies: Choose from over 200 weapon variations in over 20 weapon categories for melee, technique, or ranged-type combat. Players can also select numerous Photon Arts to defeat enemies.
• World Class Score: Soundtrack produced by premier orchestras and vocals from Poland, Hollywood, and New York.
• Online Gameplay: Offering the Best of Both Worlds
- Multiplayer: Create a squad of up to six players to explore the universe and conquer quests.
- Endless gameplay: In addition to over 40 hours of offline gameplay, gamers can spend endless hours online customizing characters, searching for rare items, leveling up, and joining friends for exhilarating new quests.
• Variety in transportation: Player-controlled vehicles offer a new type of gameplay for the Phantasy Star franchise.
• Character Customization: Go beyond standard customization for your character with precise measurements, an endless color palette, and outlandish outfits.
• Massive enemies: Over 20 unique enemy species, totaling over 200 enemy variations.

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Latest Microsoft Interactive Entertainment Gaming News

As the industry gears up for E3, Microsoft is preparing to unveil the next wave of premium game content and online gaming services for Xbox 360, and there are more surprises just around the corner.

The World Embraces Xbox 360

The worldwide Xbox 360 launch was met with great success and fanfare in Taiwan, Hong Kong and Singapore on March 16 and Australia and New Zealand on March 23, successfully placing the console around the world.

The launch “down under” was the highest grossing entertainment launch in Australian history – grossing more than the Harry Potter books or the Lord of the Rings movies. More than 350 stores opened in Australia and New Zealand at midnight and the console availability may have temporarily impacted the region’s productivity: more than half of customers who preordered a console said they intended to take a day off from work to play their new consoles. More than 30,000 consoles sold in the first four days, making Xbox 360 the fastest-selling console launch in Australian history.

The excitement continues on April 22 when Australia aims to break records again, this time with the world’s largest water balloon fight. The water balloon event ties into the console’s “Jump In” brand advertising tagline, which has heralded the next generation of gaming (check out the ad online at xbox.com.au/waterballoon). The event takes place at Coogee Beach, one of Australia’s iconic beaches. Thousands of gamers from all over the world will launch more than 50,000 water balloons at each other.

Australia isn’t the only country stepping up the fun. In a news conference in Tokyo on April 6, Takashi Sensui, the new general manager of the Japanese Xbox division, announced that 15 more games would be added to the Japanese lineup by summer, bringing the total to 40 – a number that is expected to double by the end of the year. Also announced was the “Blue Limited Edition” Xbox 360 model themed after the FIFA World Cup, of which Xbox 360 is the official games console. A special blue faceplate included in this model matches Japan’s national soccer team’s color. Other Japanese-exclusive content includes an online “Mobile Suit Gundam” game from Namco/Bandai, SquareEnix’ exclusive “Project Sylph,” a secret RPG developed by TriAce, downloadable anime episodes through Xbox Live Marketplace, and the upcoming RPGs “Lost Odyssey” and “Blue Dragon.”

In an effort to meet the unwavering demand for Xbox 360 across the world, Microsoft is now shipping two to three times the number of consoles that had previously been shipped to retailers each week. This keeps us firmly on track to meet forecast of 4.5 to 5.5 million units worldwide by the end of June 2006.

Xbox 360 Games: Topping the Charts

Xbox 360 is setting the bar for high definition gaming. Both “Ghost Recon: Advanced Warfighter” (Ubisoft) and “Elder Scrolls IV: Oblivion” (Bethesda) exploded software sales in March. Bethesda announced “Oblivion” shipped more than 1.7 million copies on the Xbox 360 and Windows platforms between its launch on March 20 and April 7, making it one of the fastest-selling RPGs ever. “Oblivion” has been receiving accolades from nearly every game reviewer, and has been hailed by some as “one of the best RPGs ever made.” In Europe,